# Compare OneUp vs Instagram 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare OneUp and Instagram based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/179588-210721/OneUp-vs-Instagram

---

# OneUp vs Instagram Features and Cost Comparison

Last updated March 28th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

OneUpInstagram2/4 selected

[OneUp](https://www.capterra.com/p/179588/OneUp/)[4.8 (398)](https://www.capterra.com/p/179588/OneUp/reviews/)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.7 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

[## OneUp](https://www.capterra.com/p/179588/OneUp/)[4.8 (398)](https://www.capterra.com/p/179588/OneUp/reviews/)

Starting Price

$18.00/month

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.8

Customer Service

4.9

Reviews Sentiment

Based on [398 reviews](#user-reviews)

Positive

387

Neutral

5

Negative

6

[## Instagram](https://www.capterra.com/p/210721/Instagram/)[4.7 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.6

Functionality

4.6

Ease of Use

4.7

Customer Service

4.1

Reviews Sentiment

Based on [5,143 reviews](#user-reviews)

Positive

4,918

Neutral

186

Negative

39

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of reviewers  
rated it above 4 stars

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## Summary

* * *

Key features rated by users

Features selected based on 10,720 reviews from social media management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

85%Fit

High performer

Feature ratings

Post Scheduling

4.8

Social Media Integration

4.9

Automated Publishing

4.9

Multi-Account Management

4.8

Calendar Management

4.6

86%Fit

Missing features

Feature ratings

Post Scheduling

4.3

Social Media Integration

4.6

Automated Publishing

4.3

Multi-Account Management

4.5

Calendar Management

NA

User satisfaction

User satisfaction

4.8

User reviews[398](https://www.capterra.com/p/179588/OneUp/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.8

Customer support

4.9

User satisfaction

4.7

User reviews[5,143](https://www.capterra.com/p/210721/Instagram/reviews/)

Ease of use

4.7

Functionality

4.6

Value for money

4.6

Customer support

4.1

Price starts from

Price starts from

$18Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Small, medium, and large businesses. Schedule and automate posts on Google My Business, Facebook, Instagram, X, Threads, YouTube, Pinterest, TikTok, Stocktwits, and LinkedIn.

Best for

Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices.

## User reviews

Pros & cons

SP

Susan P.

Slimming World Consultant and Personal Trainer

> "It is saving me a lot of time, I am a business owner, and I have 3 franchises which need very similar posts, so I can..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7064450)

EA

Eleftherios A.

Owner

> "Im not so happy with the mobile version, its laggy a lit of times, and not as reliable as the desktop app."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7118823)

Pierce O.

Public Relations Officer

> "As a part-time social media manager, I find that OneUp takes a lot of the pain out of posting on each platform and..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7111383)

JM

Jon M.

Music producer

> "A couple of times, scheduled posts failed to upload to certain platforms, but that was rare."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7026112)

FA

Ferdinand A.

Content Creator

> "I am also very happy with the categorization of content, media gallery and how the calendar works (and allowing me to..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7074657)

Jonathan Y.

Managing Director

> "Website version may crash from occassionally although I've seen this happen with many other apps too."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7098369)

Pierce O.

Public Relations Officer

> "OneUp has proven to be a reliable and efficient tool for keeping our club members and supporters, near and far,..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7111383)

Mike J.

Author and Publisher

> "So far, the only complaint I have is the jump in pricing from the lowest tier to the next tier up."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7078249)

CB

Cat B.

CEO

> "I can schedule my posts, I have all kinds of analytics, I am going to upgrade and pay for the year, it already..."

[See full review](https://www.capterra.com/p/179588/OneUp/#SoftwareAdvice___7107627)

GP

Gina P.

Owner

> "I struggle with the app, but I haven't discussed it with the OneUp team so I feel like I can't complain if I haven't..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7080438)

MB

Mike B.

Creative Director

> "The ability to batch posts across platforms and customize the language for each has been super helpful."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7091530)

JL

Jean L.

Mr. Everything

> "The inability to reschedule posts by 'dragging and dropping' on new timeslots on a calendar..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___6651178)

TV

Tiago V.

Travel consultant

> "I tried different apps and this is the best, cheap and complete that I found in the entire internet and it works to 10..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7045683)

Christina W.

