# Compare AffiliateWP vs Referral Factory 2026 | Capterra > Unsure of what to choose? Check Capterra to compare AffiliateWP and Referral Factory based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/185436-218230/AffiliateWP-vs-Referral-Factory --- # AffiliateWP vs Referral Factory Features and Cost Comparison Last updated May 19th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: AffiliateWPReferral Factory2/4 selected [AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/)[4.6 (112)](https://www.capterra.com/p/185436/AffiliateWP/reviews/) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.8 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) [## AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/)[4.6 (112)](https://www.capterra.com/p/185436/AffiliateWP/reviews/) Starting Price $149.60/year Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.4 Customer Service 4.5 Reviews Sentiment Based on [112 reviews](#user-reviews) Positive 103 Neutral 5 Negative 4 [## Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.8 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Starting Price $95.00/month Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.8 Customer Service 4.9 Reviews Sentiment Based on [152 reviews](#user-reviews) Positive 150 Neutral 1 Negative 1 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Features in Affiliate Software 15 / 46 Only AffiliateWP - Banner Management Best performer 33 / 46 Only Referral Factory - Campaign Analytics - Campaign Management - Campaign Planning User satisfaction User satisfaction 4.6 User reviews[112](https://www.capterra.com/p/185436/AffiliateWP/reviews/) Ease of use 4.4 Functionality 4.5 Value for money 4.5 Customer support 4.5 User satisfaction 4.8 User reviews[152](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Ease of use 4.8 Functionality 4.7 Value for money 4.7 Customer support 4.9 Price starts from Price starts from $149.60Flat Rate, Per Year - Free version - Free trial Price starts from $95Flat Rate, Per Month - Free version - Free trial Best for Best for Designed for WordPress site owners who sell products or services and want to recruit and pay affiliates a flat rate or percentage commission for promoting the website. Best for No-code referral software for mid-size and large companies to launch a white-labeled customer referral program, ask for referrals, track results, and automate rewards for successful referrals. ## User reviews Pros & cons Warner W. Freelance marketer > "The software is fantastic and provides great reports and analytics." [See full review](https://www.capterra.com/p/185436/AffiliateWP/#Capterra___6644188) MG Maciej G. Co-founder & Marketing Director > "It's one of the more expensive affiliate management platforms out there." [See full review](https://www.capterra.com/p/185436/AffiliateWP/#Capterra___4600385) MA Mortaza A. SaynaTeb > "easy way to get influences to join my website to help promote my products" [See full review](https://www.capterra.com/p/185436/AffiliateWP/#Capterra___6031147) TS Tegan S. Owner > "Waste of money, worth paying by the month for a product that actually does what it..." [See full review](https://www.capterra.com/p/185436/AffiliateWP/#Capterra___2422220) MG Maciej G. Co-founder & Marketing Director > "The ability to customize the referral links and email notifications is also a great..." [See full review](https://www.capterra.com/p/185436/AffiliateWP/#Capterra___4600385) MM Marie M. Founder > "I never felt like I needed to find an alternative." [See full review](https://www.capterra.com/p/185436/AffiliateWP/#Capterra___2416725) [View Reviews](https://www.capterra.com/p/185436/AffiliateWP/reviews/) Nathan H. Head of Marketing > "We saw a big increase in referral business after launching our campaign, and the HubSpot integration made managing leads and follow-ups really..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6860061) LO Louis O. Growth associate > "Failed rewards for example was a hidden tab that I didn’t see until after the campaign was over meaning quite a few referrals didn’t get the reward..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7126818) Adam R. Director > "Referral Factory gave us a brilliant platform to build a very successful referring program for our customers." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7128811) SR Stefano R. Marketing Lead > "The APIs also lack any option to directly create campaigns." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7121399) VR Verified Reviewer Marketing Director > "Tracks and fulfills referrals for you with lots of good integrations." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7047694) Nathan H. Head of Marketing > "Some of the customisation options felt a bit limited, especially when trying to tweak the design beyond the basics." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6860061) LO Louis O. Growth associate > "I liked the funnel it gives a clear and visual method of understanding how well a campaign is going." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7126818) Clyde Reb C. Administrative Assistant > "I would love to create unique referral codes but unfortunately, I was told that they are only auto-generated for now." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6347145) Dima G. engineer > "The platform offers a comprehensive solution for implementing and managing referral programs, empowering businesses to leverage the power of..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4854596) TC Tom C. Brand Engagement Manager > "Some of the UI for building campaigns is a bit strange to get used to." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6522221) MV Marloes V. Content Marketing Manager > "I also really like the Rewards Dashboard, where you can your active rewards in one overview + the ones that are already issued or due so you can..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5031033) Tristan M. Insurance agent > "When trying to operate on the mobile browser , it tends to conflict with properly adjusting to the parameters of the iPhone !" [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6284003) MM Molly M. Manager, Community Partnerships > "The integration with HubSpot is very easy to set up and does exactly what we need to it in terms of tracking and automatically syncing to update..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6552013) Oleh N. Online Marketing Manager > "One more con: you cannot use your referral codes because they must be generated within the system." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6177837) Sophie P. Content Specialist > "I absolutely loved the campaign AI function that automatically generates a custom campaign for you based on your website - the branding, colours etc." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5035202) CK Carissa K. Owner > "I would've liked to strat a loyalty program but Referral Factory doesn't have that feature." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4853562) SJC Samantha Jade C. Behaviour Consultant > "The analytics feature was the feature I appreciated the most; it is clear to see how customers are responding to referrals allowing you to make changes..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6284691) NP Neil P. Manager > "The 'reach' figures on the stats don't appear to make sense but I could be wrong about thatWould help if our customers had a login portal for their..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4664857) Adam R. Director > "We couldn't be happier with the tools and support we received from the Referral Factory team." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7128811) LN Louis N. Email Marketing Manager > "The fact that I can only export 1,000 users at a time." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5067344) Damien C. Director > "The dashboard is fast, and our first campaign was up and live receiving referrals within one hour." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6347668) OM Owen M. Director Sales and Marketing > "It's expensive" [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6518557) Cortney I. COO > "Our overall experience has been great, and I would recommend the product to anyone who is looking to implement a referral incentive." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7053730) GE Grace E. Owner > "The only downside that I experienced was that there’s a lot of information on the website, so it can be kind of overwhelming to navigate at first." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4721349) Kane W. Co-Founder > "Creating campaigns are as simple as either using a template or creating customizing your own - both of which are a few clicks from creation beyond..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5020318) HS Hrayr S. Digital Marketer > "You are unable to generate coupon codes, but rather limited to uploading and distributing them." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4725091) ED Emmanuel D. Senior Consultant > "I liked it's ease-of-use, and also the fact that it integrated an AI assistant to help with the heavy-lifting and make campaign creation processes..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6346733) Rufino M. Head of Customer Success > "I found it to be a bit more complicated than I anticipated, and it took some extra effort to get it set up the way I wanted." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4788126) VR Verified Reviewer Owner > "The "analytics" of your referral program make it easy to find areas where improvement is needed." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6351636) Nihad H. QA Analyst > "I'm using their Basic Package and I didn't come across any issues or something that I don't like so far." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4751465) Jeff W. CEO > "The product is both fast and easy to use - from setting up a new campaign, to customizing your offer & email communications." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6366752) Melissa E. Digital Graphic Designer > "Who is the least appealing about this program spending money on it." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4366761) [View Reviews](https://www.capterra.com/p/218230/Referral-Factory/reviews/) ## User interface [AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/) 4.61 (112) 4.83 (152) ### Features AffiliateWP 15/46 - A/B Testing - Activity Dashboard - Activity Tracking - Advertising Management - Affiliate Management - AI Copilot - Alerts/Notifications - API - Banner Management - Campaign Analytics - Campaign Management - Campaign Planning - Commission Management - Contact Management - Conversion Rate Optimization - Conversion Tracking - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Electronic Payments - Email Marketing - Email Templates - Fraud Detection - Generative AI - Geotargeting - Influencer Discovery - Influencer Tracking - Lead Generation - Multi-Campaign - Multi-Channel Marketing - Multi-Language - Multi Level Marketing (MLM) - Performance Metrics - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Reporting - Reporting & Statistics - Rewards Management - Social Media Integration - Social Promotion - Third-Party Integrations - User Management - Visual Analytics [See all features](https://www.capterra.com/p/185436/AffiliateWP/#features) Referral