# Compare BrightLocal vs Yoast SEO 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare BrightLocal and Yoast SEO based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/182621-219202/BrightLocal-vs-Yoast-SEO

---

# BrightLocal vs Yoast SEO Features and Cost Comparison

Last updated April 14th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrightLocalYoast SEO2/4 selected

[BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.8 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/)

[Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/)[4.6 (131)](https://www.capterra.com/p/219202/Yoast-SEO/reviews/)

[## BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.8 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/)

Starting Price

$39.00/month

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.6

Customer Service

4.9

Reviews Sentiment

Based on [281 reviews](#user-reviews)

Positive

277

Neutral

1

Negative

3

[## Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/)[4.6 (131)](https://www.capterra.com/p/219202/Yoast-SEO/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [131 reviews](#user-reviews)

Positive

125

Neutral

5

Negative

1

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rated it above 4 stars

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 6,871 reviews from seo software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

84%Fit

High performer

Feature ratings

SEO Management

4.8

Keyword Rank Tracking

4.8

Keyword Tracking

4.8

Keyword Research Tools

4.4

Competitive Analysis

4.7

\--%Fit

Missing features

Feature ratings

SEO Management

4.7

Keyword Rank Tracking

3.9

Keyword Tracking

NA

Keyword Research Tools

NA

Competitive Analysis

NA

User satisfaction

User satisfaction

4.8

User reviews[281](https://www.capterra.com/p/182621/BrightLocal/reviews/)

Ease of use

4.6

Functionality

4.7

Value for money

4.8

Customer support

4.9

User satisfaction

4.6

User reviews[131](https://www.capterra.com/p/219202/Yoast-SEO/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.3

Customer support

4.5

Price starts from

Price starts from

$39Other, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Marketing agencies. SEO agencies. In-house marketers. Multi-location businesses. Enterprise businesses. Local brick-and-mortar businesses. Service-area businesses. SMBs.

Best for

Search engine optimization solution designed to help SEO managers who handle WordPress websites improve their score in search engines.

## User reviews

Pros & cons

Dan A.

Chief Operating Officer

> "Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___7098356)

HG

Helena G.

Managing Director

> "Reporting and reputation management is not ideal for us"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6356927)

PH

Peggy H.

Head of SEO

> "Fast response rate from the team when we need assistance."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___7069376)

MH

Magen H.

Project Manager

> "If you have several locations as I do (77 at this time) we do have to have 2 separate accounts since each..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4750902)

RE

Ryan E.

Owner

> "Great help and excited for this continuance of my listings being updated, it’s prompt."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6842015)

EG

Elisa G.

SEO Specialist

> "I find the part where you need to manually enter company details not intuitive as you have to press a button to..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4812666)

AW

Aaron W.

Copywriter Specialist

> "The customer service team was great at resolving queries, and the content is exceptional on the website."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6363594)

DK

Derek K.

SEO Director

> "Slow-loading dashboards can make changing between pages challenging."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4652062)

SH

Stuart H.

Owner

> "Very pro-active with communications and clarifications. "

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6837546)

Michael S.

Executive VP Strategy & Innovation

> "Add to the complexity a credit system for reporting and other features and understanding the costs can seems..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3206460)

SH

Stuart H.

Owner

> "The potential to expand using their services is very good."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6837546)

BP

Brandon P.

CEO

> "I also don’t like that all searches are conducted from the company’s Location, I wish there were a way to be..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3187655)

Dan A.

Chief Operating Officer

> "Excellent staff and support"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___7098356)

TS

Taryn S.

SEO Strategist

> "Sometimes the quality assurance phase of a campaign can take a while to be completed before you can submit..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3274533)

SH

Stuart H.

Owner

> "The online guides were very helpful also"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6837546)

RH

Ray H.

President

> "One client has an old account they abandoned."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4401449)

NJ

Nancee J.

Fractional CMO

> "My initial onboarding with BrightLocal has been amazing, and I am so glad I opted to move forward with this..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6351277)

CL

Casey L.

