# Compare Google Data Studio vs Tableau 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Google Data Studio and Tableau based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/190616-208764/Data-Studio-vs-Tableau --- # Google Data Studio vs Tableau Features and Cost Comparison Last updated May 10th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Google Data StudioTableau2/4 selected [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) [## Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.3 Ease of Use 4.1 Customer Service 3.7 Reviews Sentiment Based on [337 reviews](#user-reviews) Positive 313 Neutral 23 Negative 1 [## Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.1 Customer Service 4.2 Reviews Sentiment Based on [2,351 reviews](#user-reviews) Positive 2,235 Neutral 90 Negative 26 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 4,512 reviews from data visualization software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 80%Fit High performer Feature ratings Data Visualization 4.6 Customizable Reports 4.5 Customizable Templates 4.0 Reporting/Analytics 4.6 Real-Time Reporting 4.4 65%Fit Missing features Feature ratings Data Visualization 4.7 Customizable Reports 4.6 Customizable Templates NA Reporting/Analytics 4.5 Real-Time Reporting NA User satisfaction User satisfaction 4.5 User reviews[337](https://www.capterra.com/p/190616/Data-Studio/reviews/) Ease of use 4.1 Functionality 4.3 Value for money 4.7 Customer support 3.7 User satisfaction 4.6 User reviews[2,351](https://www.capterra.com/p/208764/Tableau/reviews/) Ease of use 4.1 Functionality 4.5 Value for money 4.2 Customer support 4.2 Price starts from Price starts from \-- - Free version - Free trial Price starts from $15Per User, Per Month - Free version - Free trial Best for Best for Can be used by organizations of any size, from small businesses to large enterprises. Best for Tableau is used by analysts, data and IT leaders, business leaders, developers, marketing departments, finance departments, sales teams, and support and service teams. ## User reviews Pros & cons KG Kelley G. Data Scientist > "Drag-and-drop charts, simple layout tools, and quick data connections make it really fast to get a dashboard live." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) KG Kelley G. Data Scientist > "Some connectors are slow or limited, and bigger datasets can make reports lag." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) Sarah F. Marketing Technologist > "I've been working with Data Studio for four years and find it to be one of the best free dashboard and analytics tools for small to medium businesses situated..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7142349) Rhys B. Senior Product Manager > "Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017) VR Victor R. Lead PM > "The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7111034) RC Ryan C. Analytics Manager > "Performance could be an issue sometimes, loading can be slow when pulling longer date ranges of data or more detailed data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7036186) KG Kelley G. Data Scientist > "Great for lightweight reporting and sharing visuals with others." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) Roger A. Owner > "Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7069437) Rhys B. Senior Product Manager > "An easy to use, browser based platform for creating dashboards from datasets." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017) JC Jim C. Lead application support analyst > "Sometime the dashboard is little complicated to manage, I found I lost in different components easily." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7040039) MH Matthew H. Analyst > "The platform provided a lot of data source connections which helped us to evaluate performance and measure KPIs." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6508159) WG Willem G. Commercial Manager > "easy to fix but not as easy as some others" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761) KG Kelley G. Data Scientist > "It’s simple to use, gets the job done, and makes it easy to show data in a clean way." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) BA Belal A. Founder > "Slow, GA4 connector, paid connectors, there's no good user journey visualisation and now there seems to be some limitations of the number of charts I can add." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448) AD Alessia D. PPC Specialist > "It allows you to create good and complete reports for free, you can see real-time data, and when you connect it with other feeds you get a full overview." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874) VS Victor S. Accountant > "The lack of proper costumer support, and the data management being quite hard to setup are the things I hated the most about this software." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4970471) AG Ann G. Research Analyst > "It seamlessly integrates with various data sources and other third-party platforms, which users to pull data from multiple sources into one centralized..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6281626) JH John H. Lead Analytics Engineer > "We ran into multiple issues with ownership (granted, our own fault) that we wouldn't have encountered with, e.g., Power BI or Tableau." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848637) Filippo S. Support Specialist > "As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a visually..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6141300) YM Yurii M. Marketing Director > "At times, I found the properties confusing and was receiving data from the test set. But that was at the beginning, now most of the reports just come to my..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190) TL Tina L. SEO Executive > "Google Data Studio gives me great flexibility to analyse data , and the function to automate reports saves me a lot of time." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5005873) MH Martin H. Head of Ecommerce > "Additionally, it lacks some advanced features that more specialized data visualization tools might offer." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5079038) BA Belal A. Founder > "It allows me to easily create dashboard for my stakeholders as well as small business owners who can become data driven." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448) Andrea S. Digital Advertising Team Leader > "Data Studio is not the best overall product in the space, because it lacks the capabilities of more advanced business intelligence tools, it's fairly slow at..