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Matomo vs Attention Insight: Which is a better fit?

Updated on February 9th, 2025
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Summary
Key features rated by users
Features selected based on 1,155 reviews from Website Optimization Tools users.
% Fit
Missing features
Not enough reviews
Feature ratings
Keyword Tracking
5.0
Keyword Rank Tracking
NA
SEO Management
4.0
Performance Metrics
5.0
Keyword Research Tools
NA
% Fit
Missing features
Feature ratings
Keyword Tracking
NA
Keyword Rank Tracking
NA
SEO Management
NA
Performance Metrics
NA
Keyword Research Tools
NA
User satisfaction
4.7
User reviews60
Ease of use
4.5
Functionality
4.5
Value for money
4.7
Customer support
4.3
4.8
User reviews23
Ease of use
4.9
Functionality
4.4
Value for money
4.9
Customer support
4.8
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.

Marketing agencies, web development, and design agencies. Marketers, product managers, and web/UX designers, looking to assess design element visibility and make data-driven decisions.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-58da09ea-ce96-404a-08bd-08db6d337e1b
Cort Tafoya D
Marketing Consultant
5.0

Cort T.: Hi, my name is Cort. I'm a SEO and web analytics manager. I'm a freelancer. I give Matomo five stars. Matomo is for companies that want to have more control over their data. You use Matomo to track the visitors on your website, what pages they're going to, what buttons they click on, if they check out. You can look at what country they're located in or what city they're located in, what devices they're on. Essentially, it's a web analytics tool. Some of my favorite things about Matomo, it has almost unlimited flexibility. What businesses have different needs for what they want to track when it comes to visitors on their website, you can use Matomo out of the box or if you want to add some more tracking, you can use Matomo Tag Manager. My favorite things about Matomo are that flexibility, but also the fact that you can access different dashboards. You can customize reports. You can set up automated reports. Ease of use, good user interface, all of those things, Matomo has nailed down pretty well. Unlike Matomo's top competitor, which is Google Analytics, Matomo has plug-ins, but they can be quite costly. You might see a plug-in that looks like it can solve a lot of your problems, however, you're going to have to pay quite a bit for it. So if there's one thing I wish Matomo could maybe improve on is probably taking those plug-ins and integrating it and making them a part of the product rather than making them something that people have to pay extra for.

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1 Video
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5 screenshots
184334
5 screenshots

Matomo

Top Features
19/46
  • Access Controls/Permissions
  • API
  • Audience Targeting
  • Backlink Monitoring
  • Behavior Analytics
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Content Management
  • Content Personalization
  • Conversion Rate Optimization
  • Customer Segmentation
  • Customizable Templates
  • Engagement Tracking
  • Issue Management
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Link Management
  • Mobile Friendly Test
  • Multi-Language
  • Multivariate Testing
  • Problem Area Alerts
  • Product Recommendations
  • Real-Time Reporting
  • Session Recording
  • Visitor Tracking
  • Web Traffic Reporting
  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • Campaign Management
  • Customizable Reports
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Heatmaps
  • Keyword Tracking
  • Performance Metrics
  • Real-Time Analytics
  • Real-Time Data
  • Reporting & Statistics
  • SEO Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Analytics
  • Widgets
See All features
Hide Website Optimization Tools Software Features -

Attention Insight

3/46
Show Website Optimization Tools Software Features +

Matomo

Attention Insight

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Matomo
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Attention Insight
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Matomo
  • By Matomo
  • Located in New Zealand
  • Founded in 2007
Attention Insight
  • By Attention Insight
  • Located in Germany
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