CEO

> "We had inadvertently used up all of our credits by not setting things up properly and they credited those to us..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2981738)

RT

Reilly T.

Marketing Specialist

> "Brightlocal always delivers timely and professional services"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6361744)

AY

Arthur Y.

COO

> "The keyword ranking reports are not accurate, even though we understand the reason for this."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3216452)

ZP

Zach P.

Director

> "Easy of use and after sales support."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6358671)

RG

Renaud G.

CTO

> "The software can do a lot and it can be a little confusing to navigate when you first try it."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3091585)

Bashir S.

Marketing Manager

> "I have several reasons why I love BrightLocal, but the top two would have to be their ability to order local..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129)

GJ

Greg J.

Owner

> "Load time is a little slow and on the first of the month reporting is delayed."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3299510)

Bashir S.

Marketing Manager

> "The team at Bright Local went above and beyond to assist me with my queries and concerns, providing timely and..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129)

JD

Jordan D.

CEO

> "The ranking dashboard can be confusing to understand at times - but I probably just need to educate myself..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3301567)

PS

Pete S.

CEO/OWNER

> "I really like the whitelabel features and the great support."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4924507)

NC

Noah C.

IMS

> "Sometimes Bright Local has "lost" some of my campaigns and information."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2908558)

VR

Verified Reviewer

SEO Professional

> "BrightLocal provides a complete set of tools for managing my own local SEO, but also for running my local SEO..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3201212)

RB

Ray B.

Owner

> "Using this software on a mobile device can be difficult."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3254336)

JD

Jammi D.

owner

> "overall brightlocal is one of the best tools for any seo strategy"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6044048)

ND

Noah D.

Business Owner

> "I didn’t know how to use the other features and my free trail expired."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3290129)

Justin H.

Owner

> "I track over 10,000 keywords a week and Brightlocal is the only platform that can do it as an affordable cost..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3193412)

LB

Lluc B.

Senior SEO manager

> "Unfortunately, the tool is only available for English speaking countries."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3090600)

CB

Cari B.

Marketing Strategist

> "Brightlocal has improved my clients leads by improving their local SEO, it is a great all in one platform for..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3277963)

BT

Ben T.

SEO

> "So while I gave a lower rating as I don't have access to those features."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2944400)

KB

Kevin B.

Pres

> "All in one platform to track local rankings and build lasting citation economically"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3750020)

LR

Lexie R.

Account Manager

> "I feel like the site can be a bit buggy."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2949262)

LG

Luke G.

Vice President

> "The product is great as far as the offerings, being able to get aggregator listings at a great price is a huge..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4630438)

JE

Jennifer E.

Marketing Manager

> "The citation corrections were more difficult than I expected. "

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3276704)

BJ

Bobby J.

Owner

> "For a small firm like ours, we needed a suite of white label tools that allows us to show our hard work in a..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188266)

VR

Verified Reviewer

Associate

> "I am not a technical cat in the least, so I have a lot of questions, most of them I assume are dumb."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3187184)

ZF

Zack F.

CEO

> "It compiles most of the important data I'm looking for when it comes to search in one location and is..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3211104)

RF

Rylee F.

Listings Manager

> "Sometimes it takes a while to hear back from the support team."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3193378)

AK

Amanda K.

Digital Strategist

> "Great tool for local SEO audits / monitoring."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3810918)

MY

Marianne Y.

SEO Manager

> "In the past there have been problems where I have gone to buy the next months citations ad the previous..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2807920)

JW

Jordan W.

SEO Specialist

> "We first started using the Citation Builder within their platform and quickly started using the other great..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2957593)

VR

Verified Reviewer

Digital Marketing Manager

> "Sometimes a little tricky to understand if you don't know what you're looking at."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3195607)

DB

Derek B.

CEO

> "Such a great way to find ways in which your company and or your clients has holes in their Local SEO game and..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2884414)

Bilawal A.

Marketing Manager

> "A bit pricey compared to competitors in the market"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3254379)

Cody E.

