# Compare Ranktracker vs Surfer 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Ranktracker and Surfer based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/184916-218703/Rank-Tracker-vs-Surfer --- # Ranktracker vs Surfer Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: RanktrackerSurfer2/4 selected [Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/)[4.0 (247)](https://www.capterra.com/p/184916/Rank-Tracker/reviews/) [Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (421)](https://www.capterra.com/p/218703/Surfer/reviews/) [## Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/)[4.0 (247)](https://www.capterra.com/p/184916/Rank-Tracker/reviews/) Starting Price $18.00/month Value-for-Money 4.1 Functionality 4 Ease of Use 4.2 Customer Service 3.9 Reviews Sentiment Based on [247 reviews](#user-reviews) Positive 194 Neutral 3 Negative 50 [## Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (421)](https://www.capterra.com/p/218703/Surfer/reviews/) Starting Price $182.00 Value-for-Money 4.6 Functionality 4.8 Ease of Use 4.8 Customer Service 4.8 Reviews Sentiment Based on [421 reviews](#user-reviews) Positive 416 Neutral 3 Negative 2 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 68%Fit Not enough reviews Feature ratings SEO Management 2.5 Keyword Rank Tracking 4.2 Keyword Tracking \-- Keyword Research Tools 4.0 Competitive Analysis 4.0 83%Fit High performer Feature ratings SEO Management 4.8 Keyword Rank Tracking 4.7 Keyword Tracking 4.6 Keyword Research Tools 4.7 Competitive Analysis 4.4 User satisfaction User satisfaction 4.0 User reviews[247](https://www.capterra.com/p/184916/Rank-Tracker/reviews/) Ease of use 4.2 Functionality 4.0 Value for money 4.1 Customer support 3.9 User satisfaction 4.9 User reviews[421](https://www.capterra.com/p/218703/Surfer/reviews/) Ease of use 4.8 Functionality 4.8 Value for money 4.6 Customer support 4.8 Price starts from Price starts from $18Flat Rate, Per Month - Free version - Free trial Price starts from $182Other, Not provided by vendor - Free version - Free trial Best for Best for small startup's, large agency's, enterprise Best for CMOs, Marketers, Creators, Copywriters, SEOs, teams, agencies, and enterprises looking to grow organic traffic and build brands. ## User reviews Pros & cons CC Carol C. CEO > "It also performs a site audit, providing actionable steps to improve your ranking. And most importantly, it also keeps track of how my articles are..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3526140) FR Fra R. Director > "The founder blocked access for LTD (lifetime deal) users who paid in advance for Ranktracker, depriving them of using the product. When contacted via..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4875083) CK Christian K. CEO > "I purchased a lifetime deal for Rank Tracker on AppSumo, excited about the possibilities it offered for $300." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6093999) WB Willy B. CEO > "The only proposal made by Rantracker is to subscribe to their technical support to solve my problem. Although this tool meets my expectations, I do not..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6280811) Philip F. Founder > "It helps me to test what works and what doesn't, as well as find new niches I can write for." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3614764) MM Miguel M. Founder > "Even though I purchased a lifetime license, they put the price for annual support on my dashboard and do not give me access to my dashboard." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6069191) VR Verified Reviewer Co-founder > "It’s a decent basic rank tracker for anyone who needs a simple Google rank tracking sortware" [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4784312) MrD Márcio D. CEO > "I purchased a lifetime plan through Appsumo with a one-time payment, and now they have simply blocked access to all platform features, claiming it is..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4877660) RC Raluca C. SEO Manager > "The data is displayed nicely and you can easily see keyword performance on any given day." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4583768) GR Gabrie R. SEO > "They are thiefs that get your money and disable your access." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6551292) FYT Feng Yin T. Founder > "The UI and UX to monitor Keyword Rank tracking and also the keyword research features are the best match for my business needs." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3178506) VI Vuk I. SEO > "Avoid Ranktracker at all costs." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6824611) BB Bilal B. CEO > "This is a reliable SEO tool for tracking keywords on a daily basis, finding the best keyword opportunities, SERP features, and keeping an eye on your..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3175128) CK Christian K. CEO > "However, my experience has been nothing short of a disappointment. Despite the initial promise of a lifetime subscription, Rank Tracker knowingly..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6093999) VR Verified Reviewer Marketing Manager > "The keyword finder will help you to determine the best keywords for your site and the SEO checklist will help you to optimize your site and make it even..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3127686) GP Gary P. Managing Director > "After a while they put your account behind a paywall, even though you've already paid, and won't let you access anything unless you pay extra." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5083727) Ederson V. CEO > "Well, this tool allows us to audit our website and shows us an overview of everything that we must improve on our website to improve our position." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3173590) VR Verified Reviewer Co-founder > "The most shocking aspect is Ranktracker’s unethical behavior of deleting user accounts for leaving negative reviews." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5075029) Jonathan D. CEO > "You could use various free online SEO tools and get the same quality out as Ranktracker." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3609583) Kishore M. Director > "The problem arose not from a temporary outage, which we can all understand, but from the company's flagrant lack of responsiveness and responsibility." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4871316) KM Kathryn M. Owner > "This product provides solutions that save me tons of time, for example researching my competition and their keywords, ranking as I redesign my website." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3159546) VR Verified Reviewer Marketing Manager > "The \[sensitive content hidden\], has no issue with using deceptive tactics in order to rope in users and leaving them in the dust without hesitation." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6048496) Grant M. Financial Adviser > "As someone with no background in SEO, I found it to be really insightful and helpful." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5068688) GB Gaia B. SEO specialist > "Ranktracker is not as comprehensive as other SEO tools, so it may not be able to show you all the data you need to optimize your website for better..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3761753) Mohammed S. SEO optimizer > "I love the rank tracker feature in the tool. Because I can check for multiple search engines from the same place. Besides I can check ranking based on..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3169700) VR Verified Reviewer Marketing Manager > "Placing lifetime deal users behind a paywall masquerading as a "Support Plan"." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6048496) PP Peter P. Artist > "The features that I have found most useful are the website audit tool, Keyword research tool and the competitor’s keyword analysis tool." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3173178) PG Peter G. Owner > "I asked the owner in support why my account was disabled, he plays like he doesn't know the reason and that he will have support fix the problem." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5070262) PF Peter F. CEO > "There were a lot of keywords and good placements in Search Engines that we simply weren’t aware of. And that’s just the “free” stuff... If you register..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3152318) Jesus M. Attorney > "According to appsumo, Ranktracker BROKE their contract, and has not given me access to my account." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4870518) NM Noel M. Digital Marketing > "I'm using Ranktcker to rank a website for a client with about 50 pages and it's been a great experience seeing in detail how each page is ranking and..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3187974) VR Verified Reviewer Marketing Manager > "Over the last year, I was given the same boilerplate response from \[sensitive content hidden\] and have not had access restored since." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6048496) Victor L. Business consultant > "I can also do keywords' research and also can see the keywords difficulty score, which is very helpful before I invest time on keywords which I would..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3173012) VR Verified Reviewer Marketing Manager > "He's money hungry and will do whatever it takes for financial gain and getting users trapped in his ecosystem." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6048496) Jay P. Technical Consultant > "Pretty solid tool with emphasis on getting the right keyword data so that you can create the best SEO strategy and right decisions for your business and..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3159178) WB Willy B. CEO > "After contacting Rantracker customer service, who told me they would look into the problem, no solution has been found." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6280811) AH Ahmed H. Consultant > "I love using this rank tracker with clients that need to be shown how seo works because it has a checklist type of approach and helps show different..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3169649) Ray K. Copywriter > "Now I can't access my reports unless I upgrade." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#GetApp___6019938) SS Scott S. Owner > "Ranktracker allows me to do most of my SEO work within one tool set rather than spending time jumping to multiple sites and tools." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3165583) Jesus M. Attorney > "I purchased a lifetime deal from appsumo, and they revoked access." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4870518) MS Moira S. SEO'er > "Rank tracker has a lot of useful features with sufficient information so anyone is able to change and improve their site to get better ranking results." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3199181) MrD Márcio D. CEO > "Even if they gave me access back, I would not continue to do business with this company." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4877660) Grant M. Financial Adviser > "Very easy to set up and use." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5068688) AB Anders B. UX designer > "I wish I never had bought the life time deal and invested my time and money in a tool I can no longer use." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6252844) Jay P. Technical Consultant > "RankTracker bring real SEO and SERP data analytics to a clean, well-thought UI providing a great user experience. " [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3159178) VR Verified Reviewer Co-founder > "It’s a struggle to navigate and understand the tool, wasting valuable time." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5075029) PS Piotr S. Proprietor > "I was prepared for a hugely complicated full of confusing graphs and numbers that make no sense without spending days educating yourself what is what..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3160972) Nicholas L. Owner > "Most features are not easy to use and they provide very little value so the ones that are easy to use aren't enough to provide any value." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5090518) SS Stephen S. Founder/Owner > "Compared to other similar products it affordable, extremely user-friendly and consists of every feature that my business needs to undertake and even..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3159137) Nicholas L. Owner > "There's not a lot of development going on either which means you're not likely to ever see many benefits." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5090518) Philip F. Founder > "My SEO strategy got much clearer since I am using Ranktracker." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3614764) GP Gary P. Managing Director > "Support is non existent, they are only interested in trying to fleece you." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5083727) TN The N. Doctor > "The software is very user friendly and has many different features, such as keyword research, keyword ideas and ranking reports." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3169277) VR Verified Reviewer Marketing Manager > "sensitive content hidden\] is someone with vision but lacks deeply in ethics and values as a founder in this space." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6048496) GB Gaia B. SEO specialist > "There are many pro's to using Ranktracker for SEO." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3761753) VR Verified Reviewer Co-founder > "Weeks went by without a resolution, leaving me feeling unheard and frustrated." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5075029) SS Scott S. Owner > "The Web Audit is useful for hunting down and fixing SEO related issues on a website." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3165583) Ray K. Copywriter > "It's been over 3 months and they keep saying support will take a look but it's clear they will never do." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#GetApp___6019938) RL Ramelo L. Freelancer > "Keyword Finder and Serp checker makes it easy to monitor keywords and discover new keywords." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3150727) FF Florian F. CEO > "Just dont get trapped by their sales pitch as its a scam company." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6078378) CC Carol C. CEO > "It's simple to use, and it gives you pretty much all the information you need right in one place." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3526140) WW Warren W. Marketer > "They use shady business tactics and lie." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5078930) VR Verified Reviewer Graphic Designer > "The tool provides a very detailed overview of how a website's rankings have changed over time." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3167950) FF Florian F. CEO > "They simply refuse to honor their Lifetime Deal they sold on Appsumo." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6078378) Sam P. CEO > "Have shared the dashboards with clients and they are happy the rankings match actual positioning for keywords." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3173187) FR Fra R. Director > "Now we are stuck with software we cannot use despite having already paid for it." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4875083) DL David L. Co-Founder > "I love how it stays on topic and doesn't go too far from what I'm looking for. When I use native Keyword Planner, it goes off in so many tangents, it..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3159391) VR Verified Reviewer SEO > "Support is nonexistent." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___4867799) VR Verified Reviewer Founder > "Overall this is great software than can help your business in more ways than just keyword tracking, besides the cons I would definitely recommend you..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3170837) VR Verified Reviewer Co-founder > "Firstly, despite paying for Ranktracker, I was suddenly unable to use it." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___5075029) Philip F. Founder > "That's not all, the SERP checker surprised me a lot and is extremely helpful in so many ways!" [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3614764) JK John K. Owner > "I reached out to this guy, \[SENSITIVE CONTENT\], who apparently owns the platform, and he agreed to issue a refund. Since then I've heard nothing,..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#SoftwareAdvice___4349502) PP Peter P. Artist > "There is good documentation, and FaceBook group which includes informative reviews and demos." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3173178) DG Dennis G. SEO > "As a Professional backlink, is everything. And there were features like pages that should be crawled, and it just didn't work at all." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3765431) LC Lorenzo C. data analyst > "Ranktracker is a perfect program for searching and comparing keywords." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3169159) VR Verified Reviewer Marketing Manager > "Criminal business practises and with a shady \[sensitive content hidden\]." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___6048496) PV Paul V. GMB specialist > "What I like the most is that the software is very user-friendly, while at the same time offers everything you need to track your keywords and discover..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3162430) JK John K. Owner > "I completely understand that not every customer service interaction is going to be a home run, but in this instance the guy running RankTracker.com..." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#SoftwareAdvice___4349502) VR Verified Reviewer SEO Specialist > "I have purchased a couple of keyword tracking tools and so far, I'm liking Ranktrackers UI than the others." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3178240) DG Dennis G. SEO > "Their backlink monitor is not even close to be accurate, most free tools do a better job." [See full review](https://www.capterra.com/p/184916/Rank-Tracker/#Capterra___3765431) [View Reviews](https://www.capterra.com/p/184916/Rank-Tracker/reviews/) ID Istiaque D. Content Writer > "Its top-notch content optimization tools, detailed SERP analysis, and user-friendly interface are game-changers for content writers." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6444933) AN Amin N. CMO > "At nearly five times the cost of comparable tools, Surfer AI simply doesn't deliver enough unique value to justify the premium. While the..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) SO Samuel O. Marketer > "I really appreciate the keyword optimization features, in Surfer SEO the "insert term" tool that speeds up content creation by suggesting..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085) AN Amin N. CMO > "The platform's core functionality also works against itself - while it can generate SEO-optimized content, any attempt to humanize or refine the..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) PT Paul T. Managing Director > "These were originally used with freelancer and in-house writers however frequently I can use it with generative AI to create great results mixed..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538) CE Chuvic E. SEO Writer > "The AI Humanized plan lacks a chat feature for requesting specific edits to refine the human-like quality of the content" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534) HP Hrishikesh P. Founder > "However, apart from entity optimisation, its keyword research tool, topical map creation & audits are equally robust as well." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206) AN Amin N. CMO > "I consistently found myself double-checking the statistics and references provided by the AI, only to discover they were either inaccurate or..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) IK Ivelin K. SEO And Marketing Specialist > "The Content Editor, now with Topic coverage, is super useful and really makes a difference. As the team lead, I fell in love with the Topical..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670) FoA Fran�ois A. CEO > "originally the price, sometimes the articles generated by AI in other languages than english are not as good" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6598475) SO Samuel O. Marketer > "The real time editing tools give me feedback on how I use keywords and structure my articles to be more SEO friendly." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085) AN Amin N. CMO > "The most glaring issue is the unreliable data quality." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) IK Ivelin K. SEO And Marketing Specialist > "Very unique Content Editor that helps you boost both the SEO performance and the user-friendliness of your articles." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670) AK Alex K. Marketing Specialist > "The limitation on NLP credits is a notable drawback, restricting advanced content analysis for larger projects or multiple sites." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588) CE Chuvic E. SEO Writer > "SurferSEO helps me boost the ranking of articles with its variety of features." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534) AC Ana C. Marketing > "I attempt to use Surfer on a daily basis, but occasionally, the demands of my business divert my attention, leaving me with insufficient time to..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6119156) AP Aleksandra P. SEO Specialist > "What truly sets it apart, in my opinion, is its data-driven approach, providing actionable insights that have significantly improved my..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6103744) AM Alex M. Marketing Manager > "You can't add tables inside the Content Editor, and this means spending additional time creating them outside the Content Editor." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4800156) VR Verified Reviewer CEO > "We use this daily with our teams and also has an easy integration with WordPress so we can have our current content analyzed consistently." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851) DS Dennis S. CEO > "Can't integrate tables in editor, only with WordPress or G Drive connection." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6153545) LP Luv P. SEO > "It optimizes content effortlessly, refines keywords, and provides valuable competitive insights. While its transparency about content sources is..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081) AJ Ajay J. Growth Marketing Lead > "It doesn’t do any good to the content." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6847682) CT Christa T. Owner > "I have used it for many years, and when I started my own agency, it was the first software I subscribed to." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6809870) SC Sean C. Founder > "Surfer SEO is not inexpensive compared to its peers, so I'd say it's a bit pricey." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4993832) Mariel Gia G. Copywriter > "The ability to analyze top-performing pages and seamlessly integrate those insights into my content strategy is a game-changer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6095417) Caroline N. SEO > "It can be clunky, and there are times when I can't edit my content properly because I'm unable to click where I need to." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686) HP Hrishikesh P. Founder > "I am a heavy user of Ahrefs and use it for content & keyword research." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206) SD Stephen D. Principal > "The only con is Surfer lacks dashboards to allow you to see overall numbers and content but it's not a big deal." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3534767) AK Alex K. Marketing Specialist > "SurferSEO stands out for its in-depth data analysis, which is highly customizable to fit any project's specific needs." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588) WB William B. Director of Everything > "It reduces my ability to work in a bulk mode, doing one stage at a time for multiple articles. When you pay a thousand dollars for a service,..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3010469) HP Hrishikesh P. Founder > "Surfer is my go-to tool for entity optimisation." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206) BA Bert A. CEO > "In addition, their training videos are not well organized, lots of information is skipped over and too much is assumed that you know. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748408) KU Kasia U. Product Marketing Manager > "Helps to better understand how to use SEO to gain a marketing advantage." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6641395) AM Astrid M. CEO > "Sometimes I run an audit and it conflicts with the results of the Content Editor, which can be pretty confusing." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3743645) DR Donna R. Editor > "It really does work with respect to meeting Google's content criteria." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6606032) TD Tom D. Founder and CEO > "One small issue I noticed is that the Chrome extension for Google Docs doesn't play nicely with other sidebars like Grammarly or Docs to..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2889212) CM Carolina M. Content Specialist > "The customer support is excellente, they always answer fast and help you." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7027238) Caroline N. SEO > "The integration with Google Docs with the software isn't ideal." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686) PT Paul T. Managing Director > "Also, good training and certification opportunities." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538) LB Luca B. SEO Manager > "That the keywords cannot be added in the content editor" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4677934) VR Verified Reviewer CEO > "Surfer SEO gives us an easy-to-follow rubric to optimize our SEO scores on our content to match and exceed what the currently top-ranked..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851) JF Jacob F. Owner > "It is a little pricey and could be hard to see the ROI if you are just getting started." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065) VR Verified Reviewer Owner > "I can see the improvement in the performance of my blogs." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6466193) TH Tyler H. SEO > "Keyword research is not as full-formed as some of the other tools available. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4032063) AC Alison C. CEO > "We use Surfer for our six websites and recommend it to our clients." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363) Kevin Y. Owner > "The NLP feature was a little confusing for a while and you had to spend specific NLP credits to get that info included in your results, BUT they..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3102083) AC Alison C. CEO > "We've been using it since the beginning, and it continues to improve its services each year." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363) SL Sean L. Blogger > "Content Planner and Keyword research feature are difficult and confusing to use" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3584165) SC Sean C. Founder > "Using this platform, I was able to streamline our SEO activities and achieve higher rankings on Google." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4993832) Charles M. Business developper > "The keyword research is not really good, I'm french and the result are not very accurate." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3767843) RB Ryan B. SEO Manager > "The serp analysis is pretty comprehensive" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6493376) GS Gordon S. Manager > "Like when I'm writing a particular article, if I switch tabs or sometimes just on its own it reloads (saying that the connection was..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2880861) PT Paul T. Managing Director > "It's a good tool, quick and easy to use and having compared other similar tools on the market, still the best one that I've found." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538) MK Mike K. Founder/Blogger > "The cost is a bit high so if you're a casual blogger this might not be the product for you. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3735036) BA Bert A. CEO > "Surfer is allowing me to write review articles that have a high possibility for ranking on the first page of my target keyword within minutes of..