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- Social Media Agencies. - Social Media Freelancers. - Digital Marketers. - Marketing Teams.
Broadcast Radio and Television Stations (Small and Large): Account Executives, Campaign and Sales Managers, Administrators, C-Suite and Management
This can help me impress clients and win new business by providing visually appealing and informative reports that show the results of my work.
Lack of schedule and management actions is it's only flaw.
The most positive point is the ease of use. It delivers exactly what it promises, easy to use and an excellent time saver.
I don't like the fact that as an agency we cannot show the ad spend including our agency fee but only ad cost. This is confusing for our clients who pay ad cost and agency fees together.
Reportei is easy to setup and had good automatization capabilities. From the get-go it provided me with the ability to generate weekly analytics reports on my advertising campaigns.
Few data from social media, especialy instagram, who is growthing every day, more than facebook. Another problem its the impossibility to customize data.
Great for brand tracking, clean design. Trial period option is great for users to understand where they'll be putting their money.
Some limitations in instagram reports that probably it have no guilty about.
The Nielsen Impressions and Mentions are what I like most. I like that there is a breakdown of demographics with the Nielsen report to highlight who is listening to our stations.
That's wholly unacceptable. I used to think it was how I was setting the campaigns up, but I've walked through it with multiple people now and there doesn't appear to be anything wrong with it.
I like the ability to breakout the graph line by WEEK or MONTH too... and see associated analytics. Best of all, is being able to document that RADIO works.
Sadly, while all of the above make for great talking points, it is KILLING me how poorly the software matches up with our logs.
Being able to see "First Time" client website is a huge difference (from the previous vendor) that my clients love. They also love the easy-to-read & colorful graphics.
I never received this much push back with the old leads RX software we used to use so Im not sure if there is wording in the email that alerts my advertisers to be weary but it just seems odd.
I appreciate the filtering system by programs so that we can narrow it down by stations. Also, mentions are great ways to check that we have found the correct keywords and to grab airchecks.
My biggest complaint about Veritone is the 'lag time' when you change the date range or other elements of the campaign. The "Still Processing" tag sometimes lingers for a very long time.
Prioritize real-user-identified key features according to your needs to find your best fit.
Reportei
Top FeaturesVeritone Attribute
Reportei
Veritone Attribute
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