# AdRoll Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about AdRoll Software - reviews, pricing plans, popular comparisons to other Display Advertising products and more.

Source: https://www.capterra.com/compare/179140-191308/AdRoll-vs-RetargetApp

---

# 

 AdRoll Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 26, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

AdRoll

## What is AdRoll?

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts.

## What is AdRoll used for?

[Display Advertising](https://www.capterra.com/display-advertising-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)

Top alternative

Featured

Overall rating

Based on 74 user reviews

Reviews sentiment

Positive

72%

Neutral

19%

Negative

9%

Starting price

$1

Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### AdRoll

4.0 (74)

VS.

[4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

Starting Price

$1

Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.9 (72)

Ease Of Use

4.5 (22)

Value For Money

3.7 (60)

Value For Money

4.3 (19)

Customer Service

3.9 (61)

Customer Service

4.6 (18)

## AdRoll alternatives

Highest Rated

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Criteo](https://www.capterra.com/p/162594/Criteo/)

[3.9 (22)](https://www.capterra.com/p/162594/Criteo/reviews/)

Starting price

$1.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

68%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/162594/Criteo/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[4.5 (17,564)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting price

$13.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/110228/MailChimp/)

[Aimtell](https://www.capterra.com/p/148573/Aimtell/)

[4.6 (19)](https://www.capterra.com/p/148573/Aimtell/reviews/)

Starting price

$49.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/148573/Aimtell/)

[View all alternatives](https://www.capterra.com/p/179140/AdRoll/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Marketing Automation

3.4 (10)

40.00% of 10 reviewers that rated this feature as important or highly important

Automate workflows and trigger campaigns based on customer actions

A/B Testing

3.1 (7)

42.86% of 7 reviewers that rated this feature as important or highly important

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Audience Targeting

3.4 (7)

57.14% of 7 reviewers that rated this feature as important or highly important

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Campaign Analytics

4.1 (7)

42.86% of 7 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

Campaign Management

3.1 (7)

57.14% of 7 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Lead Management

3.1 (7)

28.57% of 7 reviewers that rated this feature as important or highly important

Store information about leads or contacts and track, manage and nurture them throughout the sales process

AdRoll 32 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Application programming interface that allows for integration with other systems/databases

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Track and analyze user behavior within a system or network

Display advertising and marketing messages to users based on their browsing history and preferences

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage and track all internal and external communication conducted via calls, email, text, or chat

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Track user conversions from all digital sources

Process of dividing customers into groups based on common characteristics

Alter the layout and content of reports

Graphical representation of data

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Automate workflows and trigger campaigns based on customer actions

See past and upcoming campaigns and communications in a calendar view

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Adjust communications based on previous interactions or personal preferences

Receive data and information in real time

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Ads that target individuals who have previously interacted with a brand or visited a specific website

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Group leads or contacts based on their specific characteristics

Manage campaigns and track engagement for marketing efforts across social media channels

Create, save, and re-purpose templates for emails, forms, etc.

Monitor activity of individuals who visit your website using cookies

Get Advice

We can help you find the software with the features you need.

Features

3.9 (71)

3.9

Based on 71 reviews

## Pricing

Value for money

3.7 (60)

[View pricing plan details](https://www.capterra.com/p/179140/AdRoll/pricing/)

Basic

$1.00

Per Month

Value for money

3.7 (60)

3.7

Based on 60 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Wix](https://www.capterra.com/p/169007/Wix/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.9 (61)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.9 (61)

3.9

Based on 61 reviews

## User reviews

Overall rating

4.0

Based on 74 reviews

Filter by rating

5(31)

4(22)

3(14)

2(1)

1(6)

Mentioned topic

Sorted by most recent

Lindsay B.

marketing manager

Education Management

### "Broken from Day One — 4 Months of Errors, No Resolution, and Wasted Ad Spend"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

