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HighLevel vs Gmail: Which is a better fit?

Updated on January 26th, 2025
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Summary
Key features rated by users
Features selected based on 14,340 reviews from Email Marketing users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
4.1
Campaign Scheduling
NA
Activity Dashboard
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Customizable Branding
3.2
Mobile Optimization
NA
% Fit
Missing features
Feature ratings
Email Campaign Management
4.5
Campaign Scheduling
NA
Activity Dashboard
NA
Customizable Branding
NA
Mobile Optimization
4.7
User satisfaction
4.0
User reviews73
Ease of use
3.6
Functionality
4.2
Value for money
3.9
Customer support
3.5
4.8
User reviews12,512
Ease of use
4.8
Functionality
4.7
Value for money
4.8
Customer support
4.5
Price starts from
/user
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

HighLevel's all-in-one Sales & Marketing CRM is perfect for businesses looking to scale a flat/monthly price with unlimited Contacts & Users. Additionally, the white-label plans enable agencies & cons

Designed for businesses of all types and sizes, it is a cloud-based email marketing solution that assists with creating custom professional email addresses, sending bulk emails, and more.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Steve K
CMO
5.0

Steve K.: Hi, my name's Steve. I'm the CMO of a small organization, and I give HighLevel a five-star rating. Previously, I was using another funnel-building software, and while it was a good tool, it had a lot of limitations in terms of the fact that I had to ducttape other platforms into it. Now that I'm using HighLevel, everything is in one platform, and I love it. I chose HighLevel really because it's the all-in-one tool, and it even allows me to add other businesses underneath mine if I choose to do so. But the fact that I have everything inside of one platform has really saved me not only time but money. Getting started with HighLevel was very simple. Literally within a minute I had my account set up, and the fact that I could import funnels from the other builder I was previously using and it imported all the images, all the copy made it incredibly easy to get up and running. So within literally hours, I was in business with HighLevel, and I'm not looking back. So if you're currently using other funnel builders or other tools to build your website and your business and you're paying for other services, you should add up all those services because it's going to get into the hundreds, if not thousands, of dollars. With HighLevel, you're going to have one low price. So I can't recommend it enough.

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Kayla B
Communication and Speech Coach
5.0

Kayla B.: My name's Kayla. I'm a communication and speech coach and a solopreneur, and I give Gmail a rating of five out of five. Before using Gmail, I used Yahoo Mail, which was a much messier experience, from a business perspective. And I had a lot of issues with spam, people not receiving my messages, and my business emails weren't perceived or taken as seriously, which is why I made this shift eventually over to Gmail. Gmail was super easy to categorize and label different sections of groups that I have to communicate with. I have a lot of recurring coaching clients that go into specific tabs or labels, so it's very easy to communicate with them very quickly and efficiently. I also find just the user-friendliness of Gmail is much, much easier, and it's very neat. I was very distracted by Yahoo Mail visually, with a lot of the things that would pop up on the screen. And with Gmail, I never get distracted or off-focus. Gmail was very easy to get started with, but it probably wasn't until a couple of years after using Gmail that I realized there were a lot more settings that I could take advantage of. So, after playing a little bit more with some more advanced settings, I was able to take a lot more advantage of more services that Gmail offers. I would recommend watching a couple of YouTube videos about the best recommendations you could do with Gmail for your business and see some of the other hacks that other entrepreneurs have used to make their Gmail much more organized and to create a very professional look within their emails, especially within their signatures. That was very helpful for me.

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User interface
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1 Video
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1 Video
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5 screenshots
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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

HighLevel

Top Features
16/44
  • A/B Testing
  • AI Content Creation
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Email Sequences
  • Email Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Mobile Optimization
  • Multi-Channel Marketing
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • Real-Time Analytics
  • ROI Tracking
  • WYSIWYG Editor
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Contact Management
  • Customizable Branding
  • Customizable Fields
  • Email Campaign Management
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
See All features
Hide Email Marketing Software Features -

Gmail

10/44
Show Email Marketing Software Features +
HighLevel
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Gmail
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
HighLevel
  • By Innovate Fast
  • Located in United States
Gmail
  • By Google
  • Located in United States
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