# Compare Matomo vs Microsoft Clarity 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Matomo and Microsoft Clarity based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/182627-236349/Matomo-Analytics-vs-Microsoft-Clarity

---

# Matomo vs Microsoft Clarity Features and Cost Comparison

Last updated March 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MatomoMicrosoft Clarity2/4 selected

[Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.7 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

[## Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.7 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.7

Functionality

4.5

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [62 reviews](#user-reviews)

Positive

59

Neutral

2

Negative

1

[## Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.9

Functionality

4.6

Ease of Use

4.7

Customer Service

4.6

Reviews Sentiment

Based on [56 reviews](#user-reviews)

Positive

56

Neutral

0

Negative

0

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

Highest Rated

### Semrush

4.6 (2,317)

* * *

Starting Price

$139.95

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

### Adverity

4.5 (26)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

### Zoho PageSense

4.5 (17)

* * *

Starting Price

$12.00

Usage Based,Per Month

Free Trial

Free Version

* * *

User rating

88%

of reviewers  
rated it above 4 stars

* * *

### Lucky Orange

4.7 (260)

* * *

Starting Price

$39.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

95%

of reviewers  
rated it above 4 stars

* * *

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,078 reviews from web analytics software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

83%Fit

Not enough reviews

Feature ratings

Heatmaps

4.8

Keyword Tracking

5.0

Conversion Tracking

4.6

Data Visualization

5.0

Reporting/Analytics

4.9

73%Fit

Missing features

Feature ratings

Heatmaps

4.8

Keyword Tracking

NA

Conversion Tracking

4.7

Data Visualization

4.7

Reporting/Analytics

4.5

User satisfaction

User satisfaction

4.7

User reviews[62](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

Ease of use

4.5

Functionality

4.5

Value for money

4.7

Customer support

4.3

User satisfaction

4.8

User reviews[56](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

Ease of use

4.7

Functionality

4.6

Value for money

4.9

Customer support

4.6

Price starts from

Price starts from

$9Other, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.

Best for

For every website owner

## User reviews

Pros & cons

IP

Isak P.

Developer

> "Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools and features for tracking and analyzing..."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4413631)

VR

Verified Reviewer

Intern

> "Once got into matomo and you dont spred the knowledge with teams it might create headaches for someone new to this and its been really hard to..."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6675754)

IP

Isak P.

Developer

> "One of the benefits of Matomo is that it can be self-hosted, which gives us more control over their data and how it is collected and stored."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4413631)

Charles A.

Creative Director

> "Some which are much harder to see now in GA4."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6710875)

FV

Filippo V.

CTO

> "I am very satisfied with Matomo, it is a very well engineered product"

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6798687)

DH

Daniel H.

Marketing

> "It's not quite as smooth to set up as Google Analytics."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___3496388)

IP

Isak P.

Developer

> "Matomo is an open-source platform, which means that it is freely available and can be self hosted and modified/extended."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4413631)

Simon M.

Creative Head

> "Any dislike that arises would be purely because of bad hosting or bad configuration."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___2851146)

PG

Paul G.

CEO

> "I use both Matomo and Google Analytics side-by-side and I'm really impressed how great Matomo works: Once installed on a company-owned server the..."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___2947944)

TG

Till G.

Growth Hacker

> "It's still not as good as google analytics."

[See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___2324845)

[View Reviews](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

VR

Verified Reviewer

Product Marketing Manager

> "we used this mainly for seeing our website visitors and their locations, and also we got daily, weekly and monthly visitors metrics of our website..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644568)

VR

Verified Reviewer

Manager

> "customer support needs to be improved and there is no any choatbot or helpine number to directly reachout to them for instant querry resolution."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550)

ML

Maddison L.

Senior Project Manager

> "It gives so much information around what users are doing on your website and where they are coming from."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___7084959)

RC

Ripon C.

IT Executive

> "Microsoft Clarity only offers basic analytics, and doesn’t offer advanced features such as A/B testing or e-commerce trackingMicrosoft Clarity..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4804791)

CB

Christie B.

Communications

> "It provides heatmaps for your sites, Microsoft Clarity also lets you explore a user's experience using your website - in real time."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6319159)

Simon P.

Chief Operating Officer

> "It's hard to get started on it, i find as a non-technical person that it's hard to get used to it, learning curve about what kind of things you can..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6382922)

VR

Verified Reviewer

Manager

> "The reporting metrics and user wise screen recording are very great and it provides very deep information about your website."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550)

VR

Verified Reviewer

Seo Manager

> "The data processing delay and limited historical data availability can make it difficult to get real-time insights and track long-term trends on the..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4475868)

LW

Lee W.

Manager

> "Setting up a project for the first time is easy and you dont have to have programing skills, tracking code can be added via plugins in wordpress or..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6369609)

KT

Karan T.

Creative Consultant

> "Sometimes the recordings are off, the session duration doesn't sync with the actual recording."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535)

AV

Alex V.

Digital Strategist

> "I think in general is a very powerful tool because it gives you data not only from the heatmaps but also from the recordings."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6611475)

VR

Verified Reviewer

Business Analyst

> "User interface is quite confusing."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6645359)

Deepak P.