Owner

> "I pay for the ten accounts/unlimited posts price; however, I have had the tool since October 2023 and still cannot..."

[See full review](https://www.capterra.com/p/179588/OneUp/#GetApp___6512883)

JMH

Johannes Max H.

Head of Marketing

> "The social media management features save me so much time, and the ability to schedule posts across multiple platforms..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7010518)

R

Ron ..

Creator

> "I would say that the phone app is less navigable."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7043231)

Mike J.

Author and Publisher

> "It's been super powerful and helpful to my flow, and one of the founders even responded personally when I posted on..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7078249)

MW

Michie W.

Medical Illustrator

> "It’s a little bit buggy, I tried closing the add more pictures Popup and it clicked on the preview, which opened each..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___4753407)

VR

Verified Reviewer

Owner

> "Customer service was solid i.e. got back within 12 hours and also emailed the chat to me for record purposes."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7055381)

Christina W.

Owner

> "Secondly, the 'tool is slow; when you hit the submit button, you must wait while it does its thing."

[See full review](https://www.capterra.com/p/179588/OneUp/#GetApp___6512883)

EK

Esther K.

social media manager

> "Captions, hashtags, and descriptions all stay exactly the same, which saves me a lot of time."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7105570)

SP

Stanislav P.

CEO

> "Unfortunately the customer temporarily gave up afterwards, otherwise I would have continued to use it."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___6546648)

EK

Esther K.

social media manager

> "It makes managing content much smoother because I don’t have to rewrite or copy everything again."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7105570)

JS

Jason S.

Creative Director

> "Mobile app can be tricky to use."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___6490439)

Robert S.

Owner

> "You simply won't find a social media management tool at such a great deal that offers unlimited social posts."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7055352)

MG

Megan G.

CEO

> "I deleted a post and wasn't able to recover it!"

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___4912256)

Javed A.

Founder

> "One of the best platforms our there for social post scheduling that is very economical."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7038190)

Anand R.

CEO

> "Therir customer service is pathetic, they just dont reply and carry a we dont care attitude. When you have 300 to 400..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2963500)

MML

Maria Moelle L.

Founder and Owner

> "It’s reliable, efficient, and makes managing multiple accounts much simpler."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7035645)

Norrania A.

Human Resources Assistant

> "I can't link users on LinkedIn, their handle name won't appear, so I have to manually post in from the original..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___3036213)

KG

Kevin G.

Sales and Marketing

> "The cost is easily justified for creating a social posting calendar."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7056223)

KT

Kelli T.

Operations Director

> "I wish I could use the tool to reshare a post on LinkedIn and add commentary but it does t appear this is possible..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2893654)

Javed A.

Founder

> "We were able to easily publish to multiple platforms easily."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7038190)

CM

Chloe M.

Sales and Marketing Manager

> "Some of our posts we tag in other organisations, I haven't tried to do tagging, as when I start to type nothing..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2894811)

AR

Alicia R.

Social Media Manager

> "OneUp is a really easy to use platform for uploading social posts to multiple platforms at once."

[See full review](https://www.capterra.com/p/179588/OneUp/#SoftwareAdvice___7104652)

RH

Reneisha H.

Health Coach/CBD Expert

> "Cost is a big factor especially as a startup business."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___4263458)

SK

Salinda K.

Founder

> "Intuitive, easy scheduling across platforms; saves time on social posts and simple to set up."

[See full review](https://www.capterra.com/p/179588/OneUp/#SoftwareAdvice___7080911)

MG

Makenna G.

Blogger

> "There is no ability to connect Tumblr accounts for scheduling."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2983528)

Joe B.

Home Inspector

> "Clean, simple, intuitive interface with all the same features as the other much more expensive competitors."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7101750)

Anand R.

CEO

> "The software forever generates erros failing 100 to 200 posts at a time."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2963500)

VR

Verified Reviewer

Marketing

> "Linking accounts was easy, selecting multiple platforms in one go is seamless."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7023254)

FS

Federico S.

Founder

> "The app sometimes feels a bit slow to respond, with long loading times."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___3037407)

VR

Verified Reviewer

CEO

> "Saves me about 20 hours a month which adds up a lot any soloprenuer knows."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7112721)

Anand R.