Business Development Manager

> "This program is very reasonable and has intuitive features for optimizing work flow."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4551287)

JN

James N.

SEO Developer

> "Citation cleaning can be hard."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3300326)

VR

Verified Reviewer

Marketing

> "I also love that customer service is there to help me use the new features they release."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4767368)

JB

Josiah B.

CEO

> "Some parts aren't super user-friendly and tough to walk thorugh."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188872)

BR

Buvana R.

Owner

> "Excellent tool and great customer service and plenty of resources available to constantly level up your skills"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4660221)

MS

Mark S.

Digital Marketing Specialist

> "Not recommended for those who can't afford to pay a good amount."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3206439)

KL

Ken L.

President

> "Good support, accurate reporting of search engine rankings, professional looking white label reports for our..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3237034)

JB

Josiah B.

CEO

> "Pricing is a bit tough to learn and teach my team."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188872)

MH

Magen H.

Project Manager

> "The reports are easy to read and explain to our clients and the data is accurate."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4750902)

VR

Verified Reviewer

Marketing

> "Sometimes the dialog box never pops up to import a file and I have to quit and restart."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2869537)

Johnny B.

Business Development Advisor

> "I love the Rank Tracker (Geo Grid) and the GMB report for keyword rank tracking."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3275846)

JB

Jeff B.

Marketing Manager

> "Sometimes the wrong citations are chosen and you have to go in and manually adjust the citations."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2528943)

BR

Buvana R.

Owner

> "Reporting accuracy is very important for marketing."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4660221)

MS

Mark S.

Digital Marketing Specialist

> "The overall plan can be pretty pricey."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3206439)

BJ

Bobby J.

Owner

> "BrightLocal completely covers the local search with detailed data and graphical representations. "

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188266)

Mark V.

Director

> "Thanks to them my business is at the verge of collapse!"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3298956)

Bashir S.

Marketing Manager

> "In summary, I would like to express my sincere appreciation to the entire team at Bright Local for their..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129)

Matthew F.

Website Developer

> "Given the number of reports available in the program, it can be a bit difficult to navigate."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2794784)

Bashir S.

Marketing Manager

> "I felt confident in their ability to provide accurate information and advice."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129)

David V.

Principal

> "However, the user experience is that "BrightLocal isn't working", even when it's the "fault" of the other..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2760639)

AB

Alex B.

Head of performance

> "The rank checker is also a very nice features that gave us interesting and mostly unknown insights to adjust..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3199308)

Arjunsinh C.

SEO Manager

> "There are no such features which I don't like about this tool."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3309138)

JS

Justin S.

Digital Marketing, SEO

> "I absolutely love the ability to Whitelabel and share informative live, data directly with clients."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3161525)

BM

Becky M.

manager

> "It's still a bit confusing when following the directions from knowledge base/videos."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2685211)

MK

Matthew K.

Owner

> "Both the human and systematic way it manages our listings and helps us improve our local SEO"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3262333)

MA

Michael A.

Founder

> "A few rough edges earlier on, when tools didn't seem to be well-integrated."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2607927)

LG

Luke G.

Vice President

> "Customer service is excellent, they go above and beyond to make sure customers are satisfied."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4630438)

RR

Rob R.

Owner

> "This used to take forever and we would miss many listings and functions."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2775550)

SP

Simon P.

Owner

> "The training, tools and support is top of the class."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4802798)

Mark V.

Director

> "The exact meaning of Scam!"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3298956)

[View Reviews](https://www.capterra.com/p/182621/BrightLocal/reviews/)

LE

Lucie E.

Customer Service Consultant

> "Yoast SEO is a indispensable plugin, it helps a lot with on-page SEO optimization, sitemaps and JSON Schema."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6711237)

Angus A.

Director

> "The depth of the features was not as extensive compared to alternatives and also the pricing was not as competitive."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6871892)

MP

Mike P.

Digital Content Manager

> "We use Yoast on a daily basis when creating content and copywriting, and it provides at-a-glance suggestions for improvements."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6424672)

Vikash M.

