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Boulevard vs Primo: Which is a better fit?

Updated on December 1st, 2024
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 1,146 reviews from Spa users.
% Fit
Feature ratings
Appointment Management
4.8
Client Management
4.6
Confirmations/Reminders
4.6
Point of Sale (POS)
4.6
For Salons and Spas
4.8
% Fit
High performer
Feature ratings
Appointment Management
4.9
Client Management
4.9
Confirmations/Reminders
4.8
Point of Sale (POS)
4.6
For Salons and Spas
4.8
User satisfaction
4.6
User reviews319
Ease of use
4.6
Functionality
4.4
Value for money
4.5
Customer support
4.7
4.9
User reviews56
Ease of use
4.7
Functionality
4.8
Value for money
4.7
Customer support
4.8
Price starts from
Monthly subscription
Free version
Free trial
--
Monthly subscription
Free version
Free trial
Best for

Self-care businesses wanting a fully-integrated business management platform that handles everything from scheduling to point of sale - helping businesses boost revenue and increase client retention.

Designed for beauty centers, spas, and hairdressers, the cloud-based salon management software helps manage and schedule appointments, send personalized messages, and more.

User reviews
pros & cons
1 / 4
View Reviews
Not enough reviews
View Reviews
Video reviews
Destiny L
Office Manager
5.0

Destiny L.: Hi, my name is Destiny. I'm an office manager for a beauty company called SEV. SEV is a pretty big company, California-based. We just started expanding in New York. As the office manager. We utilize Boulevard a lot, and I have to say things of everything that has to do with running a beauty business when it comes to scheduling clients, charging clients, and also charging them cancellation fees, which is really important. Boulevard, I'm going to have to say, I give five stars. With SEV, they haven't used any other technology. I think Boulevard pretty much gets the entire concept of what our business does, so I can't really compare any previous softwares to Boulevard. But yeah. I think one of the main reasons, it's how fast it operates. We're very fast-paced business. We take about 100 clients there. We leave little to no room for any space. It's really very back-to-back, and Boulevard just seems to be high functioning when it comes to clicking, moving appointments, scheduling appointments, canceling appointments. It makes everything easier to see on the screen altogether. Personally, I found Boulevard very easy. Everything is clear. I like that Boulevard allows us to use emoticons or emotion cons. That's very helpful for our business to divide which client has specific limitations from other clients. But yeah. The advice I would give to people who want to consider Boulevard as a software for their business is to do it. I think it encompasses everything a business is, from looking at a sales perspective to looking at getting personal to looking at employees and also with clients. It builds better relationships with clients.

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User interface
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1 Video
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1 Video
180087
5 screenshots
255520
3 screenshots

Boulevard

Top Features
26/42
  • Barcode/Ticket Scanning
  • Calendar Sync
  • Confirmations/Reminders
  • Customer History
  • Customer Surveys
  • Data Import/Export
  • Email Reminders
  • Employee Management
  • For Salons and Spas
  • Mobile Access
  • Payroll & Commissions
  • Performance Metrics
  • Point of Sale (POS)
  • Real-Time Reporting
  • Recurring Appointments
  • SMS Marketing
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Appointment Management
  • Automated Scheduling
  • Calendar Management
  • Client Management
  • Client Portal
  • Credit Card Processing
  • Customer Database
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Discount Management
  • Electronic Payments
  • Email Marketing
  • Gift Card Management
  • Inventory Management
  • Loyalty Program
  • Multi-Location
  • Online Booking
  • Promotions Management
  • Reporting & Statistics
  • Third-Party Integrations
  • Transaction History
  • Website Integration
See All features
Hide Spa Software Features -

Primo

23/42
Show Spa Software Features +
Boulevard
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Primo
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Boulevard
  • By Boulevard Labs
  • Located in United States
  • Founded in 2016
Primo
  • By Primo
  • Located in Italy
  • Founded in 2000
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