# Compare BrightLocal vs Surfer 2026 | Capterra > Unsure of what to choose? Check Capterra to compare BrightLocal and Surfer based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/182621-218703/BrightLocal-vs-Surfer --- # BrightLocal vs Surfer Features and Cost Comparison Last updated April 14th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: BrightLocalSurfer2/4 selected [BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.8 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/) [Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (421)](https://www.capterra.com/p/218703/Surfer/reviews/) [## BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.8 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/) Starting Price $39.00/month Value-for-Money 4.8 Functionality 4.7 Ease of Use 4.6 Customer Service 4.9 Reviews Sentiment Based on [281 reviews](#user-reviews) Positive 277 Neutral 1 Negative 3 [## Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (421)](https://www.capterra.com/p/218703/Surfer/reviews/) Starting Price $182.00 Value-for-Money 4.6 Functionality 4.8 Ease of Use 4.8 Customer Service 4.8 Reviews Sentiment Based on [421 reviews](#user-reviews) Positive 416 Neutral 3 Negative 2 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 84%Fit High performer Feature ratings SEO Management 4.8 Keyword Rank Tracking 4.8 Keyword Tracking 4.8 Keyword Research Tools 4.4 Competitive Analysis 4.7 83%Fit Feature ratings SEO Management 4.8 Keyword Rank Tracking 4.7 Keyword Tracking 4.6 Keyword Research Tools 4.7 Competitive Analysis 4.4 User satisfaction User satisfaction 4.8 User reviews[281](https://www.capterra.com/p/182621/BrightLocal/reviews/) Ease of use 4.6 Functionality 4.7 Value for money 4.8 Customer support 4.9 User satisfaction 4.9 User reviews[421](https://www.capterra.com/p/218703/Surfer/reviews/) Ease of use 4.8 Functionality 4.8 Value for money 4.6 Customer support 4.8 Price starts from Price starts from $39Other, Per Month - Free version - Free trial Price starts from $182Other, Not provided by vendor - Free version - Free trial Best for Best for Marketing agencies. SEO agencies. In-house marketers. Multi-location businesses. Enterprise businesses. Local brick-and-mortar businesses. Service-area businesses. SMBs. Best for CMOs, Marketers, Creators, Copywriters, SEOs, teams, agencies, and enterprises looking to grow organic traffic and build brands. ## User reviews Pros & cons Dan A. Chief Operating Officer > "Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___7098356) EG Elisa G. SEO Specialist > "I find the part where you need to manually enter company details not intuitive as you have to press a button to..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4812666) PH Peggy H. Head of SEO > "Fast response rate from the team when we need assistance." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___7069376) HG Helena G. Managing Director > "Reporting and reputation management is not ideal for us" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6356927) RE Ryan E. Owner > "Great help and excited for this continuance of my listings being updated, it’s prompt." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6842015) MH Magen H. Project Manager > "If you have several locations as I do (77 at this time) we do have to have 2 separate accounts since each..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4750902) AW Aaron W. Copywriter Specialist > "The customer service team was great at resolving queries, and the content is exceptional on the website." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6363594) DK Derek K. SEO Director > "Slow-loading dashboards can make changing between pages challenging." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4652062) SH Stuart H. Owner > "Very pro-active with communications and clarifications. " [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6837546) Michael S. Executive VP Strategy & Innovation > "Add to the complexity a credit system for reporting and other features and understanding the costs can seems..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3206460) SH Stuart H. Owner > "The potential to expand using their services is very good." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6837546) BP Brandon P. CEO > "I also don’t like that all searches are conducted from the company’s Location, I wish there were a way to be..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3187655) Dan A. Chief Operating Officer > "Excellent staff and support" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___7098356) TS Taryn S. SEO Strategist > "Sometimes the quality assurance phase of a campaign can take a while to be completed before you can submit other..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3274533) SH Stuart H. Owner > "The online guides were very helpful also" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6837546) VR Verified Reviewer Marketing > "Sometimes the dialog box never pops up to import a file and I have to quit and restart." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2869537) NJ Nancee J. Fractional CMO > "My initial onboarding with BrightLocal has been amazing, and I am so glad I opted to move forward with this..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6351277) RH Ray H. President > "One client has an old account they abandoned." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4401449) RT Reilly T. Marketing Specialist > "Brightlocal always delivers timely and professional services" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6361744) CL Casey L. CEO > "We had inadvertently used up all of our credits by not setting things up properly and they credited those to us..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2981738) ZP Zach P. Director > "Easy of use and after sales support." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6358671) AY Arthur Y. COO > "The keyword ranking reports are not accurate, even though we understand the reason for this." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3216452) Bashir S. Marketing Manager > "I have several reasons why I love BrightLocal, but the top two would have to be their ability to order local..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129) RG Renaud G. CTO > "The software can do a lot and it can be a little confusing to navigate when you first try it." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3091585) Bashir S. Marketing Manager > "The team at Bright Local went above and beyond to assist me with my queries and concerns, providing timely and..