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- Social Media Agencies. - Social Media Freelancers. - Digital Marketers. - Marketing Teams.
Organizations of all types have relied on proven IBM SPSS Statistics technology to increase revenue, outmaneuver competitors, conduct research, and data driven decision-making.
This can help me impress clients and win new business by providing visually appealing and informative reports that show the results of my work.
Lack of schedule and management actions is it's only flaw.
The most positive point is the ease of use. It delivers exactly what it promises, easy to use and an excellent time saver.
I don't like the fact that as an agency we cannot show the ad spend including our agency fee but only ad cost. This is confusing for our clients who pay ad cost and agency fees together.
Reportei is easy to setup and had good automatization capabilities. From the get-go it provided me with the ability to generate weekly analytics reports on my advertising campaigns.
Few data from social media, especialy instagram, who is growthing every day, more than facebook. Another problem its the impossibility to customize data.
Great for brand tracking, clean design. Trial period option is great for users to understand where they'll be putting their money.
Some limitations in instagram reports that probably it have no guilty about.
All in all IBM SPSS Statistics is a super solid and reliable solution for your statistical analysis needs and is still my number one choice.
It is unreasonable to blame a program for my own limitations.
I like that you can simply click through the options in order to complete the analysis. The syntax feature is also great because you can save your work and re-use the same syntax again and again.
Horrible graphics you need to export data to work on Excel. High price and need to buy separate modules not included.
I like the visualizations. It wonderful that you can edit graphs and charts to suit your preferences, without any chances to the actual data.
The output window looks about the same as it did 10 years ago and is getting obsolete.
Fantastic experience while using SPSS and would love to continue as no other better alternative is available.
SPSS is a bit costly compared to similar software.
Michael A.: I'm Michael. I am a market researcher and a digital transformation specialist. I work at a company size that's over 5,000 people, and I am a five out of five with IBM SPSS. I use IBM on a day-to-weekly basis for a lot of analyses, especially survey analyses, market research data. What I like most about SPSS is ease of use, its user-friendliness. It's a resemblance of Excel in functionality, except you have a lot more power and capabilities with it, and it's this familiar interface and expansiveness of value delivery that makes it a solid choice for users without as much technical specificities to deliver big insights and value. I like pretty much everything about it. It continuously improves and I'm not sure what's on the road map for it in terms of the bigger IBM picture, so I can't really say what I don't like. I'm sure they continuously roll out better things as time goes on.
Prioritize real-user-identified key features according to your needs to find your best fit.
Reportei
IBM SPSS Statistics
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