CEO

> "They have 101 different errors and every day new errors show up for no rhyme or reason."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2963500)

KK

Kivanc K.

ceo

> "It helps you link all accounts"

[See full review](https://www.capterra.com/p/179588/OneUp/#SoftwareAdvice___7025433)

Iván F.

Branded Content & Social Media Manager

> "Not bad, because it contributes to the general "no cluttter" style that makes this app easier, but it is not very..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___3245527)

MML

Maria Moelle L.

Founder and Owner

> "What we like most about OneUp is its easy-to-use interface — everything is clear and straightforward."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7035645)

TH

Tori H.

Social Media Specialist

> "How certain posts fail due to Facebook's security issues."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___3240950)

Jerad L.

Business Development.

> "It's very seamless to connect all the social media accounts."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7067033)

BW

Ben W.

Manager

> "At times it takes a second or two longer to load than I would like. But this isn't a major issue."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___3248378)

Allan A.

CEO

> "Just wanted to say I switched over from Zoho Social due to limited features, and I am genuinely impressed with OneUp."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7079253)

LC

Leshem C.

NLP researcher

> "Aims for large users, might be too costly for some."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___3025366)

JM

Jon M.

Music producer

> "Very positive, would highly recommend for customers needing to post to as many social platforms at the same time."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7026112)

SY

Stephanie Y.

Business owner

> "If you aren't paying for the full package, you can't simply add to the queue but have to manually select a date and..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2125554)

KK

Kivanc K.

ceo

> "I got positive comments, link shares and likes to my accounts."

[See full review](https://www.capterra.com/p/179588/OneUp/#SoftwareAdvice___7025433)

Micah S.

Developer Evangelist

> "I wish that the "@" tagging in LinkedIn worked from the OneUp side, but I'm 99.99% sure that's a limitation of the..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2762486)

GP

Gina P.

Owner

> "This is a nice platform overall that is constanly making improvements, but the best part is the customer service."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7080438)

JH

Jennifer H.

Owner

> "The icons are a little clunky, and I wish I could just drag an image onto my post instead of selecting my hard drive..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2437569)

Mike J.

Author and Publisher

> "I've been looking for the perfect social media tool for eons, lifetimes, even."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7078249)

FA

Fiser A.

Career Coach

> "The queue takes a little bit to load"

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2894172)

CH

Crystal H.

CEO

> "I'm incredibly pleased with the customer support that I recevied when I placed a request for a new feeature. "

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7085010)

VR

Verified Reviewer

Founder

> "It's not really a negative. But you are not paying for flashy dashboards here."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2815510)

Apurva P.

Teacher

> "Very good support from the team which actually has humans in the chat."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7072936)

SE

Steve E.

Owner

> "Would like something that warns me if a picture or graphic it’s pulling from another source is too low resolution"

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2381859)

JM

Jamie M.

Director

> "Saves me and my team a load of work and time"

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7026200)

Vanessa R.

Co-owner

> "Also, I cannot edit photos or videos as you can on instagram."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2083259)

Jared B.

Co-Founder

> "The Value for Money seems great compared to competitors and features they offer."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7116164)

Anand R.

CEO

> "They are absolutely hopeless when it comes to resolving any issues."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2963500)

EK

Esther K.

social media manager

> "The platform is also clean and easy to navigate, so getting started was very simple."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7105570)

AK

Azeem K.

Partner

> "Functionality is limited when we have to post on Facebook groups."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2280019)

CH

Crystal H.

CEO

> "Just renewed my annual subscription for another year!"

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7085010)

VR

Verified Reviewer

Writer/Curriculum Developer

> "I wish I could post videos to Google My Business, but I believe GMB doesn’t permit that."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2305147)

Allan A.

CEO

> "I was up and running almost immediately with virtually no learning curve."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7079253)

EL

Evie L.

Director

> "The notification came by way of multiple failed post emails.. very poor service."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2230048)

CB

Cat B.

CEO

> "Then I found this one on a big forum and decided to give it a try and I absolutely love it so far."

[See full review](https://www.capterra.com/p/179588/OneUp/#SoftwareAdvice___7107627)

AB

Abbie B.