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129) GJ Greg J. Owner > "Load time is a little slow and on the first of the month reporting is delayed." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3299510) PS Pete S. CEO/OWNER > "I really like the whitelabel features and the great support." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4924507) JD Jordan D. CEO > "The ranking dashboard can be confusing to understand at times - but I probably just need to educate myself..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3301567) VR Verified Reviewer SEO Professional > "BrightLocal provides a complete set of tools for managing my own local SEO, but also for running my local SEO..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3201212) NC Noah C. IMS > "Sometimes Bright Local has "lost" some of my campaigns and information." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2908558) JD Jammi D. owner > "overall brightlocal is one of the best tools for any seo strategy" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6044048) RB Ray B. Owner > "Using this software on a mobile device can be difficult." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3254336) Justin H. Owner > "I track over 10,000 keywords a week and Brightlocal is the only platform that can do it as an affordable cost..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3193412) ND Noah D. Business Owner > "I didn’t know how to use the other features and my free trail expired." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3290129) VR Verified Reviewer Marketing > "I also like that they have a "Get Reviews" feature, where you can upload a CSV file that will solicit reviews..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2869537) LB Lluc B. Senior SEO manager > "Unfortunately, the tool is only available for English speaking countries." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3090600) CB Cari B. Marketing Strategist > "Brightlocal has improved my clients leads by improving their local SEO, it is a great all in one platform for..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3277963) BT Ben T. SEO > "So while I gave a lower rating as I don't have access to those features." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2944400) KB Kevin B. Pres > "All in one platform to track local rankings and build lasting citation economically" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3750020) LR Lexie R. Account Manager > "I feel like the site can be a bit buggy." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2949262) LG Luke G. Vice President > "The product is great as far as the offerings, being able to get aggregator listings at a great price is a huge..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4630438) JE Jennifer E. Marketing Manager > "The citation corrections were more difficult than I expected. " [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3276704) BJ Bobby J. Owner > "For a small firm like ours, we needed a suite of white label tools that allows us to show our hard work in a..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188266) VR Verified Reviewer Associate > "I am not a technical cat in the least, so I have a lot of questions, most of them I assume are dumb." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3187184) ZF Zack F. CEO > "It compiles most of the important data I'm looking for when it comes to search in one location and is relatively..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3211104) RF Rylee F. Listings Manager > "Sometimes it takes a while to hear back from the support team." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3193378) AK Amanda K. Digital Strategist > "Great tool for local SEO audits / monitoring." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3810918) MY Marianne Y. SEO Manager > "In the past there have been problems where I have gone to buy the next months citations ad the previous campaign..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2807920) JW Jordan W. SEO Specialist > "We first started using the Citation Builder within their platform and quickly started using the other great..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2957593) VR Verified Reviewer Digital Marketing Manager > "Sometimes a little tricky to understand if you don't know what you're looking at." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3195607) DB Derek B. CEO > "Such a great way to find ways in which your company and or your clients has holes in their Local SEO game and..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2884414) Bilawal A. Marketing Manager > "A bit pricey compared to competitors in the market" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3254379) Cody E. Business Development Manager > "This program is very reasonable and has intuitive features for optimizing work flow." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4551287) JN James N. SEO Developer > "Citation cleaning can be hard." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3300326) VR Verified Reviewer Marketing > "I also love that customer service is there to help me use the new features they release." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4767368) JB Josiah B. CEO > "Some parts aren't super user-friendly and tough to walk thorugh." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188872) BR Buvana R. Owner > "Excellent tool and great customer service and plenty of resources available to constantly level up your skills" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4660221) MS Mark S. Digital Marketing Specialist > "Not recommended for those who can't afford to pay a good amount." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3206439) KL Ken L. President > "Good support, accurate reporting of search engine rankings, professional looking white label reports for our SEO..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3237034) JB Josiah B. CEO > "Pricing is a bit tough to learn and teach my team." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188872) MH Magen H. Project Manager > "The reports are easy to read and explain to our clients and the data is accurate." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4750902) JB Jeff B. Marketing Manager > "Sometimes the wrong citations are chosen and you have to go in and manually adjust the citations." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2528943) Johnny B. Business Development Advisor > "I love the Rank Tracker (Geo Grid) and the GMB report for keyword rank tracking." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3275846) MS Mark S. Digital Marketing Specialist > "The overall plan can be pretty pricey." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3206439) BR Buvana R. Owner > "Reporting accuracy is very important for marketing." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4660221) Mark V. Director > "Thanks to them my business is at the verge of collapse!" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3298956) BJ Bobby J. Owner > "BrightLocal completely covers the local search with detailed data and graphical representations. " [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188266) Matthew F. Website Developer > "Given the number of reports available in the program, it can be a bit difficult to navigate." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2794784) Bashir S. Marketing Manager > "In summary, I would like to express my sincere appreciation to the entire team at Bright Local for their..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129) David V. Principal > "However, the user experience is that "BrightLocal isn't working", even when it's the "fault" of the other vendor." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2760639) Bashir S. Marketing Manager > "I felt confident in their ability to provide accurate information and advice." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129) Arjunsinh C. SEO Manager > "There are no such features which I don't like about this tool." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3309138) AB Alex B. Head of performance > "The rank checker is also a very nice features that gave us interesting and mostly unknown insights to adjust are..." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3199308) BM Becky M. manager > "It's still a bit confusing when following the directions from knowledge base/videos." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2685211) JS Justin S. Digital Marketing, SEO > "I absolutely love the ability to Whitelabel and share informative live, data directly with clients." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3161525) MA Michael A. Founder > "A few rough edges earlier on, when tools didn't seem to be well-integrated." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2607927) MK Matthew K. Owner > "Both the human and systematic way it manages our listings and helps us improve our local SEO" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3262333) RR Rob R. Owner > "This used to take forever and we would miss many listings and functions." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2775550) LG Luke G. Vice President > "Customer service is excellent, they go above and beyond to make sure customers are satisfied." [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4630438) Mark V. Director > "The exact meaning of Scam!" [See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3298956) [View Reviews](https://www.capterra.com/p/182621/BrightLocal/reviews/) ID Istiaque D. Content Writer > "Its top-notch content optimization tools, detailed SERP analysis, and user-friendly interface are game-changers for content writers." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6444933) AN Amin N. CMO > "At nearly five times the cost of comparable tools, Surfer AI simply doesn't deliver enough unique value to justify the premium. While the..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) SO Samuel O. Marketer > "I really appreciate the keyword optimization features, in Surfer SEO the "insert term" tool that speeds up content creation by suggesting..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085) AN Amin N. CMO > "The platform's core functionality also works against itself - while it can generate SEO-optimized content, any attempt to humanize or refine the..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) PT Paul T. Managing Director > "These were originally used with freelancer and in-house writers however frequently I can use it with generative AI to create great results mixed..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538) CE Chuvic E. SEO Writer > "The AI Humanized plan lacks a chat feature for requesting specific edits to refine the human-like quality of the content" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534) HP Hrishikesh P. Founder > "However, apart from entity optimisation, its keyword research tool, topical map creation & audits are equally robust as well." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206) AN Amin N. CMO > "I consistently found myself double-checking the statistics and references provided by the AI, only to discover they were either inaccurate or..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) IK Ivelin K. SEO And Marketing Specialist > "The Content Editor, now with Topic coverage, is super useful and really makes a difference. As the team lead, I fell in love with the Topical..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670) FoA Fran�ois A. CEO > "originally the price, sometimes the articles generated by AI in other languages than english are not as good" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6598475) SO Samuel O. Marketer > "The real time editing tools give me feedback on how I use keywords and structure my articles to be more SEO friendly." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085) AN Amin N. CMO > "The most glaring issue is the unreliable data quality." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) IK Ivelin K. SEO And Marketing Specialist > "Very unique Content Editor that helps you boost both the SEO performance and the user-friendliness of your articles." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670) AK Alex K. Marketing Specialist > "The limitation on NLP credits is a notable drawback, restricting advanced content analysis for larger projects or multiple sites." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588) CE Chuvic E. SEO Writer > "SurferSEO helps me boost the ranking of articles with its variety of features." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534) AC Ana C. Marketing > "I attempt to use Surfer on a daily basis, but occasionally, the demands of my business divert my attention, leaving me with insufficient time to..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6119156) AP Aleksandra P. SEO Specialist > "What truly sets it apart, in my opinion, is its data-driven approach, providing actionable insights that have significantly improved my website's..