Chief Marketing Officer

> "Pricing, i only use yoast on business sites, cause its too pricy for personal blogs."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6634416)

LE

Lucie E.

Customer Service Consultant

> "Optimization tips for each page or article is an important feature that I like and use for on-page SEO optimization."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6711237)

MH

Matthew H.

Owner

> "The only support is email and wait hours for a response then that response lead me to believe that they missunderstood the..."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___5093994)

Roger A.

Owners

> "Also the free version provides amazing tools to be honest, it helps a lot!"

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___7077124)

CP

Cole P.

Content Strategist

> "There's not much I dislike about Yoast, if I had to name one thing, it would be the way that it works with websites that have..."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___4841418)

MP

Mike P.

Digital Content Manager

> "The Premium version is packed with features and provides access to training courses."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6424672)

MH

Matthew H.

Owner

> "Unfortunately due to constant miscommunication and lack of responsiveness I failed to acheive that goal."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___5093994)

LW

Lee W.

Manager

> "It helps with on-page SEO optimization giving recommendations and tips."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6372793)

CP

Cole P.

Content Strategist

> "It's difficult to identify readability issues within the text."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___4841418)

DPH

Daniela Petronela H.

Sales Manager

> "Yoast SEO helped me optimize the website SEO to get the best results in search."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6328692)

MH

Matthew H.

Owner

> "The worst part about the entire experience is the customer support. "

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___5093994)

DPH

Daniela Petronela H.

Sales Manager

> "Yoast SEO is a "must install" plugin for your WordPress setup."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6328692)

Akshay K.

Sole Proprietor

> "Yoast does not work effectively with Elementor plugin, have no idea whether it is Elementor plugin issue or Yoast ."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___4454992)

BAF

Bogdan Alexandu F.

Stock Manager

> "Another thing that I like is that I didn't see any slowdown on the website after installing and setting it up."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6360275)

Akshay K.

Sole Proprietor

> "I think premium version is not so useful for me as free version has everything a SEO content writer requires."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___4454992)

SG

Swagat G.

Founder and CEO

> "Worth checking out!"

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___7136273)

MRI

Md Rakibul I.

Digital Marketing Executive

> "The performance seems to be inconsistent, as it works properly on some occasions, while on others, it does not function as..."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___4714376)

DK

Dennis K.

IT Manager

> "I can effortlessly set all pages, posts or products search appearance directly from the Yoast SEO settings tab."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___5098386)

VR

Verified Reviewer

Applications Administrator

> "Not only that, many of the features included in this product were just not available out of the box in WordPress and would..."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___2931611)

Monica M.

Dott.ssa

> "Is a good solution for clients who have in their team people not so skilled with IT, but who need to manage copywriting,..."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___5051450)

VR

Verified Reviewer

Digital Marketing Specialist

> "However, it is very limited for experienced SEOs and can even create challenges where clients think a post isn't good because..."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___2931577)

MP

Mike P.

Digital Content Manager

> "An excellent supporting tool when writing and optimising content. "

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6424672)

Ahmed Samy E.

Digital Marketing Consultant

> "it doesn't show the overall SEO score as a percentage which is considered less user-friendly for the beginners."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___3521078)

LW

Lee W.

Manager

> "I have used Yoast for some time now and I saw growth in the organic traffic."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6372793)

Simon M.

Creative Head

> "There really isn't a lot left to be desired. If there are limitations that we come across, a revisit to this section will be..."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___2930871)

Monica M.

Dott.ssa

> "If you have YOAST pro, you can find all you need to better manage your SEO in one place, with a very user friendly interface."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___5051450)

RH

Rosie H.

Owner/Operator

> "The biggest negative was how "heavy" it was considering it was not the full version of the plugin."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___3470376)

CC

Collis C.

Owner

> "I only used Yoast for a brief period, in my early days of creating SEO-based websites, at that time it was one of the best..."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___5059467)

VR

Verified Reviewer

Properietor

> "It took on the number one seat throwing then-leader All In One SEO out of the number one seat, but after a couple of years,..."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___2850704)

SA

Sultan A.