Researcher

> "The GUI interface could be a bit more "modern" but I don't actually care a great deal about that"

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2744685)

MF

Michal F.

Founder

> "Good value, nothing too expensive and for a small "business" like me, it's totally worth it."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7026421)

VR

Verified Reviewer

SEO Specialist

> "Sometimes posts are rejected and it's not always easy to understand why. Although the support team have been..."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2450551)

VR

Verified Reviewer

CEO

> "literally has been a life saver for my business."

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___7112721)

Anand R.

CEO

> "Dont waste your time and money go elsewhere!!!"

[See full review](https://www.capterra.com/p/179588/OneUp/#Capterra___2963500)

[View Reviews](https://www.capterra.com/p/179588/OneUp/reviews/)

Adarsh D.

Lawyer

> "The huge userbase of Instagram and certain features like public stories make it much easier to get views from a variety of audience. When it comes to messaging, the..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052889)

SA

Shaikh A.

Freelancer

> "First it about the login system which i like to be more convenient for the user, second the watch history and saved options of this app is not good even my saved..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7090799)

DN

Dalton N.

Artist

> "Also having the helpful tabs where I can go and view and managing my profile performance and seeing what kinda of people are liking and view my content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054066)

Adarsh D.

Lawyer

> "The messaging feature have much to improve in Instagram, it focus too much on restrictions. Despite having filtering and request, it gives further restrictions based..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052889)

DN

Dalton N.

Artist

> "Been using Instagram for a very long time for my personal profile page only recently have I switched over to making content on my own, but so far my past experience..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054066)

VR

Verified Reviewer

Tier III Technician

> "The algorithm for Instagram is a little unpredictable and is harder to reach the intended audience compared to alternatives like TikTok."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888)

Sasha B.

For family and friends

> "I have several family members that are small business owners that use Instagram and I am able to keep current with everything that is going on and also share my life..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7000602)

Ben K.

managing director

> "Limited organic reach,organic visibility has decreased over time, often pushing users toward paid promotions."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7106103)

VC

Vicente C.

Quality Technician

> "It lets you quickly post photos, videos, and stories, while also exploring contents from friends, influencers and brands."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7099747)

DM

Demi M.

Community Manager

> "Growing on Instagram without paying is getting harder and harder, even with SEO and analytics work, you need clean content that people like, that stirs up debate to..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865572)

MB

Manpreet B.

Council Liaision

> "A powerful social media tool that gives you access to information, tricks, tips, as well as a way of connection to family/friends and influencers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7003551)

Hannah K.

Vice President

> "I dislike that you are at times battling an algorithm that favours consistent quantity of posts rather than quality."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076882)

RP

RITIK P.

Researcher

> "Good, i love the light theme of instagram , app is so smooth and fast ,it help me to connect with my loveones and i spent more then 3 hours daily on instagram"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7057870)

Bryan J.

Democratic Presidential Candidate

> "The main reason why I didn't like Instagram that much was the fact that is had so much spam on it , I could not tell if some profiles were real or not."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7079031)

VR

Verified Reviewer

Tier III Technician

> "They have features like stories, reels and direct message which is very versatile for both personal use and content creation/marketing."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888)

FB

Felix B.

CEO

> "Messaging is another issue — it’s basic and unorganized, especially if you manage more than one account. And every time I get used to the layout, they randomly..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

SS

Samin S.

Support Services Specialist

> "The algorithm does a great job recommending content I actually enjoy, and the ability to follow creators, brands, and interests makes the app feel very personalized."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

VR

Verified Reviewer

Digital Philanthropy Officer

> "It would constantly rearrange the formatting of the app and would be tedious to get used to it when you least expect it."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052991)

RJB

Rigo Jean B.

Digital Marketing Associate

> "The platform makes it easy to publish content, analyze engagement, and build brand awareness for our retail business."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7069227)

KP

Kennedy P.

Master Esthetician

> "I do not like the search engine, I feel it could be more effective when it comes to searching for accounts or just overall searching, and i feel as though it is hard..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6827840)

LD

Laura D.

Client Success Specialist

> "Instagram is a great social media tool to share photos and videos about your passions, creations, and interests, and collaborate and share with other like-minded..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6774177)

MaD

Marceli aparecida D.

