# Compare Sumsub vs Persona 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Sumsub and Persona based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/188057-199701/KYC-AML-Platform-vs-Persona --- # Sumsub vs Persona Features and Cost Comparison Last updated April 1st, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SumsubPersona2/4 selected [Sumsub](https://www.capterra.com/p/188057/KYC-AML-Platform/)[4.7 (70)](https://www.capterra.com/p/188057/KYC-AML-Platform/reviews/) [Persona](https://www.capterra.com/p/199701/Persona/)[4.9 (27)](https://www.capterra.com/p/199701/Persona/reviews/) [## Sumsub](https://www.capterra.com/p/188057/KYC-AML-Platform/)[4.7 (70)](https://www.capterra.com/p/188057/KYC-AML-Platform/reviews/) Starting Price Contact vendor Value-for-Money 4.8 Functionality 4.6 Ease of Use 4.4 Customer Service 4.5 Reviews Sentiment Based on [70 reviews](#user-reviews) Positive 68 Neutral 2 Negative 0 [## Persona](https://www.capterra.com/p/199701/Persona/)[4.9 (27)](https://www.capterra.com/p/199701/Persona/reviews/) Starting Price $250.00/month Value-for-Money 4.8 Functionality 4.8 Ease of Use 4.8 Customer Service 4.6 Reviews Sentiment JS Based on [27 reviews](#user-reviews) Positive 27 Neutral 0 Negative 0 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 3,385 reviews from compliance software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Data Security NA Compliance Tracking 4.4 Mobile Access NA Document Management 4.0 Policy Management NA \--%Fit Missing features Not enough reviews Feature ratings Data Security NA Compliance Tracking 5.0 Mobile Access 4.7 Document Management \-- Policy Management NA User satisfaction User satisfaction 4.7 User reviews[70](https://www.capterra.com/p/188057/KYC-AML-Platform/reviews/) Ease of use 4.4 Functionality 4.6 Value for money 4.8 Customer support 4.5 User satisfaction 4.9 User reviews[27](https://www.capterra.com/p/199701/Persona/reviews/) Ease of use 4.8 Functionality 4.8 Value for money 4.8 Customer support 4.6 Price starts from Price starts from \-- - Free version - Free trial Price starts from $250Flat Rate, Per Month - Free version - Free trial Best for Best for Fintech, Trading, Gaming, Transportation, Marketplaces, Crypto, Ecommerce Best for Startups and large enterprises across a variety of businesses spanning fintech to marketplaces and crypto to hospitality who need help managing the balance between customer acquisition and fraud. ## User reviews Pros & cons FA Freddy A. SYSTEMS SPECIALIST > "We now verify users in under a minute with a very high pass rate. While the pricing structure took a moment..." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___7078068) Grase F. project manager > "Sometimes, support response time can be slightly delayed during high-demand periods." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#GetApp___6808447) FA Freddy A. SYSTEMS SPECIALIST > "The integration was smooth, and once we set up the verification logic in their 'Workflow Builder,' it..." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___7078068) UM Usman M. Product Manager > "some things were out of their control which is understandable" [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___6499595) Grase F. project manager > "The automation of KYC flows and the flexibility to customize verification rules per region have saved us..." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#GetApp___6808447) VR Verified Reviewer CEO > "The integration through API is not as flexible for independent services, for example: biometrics and..." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3302426) UM Usman M. Product Manager > "it is really good at validating document and has alot of settings to optimize strictness parameters." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___6499595) JT Julija T. CCO > "We have to send a completely new link if the customer don't perform identification process quickly (when..." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3300959) FA Freddy A. SYSTEMS SPECIALIST > "Overall, Sumsub has been a massive time-saver for our operations team." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___7078068) AT Adrian T. customer specialist > "some edge-cases, not understanding reason behind rejection of the applicant (i.e. confusing tags)" [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3301017) OF Olena F. Compliance Team Lead > "We started cooperation in 2019, and have been satisfied with the service since then." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___6499784) JT Julija T. CCO > "Identification links get's expired quickly, "reset" button doesn't refresh it." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3300959) AS Alistair S. Chief Risk Officer > "The serviced received from account manager is excellent." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___6498047) NA Nicholas A. PM > "The syntax on the documentation was wrong and this made me spend a lot of time troubleshooting." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3304412) GS Goran S. CEO > "I like the customizing options of the identification journey by choosing the types of documents to be used,..." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3287590) MH Michael H. Business Analyst > "The stats and bulk views aren't very effective." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3301768) AT Adrian T. customer specialist > "fast processing of applicants, User-friendly design, very fast replies from the SumSub Team" [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3301017) PL Pierluigi L. Business Development Manager > "Costumer support for specific question is too slow." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3299208) VR Verified Reviewer Entrepreneur in Residence > "The solution from Subsub satisfies all of our and the regulator's requirements regarding KYC." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3300952) IF Iz F. Operations > "It is a bit pricey for the limited functionality and uses." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3299116) MH Michael H. Business Analyst > "SumSub is easy to use, and they charge based on number of checks with no minimum, which makes it great for..." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3301768) PN Petya N. COO > "you made some changes that initially made it harder to find things that were previously easy to find" [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3300815) Ingus L. CEO > "Product is easy to use, integration is quick and simple and the products they are developing and improving..." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3300798) OeP Oļegs P. CCO > "Periodic issues with processing speed." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3268143) Amit V. Architect > "The sales team was friendly and accommodating in terms of flexible terms of commercials." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3465074) DB Daniel B. CSM > "Sometimes it end up with too many false-positive checks" [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3299019) MH Michael H. Business Analyst > "Their API's are straight forward, and their admin interface is effective." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3301768) OZ Olga Z. Head of Cs > "We didn't have a proper intro into the tool." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3300776) KA Kevin A. Customer service Rep > "Keep improving on functionality and navigation of the site.." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3300895) MH Michael H. Business Analyst > "It's hard to get a sense of how easily our users are finding the experience." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3301768) CC Cooper C. Head of Customer Support > "All of the information and control that I need, right at my fingertips." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3301786) HZ Henry Z. Support manager > "Can't see for sure why someone is blacklisted" [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3301051) AN Andras N. Compliance Team Lead > "Overall it is a user-friendly product with great benefits and easy integration options." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3302707) AZ Alberto Z. Customer Operations Analyst > "There are some things that we as users do not understand." [See full review](https://www.capterra.com/p/188057/KYC-AML-Platform/#Capterra___3301063) [View Reviews](https://www.capterra.com/p/188057/KYC-AML-Platform/reviews/) John S. Founder > "The system itself is intuitive, both for our team to manage and for our users to navigate, ensuring verification..." [See full review](https://www.capterra.com/p/199701/Persona/#Capterra___6878775) AK Alex K. COO > "I also think their customer support was bit lacking." [See full review](https://www.capterra.com/p/199701/Persona/#Capterra___7060137) [View Reviews](https://www.capterra.com/p/199701/Persona/reviews/) ## User interface [Sumsub](https://www.capterra.com/p/188057/KYC-AML-Platform/) 4.70 (70) 4.85 (27) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Sumsub 8/42 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - AML Compliance - API - Archiving & Retention - Assessment Management - Audit Management - Audit Trail - Certification Tracking - Compliance Tracking - Corrective and Preventive Actions (CAPA) - Customizable Reports - Customizable Templates - Data Security - Data Visualization - Digital Signature - Document Management - Environmental Compliance - FDA Compliance - Generative AI - HIPAA Compliant - Incident Management - ISO Compliance - KYC Compliance - Mobile Access - Monitoring - OSHA Compliance - Policy Management - Regulatory Intelligence Feeds - Regulatory Reporting - Reminders - Risk Management - Sarbanes-Oxley Compliance - Surveys & Feedback - Task Management - Third-Party Integrations - Training Management - Version Control - Workflow Management [See all features](https://www.capterra.com/p/188057/KYC-AML-Platform/#features) Persona Top features 22/42 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - AML Compliance - API - Archiving & Retention - Assessment Management - Audit Management - Audit Trail - Certification Tracking - Compliance Tracking - Corrective and Preventive Actions (CAPA) - Customizable Reports - Customizable Templates - Data Security - Data Visualization - Digital Signature - Document Management - Environmental Compliance - FDA Compliance - Generative AI - HIPAA Compliant - Incident Management - ISO Compliance - KYC Compliance - Mobile Access - Monitoring - OSHA Compliance - Policy Management - Regulatory Intelligence Feeds - Regulatory Reporting - Reminders - Risk Management - Sarbanes-Oxley Compliance - Surveys & Feedback - Task Management - Third-Party Integrations - Training Management - Version Control - Workflow Management [See all features](https://www.capterra.com/p/199701/Persona/#features) ### Recognition Sumsub Best Value AMLSoftware (2022)  No recognitions have been awarded to Persona ### Deployment & support Sumsub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Persona Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Sumsub - By Sumsub - Located in United Kingdom - Founded in 2015 Persona - By Persona Identities - Located in United States - Founded in ## Popular Comparisons [Sumsub](https://www.capterra.com/p/188057/KYC-AML-Platform/)[4.70 (70)](https://www.capterra.com/p/188057/KYC-AML-Platform/reviews/) vs [Entrust IDV](https://www.capterra.com/p/200047/Onfido/)[4.57 (30)](https://www.capterra.com/p/200047/Onfido/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.3 4.4 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/188057-200047/KYC-AML-Platform-vs-Onfido)