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Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.
Marketing agencies, web development, and design agencies. Marketers, product managers, and web/UX designers, looking to assess design element visibility and make data-driven decisions.
A user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo.
Recurring error while trying to update or customize the tool.
Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.
What we are still missing is the simple linking option with Google Ads and other PPC ad providers.
Thanks to Matomo, we know how to improve the traffic on our websites. It helps us refine your communication with potential customers.
After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.
The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.
If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.
The Ui has recently had a revamp, so its nice and clean and easy to understand - as you would expect for a company which is based on clean Ui design.
That's enough to really throw a client off and confuse them as it isn't branded to our company.
It's been super useful in helping me to understand what my target audience cares about the most. It's been a real-time saver for me and I'm looking forward to using it more.
It's not a live heatmap like hotjar so sometimes the data metrics can be wrong, but I haven't had this issue.
Super easy to use, and is a great visual representation to show clients about the improvement made, or what could be done to improve their site graphically.
The tips for improving a design are more than poor.
I love the simplicity of this tool. The chrome extension makes it super easy to get heatmaps and generate reports for webpages.
I don't realy like the photoshop plugin. I often get error messages.
Cort T.: Hi, my name is Cort. I'm a SEO and web analytics manager. I'm a freelancer. I give Matomo five stars. Matomo is for companies that want to have more control over their data. You use Matomo to track the visitors on your website, what pages they're going to, what buttons they click on, if they check out. You can look at what country they're located in or what city they're located in, what devices they're on. Essentially, it's a web analytics tool. Some of my favorite things about Matomo, it has almost unlimited flexibility. What businesses have different needs for what they want to track when it comes to visitors on their website, you can use Matomo out of the box or if you want to add some more tracking, you can use Matomo Tag Manager. My favorite things about Matomo are that flexibility, but also the fact that you can access different dashboards. You can customize reports. You can set up automated reports. Ease of use, good user interface, all of those things, Matomo has nailed down pretty well. Unlike Matomo's top competitor, which is Google Analytics, Matomo has plug-ins, but they can be quite costly. You might see a plug-in that looks like it can solve a lot of your problems, however, you're going to have to pay quite a bit for it. So if there's one thing I wish Matomo could maybe improve on is probably taking those plug-ins and integrating it and making them a part of the product rather than making them something that people have to pay extra for.
Matomo
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Matomo
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