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Brandwatch vs Node App: Which is a better fit?

Updated on December 22nd, 2024
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Summary
Key features rated by users
Features selected based on 1,617 reviews from Influencer Marketing users.
% Fit
Not enough reviews
Feature ratings
Influencer Discovery
3.0
Influencer Tracking
3.0
ROI Tracking
--
Campaign Management
3.8
Influencer Relationship Management
--
% Fit
Missing features
Not enough reviews
Feature ratings
Influencer Discovery
3.4
Influencer Tracking
NA
ROI Tracking
NA
Campaign Management
3.6
Influencer Relationship Management
NA
User satisfaction
4.2
User reviews234
Ease of use
4.2
Functionality
3.9
Value for money
3.8
Customer support
4.5
4.5
User reviews22
Ease of use
4.6
Functionality
4.3
Value for money
4.5
Customer support
4.8
Price starts from
--
Yearly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

SMEs to large enterprises. Clients across all industries: from Unilever to Nestle, from Carlsberg to Greenpeace.

SMBs, CPG Brands, E-Commerce and Restaurants

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-f2d28df9-322b-4783-6f23-08dc5a838637
Liam K
Product Marketing Lead
5.0

Liam K.: Hi, everyone. My name's Liam. I work for a company called Sook. It's kind of like the Airbnb of retail. I do product marketing for them. And I rate Brandwatch 5 out of 5. Prior to Brandwatch, we didn't really use any kind of social tools. We used HubSpot as our CRM, and it has some capacity for social sharing and getting data from social platforms, but it was just nothing compared to Brandwatch. Once we got it, we realized we needed something better for our needs and for our growth. The reasons that we chose to use Brandwatch is because we wanted more, I guess, freedom and capacity to customize our data. We wanted to better target our audience with our decision-making and create better social strategies, and Brandwatch seemed to be the best tool for that at the time. It was very easy to onboard Brandwatch into the business. Once we got all stakeholders involved and all the parties involved, Brandwatch were very forthcoming and very helpful with making sure that we can make sure we got the most use out of the tool. For people that are wanting to add Brandwatch into their business, just make sure to have a clear idea of what you want to get out of the tool. There are a variety of different tools out there that provide really good insights and customizable data. But just make sure that it fits the purpose for what you are trying to achieve. Make sure it's easy to use and all team members are going to be able to get the value that you need from it.

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Brandwatch

Top Features
46/50
  • Communication Management
  • Email Marketing
  • Payment Tracking
  • Rewards Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Approval Process Control
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • CRM
  • Customizable Branding
  • Customizable Reports
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Engagement Tracking
  • Faceted Search/Filter
  • Filtering
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Real-Time Analytics
  • Real-Time Reporting
  • Reporting & Statistics
  • ROI Tracking
  • Search/Filter
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Third-Party Integrations
  • Trend Analysis
  • Workflow Management
See All features
Hide Influencer Marketing Software Features -

Node App

2/50
Show Influencer Marketing Software Features +
Brandwatch
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Node App
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Brandwatch
  • By Brandwatch
  • Located in United Kingdom
  • Founded in 2007
Node App
  • By NODE App
  • Located in Canada
  • Founded in 2018
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