# Compare Google Data Studio vs Adobe Analytics 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Google Data Studio and Adobe Analytics based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/190616-202871/Data-Studio-vs-Adobe-Analytics --- # Google Data Studio vs Adobe Analytics Features and Cost Comparison Last updated July 10th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Google Data StudioAdobe Analytics2/4 selected [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) [## Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.3 Ease of Use 4.1 Customer Service 3.7 Reviews Sentiment Based on [337 reviews](#user-reviews) Positive 313 Neutral 23 Negative 1 [## Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4 Functionality 4.4 Ease of Use 3.9 Customer Service 4.1 Reviews Sentiment Based on [237 reviews](#user-reviews) Positive 217 Neutral 14 Negative 6 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 4,567 reviews from data visualization software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 80%Fit High performer Feature ratings Data Visualization 4.6 Customizable Templates 4.0 Customizable Reports 4.5 Reporting/Analytics 4.6 Real-Time Reporting 4.4 \--%Fit Not enough reviews Feature ratings Data Visualization 4.6 Customizable Templates \-- Customizable Reports \-- Reporting/Analytics 4.7 Real-Time Reporting \-- User satisfaction User satisfaction 4.5 User reviews[337](https://www.capterra.com/p/190616/Data-Studio/reviews/) Ease of use 4.1 Functionality 4.3 Value for money 4.7 Customer support 3.7 User satisfaction 4.5 User reviews[237](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Ease of use 3.9 Functionality 4.4 Value for money 4.0 Customer support 4.1 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Can be used by organizations of any size, from small businesses to large enterprises. Best for Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. ## User reviews Pros & cons Sarah F. Marketing Technologist > "I've been working with Data Studio for four years and find it to be one of the best free dashboard and analytics tools for small to medium businesses..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7142349) Rhys B. Senior Product Manager > "Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017) VR Victor R. Lead PM > "The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7111034) RC Ryan C. Analytics Manager > "Performance could be an issue sometimes, loading can be slow when pulling longer date ranges of data or more detailed data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7036186) KG Kelley G. Data Scientist > "Drag-and-drop charts, simple layout tools, and quick data connections make it really fast to get a dashboard live." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) KG Kelley G. Data Scientist > "Some connectors are slow or limited, and bigger datasets can make reports lag." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) Rhys B. Senior Product Manager > "An easy to use, browser based platform for creating dashboards from datasets." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017) Roger A. Owner > "Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7069437) MH Matthew H. Analyst > "The platform provided a lot of data source connections which helped us to evaluate performance and measure KPIs." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6508159) JC Jim C. Lead application support analyst > "Sometime the dashboard is little complicated to manage, I found I lost in different components easily." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7040039) KG Kelley G. Data Scientist > "Great for lightweight reporting and sharing visuals with others." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) BA Belal A. Founder > "Slow, GA4 connector, paid connectors, there's no good user journey visualisation and now there seems to be some limitations of the number of charts I can..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448) AD Alessia D. PPC Specialist > "It allows you to create good and complete reports for free, you can see real-time data, and when you connect it with other feeds you get a full overview." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874) VS Victor S. Accountant > "The lack of proper costumer support, and the data management being quite hard to setup are the things I hated the most about this software." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4970471) AG Ann G. Research Analyst > "It seamlessly integrates with various data sources and other third-party platforms, which users to pull data from multiple sources into one centralized..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6281626) YM Yurii M. Marketing Director > "At times, I found the properties confusing and was receiving data from the test set. But that was at the beginning, now most of the reports just come to my..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190) Filippo S. Support Specialist > "As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a visually..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6141300) MH Martin H. Head of Ecommerce > "Additionally, it lacks some advanced features that more specialized data visualization tools might offer." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5079038) TL Tina L. SEO Executive > "Google Data Studio gives me great flexibility to analyse data , and the function to automate reports saves me a lot of time." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5005873) WG Willem G. Commercial Manager > "easy to fix but not as easy as some others" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761) BA Belal A. Founder > "It allows me to easily create dashboard for my stakeholders as well as small business owners who can become data driven." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448) BS Benjamin S. IT Manager > "The biggest disadvantage is really the data preparation, sometimes it is not possible to have the data come in in the way you would like to present it,..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4373503) Rhys B. Senior Product Manager > "Considering how expensive competetive software can be, it's great!" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017) SP Shiva P. marketer > "Lack of advanced features: Google Data Studio doesn't have as many advanced features as some other business intelligence tools, such as predictive analytics..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904) KG Kelley G. Data Scientist > "It’s simple to use, gets the job done, and makes it easy to show data in a clean way." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) JH Jakub H. Founder > "Sometimes you need a special data from an exotic service which means either going back to basics and side-loading some exported data or writing own connector..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3675032) AM Aram M. Owner > "Over this tool has helped in a lot of way to sort necessary data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6506767) VR Verified Reviewer Associate Data Engineer > "Sometimes it does wrong aggregation like while calculating distinct users, sometimes it will give distinct in total for which sum of table will by greater..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4394060) BA Belal A. Founder > "Most other data visualisation tools are very structured while data Studio is flexible which makes it great for aesthetically designing the dashboard." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448) SP Shiva P. marketer > "Limited support: While Google Data Studio has a large user community and extensive documentation, it may not offer as much support as some other business..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904) James R. Marketing Specialist > "Google Data Studio has enabled my team to innovate and discover most beneficial analytics for managing data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4961781) TB Tirth B. youtube > "Reporting is more laborious and time-consuming than it should be because it can be difficult to establish up connections to refresh data sources and import..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377) AB Andrei B. Branch Manager > "Seamless integration with more data sources makes Google Data Studio my favorite reporting software." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6274255) KV Kevin V. Product manager > "Some report fail and it's not always easy to know what is failing." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159) SP Shiva P. marketer > "Integrations: Google Data Studio integrates seamlessly with other Google products, such as Google Sheets, Google Analytics, and Google Ads, making it easy to..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904) HG Harshit G. Sr. Digital Marketing Manager > "I tried using two dimensions in data studio but wasn't able to group one dimension on the same." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4653178) LS Llana S. Online Instructor > "What I like most about this software is I can connect it to my Google Sheets and my Dashboard automatically updates with each new data activity in my sheets." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4626497) JH John H. Lead Analytics Engineer > "We ran into multiple issues with ownership (granted, our own fault) that we wouldn't have encountered with, e.g., Power BI or Tableau." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848637) RP Rishikumar P. Student > "Its ability to link to a number of data sources, such as Google Sheets, Google Analytics, and BigQuery, is among the features I enjoyed most about it...." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4470401) Kelly W. Full-funnel Marketing Specialist > "I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4641997) Josiah W. Design Director > "Google Data Studio solves many common problems in data analysis, such as the need to visualize large data sets and the need to collaborate effectively on..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4784564) Andrea S. Digital Advertising Team Leader > "Data Studio is not the best overall product in the space, because it lacks the capabilities of more advanced business intelligence tools, it's fairly slow at..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3540325) Shubham S. Associate Digital Marketing > "Google Data Studio is a powerful and seamless integration with various data sources." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4940801) VR Verified Reviewer Sr. Business System Analyst > "The integration cannot work with your Google account if you have Advanced Protection." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4622989) Neels V. Owner > "The most impactful features of DataStudio are the wide range of visualizations you have access to in order to present your data in the most engaging and..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3732922) TB Tirth B. youtube > "The unfavourable aspect of Data Studio is how frequently I have to stop working to address the software crashes." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377) YM Yurii M. Marketing Director > "Having different services in one report is now easier with the new free Google Ads + Google Analytics report." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190) JN Jacob N. Marketing Coordinator > "It is a little difficult to create your own custom reporting charts." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3769634) WG Willem G. Commercial Manager > "The results were what we expected in a very short time." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761) Matthew P. Marketing Coordinator > "Sometimes data won't transfer correctly, leading to broken charts." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4768236) DnB Daïnah B. Data Engineer > "Google Data Studio is very easy to use with BigQuery's connection : we can connect directly tables, views or custom query." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4935302) KK Katherine K. UI/UX analyst > "Once you have created the dashboard and you access it in the preview, or when you share it with your team, since its pulling the data from big datasources,..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3189654) JK Julie K. Customer Relation > "A team can work simultaneously on the same dashboard, so I can collaborate with my co-workers in same workFree of cost so it reduce my business expense." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4717687) MM Michelle M. Producer > "I had to find a cheap way to provide reporting for a client that would pull in data from a lot of different sources but the client didn't want to pay for a..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2981322) MK Mike K. Online Marketeer - SEO Specialist > "I love that it integrates with other data sources like BigQuery, Google Ads, and Google Analytics so I can easily visualize my data in one place." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4377639) TB Tirth B. youtube > "The customizations and settings can seem a little overwhelming." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377) AD Alessia D. PPC Specialist > "You can visualize, merge, and filter your data easily and quickly." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874) IJ Izhar J. UA Expert > "Sometimes there are errors for some reason that do not reflect the data as wanted." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4177616) NJ Naween J. assist. professor > "its statistical analysis and data visualization tools are very helpful for doing analysis.this operation is very user-friendly , to track KPI and trends help..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4650337) VR Verified Reviewer Product manager > "It uses the google user interface which may not be the best for this type of software." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3789203) VR Verified Reviewer Seo Manager > "You can use different charts & graphs that will represent your ideas in the best way. If you do not have a lot of time to prepare a project for management,..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4309319) IN Iulian N. PM > "No matter how often I use it, there is a certain barrier to using it for ad-hoc reporting." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4420853) Kevin M. Director of Business Development & Partnerships > "There is a growth path for data platform connectivity should your needs expand over time." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4946721) JG Julian G. Analytics Engineer > "The connectors are also much less stable than other tools with frequent I/O problems or times when things are inexplicably broken for hours or days, and you..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3603261) NL Nick L. Director > "The ability to customise reports has been a great tool for us." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6057853) Sarah F. Chief Marketing Officer > "You may have to use third party connectors which are not free to use" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4399949) Ambar Y. SEO Team Lead > "It integrates seamlessly with other Google products, including Google Sheets, Cloud MySQL, and others. Since it is a web application, there is no need to..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4800110) Shahzad M. Lead Digital Marketing Analytics > "Their UI/UX is not that responsive and users faces issues when using Data Studio which sometime leads to unwanted changes in the Reporting." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3568080) KV Kevin V. Product manager > "Easy to connect spreadsheets to do quick data analysis if you are a beginner in data analysis." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159) VR Verified Reviewer Director of Digital Marketing > "Recently Google Data Studio seems to be having a lot of glitches." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293) VR Verified Reviewer Product manager > "It’s ability to link into other software so that data reporting can use multiple softwares to provide best visualization for audience" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3789203) Matthew B. Director Of Marketing And Advertising > "As a result of Data Studio's extensive reporting capabilities, the program itself can be difficult for new users to grasp, and the learning curve for..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3523932) VR Verified Reviewer Director of Digital Marketing > "The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293) SP Siim P. CMO > "Initial deployment requires some googling or otherwise you wont figure it out." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4827984) AH Adrian H. EHS Engineer > "This capacity to change dates, scope and variables, saving us hours to data preparation with an incredible visual presentation" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3769431) MP Marcos P. Editor chief > "The tables require continuous maintenance to avoid failures that cause loss of information that is often related to the payments of the platform" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2944970) SP Shiva P. marketer > "I can tell you that Google Data Studio is a popular business intelligence tool that is widely used by organizations of all sizes to create..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904) SF Stephen F. Senior Digital Communications Spoecialist > "When using an external API, sometimes it isn't very clear what each field represents or which I should choose as the field names aren't too clear" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3401642) VS Victor S. Accountant > "I liked the data management and dashboard features the mos as the provided the most value and they were both easy to use even for beginners." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4970471) SP Santosh P. Head of Search Marketing > "Sometimes third part integration with Supermetrics etc. can cause connectors to break randomly." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3359282) [View Reviews](https://www.capterra.com/p/190616/Data-Studio/reviews/) VR Verified Reviewer Accounts Receivable Supervisor > "Segmentation and tracking features are amazing" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7075215) RI Roberto I. Traffic Manager Specialist > "However, the tool's initial setup can be challenging without the support of an Analytics specialist." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6630448) MTBN Md. Tanvir Bin N. IT officer > "I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool...." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6019858) SH Shannel H. Dispatcher > "Learning how to understanding the data can be hard at 1st" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7010938) VR Verified Reviewer Accounts Receivable Supervisor > "I'm blown away by Adobe Analytics!" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7075215) VR Verified Reviewer Performance Marketing Specialist > "It's buggy, slow, and too complex for the average employee to use." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6779777) AS Amit S. Director > "I like data insights and cross-channel tracking" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6686776) DC Duncan C. Digital Solutions Lead > "Overall, I find Adobe Analytics a frustrating tool." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6853121) RK Rajat K. AVP - Bi > "Amazing product, ease of use and great visuals and data formats" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6412768) GH Gary H. Manager > "Its a very Costly tool as compare to other tools." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6652103) VR Verified Reviewer Product Manager > "Adobe Analytics has a robust report building tool directly within the tool’s UI, but you also can opt for an Excel plug-in to..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842) VR Verified Reviewer Digital Marekting technology manager > "hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4300768) VR Verified Reviewer Product Manager > "There are many things I like about Adobe Analytics; these are the top items:\* Endless ways to organize and report on data,..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842) RK Ravi K. Sr. Product Manager > "Breakdown of a dimension row happens as a step down UI which is, at times, not very useful. If there could have been an option..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3129035) SL Santy L. Support Specialist > "This application provides guided workflows to help users set up and configure their analytics, making it more accessible for..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4763078) RJ Rehan J. Software engineer > "The cost of this tool is not affordable for small companies." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4817553) VR Verified Reviewer Product Manager > "In all of the jobs, I used the tool for data analysis/reporting, and in two of them I had a much richer experience with the..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842) BR Benjamin R. Marketing Analyst > "Adobe Target does not communicate automatically with Adobe Analytics, even after paying $100k+ per year for these tools." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2955278) GH Gary H. Manager > "Overall its a very good tool but very costly." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6652103) VR Verified Reviewer Product Manager > "I can see how perhaps an "entry level" analyst may find it intimidating." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842) Matthew B. Director Of Marketing And Advertising > "As a result, we've been able to better utilize our existing resources while also tailoring our websites to the needs of our..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3702153) Simon S. Director Of Technology > "The inability to track content beyond one link at a time." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3012491) SV Shubham V. Manager > "Adobe Analytics has helped us in understanding our customers better, uncovering new insights & instantly act on them." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4857270) VR Verified Reviewer Content & Channel Specialist > "there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3560982) Matthew B. Director Of Marketing And Advertising > "It's a fantastic tool for keeping tabs on all of your clients, prospects, and users' activity." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3702153) KB Krista B. Manager > "Still trying to figure out the predictive analytics but I think that's my error more than Adobe's" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3504078) SL Santy L. Support Specialist > "Adobe Analytics offers a user-friendly interface that makes it easy for users to navigate and understand the data presented." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4763078) JB Jason B. Marketing Director > "That creates a lack of trust from our teams in the tool." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3008085) LK Liam K. CMO > "Adobe Analytics is a easy top use app with a nice and intuitive user interface." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6321900) VR Verified Reviewer Research Assistant > "Ultra expensive for small to mid size website owners and business." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3502023) VR Verified Reviewer Analista de comunicaciones > "I really like I can personalize each reporting and it’s easy to use" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6246159) VR Verified Reviewer SEO Manager > "It is also a painfully slow platform, especially when compared to Google." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___3175010) SV Shubham V. Manager > "AI based predictions help our leaders in making quarterly business decisions." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4857270) VR Verified Reviewer Research Assistant > "Not for those who are beginners in web analytics." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3502023) Gaurav S. Sytem engineer > "Easy to use with smooth user InterfaceHas a lot of integration optionsReal time data calculations with mutliple filter and..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4590786) Shannon O. Director of SEO > "This software has a steep learning curve and it's far more complicated to use than competitors." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3437399) MD Mert D. Social Media Specialist > "Adobe Analytics is wonderful in it's job, you can find proper and true information with it's insights." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3775262) VR Verified Reviewer Demonstrator > "The software could be expensive for small businesses also for a beginner it could be difficult to learn it since it has a..