--- title: "Compare Matomo vs Microsoft Clarity 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Matomo and Microsoft Clarity based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/182627-236349/Matomo-Analytics-vs-Microsoft-Clarity" page_type: "comparison" language: "en" --- # Matomo vs Microsoft Clarity Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MatomoMicrosoft Clarity2/4 selected [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.7 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (57)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) [## Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.7 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) Starting Price $9.00/month Value-for-Money 4.7 Functionality 4.5 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [62 reviews](#user-reviews) Positive 59 Neutral 2 Negative 1 [## Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (57)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) Starting Price Contact vendor Value-for-Money 4.9 Functionality 4.6 Ease of Use 4.7 Customer Service 4.6 Reviews Sentiment Based on [57 reviews](#user-reviews) Positive 57 Neutral 0 Negative 0 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 82%Fit High performer Feature ratings Heatmaps 4.8 Conversion Tracking 4.6 Data Visualization 5.0 Reporting/Analytics 4.9 Activity Dashboard 4.1 82%Fit High performer Feature ratings Heatmaps 4.8 Conversion Tracking 4.7 Data Visualization 4.7 Reporting/Analytics 4.5 Activity Dashboard 4.7 User satisfaction User satisfaction 4.7 User reviews[62](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) Ease of use 4.5 Functionality 4.5 Value for money 4.7 Customer support 4.3 User satisfaction 4.8 User reviews[57](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) Ease of use 4.7 Functionality 4.6 Value for money 4.9 Customer support 4.6 Price starts from Price starts from $9Other, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates. Best for For every website owner ## User reviews Pros & cons IP Isak P. Developer > "Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools and features..." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4413631) VR Verified Reviewer Intern > "Once got into matomo and you dont spred the knowledge with teams it might create headaches for someone new to..." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6675754) IP Isak P. Developer > "One of the benefits of Matomo is that it can be self-hosted, which gives us more control over their data and how..." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4413631) Charles A. Creative Director > "Some which are much harder to see now in GA4." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6710875) FV Filippo V. CTO > "I am very satisfied with Matomo, it is a very well engineered product" [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6798687) DH Daniel H. Marketing > "It's not quite as smooth to set up as Google Analytics." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___3496388) IP Isak P. Developer > "Matomo is an open-source platform, which means that it is freely available and can be self hosted and..." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4413631) Simon M. Creative Head > "Any dislike that arises would be purely because of bad hosting or bad configuration." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___2851146) VR Verified Reviewer Marketing Strategist > "What convinced us the most at that time was the possibility to analyse our website and our campaigns in a..." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___3217867) Charles A. Creative Director > "Some which are much harder to see now in GA4." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6710875) RB Renick B. CTO > "Very needed for improving relevant content." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4205471) DH Daniel H. Marketing > "It's not quite as smooth to set up as Google Analytics." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___3496388) [View Reviews](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) VR Verified Reviewer Product Marketing Manager > "we used this mainly for seeing our website visitors and their locations, and also we got daily, weekly and monthly visitors metrics of our website which is..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644568) VR Verified Reviewer Manager > "customer support needs to be improved and there is no any choatbot or helpine number to directly reachout to them for instant querry resolution." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550) ML Maddison L. Senior Project Manager > "It gives so much information around what users are doing on your website and where they are coming from." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___7084959) RC Ripon C. IT Executive > "Microsoft Clarity only offers basic analytics, and doesn’t offer advanced features such as A/B testing or e-commerce trackingMicrosoft Clarity doesn’t..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4804791) VR Verified Reviewer Manager > "The reporting metrics and user wise screen recording are very great and it provides very deep information about your website." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550) VR Verified Reviewer Seo Manager > "The data processing delay and limited historical data availability can make it difficult to get real-time insights and track long-term trends on the..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4475868) AV Alex V. Digital Strategist > "I think in general is a very powerful tool because it gives you data not only from the heatmaps but also from the recordings." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6611475) KT Karan T. Creative Consultant > "Sometimes the recordings are off, the session duration doesn't sync with the actual recording." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535) Deepak P. UX and Product Designer > "The variety of reporting metrics are very good (heatmaps and video records)." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644563) VR Verified Reviewer Business Analyst > "User interface is quite confusing." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6645359) CB Christie B. Communications > "It provides heatmaps for your sites, Microsoft Clarity also lets you explore a user's experience using your website - in real time." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6319159) Simon P. Chief Operating Officer > "It's hard to get started on it, i find as a non-technical person that it's hard to get used to it, learning curve about what kind of things you can do is..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6382922) AB Andrei B. Manager > "Reports are very good and complex, you got a lot of data which you can use it to increase your websites traffic and user interaction." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6254647) AT Atour T. Analyst > "Using a shared login can cause login ambiguity." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4152863) LW Lee W. Manager > "Setting up a project for the first time is easy and you dont have to have programing skills, tracking code can be added via plugins in wordpress or Google..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6369609) KT Karan T. Creative Consultant > "I experience this issue 2/10 times." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535) KT Karan T. Creative Consultant > "This tool was suggested to me by my friend, I never bothered to research about any other alternatives because this was easy to setup, it did the job and if..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535) VR Verified Reviewer Research Assistant > "You cannot get demographic info of the users interacting with your site." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___3500890) LW Lee W. Manager > "Microsoft Clarity is a well build app, is has a nice and intuitive design, getting to features you want fast." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6369609) RC Ripon C. IT Executive > "Microsoft Clarity only offers basic analytics, and doesn’t offer advanced features such as A/B testing or e-commerce trackingMicrosoft Clarity doesn’t..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4804791) Simon P. Chief Operating Officer > "It's ease of use, i love how i can just get to recordings and know exactly or switfly what is causing bugs in peoples journeys." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6382922) AT Atour T. Analyst > "Using a shared login can cause login ambiguity." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4152863) RH Robert H. Owner > "The heat map feature is very useful when it comes users behavior." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6183415) VR Verified Reviewer Seo Manager > "The data processing delay and limited historical data availability can make it difficult to get real-time insights and track long-term trends on the..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4475868) BJ Bartosz J. Head of Technology > "it's free!" [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6609277) VR Verified Reviewer Manager > "customer support needs to be improved and there is no any choatbot or helpine number to directly reachout to them for instant querry resolution." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550) [View Reviews](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) ## User interface [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) 4.69 (62) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) 4.81 (57) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important Matomo Top features 30/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/182627/Matomo-Analytics/#features) Microsoft Clarity 29/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/236349/Microsoft-Clarity/#features) ### Recognition Matomo is recognized as a top-rated tool in 2 Capterra Shortlist reports Best Value Web Analytics Software (2022)  Microsoft Clarity is recognized as a top-rated tool in 2 Capterra Shortlist reports Best Value Web Analytics Software (2026)  Best Value Web Analytics Software (2025)  ### Deployment & support Matomo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Microsoft Clarity Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Matomo - By Matomo - Located in New Zealand - Founded in 2007 Microsoft Clarity - By Microsoft - Located in United States - Founded in 1975 ## 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