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Matomo vs expoze.io: Which is a better fit?

Updated on January 7th, 2024
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Summary
Key features rated by users
Features selected based on 2,751 reviews from Marketing Analytics users.
% Fit
Missing features
Not enough reviews
Feature ratings
Performance Metrics
5.0
Reporting & Statistics
5.0
Conversion Tracking
4.7
ROI Tracking
NA
Data Visualization
5.0
% Fit
Missing features
Not enough reviews
Feature ratings
Performance Metrics
--
Reporting & Statistics
4.5
Conversion Tracking
NA
ROI Tracking
NA
Data Visualization
4.4
User satisfaction
4.8
User reviews58
Ease of use
4.5
Functionality
4.6
Value for money
4.9
Customer support
4.4
4.6
User reviews13
Ease of use
4.8
Functionality
4.5
Value for money
4.7
Customer support
4.6
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.

Designed for UI/UX designers and other marketing professionals, the cloud-based tool helps identify, highlight and analyze important elements across designs using attention heatmaps.

User reviews
pros & cons
1 / 4
View Reviews
Not enough reviews
View Reviews
Video reviews
video-58da09ea-ce96-404a-08bd-08db6d337e1b
Cort Tafoya D
Marketing Consultant
5.0

Cort T.: Hi, my name is Cort. I'm a SEO and web analytics manager. I'm a freelancer. I give Matomo five stars. Matomo is for companies that want to have more control over their data. You use Matomo to track the visitors on your website, what pages they're going to, what buttons they click on, if they check out. You can look at what country they're located in or what city they're located in, what devices they're on. Essentially, it's a web analytics tool. Some of my favorite things about Matomo, it has almost unlimited flexibility. What businesses have different needs for what they want to track when it comes to visitors on their website, you can use Matomo out of the box or if you want to add some more tracking, you can use Matomo Tag Manager. My favorite things about Matomo are that flexibility, but also the fact that you can access different dashboards. You can customize reports. You can set up automated reports. Ease of use, good user interface, all of those things, Matomo has nailed down pretty well. Unlike Matomo's top competitor, which is Google Analytics, Matomo has plug-ins, but they can be quite costly. You might see a plug-in that looks like it can solve a lot of your problems, however, you're going to have to pay quite a bit for it. So if there's one thing I wish Matomo could maybe improve on is probably taking those plug-ins and integrating it and making them a part of the product rather than making them something that people have to pay extra for.

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User interface
182627 video thumbnail}
1 Video
No videos provided by vendor
182627
5 screenshots
251718
3 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Ad hoc Reporting
388
Important

Matomo

Top Features
19/32
  • Ad hoc Reporting
  • Behavior Tracking
  • Cohort Analysis
  • Customer Segmentation
  • Customizable Fields
  • Data Source Connectors
  • Engagement Tracking
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Predictive Analytics
  • ROI Tracking
  • Social Media Integration
  • Tag Management
  • A/B Testing
  • Campaign Analytics
  • Campaign Tracking
  • Conversion Tracking
  • Customer Journey Mapping
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Keyword Tracking
  • KPI Monitoring
  • Multi-Channel Attribution
  • Performance Metrics
  • Reporting & Statistics
  • Search/Filter
  • SEO Management
  • Third-Party Integrations
  • Website Analytics
See All features
Hide Marketing Analytics Software Features -

expoze.io

7/32
Show Marketing Analytics Software Features +

Matomo

expoze.io

--

Matomo
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
expoze.io
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Matomo
  • By Matomo
  • Located in New Zealand
  • Founded in 2007
expoze.io
  • By Alpha.One
  • Located in Netherlands
  • Founded in 2019
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