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748408) FM Fatima M. Owner > "The cons is the cost and the help support delay one day to answer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4609412) LP Luv P. SEO > "With streamlined content optimization, keyword precision, and competitive insights, it's a game-changer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081) VR Verified Reviewer Founder > "For usability, it doesn't support keyboard navigation while selecting words and phrases for the content editor." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3227602) Josef M. Content Marketer > "It offers keyword research, real-time insights into a website's performance, competitor analysis, page speed optimization, and more." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763) KD Kasper D. Co-Founder > "The pay-pr-article credit-structure is annoying." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4074498) Josef M. Content Marketer > "It provides detailed keyword research, real-time insights into performance, competitor analysis, page speed optimization, and more." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763) RS Raghunath S. Digital Marketing Executive > "Compare to other website auditor tools, I don't find surfer much useful when it comes to auditing my website. And sometimes the keyword research..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3470581) MB Matt B. Managing Director > "The gamified element of updating your article and seeing that score update in real-time based on adding keywords to your writing is fun, but..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4136723) Eric A. Owner, Head Planner > "I no longer waste time writing things that don't produce any SEO value." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4219106) Brett L. Owner and Founder > "It offers a wide range of features including:-Improved visibility and increased web traffic-Better search engine rankings-Increased customer..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640) DB David B. Writter > "When you run out of credits each month it kinda sucks." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4207479) Brett L. Owner and Founder > "When using SurferSEO, you can solve the following problems: - Finding the best keywords for your site- Generating more traffic to your website-..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640) Mariana K. Senior Content Marketer > "Sometimes the content generated is not relevant." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748810) Andreas B. Freelancer > "By using SurferSEO, I can benefit from higher website traffic and increased online visibility, leading to more business opportunities and growth..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4772615) AS Anneke S. Freelance Writer & Researcher > "I can't think of any cons except for the fact that the price gets a bit steep if you need to create more than 30 SEO optimized articles per..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3352924) AS Ankit S. Owner > "It also has features like domain comparison, where we can compare our domain with the domain that ranks in the first position of google." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3599891) Bartosiewicz D. Content Specialist > "You can't unpin or hide the guidelines bar in Google Docs or Wordpress, which sometimes drives me crazy." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3107812) Mariana K. Senior Content Marketer > "It allows me to see where my articles are ranking against competitors and helps me quickly identify areas that need improvement." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748810) Steven C. student > "There's nothing specific to Surfer about this, but SEO content software may be difficult, and the keywords may not be relevant to the niche in..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3204266) NW Nathan W. Owner > "There is also the "optimize" feature which helps in getting a better SEO score. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6292432) Kirsty A. Head of Marketing > "The Search Console integration does not seem to be useful for me yet, but this may be due to our own site performance." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2868248) JF Jacob F. Owner > "I have been utilizing Surfer SEO for a while now and it has proven to be an invaluable tool for gaining insight into the search engine results..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065) KM Kelly M. Holistic Health Coach / Author > "I feel 10 is low for the price for that tier. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3514496) BH Brendan H. Marketing Specialist > "Surfer has allowed us to really optimize content in a measurable way, we have gained position and ranking on blogs optimized and/or newly..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4550557) GM Gautier M. CEO > "A little bit expensive compared to what is given" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4572300) [View Reviews](https://www.capterra.com/p/218703/Surfer/reviews/) ## User interface [Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/) 4.03 (247) [Surfer](https://www.capterra.com/p/218703/Surfer/) 4.86 (421) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Advertising Management 120 Important Ranktracker Top features 36/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/184916/Rank-Tracker/#features) Surfer 24/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/218703/Surfer/#features) ### Recognition Ranktracker is recognized as a top-rated tool in 2 Capterra Shortlist reports Surfer is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support Ranktracker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Surfer Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Ranktracker - By RankTracker - Located in United Kingdom - Founded in 2015 Surfer - By Surfer - Located in Poland - Founded in ## 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