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2277799) Ouattara B. Technician Telecom > "The insights it provides have allowed me to make better decisions that have positively impacted my bottom line." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4226403) VR Verified Reviewer Business intelligence analyst > "Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___2489080) OH Ovi H. Network System Administrator > "In contrast to many other products that compete with this one, I personally really appreciate the user interface since it is..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___3776963) VR Verified Reviewer Founder > "Its is quite expensive and might not be affordable for small enterprises." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2825362) VR Verified Reviewer Product Manager > "Me, being a data-minded person, didn't mind the steeper ramp-up to learn this tool, because it is very powerful and useful for..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842) VR Verified Reviewer Legal Fellow > "It can be difficult to use in the beginning, especially if you're not familiar with analytics tool." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2388719) Ouattara B. Technician Telecom > "What I appreciate most is how easy the platform is to use; all the information I need is just a few clicks away and..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4226403) VR Verified Reviewer Business intelligence analyst > "Also segments were a big confusing as well." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___2489080) [View Reviews](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) ## User interface [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) 4.48 (337) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) 4.46 (237) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Ad hoc Query 120 Important Google Data Studio 18/37 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - API - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Mapping - Data Visualization - Drag & Drop - Generative AI - Historical Reporting - Multiple Data Sources - OLAP - Predictive Analytics - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Real-Time Updates - Relational Display - Reporting/Analytics - Reporting & Statistics - Scheduled/Automated Reports - Search/Filter - Third-Party Integrations - Trend Analysis - Visual Analytics - Visual Discovery [See all features](https://www.capterra.com/p/190616/Data-Studio/#features) Adobe Analytics Top features 27/37 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - API - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Mapping - Data Visualization - Drag & Drop - Generative AI - Historical Reporting - Multiple Data Sources - OLAP - Predictive Analytics - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Real-Time Updates - Relational Display - Reporting/Analytics - Reporting & Statistics - Scheduled/Automated Reports - Search/Filter - Third-Party Integrations - Trend Analysis - Visual Analytics - Visual Discovery [See all features](https://www.capterra.com/p/202871/Adobe-Analytics/#features) ### Recognition Google Data Studio is recognized as a top-rated tool in 2 Capterra Shortlist reports Best Value Data VisualizationSoftware (2022)  Adobe Analytics is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support Google Data Studio Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Adobe Analytics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Google Data Studio - By Google - Located in United States - Founded in Adobe Analytics - By Adobe - Located in United States - Founded in 1982 ## Popular Comparisons [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/176586-190616/Power-BI-vs-Data-Studio) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.6 3.9 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,356)](https://www.capterra.com/p/208764/Tableau/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/190616-208764/Data-Studio-vs-Tableau) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.4 Features 4.5 3.9 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/176586-202871/Power-BI-vs-Adobe-Analytics) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.3 Features 4.6 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/177042-190616/Google-Analytics-vs-Data-Studio) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,356)](https://www.capterra.com/p/208764/Tableau/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.5 3.9 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/202871-208764/Adobe-Analytics-vs-Tableau) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Canva](https://www.capterra.com/p/168956/Canva/)[4.73 (13,367)](https://www.capterra.com/p/168956/Canva/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 4.1 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/168956-190616/Canva-vs-Data-Studio) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) vs [Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) Contact vendor for pricing Price $24/month 4.4 Features 4.5 3.9 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/180418-202871/Reportei-vs-Adobe-Analytics) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price $2000/month 4.3 Features 4.4 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) vs [Quire](https://www.capterra.com/p/255521/Quire/)[4.84 (137)](https://www.capterra.com/p/255521/Quire/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.6 3.9 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/202871-255521/Adobe-Analytics-vs-Quire) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,095)](https://www.capterra.com/p/125813/MATLAB/reviews/) Contact vendor for pricing Price $203.63/year 4.3 Features 4.6 4.1 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-190616/MATLAB-vs-Data-Studio) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) vs [Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.94 (173)](https://www.capterra.com/p/228181/Better-Reports/reviews/) Contact vendor for pricing Price $19.9/month 4.4 Features 4.8 3.9 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/202871-228181/Adobe-Analytics-vs-Better-Reports)