# Compare AffiliateWP vs Referral Factory 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Referral Factory and AffiliateWP based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/185436-218230/AffiliateWP-vs-Referral-Factory --- # Referral Factory vs AffiliateWP Features and Cost Comparison Last updated June 8th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Referral FactoryAffiliateWP2/4 selected [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.8 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) [AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/)[4.6 (112)](https://www.capterra.com/p/185436/AffiliateWP/reviews/) [## Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.8 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Starting Price $200.00/month Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.8 Customer Service 4.9 Reviews Sentiment Based on [152 reviews](#user-reviews) Positive 150 Neutral 1 Negative 1 [## AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/)[4.6 (112)](https://www.capterra.com/p/185436/AffiliateWP/reviews/) Starting Price $149.60/year Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.4 Customer Service 4.5 Reviews Sentiment Based on [112 reviews](#user-reviews) Positive 103 Neutral 5 Negative 4 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Features in Affiliate Software Best performer 33 / 46 Only Referral Factory - Campaign Analytics - Campaign Management - Campaign Planning 15 / 46 Only AffiliateWP - Banner Management User satisfaction User satisfaction 4.8 User reviews[152](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Ease of use 4.8 Functionality 4.7 Value for money 4.7 Customer support 4.9 User satisfaction 4.6 User reviews[112](https://www.capterra.com/p/185436/AffiliateWP/reviews/) Ease of use 4.4 Functionality 4.5 Value for money 4.5 Customer support 4.5 Price starts from Price starts from $200Flat Rate, Per Month - Free version - Free trial Price starts from $149.60Flat Rate, Per Year - Free version - Free trial Best for Best for No-code referral software for mid-size and large companies to launch a white-labeled customer referral program, ask for referrals, track results, and automate rewards for successful referrals. Best for Designed for WordPress site owners who sell products or services and want to recruit and pay affiliates a flat rate or percentage commission for promoting the website. ## User reviews Pros & cons Nathan H. Head of Marketing > "We saw a big increase in referral business after launching our campaign, and the HubSpot integration made managing leads and follow-ups really..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6860061) LO Louis O. Growth associate > "Failed rewards for example was a hidden tab that I didn’t see until after the campaign was over meaning quite a few referrals didn’t get the reward..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7126818) Adam R. Director > "Referral Factory gave us a brilliant platform to build a very successful referring program for our customers." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7128811) SR Stefano R. Marketing Lead > "The APIs also lack any option to directly create campaigns." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7121399) LO Louis O. Growth associate > "I liked the funnel it gives a clear and visual method of understanding how well a campaign is going." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7126818) Nathan H. Head of Marketing > "Some of the customisation options felt a bit limited, especially when trying to tweak the design beyond the basics." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6860061) VR Verified Reviewer Marketing Director > "Tracks and fulfills referrals for you with lots of good integrations." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7047694) TC Tom C. Brand Engagement Manager > "Some of the UI for building campaigns is a bit strange to get used to." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6522221) MV Marloes V. Content Marketing Manager > "I also really like the Rewards Dashboard, where you can your active rewards in one overview + the ones that are already issued or due so you can..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5031033) Tristan M. Insurance agent > "When trying to operate on the mobile browser , it tends to conflict with properly adjusting to the parameters of the iPhone !" [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6284003) MM Molly M. Manager, Community Partnerships > "The integration with HubSpot is very easy to set up and does exactly what we need to it in terms of tracking and automatically syncing to update..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6552013) Clyde Reb C. Administrative Assistant > "I would love to create unique referral codes but unfortunately, I was told that they are only auto-generated for now." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6347145) Sophie P. Content Specialist > "I absolutely loved the campaign AI function that automatically generates a custom campaign for you based on your website - the branding, colours etc." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5035202) Oleh N. Online Marketing Manager > "One more con: you cannot use your referral codes because they must be generated within the system." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6177837) SJC Samantha Jade C. Behaviour Consultant > "The analytics feature was the feature I appreciated the most; it is clear to see how customers are responding to referrals allowing you to make changes..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6284691) NP Neil P. Manager > "The 'reach' figures on the stats don't appear to make sense but I could be wrong about thatWould help if our customers had a login portal for their..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4664857) Adam R. Director > "We couldn't be happier with the tools and support we received from the Referral Factory team." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7128811) LN Louis N. Email Marketing Manager > "The fact that I can only export 1,000 users at a time." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5067344) Kane W. Co-Founder > "Creating campaigns are as simple as either using a template or creating customizing your own - both of which are a few clicks from creation beyond..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5020318) OM Owen M. Director Sales and Marketing > "It's expensive" [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6518557) Nathan H. Head of Marketing > "The platform is simple to use, looks professional, and the support team have been brilliant throughout." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6860061) GE Grace E. Owner > "The only downside that I experienced was that there’s a lot of information on the website, so it can be kind of overwhelming to navigate at first." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4721349) Cortney I. COO > "Our overall experience has been great, and I would recommend the product to anyone who is looking to implement a referral incentive." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7053730) HS Hrayr S. Digital Marketer > "You are unable to generate coupon codes, but rather limited to uploading and distributing them." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4725091) VR Verified Reviewer Full Stack Marketer > "Referral Factory is a robust and advanced referral marketing platform, that really excels with their templates." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5054414) CK Carissa K. Owner > "I would've liked to strat a loyalty program but Referral Factory doesn't have that feature." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4853562) TC Tom C. Brand Engagement Manager > "The support team are absolutely fantastic, I get responses within the hour and they are always happy to help with anything." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6522221) Rufino M. Head of Customer Success > "I found it to be a bit more complicated than I anticipated, and it took some extra effort to get it set up the way I wanted." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4788126) MM Molly M. Manager, Community Partnerships > "The Referral Factory team is always quick to respond and helpful in offering suggestions and solutions." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6552013) Nihad H. QA Analyst > "I'm using their Basic Package and I didn't come across any issues or something that I don't like so far." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4751465) LH Lara H. HOD > "Integration was easy, support is exceptional, service is top-notch, rewards system is easy and intuitive. And honestly, the layout and design of the..." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5099625) Melissa E. Digital Graphic Designer > "Who is the least appealing about this program spending money on it." [See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4366761) [View Reviews](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Warner W. Freelance marketer > "The software is fantastic and provides great reports and analytics." [See full review](https://www.capterra.com/p/185436/AffiliateWP/#Capterra___6644188) MG Maciej G. Co-founder & Marketing Director > "It's one of the more expensive affiliate management platforms out there." [See full review](https://www.capterra.com/p/185436/AffiliateWP/#Capterra___4600385) MA Mortaza A. SaynaTeb > "easy way to get influences to join my website to help promote my products" [See full review](https://www.capterra.com/p/185436/AffiliateWP/#Capterra___6031147) TS Tegan S. Owner > "Waste of money, worth paying by the month for a product that actually does what it..." [See full review](https://www.capterra.com/p/185436/AffiliateWP/#Capterra___2422220) MG Maciej G. Co-founder & Marketing Director > "The ability to customize the referral links and email notifications is also a great..." [See full review](https://www.capterra.com/p/185436/AffiliateWP/#Capterra___4600385) MM Marie M. Founder > "I never felt like I needed to find an alternative." [See full review](https://www.capterra.com/p/185436/AffiliateWP/#Capterra___2416725) [View Reviews](https://www.capterra.com/p/185436/AffiliateWP/reviews/) ## User interface 4.83 (152) [AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/) 4.61 (112) ### Features Referral Factory Top features 33/46 - A/B Testing - Activity Dashboard - Activity Tracking - Advertising Management - Affiliate Management - AI Copilot - Alerts/Notifications - API - Banner Management - Campaign Analytics - Campaign Management - Campaign Planning - Commission Management - Contact Management - Conversion Rate Optimization - Conversion Tracking - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Electronic Payments - Email Marketing - Email Templates - Fraud Detection - Generative AI - Geotargeting - Influencer Discovery - Influencer Tracking - Lead Generation - Multi-Campaign - Multi-Channel Marketing - Multi-Language - Multi Level Marketing (MLM) - Performance Metrics - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Reporting - Reporting & Statistics - Rewards Management - Social Media Integration - Social Promotion - Third-Party Integrations - User Management - Visual Analytics [See all features](https://www.capterra.com/p/218230/Referral-Factory/#features) AffiliateWP 15/46 - A/B Testing - Activity Dashboard - Activity Tracking - Advertising Management - Affiliate Management - AI Copilot - Alerts/Notifications - API - Banner Management - Campaign Analytics - Campaign Management - Campaign Planning - Commission Management - Contact Management - Conversion Rate Optimization - Conversion Tracking - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Electronic Payments - Email Marketing - Email Templates - Fraud Detection - Generative AI - Geotargeting - Influencer Discovery - Influencer Tracking - Lead Generation - Multi-Campaign - Multi-Channel Marketing - Multi-Language - Multi Level Marketing (MLM) - Performance Metrics - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Reporting - Reporting & Statistics - Rewards Management - Social Media Integration - Social Promotion - Third-Party Integrations - User Management - Visual Analytics [See all features](https://www.capterra.com/p/185436/AffiliateWP/#features) ### Recognition Referral Factory is recognized as a top-rated tool in 1 Capterra Shortlist reports Best Value ReferralSoftware (2024)  No recognitions have been awarded to AffiliateWP ### Deployment & support Referral Factory Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos AffiliateWP Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Referral Factory - By Referral Factory - Located in Netherlands - Founded in AffiliateWP - By Awesome Motive - Located in United States - Founded in ## Popular Comparisons [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)[4.55 (137)](https://www.capterra.com/p/150927/Viral-Loops/reviews/) $200/month Price $35/month 4.7 Features 4.3 4.8 Ease of Use 4.4 [View full 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[AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/)[4.61 (112)](https://www.capterra.com/p/185436/AffiliateWP/reviews/) vs [Avelon](https://www.capterra.com/p/10006942/Avelon/)[4.85 (130)](https://www.capterra.com/p/10006942/Avelon/reviews/) $149.6/year Price £60/month 4.5 Features 4.7 4.4 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/185436-10006942/AffiliateWP-vs-Avelon) [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) vs [Post Affiliate Pro](https://www.capterra.com/p/147442/Post-Affiliate-Pro/)[4.68 (703)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) $200/month Price $129/month 4.7 Features 4.6 4.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/147442-218230/Post-Affiliate-Pro-vs-Referral-Factory) [AffiliateWP](https://www.capterra.com/p/185436/AffiliateWP/)[4.61 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[PartnerStack](https://www.capterra.com/p/161423/PartnerStack/)[4.79 (91)](https://www.capterra.com/p/161423/PartnerStack/reviews/) $149.6/year Price Contact vendor for pricing 4.5 Features 4.6 4.4 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/161423-185436/PartnerStack-vs-AffiliateWP)