September 30, 2025

Since June 2025, AdRoll has been a nonstop cycle of errors, broken processes, zero delivery, and ineffective support. We were told to keep trying while paying for services that never worked. After being handed off to dozens of reps and waiting two weeks for “tech support” during active spend, we still don’t have a functioning setup. Do not recommend. What Went Wrong (By Layer) 1) Core Product Reliability — Constant Break Errors Repeated platform error blocking basic actions: “Unable to save your information. Please try again or contact Support.” Every time we fixed one step, something else broke (settings, integrations, or delivery). Progress was one step forward, two steps back for four straight months. 2) Meta (Facebook/Instagram) Integration — Never Worked The Facebook/Instagram integration never functioned correctly from the start (June onward). We were repeatedly told it was an “audience” issue, with no concrete guidance or resolution path. Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed. 3) Campaign Delivery — Zero Activity Despite Budget With a live campaign and approved ads, we saw 0 impressions / 0 clicks / 0 spend for days. We were told to change to Impressions; the UI didn’t show an “Impressions” option where expected, causing more delays. Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control. This UI/UX mismatch wastes time and causes misconfiguration. 4) Misleading/Confusing UI — “Bid Strategy” vs. “Optimization” “Bid strategy” appears at Campaign level, but billing/optimization (Clicks vs Landing Page Views vs Reach/CPM) is at Ad Group level. Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach). This confusion directly contributed to the campaign not spending for days. 5) Support Experience — Ineffective, Slow, and Fragmented We were passed between dozens of different reps with no continuity or ownership. Two-week wait just to reach “tech support” — while campaigns were supposed to be spending. Repetitive questions, contradictory guidance, and no root-cause fix. No working escalation path until we began seeking executive contacts ourselves. 6) Financial Impact — Paying for a Non-Working Service Months of wasted budget and time on a platform that never delivered basic functionality. We were told to “keep trying” or to wait weeks for help — while our timelines (enrollment campaigns) were time-sensitive. The “credits” offered didn’t resolve the underlying Meta integration or save errors. Month-by-Month Snapshot June 2025: Onboarding and Meta integration attempts begin. Immediate platform errors (“Unable to save your information”). Integration never functional. July 2025: Multiple support threads; the go-to explanation becomes “it’s the audience” with no clear, actionable fix. No working integration. August 2025: Hand-offs between many reps continue; no ownership. We keep troubleshooting the same items. No stable progress. September 2025: Told to wait ~2 weeks for tech support while we’re running time-sensitive campaigns. Campaign shows zero delivery for days despite budget and approved ads. UI confusion over Impressions vs Reach and Campaign vs Ad Group settings further slows progress. Still not resolved. Why We Don’t Recommend AdRoll Reliability: Frequent, blocking errors on basic actions for months. Integrations: Meta connection never stabilized; “audience” deflection instead of diagnostics. Usability: Critical settings are buried or labeled inconsistently (Reach vs Impressions; campaign bid vs ad-group optimization). Support: Slow, fragmented, and ineffective; weeks-long waits during active spend. Cost: You will pay while you wait and re-explain your case to new reps. Bottom Line: If your business depends on reliable social integrations, clear optimization controls, and responsive support (ours does), AdRoll is not a safe choice based on our experience from June–September 2025.

Pros

nothing. It's been a horrible experience. From bad tech support to no customer support to the platform constantly breaking and getting errors. i'm not sure how they are still in business.

Cons

Absolutely everything felt broken. Since June, nothing has worked as promised. The Facebook/Instagram integration never functioned, constant errors like “Unable to save your information” blocked progress, and every time we fixed one step, something else broke. Campaigns sat at zero delivery for days despite budget and approved ads. The interface is confusing (bid strategy vs. optimization settings don’t match what support tells you), and support has been the worst part — slow, repetitive, and fragmented. We were handed off between dozens of reps, told to wait up to two weeks for tech support while money was being wasted, and never given clear answers. Four months of wasted time and ad spend with no accountability.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SH

Shir H.

Social Media Manager

Pharmaceuticals

### "To achieve continuous and uninterrupted motivation across all channels"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 22, 2024

AdRoll has enabled us to increase the number of views of our ads and reach new customers.

Pros

The data captured by AdRoll is clearly sorted so that we can easily identify new paths to motivate those interested in our ads across different channels. I like AdRoll for its solutions that simplify digital marketing. AdRoll’s retargeting options are based on smart segmentation that ensures that all potential customers are reached according to their preferences. I like the reporting tools because they allow us to customize the data captured and display it efficiently.

Cons

There is nothing I don’t like about AdRoll, the options it offers enhance our ability to market and attract.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RP

Rodrigo P.

Sales and Administrative

Automotive

### "AdRoll helps me retarget website visitors for better conversions."

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

0/10

March 25, 2024

Pros

Easy to create and manage retargeting campaigns, good reporting features.

Cons

Can be expensive for smaller businesses, learning curve for beginners.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

President

E-Learning

### "Stay away at all costs"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

April 7, 2023

Awful. Stay away!