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6103744) DS Dennis S. CEO > "Can't integrate tables in editor, only with WordPress or G Drive connection." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6153545) VR Verified Reviewer CEO > "We use this daily with our teams and also has an easy integration with WordPress so we can have our current content analyzed consistently." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851) AJ Ajay J. Growth Marketing Lead > "It doesn’t do any good to the content." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6847682) LP Luv P. SEO > "It optimizes content effortlessly, refines keywords, and provides valuable competitive insights. While its transparency about content sources is..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081) SC Sean C. Founder > "Surfer SEO is not inexpensive compared to its peers, so I'd say it's a bit pricey." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4993832) Mariel Gia G. Copywriter > "The ability to analyze top-performing pages and seamlessly integrate those insights into my content strategy is a game-changer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6095417) AM Alex M. Marketing Manager > "You can't add tables inside the Content Editor, and this means spending additional time creating them outside the Content Editor." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4800156) HP Hrishikesh P. Founder > "I am a heavy user of Ahrefs and use it for content & keyword research." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206) Caroline N. SEO > "It can be clunky, and there are times when I can't edit my content properly because I'm unable to click where I need to." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686) AK Alex K. Marketing Specialist > "SurferSEO stands out for its in-depth data analysis, which is highly customizable to fit any project's specific needs." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588) SD Stephen D. Principal > "The only con is Surfer lacks dashboards to allow you to see overall numbers and content but it's not a big deal." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3534767) HP Hrishikesh P. Founder > "Surfer is my go-to tool for entity optimisation." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206) WB William B. Director of Everything > "It reduces my ability to work in a bulk mode, doing one stage at a time for multiple articles. When you pay a thousand dollars for a service, you..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3010469) KU Kasia U. Product Marketing Manager > "Helps to better understand how to use SEO to gain a marketing advantage." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6641395) BA Bert A. CEO > "In addition, their training videos are not well organized, lots of information is skipped over and too much is assumed that you know. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748408) DR Donna R. Editor > "It really does work with respect to meeting Google's content criteria." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6606032) AM Astrid M. CEO > "Sometimes I run an audit and it conflicts with the results of the Content Editor, which can be pretty confusing." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3743645) CM Carolina M. Content Specialist > "The customer support is excellente, they always answer fast and help you." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7027238) TD Tom D. Founder and CEO > "One small issue I noticed is that the Chrome extension for Google Docs doesn't play nicely with other sidebars like Grammarly or Docs to..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2889212) PT Paul T. Managing Director > "Also, good training and certification opportunities." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538) Caroline N. SEO > "The integration with Google Docs with the software isn't ideal." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686) VR Verified Reviewer CEO > "Surfer SEO gives us an easy-to-follow rubric to optimize our SEO scores on our content to match and exceed what the currently top-ranked websites..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851) LB Luca B. SEO Manager > "That the keywords cannot be added in the content editor" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4677934) CT Christa T. Owner > "I have used it for many years, and when I started my own agency, it was the first software I subscribed to." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6809870) JF Jacob F. Owner > "It is a little pricey and could be hard to see the ROI if you are just getting started." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065) VR Verified Reviewer Owner > "I can see the improvement in the performance of my blogs." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6466193) TH Tyler H. SEO > "Keyword research is not as full-formed as some of the other tools available. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4032063) AC Alison C. CEO > "We use Surfer for our six websites and recommend it to our clients." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363) Kevin Y. Owner > "The NLP feature was a little confusing for a while and you had to spend specific NLP credits to get that info included in your results, BUT they..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3102083) AC Alison C. CEO > "We've been using it since the beginning, and it continues to improve its services each year." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363) SL Sean L. Blogger > "Content Planner and Keyword research feature are difficult and confusing to use" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3584165) SC Sean C. Founder > "Using this platform, I was able to streamline our SEO activities and achieve higher rankings on Google." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4993832) Charles M. Business developper > "The keyword research is not really good, I'm french and the result are not very accurate." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3767843) RB Ryan B. SEO Manager > "The serp analysis is pretty comprehensive" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6493376) GS Gordon S. Manager > "Like when I'm writing a particular article, if I switch tabs or sometimes just on its own it reloads (saying that the connection was interrupted)..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2880861) PT Paul T. Managing Director > "It's a good tool, quick and easy to use and having compared other similar tools on the market, still the best one that I've found." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538) MK Mike K. Founder/Blogger > "The cost is a bit high so if you're a casual blogger this might not be the product for you. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3735036) BA Bert A. CEO > "Surfer is allowing me to write review articles that have a high possibility for ranking on the first page of my target keyword within minutes of..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748408) FM Fatima M. Owner > "The cons is the cost and the help support delay one day to answer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4609412) LP Luv P. SEO > "With streamlined content optimization, keyword precision, and competitive insights, it's a game-changer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081) VR Verified Reviewer Founder > "For usability, it doesn't support keyboard navigation while selecting words and phrases for the content editor." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3227602) Josef M. Content Marketer > "It offers keyword research, real-time insights into a website's performance, competitor analysis, page speed optimization, and more." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763) KD Kasper D. Co-Founder > "The pay-pr-article credit-structure is annoying." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4074498) Josef M. Content Marketer > "It provides detailed keyword research, real-time insights into performance, competitor analysis, page speed optimization, and more." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763) RS Raghunath S. Digital Marketing Executive > "Compare to other website auditor tools, I don't find surfer much useful when it comes to auditing my website. And sometimes the keyword research..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3470581) MB Matt B. Managing Director > "The gamified element of updating your article and seeing that score update in real-time based on adding keywords to your writing is fun, but also..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4136723) Eric A. Owner, Head Planner > "I no longer waste time writing things that don't produce any SEO value." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4219106) Brett L. Owner and Founder > "It offers a wide range of features including:-Improved visibility and increased web traffic-Better search engine rankings-Increased customer..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640) DB David B. Writter > "When you run out of credits each month it kinda sucks." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4207479) Brett L. Owner and Founder > "When using SurferSEO, you can solve the following problems: - Finding the best keywords for your site- Generating more traffic to your website-..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640) Mariana K. Senior Content Marketer > "Sometimes the content generated is not relevant." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748810) Andreas B. Freelancer > "By using SurferSEO, I can benefit from higher website traffic and increased online visibility, leading to more business opportunities and growth..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4772615) AS Anneke S. Freelance Writer & Researcher > "I can't think of any cons except for the fact that the price gets a bit steep if you need to create more than 30 SEO optimized articles per month." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3352924) AS Ankit S. Owner > "It also has features like domain comparison, where we can compare our domain with the domain that ranks in the first position of google." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3599891) Bartosiewicz D. Content Specialist > "You can't unpin or hide the guidelines bar in Google Docs or Wordpress, which sometimes drives me crazy." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3107812) Mariana K. Senior Content Marketer > "It allows me to see where my articles are ranking against competitors and helps me quickly identify areas that need improvement." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748810) Steven C. student > "There's nothing specific to Surfer about this, but SEO content software may be difficult, and the keywords may not be relevant to the niche in..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3204266) NW Nathan W. Owner > "There is also the "optimize" feature which helps in getting a better SEO score. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6292432) Kirsty A. Head of Marketing > "The Search Console integration does not seem to be useful for me yet, but this may be due to our own site performance." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2868248) JF Jacob F. Owner > "I have been utilizing Surfer SEO for a while now and it has proven to be an invaluable tool for gaining insight into the search engine results..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065) GM Gautier M. CEO > "A little bit expensive compared to what is given" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4572300) BH Brendan H. Marketing Specialist > "Surfer has allowed us to really optimize content in a measurable way, we have gained position and ranking on blogs optimized and/or newly written..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4550557) VT Vlad T. Director > "You need to use single lines, and if you hit enter by accident, you lost your credit point." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3051778) [View Reviews](https://www.capterra.com/p/218703/Surfer/reviews/) ## User interface [BrightLocal](https://www.capterra.com/p/182621/BrightLocal/) 4.84 (281) [Surfer](https://www.capterra.com/p/218703/Surfer/) 4.86 (421) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Advertising Management 120 Important BrightLocal Top features 27/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/182621/BrightLocal/#features) Surfer 24/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/218703/Surfer/#features) ### Recognition BrightLocal is recognized as a top-rated tool in 4 Capterra Shortlist reports Surfer is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support BrightLocal Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Surfer Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details BrightLocal - By BrightLocal - Located in United Kingdom - Founded in 2009 Surfer - By Surfer - Located in Poland - Founded in ## 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