Design

> "The Instagram algorithm can be frustrating, as it doesn't always show posts in chronological order, which can cause users to miss important updates from their..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6391209)

DM

Dennis M.

Senior Frontend Engineer

> "Short videos are entertaining and engaging and i can add effects, such as music and filters to make my video more appealing."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6825288)

MW

Mauricio W.

Senior Sales Executive at WhiteWater, Inc.

> "Over time, it can be difficult to keep conversations structured and to find important information again."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7078936)

DM

Daniel M.

Owner

> "It offers intuitive tools for content creation—like Stories, Reels, and carousels—that make it easy to share both personal moments and professional work."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6823955)

NS

Nathan S.

freelancer

> "What I don´t like about Instagram is that sometimes if you have a draft of a large post with a lot of photos and writing, it will fail to post and it will continue..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6369455)

Hannah K.

Vice President

> "Love the app not just for personal social media connections, but also for business marketing, networking, advertising, and collaboration."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076882)

EP

Eduardo P.

Trainer

> "Is not as free as it may sound, there are a lot of bans and censorship if you do not agree with globalist and colevtivist ideas. Plus I have the feeling that my..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6766642)

VR

Verified Reviewer

Manager

> "overall experience was better than tiktok and this is best for businessses to increase the brand reach and also i have connect with multiple people and acocunts over..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6630796)

DC

Dan C.

Health and Life Coach

> "You can get caught in a rabbit hole by letting your mind keep taking in the dopamine hits."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7105537)

AA

Abby A.

Fitness Coach

> "The meta-data analytics feature helps me to understand what's happening and take better decisions."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7064089)

JB

Joshua B.

Lead Carpenter

> "Im not the type to post pictures of my everyday life and let people speak on me and my life experiences."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7045692)

KN

Kyle N.

Owner

> "I like that I can use this platform as a way to share valuable and entertaining videos and images to my target my customers who are using the app for consuming..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6408427)

JB

Joshua B.

Lead Carpenter

> "Some users like to belittle, downgrade or outright disrespect peoples posts or pictures."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7045692)

SY

Shivani Y.

Social media

> "It's really user-friendly and comes with a ton of features and tools, like the ability to send direct messages to someone, utilize hashtags to increase the number of..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6417873)

JU

Juliet U.

Case manager

> "Too much updates on the app now makes it confusing cause you have to figure out what new features are."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7042030)

CF

Colin F.

Physical therapist

> "Has allowed me to look for content and utilize algorithm to find content automatically"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7102488)

SS

Samin S.

Support Services Specialist

> "There are quite a few ads, and sometimes the algorithm can feel repetitive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

MG

Milagros G.

Content creator

> "It is an application that allows me to stay in touch with what is currently happening in the world and share my life through the networks with those who are far from..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6659365)

RG

Ravina G.

Farmer

> "I also feel a little worried about my own photos because with AI these days, photos can be manipulated in any way."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7011274)

RA

Rama A.

Freelance Graphic Designer

> "I’ve adjusted my content strategy a lot, and Instagram always adapts well to how I present my design work."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054586)

FB

Felix B.

CEO

> "The app feels cluttered lately — like they’re cramming in way too many features: Reels, Shopping, Threads… it’s just overwhelming."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

DS

Denisa S.

Doctor

> "That it has visual storytelling, where people express themselves creatively through photos and videos, even reels, making it fun, fresh and interactive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6725304)

AA

Abby A.

Fitness Coach

> "Quality content is now being neglected in favor of shorts and brain-rot content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7064089)

MB

Marcela B.

Empreendedora

> "It's an application that allows us to follow the lives of people we like and follow in some way and also allows us to learn about products through influencers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6441940)

KG

Karen G.

Account Manager

> "One thing that is dislike is that i cant create collages in the app itself from my story."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6826635)

VR

Verified Reviewer

Senior Sales Development Representative

> "With high user engagement and robust ad targeting, Instagram is a top platform for building brand awareness and driving sales."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7003143)

Iman G.

Student

> "One thing that bugs me out is ability to get blue tick (which tells if an account is official one or not) just by paying monthly charges."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6683908)

Kassidy K.

Chiropractor

> "There are some nuances to figure out (such as views and making sure we reach our target market) but overall great product"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7098682)

ES

Emilee S.