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3540325) Rhys B. Senior Product Manager > "Considering how expensive competetive software can be, it's great!" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017) BS Benjamin S. IT Manager > "The biggest disadvantage is really the data preparation, sometimes it is not possible to have the data come in in the way you would like to present it,..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4373503) Ambar Y. SEO Team Lead > "It integrates seamlessly with other Google products, including Google Sheets, Cloud MySQL, and others. Since it is a web application, there is no need to..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4800110) SP Shiva P. marketer > "Lack of advanced features: Google Data Studio doesn't have as many advanced features as some other business intelligence tools, such as predictive analytics..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904) VR Verified Reviewer Director of Digital Marketing > "The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293) JH Jakub H. Founder > "Sometimes you need a special data from an exotic service which means either going back to basics and side-loading some exported data or writing own connector..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3675032) AM Aram M. Owner > "Over this tool has helped in a lot of way to sort necessary data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6506767) JG Julian G. Analytics Engineer > "The connectors are also much less stable than other tools with frequent I/O problems or times when things are inexplicably broken for hours or days, and you..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3603261) BA Belal A. Founder > "Most other data visualisation tools are very structured while data Studio is flexible which makes it great for aesthetically designing the dashboard." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448) VR Verified Reviewer Associate Data Engineer > "Sometimes it does wrong aggregation like while calculating distinct users, sometimes it will give distinct in total for which sum of table will by greater..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4394060) WG Willem G. Commercial Manager > "The results were what we expected in a very short time." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761) Shahzad M. Lead Digital Marketing Analytics > "Their UI/UX is not that responsive and users faces issues when using Data Studio which sometime leads to unwanted changes in the Reporting." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3568080) James R. Marketing Specialist > "Google Data Studio has enabled my team to innovate and discover most beneficial analytics for managing data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4961781) VR Verified Reviewer Director of Digital Marketing > "Recently Google Data Studio seems to be having a lot of glitches." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293) AB Andrei B. Branch Manager > "Seamless integration with more data sources makes Google Data Studio my favorite reporting software." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6274255) Matthew B. Director Of Marketing And Advertising > "As a result of Data Studio's extensive reporting capabilities, the program itself can be difficult for new users to grasp, and the learning curve for..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3523932) SP Shiva P. marketer > "Integrations: Google Data Studio integrates seamlessly with other Google products, such as Google Sheets, Google Analytics, and Google Ads, making it easy to..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904) SP Shiva P. marketer > "Limited support: While Google Data Studio has a large user community and extensive documentation, it may not offer as much support as some other business..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904) LS Llana S. Online Instructor > "What I like most about this software is I can connect it to my Google Sheets and my Dashboard automatically updates with each new data activity in my sheets." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4626497) TB Tirth B. youtube > "Reporting is more laborious and time-consuming than it should be because it can be difficult to establish up connections to refresh data sources and import..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377) RP Rishikumar P. Student > "Its ability to link to a number of data sources, such as Google Sheets, Google Analytics, and BigQuery, is among the features I enjoyed most about it. Because..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4470401) SP Siim P. CMO > "Initial deployment requires some googling or otherwise you wont figure it out." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4827984) Josiah W. Design Director > "Google Data Studio solves many common problems in data analysis, such as the need to visualize large data sets and the need to collaborate effectively on..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4784564) KV Kevin V. Product manager > "Some report fail and it's not always easy to know what is failing." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159) Shubham S. Associate Digital Marketing > "Google Data Studio is a powerful and seamless integration with various data sources." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4940801) HG Harshit G. Sr. Digital Marketing Manager > "I tried using two dimensions in data studio but wasn't able to group one dimension on the same." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4653178) Neels V. Owner > "The most impactful features of DataStudio are the wide range of visualizations you have access to in order to present your data in the most engaging and..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3732922) Kelly W. Full-funnel Marketing Specialist > "I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4641997) YM Yurii M. Marketing Director > "Having different services in one report is now easier with the new free Google Ads + Google Analytics report." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190) AC Anil C. Marketing Executive > "Sometimes the connectors stop working, so it might be a problem to understand monthly basis data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3527757) DnB Daïnah B. Data Engineer > "Google Data Studio is very easy to use with BigQuery's connection : we can connect directly tables, views or custom query." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4935302) VR Verified Reviewer Data Analytics Manager > "The error messages are not very helpful at its current state. And sometimes it gives you random errors for no clear reason." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3560270) JK Julie K. Customer Relation > "A team can work simultaneously on the same dashboard, so I can collaborate with my co-workers in same workFree of cost so it reduce my business expense." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4717687) VR Verified Reviewer Sr. Business System Analyst > "The integration cannot work with your Google account if you have Advanced Protection." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4622989) MK Mike K. Online Marketeer - SEO Specialist > "I love that it integrates with other data sources like BigQuery, Google Ads, and Google Analytics so I can easily visualize my data in one place." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4377639) TB Tirth B. youtube > "The unfavourable aspect of Data Studio is how frequently I have to stop working to address the software crashes." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377) AD Alessia D. PPC Specialist > "You can visualize, merge, and filter your data easily and quickly." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874) JN Jacob N. Marketing Coordinator > "It is a little difficult to create your own custom reporting charts." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3769634) NJ Naween J. assist. professor > "its statistical analysis and data visualization tools are very helpful for doing analysis.this operation is very user-friendly , to track KPI and trends help..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4650337) Matthew P. Marketing Coordinator > "Sometimes data won't transfer correctly, leading to broken charts." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4768236) Marlyn G. Marketing Operations Manager > "The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3573141) KK Katherine K. UI/UX analyst > "Once you have created the dashboard and you access it in the preview, or when you share it with your team, since its pulling the data from big datasources,..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3189654) Joseph M. Senior Developer > "I value how flexible and user-friendly it is, enabling me to tailor the reports to meet my particular requirements." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4795411) MM Michelle M. Producer > "I had to find a cheap way to provide reporting for a client that would pull in data from a lot of different sources but the client didn't want to pay for a..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2981322) VR Verified Reviewer Seo Manager > "You can use different charts & graphs that will represent your ideas in the best way. If you do not have a lot of time to prepare a project for management,..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4309319) TB Tirth B. youtube > "The customizations and settings can seem a little overwhelming." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377) Kevin M. Director of Business Development & Partnerships > "There is a growth path for data platform connectivity should your needs expand over time." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4946721) IJ Izhar J. UA Expert > "Sometimes there are errors for some reason that do not reflect the data as wanted." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4177616) NL Nick L. Director > "The ability to customise reports has been a great tool for us." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6057853) VR Verified Reviewer Product manager > "It uses the google user interface which may not be the best for this type of software." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3789203) KV Kevin V. Product manager > "Easy to connect spreadsheets to do quick data analysis if you are a beginner in data analysis." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159) IN Iulian N. PM > "No matter how often I use it, there is a certain barrier to using it for ad-hoc reporting." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4420853) VR Verified Reviewer Product manager > "It’s ability to link into other software so that data reporting can use multiple softwares to provide best visualization for audience" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3789203) Sarah F. Chief Marketing Officer > "You may have to use third party connectors which are not free to use" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4399949) BR Brent R. Owner > "Being able to integrate both, and other integrations into the same dashboard is a big plus. And the depth of features has really gotten pretty large over the..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3562238) MP Marcos P. Editor chief > "The tables require continuous maintenance to avoid failures that cause loss of information that is often related to the payments of the platform" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2944970) [View Reviews](https://www.capterra.com/p/190616/Data-Studio/reviews/) VR Verified Reviewer Associate Director, Evaluation > "It integrates will with Python and R, and even many of its native features provide clean, highly useful dashboards for communicating both..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7095796) AH Amir H. E-Commerce Manager > "The usability among non-technical marketing personnel is appalling and the customer service is virtually useless when it comes to having..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7103120) BM Brian M. Data Analyst > "Tableau excels at visual storytelling, helping teams uncover insights, track performance, and make data-driven decisions efficiently." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7079680) VR Verified Reviewer Senior Product Manager > "Given that the licences are expensive, this makes the cost of entry to use Tableau in a company quite high, especially for small companies." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7138950) AC Alexandru C. General Manager > "I enjoyed how Tableau was able to turn raw data into clear charts and interactive dashboards, which tell trends at a glance." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6837120) AA Akeem A. Managing Partner > "Tableau highly depends on data quality by collecting data from external sources which sometimes can offer inaccurate results if data is..