UX and Product Designer

> "The variety of reporting metrics are very good (heatmaps and video records)."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644563)

AT

Atour T.

Analyst

> "Using a shared login can cause login ambiguity."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4152863)

LW

Lee W.

Manager

> "Microsoft Clarity is a well build app, is has a nice and intuitive design, getting to features you want fast."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6369609)

KT

Karan T.

Creative Consultant

> "I experience this issue 2/10 times."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535)

Simon P.

Chief Operating Officer

> "It's ease of use, i love how i can just get to recordings and know exactly or switfly what is causing bugs in peoples journeys."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6382922)

VR

Verified Reviewer

Research Assistant

> "You cannot get demographic info of the users interacting with your site."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___3500890)

[View Reviews](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

## User interface

[Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)

4.69 (62)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)

4.80 (56)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Access Controls/Permissions

150

Important

Activity Dashboard

120

Important

Matomo

Top features

31/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   Alerts/Notifications
-   API
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Management
-   Charting
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Funnel Analysis
-   Generative AI
-   Goal Setting/Tracking
-   Heatmaps
-   Keyword Tracking
-   Monitoring
-   Multiple Site Management
-   Pageview Tracking
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Notifications
-   Real-Time Reporting
-   Referral Tracking
-   Reporting/Analytics
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Search/Filter
-   SEO Management
-   Site Search Tracking
-   Social Media Integration
-   Surveys & Feedback
-   Tagging
-   Third-Party Integrations
-   Time on Site Tracking

[See all features](https://www.capterra.com/p/182627/Matomo-Analytics/#features)

Microsoft Clarity

29/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   Alerts/Notifications
-   API
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Management
-   Charting
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Funnel Analysis
-   Generative AI
-   Goal Setting/Tracking
-   Heatmaps
-   Keyword Tracking
-   Monitoring
-   Multiple Site Management
-   Pageview Tracking
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Notifications
-   Real-Time Reporting
-   Referral Tracking
-   Reporting/Analytics
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Search/Filter
-   SEO Management
-   Site Search Tracking
-   Social Media Integration
-   Surveys & Feedback
-   Tagging
-   Third-Party Integrations
-   Time on Site Tracking

[See all features](https://www.capterra.com/p/236349/Microsoft-Clarity/#features)

### Recognition

Matomo is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Web AnalyticsSoftware (2022) 

Microsoft Clarity is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Matomo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Microsoft Clarity

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Matomo

-   By Matomo
-   Located in New Zealand
-   Founded in 2007

Microsoft Clarity

-   By Microsoft
-   Located in United States
-   Founded in 1975

## Popular Comparisons

[Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

$9/month

Price

Contact vendor for pricing

4.5

Features

4.6

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/177042-182627/Google-Analytics-vs-Matomo-Analytics)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

$0

Price

$39/month

4.6

Features

4.6

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/150695-236349/Lucky-Orange-vs-Microsoft-Clarity)

[Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

vs

[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

$9/month

Price

$39/month

4.5

Features

4.6

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/150695-182627/Lucky-Orange-vs-Matomo-Analytics)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/)

$0

Price

$39/month

4.6

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/163516-236349/Hotjar-vs-Microsoft-Clarity)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[4.67 (122)](https://www.capterra.com/p/163517/Mouseflow/reviews/)

$0

Price

$31/year

4.6

Features

4.6

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/163517-236349/Mouseflow-vs-Microsoft-Clarity)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

[Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/)

$0

Price

Contact vendor for pricing

4.6

Features

4.5

4.7

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/153721-236349/FullStory-vs-Microsoft-Clarity)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

[Smartlook](https://www.capterra.com/p/164713/Smartlook/)[4.68 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/)

$0

Price

$55/month

4.6

Features

4.6

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/164713-236349/Smartlook-vs-Microsoft-Clarity)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

[Zoho PageSense](https://www.capterra.com/p/172116/PageSense/)[4.47 (17)](https://www.capterra.com/p/172116/PageSense/reviews/)

$0

Price

$12/month

4.6

Features

4.8

4.7

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/172116-236349/PageSense-vs-Microsoft-Clarity)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

[Contentsquare](https://www.capterra.com/p/161591/ContentSquare/)[4.81 (116)](https://www.capterra.com/p/161591/ContentSquare/reviews/)

$0

Price

€49/month

4.6

Features

4.7

4.7

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/161591-236349/ContentSquare-vs-Microsoft-Clarity)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

[Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[4.43 (86)](https://www.capterra.com/p/163520/Crazy-Egg/reviews/)

$0

Price

$24/month

4.6

Features

4.4

4.7

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/163520-236349/Crazy-Egg-vs-Microsoft-Clarity)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

[LogRocket](https://www.capterra.com/p/187552/LogRocket/)[4.89 (28)](https://www.capterra.com/p/187552/LogRocket/reviews/)

$0

Price

$99/month

4.6

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/187552-236349/LogRocket-vs-Microsoft-Clarity)