Program Manager

> "I feel like more and more I keep seeing ads or suggestions for things I do not like or feel are appropriate on my timeline."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6800546)

SA

Saniya A.

Life coach

> "You get to meet so many people from different walks of life and learn from them as well as give out to the community yourself."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7085991)

LL

Lindsay L.

Social Media Manager

> "Algorithm sometimes shows too much random stuff and not enoughs from peoples you actuallys follows ."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6823275)

VR

Verified Reviewer

Author

> "I also love the function of posting in general, including the different ways you are able to frame your photos."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6875550)

LC

Laura C.

Office Manager

> "I feel like it can be a little bit finicky to add stickers, music, etc."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6806156)

RC

Rutherford C.

Graphics designer

> "Instagram has been helping me a lot in terms of watching reels,skits,live stream etc."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6818791)

DM

Daniel M.

Owner

> "Trends can lead to a lot of similar or recycled content, reducing originality"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6823955)

Winjoy N.

IT

> "I love how easy it is to use especially for beginners and also the fact that it suggests to you accounts of people you might know which helps to find your friends"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7098274)

JD

Jerry D.

CEO

> "The monetizing aspect are not consistent for smaller creators and businesses."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6773726)

SS

Samin S.

Support Services Specialist

> "Instagram is an easy and fun platform to use for connecting with friends, sharing photos, and discovering new content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

VR

Verified Reviewer

Self-Employed

> "The app has had me addicted with short form content and low-brow media which is not conducive to a healthy lifestyle."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6699495)

DA

Darisa A.

creator

> "The platform is visually appealing and user-friendly, making it great for sharing life moments, creative work, and business promotions."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6829618)

SK

Sanaa K.

Chief Clinic Manager

> "The algorithm can make it hard to see posts from friends, and ads/sponsored content feel increasingly intrusive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6682127)

JU

Juliet U.

Case manager

> "I like how engaging Instagram is with features like reels, live etc."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7042030)

RG

Ravina G.

Farmer

> "Some fake ads also appear, which can lead to scams—something I have experienced myself."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7011274)

FM

Fadhel M.

Supervisor

> "Instagram allows us to connect with our friends easily, and can share stories that we are going through or even what we have gone through."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6346551)

NS

NOAH S.

Landscape Business Owner

> "I have a hard time finding any customization for a recently viewed option..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6849723)

SS

Samin S.

Support Services Specialist

> "Messaging and sharing posts with friends is also super convenient."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

LD

Laura D.

Client Success Specialist

> "I do not like the fact that, unlike Facebook, you cannot really access or view on desktop."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6774177)

VR

Verified Reviewer

Tier III Technician

> "Instagram is very easy to use and visually engaging, the interface is vey simple and its easy to post content interact with others and discover new content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888)

Olivia G.

Owner

> "The constant change of how well content will reach followers can also be frustrating."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6772626)

AB

Amahle B.

Chef

> "It’s a fun place to share pictures, find inspiration, and keep up with trends, but it can also be addictive and overwhelming at times."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6880569)

KH

Kaitlyn H.

Baker

> "I don't like how content isn't reviewed as much as it should be, and comments aren't being reviewed as much as they should be."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6852325)

SK

Sanaa K.

Chief Clinic Manager

> "Great for sharing photos and videos with creative tools, and the Stories/Reels features keep content fresh and engaging."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6682127)

FB

Felix B.

CEO

> "I also hate that I barely see posts from people I actually follow because of the algorithm."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

KW

Keely W.

Photographer

> "Instagram is my favorite social media for presenting my work and finding more clients. "

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6770020)

RS

Ryan S.

Director

> "Lots of spam accounts private messaging offering fake promotions and promotions to buy followers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6536875)

DL

David L.

Music producer

> "Overall, Instagram is a fun and creative platform for sharing content and staying connected with the worls, though the heavy presence of ads and unpredictable..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6597239)

NW

Nathaniel W.

Ceo

> "That a common instance that instagram chooses to show things that I’m not interested in or advertising"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6881075)

MD

Mwangi D.

Senior UX Engineer

> "Using Instagram i can connect with friends, Fashion Icons in an aesthetic way."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7002434)

TC

Torey C.