Director

> "Yoast seo focus keyword option is amazing, it helps us to optimize that page as per keywords, not only this yoast seo also..."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___3856465)

Torikul I.

WordPress Developer - SEO Expert

> "As well as there is a problem with its indexability system."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___2995537)

VR

Verified Reviewer

Marketing Executive

> "The yoast wordpress plugin is super easy to learn seo basics from and means you never forget to optimise basic content and..."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6248156)

Simon M.

Creative Head

> "When we set up our blog back in 2016, we had no idea how SEO worked."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___2930871)

RV

Rachna V.

Director

> "Yoast SEO helps us to improve website contain add focus kewords also we can add schema as per need on every page separately."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___4023294)

SP

Santosh P.

Digital Marketer

> "Sometimes the bulk editor has a hard time finding all the pages and posts on the site."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___2836625)

BA

Brandi A.

Owner

> "What I like most about Yoast for my blog is the in-page SEO optimization."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___4932834)

RH

Rosalind H.

President

> "I didn’t really see problem solving capability."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___2924804)

Vikash M.

Chief Marketing Officer

> "sub becuase it fulfilled my needs."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___6634416)

RH

Rosalind H.

President

> "I didn’t find it to be user friendly for non tech people."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___2924804)

KK

Karambir K.

CEO

> "The more I tune a page to take into account the recommendations, the better my page rankings get."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___5050681)

SK

Sunaina K.

Facilitator

> "This gets really annoying when you are entering data in excess of 30 pages."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___2823647)

KK

Karambir K.

CEO

> "Being able to manage and analyze SEO within Wordpress is key!"

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___5050681)

SP

Santosh P.

Digital Marketer

> "Can be a bit tricky if your site has pages running in hundreds."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___2836625)

Ouattara B.

Telecom Technician

> "By following the instructions of Yoast, my articles and pages are well placed in the search results for my keywords, on..."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___4085275)

MJ

Megan J.

Writer

> "It always made me wonder if Google would also "grade" my articles the same way and rank me poorly."

[See full review](https://www.capterra.com/p/219202/Yoast-SEO/#Capterra___2771489)

[View Reviews](https://www.capterra.com/p/219202/Yoast-SEO/reviews/)

## User interface

[BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)

4.84 (281)

[Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/)

4.59 (131)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

Advertising Management

120

Important

BrightLocal

Top features

27/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/182621/BrightLocal/#features)

Yoast SEO

3/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/219202/Yoast-SEO/#features)

### Recognition

BrightLocal is recognized as a top-rated tool in 4 Capterra Shortlist reports

No recognitions have been awarded to Yoast SEO

### Deployment & support

BrightLocal

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Yoast SEO

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

BrightLocal

-   By BrightLocal
-   Located in United Kingdom
-   Founded in 2009

Yoast SEO

-   By Yoast
-   Located in Netherlands
-   Founded in

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4.7

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[Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/)[4.59 (131)](https://www.capterra.com/p/219202/Yoast-SEO/reviews/)

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Contact vendor for pricing

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4.6

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[View full comparison](https://www.capterra.com/compare/151962-219202/SEMrush-vs-Yoast-SEO)

[BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/)

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[Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/)[4.59 (131)](https://www.capterra.com/p/219202/Yoast-SEO/reviews/)

vs

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Contact vendor for pricing

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$18/month

4.5

Features

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4.6

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/184916-219202/Rank-Tracker-vs-Yoast-SEO)

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$103.2/month

4.7

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4.6

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$17/month

4.5

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4.3

4.6

Ease of Use

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[View full comparison](https://www.capterra.com/compare/169007-219202/Wix-vs-Yoast-SEO)

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Contact vendor for pricing

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4.6

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[Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/)[4.59 (131)](https://www.capterra.com/p/219202/Yoast-SEO/reviews/)

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Contact vendor for pricing

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