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6872043) VR Verified Reviewer Associate Director, Evaluation > "Its integrations with Python and R have been particularly useful and unlock a whole other level of data manipulation and visualization..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7095796) JR Janessa R. Product Marketing Manger > "Slow platform, not a high uptime, boxy look and feel from a visual design standpoint, and rarely works on screenshare." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6842703) Iddy H. Solution Architect > "Tableau connects seamlessly with a variety of data sources, such as Excel, SQL databases, and cloud-based platforms like AWS and Google..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669990) VR Verified Reviewer Data Science Analyst > "Tableau Interface I didn't like because It's having some issues sometime you know power bi have attractive UI to use and some time I faced..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6865766) Angelina O. Senior Data Manager > "Tableau has fantastic reporting function that allows us to easily present insights from our data." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065) CC Chris C. Manager, Business Development > "It can be a little slow in loading reports depending on the size and range of the reporting." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7027868) RM Reed M. Account Executive > "Friendly user interface makes it easy to compare accounts and know that I have the correct information/reporting in front of me." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938) KC Krrish C. Data Analyst and Visualization Consultant > "Complex dashboards or large datasets may cause performance to lag." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578) PW Patrick W. Project Manager > "We are satisfied with the various data points integrated via Tableau for use with creating graphs that look better than our previous graphs..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6731516) MK Mehakpreet K. Human Resource Intern > "There is nothing negative about Tableau, precisely, but the setup can be a bit difficult at times, as it took me some time to get started." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194) VR Verified Reviewer Regional Manager > "The ability to sort data easily, selecting multiple time frames allowed for robust functionality" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7001320) MR Maria R. Operations Manager > "Planning the extraction updates through Tableau Server was cumbersome." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6840183) VR Verified Reviewer Senior Associate > "It has a very clear and effective visualization that can provide insights to our business partners on key metrics" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7007809) LP Le P. Project Manager > "This creates delays during the publishing of the dashboard." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6834881) RC Ryan C. Analytics Manager > "Nice visualizations and can integrate with all kinds of data for dashboarding and reporting purposes" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7036192) ZZ Zoe Z. Analytics Engineer > "Due to the lack of a semantic layer, it frequently results in inconsistent data reported and when the business logic changes, it becomes a..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4836366) SB Sachita B. Student > "It’s intuitive, visually strong, and excellent for building interactive dashboards." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7048417) MK Mariia K. Software Engineer > "No free desktop version which makes it harder to learn the tool for data engineer." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6569417) Angelina O. Senior Data Manager > "Tableau helps us precise insights that makes it easy to make key decisions based on actual data rather than guess work." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065) SK Shreyas K. Financial Reporting Analyst > "Also version control is very tricky and complicated so working on multiple versions is not very user friendly." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6803612) AR Anilkumar R. Senior Data Warehouse Consultant > "Tableau makes it super easy to transform raw data into dashboards and reports which help in visualization and in long run decision making." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6717440) PW Patrick W. Project Manager > "The graphs look outdated or not as polished as other graph reports" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6731516) RH Rezaul H. Supervisor Field Research > "It has enabled me to split big data into trends that would otherwise have remained hidden." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6834815) KC Krrish C. Data Analyst and Visualization Consultant > "Incredibly costly, particularly as the subscriber base increases" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578) VR Verified Reviewer Senior Product Manager > "Connecting to databases is easy and there are many options e.g. SQL/CSV/Text." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7138950) SC Scott C. Process Improvement Manager > "Tableau lacks robust version control features" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6647469) TA Tim A. Strategic Operations Director > "It’s a fantastic way to display trends and KPIs to leadership without inundating them with raw data." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6860559) JJ Jeffy J. Data Consultant > "It sometimes takes quite a bit of time to load between pages" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6301257) RM Reed M. Account Executive > "It's very customizable and I appreciate the live data it can report." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938) JW James W. Revenue ops manager > "Although it integrates with many platforms and getting data into the system is easy, trying to manipulate and display that data compared to..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6019813) JF Joe F. Associate Professor of Law > "It also has amazing reports visualization options that help us easily read and understand the insights contained in the reports." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045) AS Amber S. Business Administrator > "It also has a high cost." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7028272) MK Mehakpreet K. Human Resource Intern > "Overall, I loved working on Tableau, and it was far easier to reflect percentages and explain historical and needed data to the team." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194) Joel M. Quality Coordinator Engineer > "It takes long to manage the information and the dashboards, up to 5-8 seconds so sometime it's difficult to play with filters because it..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4812657) James K. Brand Ambassador > "It uses user-friendly dashboards that give very clear visualizations of our data making it easy for us to read and understand them." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6777560) Timothy L. Technical Account Manager > "Large data sets, especially calculated fields can really slow down the software and make the dashboard feel sluggish." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5092407) AS Amber S. Business Administrator > "The dashboard is completely customizable, which I find myself using in meetings and presentations." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7028272) Pawan S. Senior Executive > "Performance Issue with very large database" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669313) JF Joe F. Associate Professor of Law > "It uses high level security features that ensures that our data remains safe and sound when analyzing them." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045) NR Nithin R. Analyst > "Tableau can be costly for individual users or small enterprises due to the high licensing prices associated with Tableau Desktop." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6106158) James K. Brand Ambassador > "We have been using Tableau to analyze various aspects of our business like marketing and am happy to report that our experience with Tableau..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6777560) KS Karthika S. Senior Data Governance Analyst > "Hard to connect with power app data." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6643833) JF Joe F. Associate Professor of Law > "Tableau compatibility with most of our data sources makes it easy to collect data from everywhere in order to achieve more enhanced..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045) RL Rebekah L. CDD Manager > "It is very slow to load reports, especially when result is required as matter of urgency, and the lack of live data" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6065000) MH Martin H. Purchasing Analyst > "I found that Tableau could seamlessly blend data from different sources." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6820439) VR Verified Reviewer Digital Marketing > "Takes time to load large filesSometimes it will crash and makes inconvenientThere is no auto save function" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4828822) Hameeda T. Technical Analyst > "Strong, clear data visualisations that make insights easy to understand." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7114834) MK Matt K. Sales Operations Specialist > "The biggest downside with Tableau is that once you create the dashboards and want to make minimal changes, such as add a new user to the..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3590776) JM Joao M. Spinning Instructor > "Tableau has shown us why it is the greatest tool for analyzing business data by offering us a very solid five star experience." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6576966) MO Mohammad O. Director > "Limited data preparation tools: While Tableau offers a range of visualization options, it has limited data preparation tools, which can make..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4612684) RS Robert S. Data Analyst > "I've used Tableau for creating dashboards tailored to the unique needs of different teams within the company." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6603248) VR Verified Reviewer Maintenance trainer > "What I dislike is the data exploration and analysis, which, in my opinion, are a bit slow and disproportionate." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4973166) Angelina O. Senior Data Manager > "It has helped us to stay informed about our business through accurate data analytics." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065) VR Verified Reviewer Account Executive > "This platform is not the most intuitive in terms of ease of use." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6806046) Brian B. Business administrator > "Sometimes not all data is understood by everyone and what Tableau does is make its presentation easier to understand with its presentation..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6512990) Caroline C. Game Developer > "Data syncing problems can cause the dashboards to malfunction." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4962185) VR Verified Reviewer Associate technical support engineer > "The ability to visualize data and maintain the database where it can be filtered in an easy way." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6673207) MS Mohamed S. data analyst > "It is difficult and sometimes time-consuming to debug and understand how Tableau reached these values and errors." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4982459) Fohsoh D. Data analyst > "Even though it can be a bit slow with big data, the good parts outweigh the bad." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6878331) AZ Alex Z. Strategy and Operations > "The tool makes it difficult for just anyone to play around with the dashboards created - typically the only thing viewers can do is filter..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4177190) IN Irene N. Business Development Executive > "With Tableau, it is easy and straightforward to collect, prepare, model and visualize data across multi-cloud and on-premise sources." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6304357) Craig S. Senior Platform Operations Specialist > "For example, we use Tableau to visually demonstrate conversion rates for A/B testing, but there isn't an easy (first-party) way to perform..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3530260) Steven P. Vice President, Customer Success > "Overall I'm impressed with the power of Tableau to analyze massive data sets and present them in a visually appealing manner." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6649833) JL Jennifer L. SAP Configuration Analyst > "It’s difficult to always use it for reporting since it sometimes doesn’t have the full functionality you want." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4828027) GF Gary F. Owner > "Its drag-and-drop interface and seamless integration with various data sources have allowed us to extract valuable insights, drive informed..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6282387) CK Charles K. Product Manager > "Searching for the report I want can be challenging when you have many reports created." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6042742) Joel Neil W. Specialist Recruiter > "Gives real-time data and dashboards, good for team work as the team can access anything that has been building together and by the..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5021429) AK Alexis K. Accounting assitant > "It might just be our software, but we are unable to change the visuals for our reports." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5023532) HD Henrietta D. Business Analyst > "Tableau is one of the best data visualization tools out in the market, it allows you to produce highly customizable, appealing..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6192968) Zsolt M. Owner > "The system is a bit slow if you handle a large data set." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6148351) KC Krrish C. Data Analyst and Visualization Consultant > "Works well for big groups of people with lots of viewers and users." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578) BNK B.Naveen K. Software Engineer > "Tableau can become very slow when processing heavy tables." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6021630) IC Ivo C. Recruiter > "Our Data team was able to deliver better and faster dashboards and all units were able to align data visualization and build better reports." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4849594) MO Mohammad O. Director > "Processing time: Tableau can be slow when working with large data sets, which can be frustrating for users who need to analyze and visualize..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4612684) [View Reviews](https://www.capterra.com/p/208764/Tableau/reviews/) ## User interface [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) 4.48 (337) [Tableau](https://www.capterra.com/p/208764/Tableau/) 4.56 (2,351) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Ad hoc Query 120 Important Google Data Studio 18/37 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - API - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Mapping - Data Visualization - Drag & Drop - Generative AI - Historical Reporting - Multiple Data Sources - OLAP - Predictive Analytics - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Real-Time Updates - Relational Display - Reporting/Analytics - Reporting & Statistics - Scheduled/Automated Reports - Search/Filter - Third-Party Integrations - Trend Analysis - Visual Analytics - Visual Discovery [See all features](https://www.capterra.com/p/190616/Data-Studio/#features) Tableau Top features 32/37 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - API - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Mapping - Data Visualization - Drag & Drop - Generative AI - Historical Reporting - Multiple Data Sources - OLAP - Predictive Analytics - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Real-Time Updates - Relational Display - Reporting/Analytics - Reporting & Statistics - Scheduled/Automated Reports - Search/Filter - Third-Party Integrations - Trend Analysis - Visual Analytics - Visual Discovery [See all features](https://www.capterra.com/p/208764/Tableau/#features) ### Recognition Google Data Studio is recognized as a top-rated tool in 2 Capterra Shortlist reports Best Value Data VisualizationSoftware (2022)  Tableau is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Google Data Studio Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Tableau Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Google Data Studio - By Google - Located in United States - Founded in Tableau - By Salesforce - Located in United States - Founded in 2003 ## Popular Comparisons [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/176586-190616/Power-BI-vs-Data-Studio) [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/) $15/month Price $10/month 4.5 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/176586-208764/Power-BI-vs-Tableau) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.3 Features 4.6 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/177042-190616/Google-Analytics-vs-Data-Studio) [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $15/month Price Contact vendor for pricing 4.5 Features 4.6 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/177042-208764/Google-Analytics-vs-Tableau) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price $2000/month 4.3 Features 4.4 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio) [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) $15/month Price $2000/month 4.5 Features 4.4 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-208764/Looker-vs-Tableau) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Canva](https://www.capterra.com/p/168956/Canva/)[4.73 (13,299)](https://www.capterra.com/p/168956/Canva/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 4.1 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/168956-190616/Canva-vs-Data-Studio) [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) $15/month Price Contact vendor for pricing 4.5 Features 4.3 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-208764/Domo-vs-Tableau) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.3 Features 4.3 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-190616/Domo-vs-Data-Studio) [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,093)](https://www.capterra.com/p/125813/MATLAB/reviews/) $15/month Price $203.63/year 4.5 Features 4.6 4.1 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-208764/MATLAB-vs-Tableau) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,093)](https://www.capterra.com/p/125813/MATLAB/reviews/) Contact vendor for pricing Price $203.63/year 4.3 Features 4.6 4.1 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-190616/MATLAB-vs-Data-Studio) [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) vs [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) $15/month Price $30/month 4.5 Features 4.3 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/129749-208764/Zoho-Analytics-vs-Tableau)