Junior Golf Tournament Manager

> "Instagram can become repetitive. "

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7058342)

[View Reviews](https://www.capterra.com/p/210721/Instagram/reviews/)

## User interface

[OneUp](https://www.capterra.com/p/179588/OneUp/)

4.82 (398)

[Instagram](https://www.capterra.com/p/210721/Instagram/)

4.68 (5,143)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

OneUp

Top features

34/39

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Automated Publishing
-   Brand Tracking
-   Calendar Management
-   Campaign Management
-   Collaboration Tools
-   Commenting/Notes
-   Content Management
-   Customer Engagement
-   Customizable Branding
-   Customizable Reports
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Image Library
-   Keyword Tracking
-   @mentions
-   Multi-Account Management
-   Multi-Campaign
-   Post Scheduling
-   Real-Time Analytics
-   Reporting/Analytics
-   Role-Based Permissions
-   Sentiment Analysis
-   Social Advertising
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Template Management
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/179588/OneUp/#features)

Instagram

22/39

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Automated Publishing
-   Brand Tracking
-   Calendar Management
-   Campaign Management
-   Collaboration Tools
-   Commenting/Notes
-   Content Management
-   Customer Engagement
-   Customizable Branding
-   Customizable Reports
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Image Library
-   Keyword Tracking
-   @mentions
-   Multi-Account Management
-   Multi-Campaign
-   Post Scheduling
-   Real-Time Analytics
-   Reporting/Analytics
-   Role-Based Permissions
-   Sentiment Analysis
-   Social Advertising
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Template Management
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/210721/Instagram/#features)

### Recognition

No recognitions have been awarded to OneUp

No recognitions have been awarded to Instagram

### Deployment & support

OneUp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Instagram

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

OneUp

-   By OneUp
-   Located in United States
-   Founded in 2017

Instagram

-   By Meta
-   Located in United States
-   Founded in 2018

## Popular Comparisons

[OneUp](https://www.capterra.com/p/179588/OneUp/)[4.82 (398)](https://www.capterra.com/p/179588/OneUp/reviews/)

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[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

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Contact vendor for pricing

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[OneUp](https://www.capterra.com/p/179588/OneUp/)[4.82 (398)](https://www.capterra.com/p/179588/OneUp/reviews/)

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[View full comparison](https://www.capterra.com/compare/210721-213257/Instagram-vs-Facebook)

[OneUp](https://www.capterra.com/p/179588/OneUp/)[4.82 (398)](https://www.capterra.com/p/179588/OneUp/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.68 (3,382)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

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4.7

Features

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Ease of Use

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[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[monday.com](https://www.capterra.com/p/147657/monday-com/)[4.57 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Contact vendor for pricing

Price

$9/month

4.6

Features

4.4

4.7

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/147657-210721/monday-com-vs-Instagram)

[OneUp](https://www.capterra.com/p/179588/OneUp/)[4.82 (398)](https://www.capterra.com/p/179588/OneUp/reviews/)

vs

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[View full comparison](https://www.capterra.com/compare/121701-179588/HootSuite-vs-OneUp)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

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Contact vendor for pricing

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$75/month

4.6

Features

4.8

4.7

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/142037-210721/NiceJob-vs-Instagram)

[OneUp](https://www.capterra.com/p/179588/OneUp/)[4.82 (398)](https://www.capterra.com/p/179588/OneUp/reviews/)

vs

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Price

Contact vendor for pricing

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Features

4.3

4.8

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4.1

[View full comparison](https://www.capterra.com/compare/179588-235972/OneUp-vs-Facebook-Business-Suite)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,133)](https://www.capterra.com/p/210733/Snapchat/reviews/)

Contact vendor for pricing

Price

$5

4.6

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/210721-210733/Instagram-vs-Snapchat)

[OneUp](https://www.capterra.com/p/179588/OneUp/)[4.82 (398)](https://www.capterra.com/p/179588/OneUp/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

$18/month

Price

$6/month

4.7

Features

4.3

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/143492-179588/Buffer-vs-OneUp)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,794)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Contact vendor for pricing

Price

$399/month

4.6

Features

4.3

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-210721/HootSuite-vs-Instagram)