Pros

They did a good job with their SEO. That's all I can say.

Cons

They canceled my account and their explanation was 'OTHER'. After collecting a lot of data from my website.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Carlos Eduardo D.

Digital Marketing Specialist

Hospital & Health Care

### "Adroll is the gateway to advertising campaigns"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

January 27, 2023

Adroll has always been our window to ad campaigns and data analysis synchronizing with Facebook and the ads we manage within the platform within our marketing department. Adroll shows us an extremely useful data collection and also the use of several features that allowed us to track the tasks of some clients. It allows us to see the different points of contact through which we can provide the client with immediate and direct help.

Pros

Adroll allowed us to create campaigns and ads in record time. It provided us with a success manager to provide the client with unique recommendations and clear and accurate information. We have been able to retarget customers through Adroll's tools by attaching them to certain points of contact through our Lead and website. Adroll also shows us the option of bulk loading, further optimizing the ads and getting a higher ROI on the investment. Adroll is the ideal tool for companies with high online traffic. We have been able to set up dynamic ads and get faster results compared to Facebook and Google. The multi-tasking feature is amazing and useful, it doesn't slow down any social campaigns that are running no matter how many are active and online. In short, Adroll is perfect for retargeting customers with specific products.

Cons

Sometimes the data takes a little longer to update and you have to be very vigilant. Stores a lot of cookies, which has limited us to using Adroll on unknown windows or specific users where we have to clear the cache very often. Adroll should also include time frames in the display windows for clients.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MY

Marco Y.

Consultant

Marketing and Advertising

### "Indispensable helper in my team"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 23, 2022

Pros

All the possibilities of use that the app offers.

Cons

We were satisfied with the app.We switched to a competitor only because of the price.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Digital Marketing Manager

Retail

### "A simpler method for remarketing and identifying similar audiences"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

9/10

August 22, 2022

Most of the time, when we retarget customers, we see phenomenal outcomes. Style- and reporting-wise, the advertising platform differs from Google and Facebook, but it's manageable once you get used to it.

Pros

I appreciate how simplified retargeting and lookalikes are. To prevent your return on investment from exploding and to target clients who are unlikely to convert, you might establish a cost-per-acquisition rate.

Cons

In terms of ad layouts and placements, running social media advertising through Adroll has significant disadvantages compared to doing so natively (through Facebook, for example).

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

GH

Greg H.

Head Of WorldWide Ecommerce

Environmental Services

### "AdRoll Requires Optimization to work"

3.0

Overall Rating

3.0

3.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

4/10

August 9, 2022

Good for a quick test to see the effectiveness of simple re-marketing campaign without a lot of set-up work. However one needs to be careful regarding the ad networks they have access to and make sure you have a good value proposition for your ads that will be displayed.

Pros

the campaign management tools were easy to understand and to use. it was relatively easy to set up and run multiple retargeting campaigns with AdRoll.

Cons

The 'out of the box' ads were not effective for us. This is where you really need to get into the product and create better ad units that will be displayed to the end user. Also the default ROI, ROAS settings were in AdRoll's favor. You need to look at the True ROAS rather than AdRoll's default ROAS to understand if the product is working for you, or not.

Alternatives considered

[Criteo](https://www.capterra.com/p/162594/Criteo/)

Reasons for choosing AdRoll

AdRoll was an inexpensive alternative to try out the effectiveness of re-targeting

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Marketing director

Computer Software

### "Simple and effective retargeting and more"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 14, 2022

Pros

Easy to set up. The support team is good too. Great retargeting solution with a wide reach.

Cons

Campaign setup can be a little confusing, trying to apply creatives to campaigns, campaign to target list turn them on etc. I would like way to guide the yser

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Senior Digital Marketing Associate

Computer Software

### "All the channels to focus in one single platform with AdRoll!"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

December 6, 2021

Satisfied user with a lot more to explore and utilize AdRoll.

Pros

It's convenient to focus & manage all marketing efforts with AdRoll since it brings all channels to one platform.

Cons

A bit of complex to get used to the product as AdRoll has a lot of features and channels in a single platform.

Switched from

[Madgicx](https://www.capterra.com/p/182983/Madgicx/)

Comparatively less expensive with more features.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/179140/AdRoll/reviews/)

Popular comparisons

[Criteo vs AdRoll](https://www.capterra.com/compare/162594-179140/Criteo-vs-AdRoll) 

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