Factory Top features 33/46 - A/B Testing - Activity Dashboard - Activity Tracking - Advertising Management - Affiliate Management - AI Copilot - Alerts/Notifications - API - Banner Management - Campaign Analytics - Campaign Management - Campaign Planning - Commission Management - Contact Management - Conversion Rate Optimization - Conversion Tracking - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Electronic Payments - Email Marketing - Email Templates - Fraud Detection - Generative AI - Geotargeting - Influencer Discovery - Influencer Tracking - Lead Generation - Multi-Campaign - Multi-Channel Marketing - Multi-Language - Multi Level Marketing (MLM) - Performance Metrics - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Reporting - Reporting & Statistics - Rewards Management - Social Media Integration - Social Promotion - Third-Party Integrations - User Management - Visual Analytics [See all features](https://www.capterra.com/p/218230/Referral-Factory/#features) ### Recognition No recognitions have been awarded to AffiliateWP Referral Factory is recognized as a top-rated tool in 1 Capterra Shortlist reports Best Value ReferralSoftware (2024)  ### Deployment & support AffiliateWP Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Referral Factory Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details AffiliateWP - By Awesome Motive - Located in United States - Founded in Referral Factory - By Referral Factory - Located in Netherlands - Founded in ## Popular Comparisons [AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/)[4.61 (112)](https://www.capterra.com/p/185436/AffiliateWP/reviews/) vs [Trackdesk](https://www.capterra.com/p/268100/Trackdesk/)[4.81 (140)](https://www.capterra.com/p/268100/Trackdesk/reviews/) $149.6/year Price $249/month 4.5 Features 4.6 4.4 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/185436-268100/AffiliateWP-vs-Trackdesk) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/) $95/month Price $35/month 4.7 Features 4.3 4.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/150927-218230/Viral-Loops-vs-Referral-Factory) [AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/)[4.61 (112)](https://www.capterra.com/p/185436/AffiliateWP/reviews/) vs [Avelon](https://www.capterra.com/p/10006942/Avelon/)[4.85 (124)](https://www.capterra.com/p/10006942/Avelon/reviews/) $149.6/year Price £60/month 4.5 Features 4.7 4.4 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/185436-10006942/AffiliateWP-vs-Avelon) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [UpViral](https://www.capterra.com/p/230137/UpViral/)[4.75 (107)](https://www.capterra.com/p/230137/UpViral/reviews/) $95/month Price $99/month 4.7 Features 4.7 4.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/218230-230137/Referral-Factory-vs-UpViral) [AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/)[4.61 (112)](https://www.capterra.com/p/185436/AffiliateWP/reviews/) vs [Post Affiliate Pro](https://www.capterra.com/p/147442/Post-Affiliate-Pro/)[4.67 (692)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) $149.6/year Price $129/month 4.5 Features 4.6 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/147442-185436/Post-Affiliate-Pro-vs-AffiliateWP) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[4.53 (387)](https://www.capterra.com/p/119331/ReferralCandy/reviews/) $95/month Price $29/month 4.7 Features 4.4 4.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/119331-218230/ReferralCandy-vs-Referral-Factory) [AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/)[4.61 (112)](https://www.capterra.com/p/185436/AffiliateWP/reviews/) vs [UpPromote: Affiliate Marketing](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/)[4.83 (133)](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/reviews/) $149.6/year Price $29.99/month 4.5 Features 4.7 4.4 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/185436-201885/AffiliateWP-vs-Shopify-Affiliate-Marketing) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [Post Affiliate Pro](https://www.capterra.com/p/147442/Post-Affiliate-Pro/)[4.67 (692)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) $95/month Price $129/month 4.7 Features 4.6 4.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/147442-218230/Post-Affiliate-Pro-vs-Referral-Factory) [AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/)[4.61 (112)](https://www.capterra.com/p/185436/AffiliateWP/reviews/) vs [Voluum](https://www.capterra.com/p/145771/Voluum/)[4.54 (125)](https://www.capterra.com/p/145771/Voluum/reviews/) $149.6/year Price $199/month 4.5 Features 4.5 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/145771-185436/Voluum-vs-AffiliateWP) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [UpPromote: Affiliate Marketing](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/)[4.83 (133)](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/reviews/) $95/month Price $29.99/month 4.7 Features 4.7 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/201885-218230/Shopify-Affiliate-Marketing-vs-Referral-Factory) [AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/)[4.61 (112)](https://www.capterra.com/p/185436/AffiliateWP/reviews/) vs [LeadDyno](https://www.capterra.com/p/145778/LeadDyno/)[4.34 (129)](https://www.capterra.com/p/145778/LeadDyno/reviews/) $149.6/year Price $49/month 4.5 Features 4.2 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/145778-185436/LeadDyno-vs-AffiliateWP) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) $95/month Price $99/month 4.7 Features 4.7 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/144990-218230/Referral-Marketing-Automation-vs-Referral-Factory)