---
title: "Compare Google Data Studio vs Tableau 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Google Data Studio and Tableau based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/190616-208764/Data-Studio-vs-Tableau"
page_type: "comparison"
language: "en"
---

# Google Data Studio vs Tableau Features and Cost Comparison

Last updated September 11th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Google Data StudioTableau2/4 selected

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/)

[## Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.3

Ease of Use

4.1

Customer Service

3.7

Reviews Sentiment

Based on [338 reviews](#user-reviews)

Positive

314

Neutral

23

Negative

1

[## Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.5

Ease of Use

4.1

Customer Service

4.2

Reviews Sentiment

Based on [2,362 reviews](#user-reviews)

Positive

2,245

Neutral

91

Negative

26

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 4,639 reviews from data visualization software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

71%Fit

Missing features

Feature ratings

Data Visualization

4.6

Customizable Reports

4.5

Customizable Templates

4.0

Dashboard Creation

4.4

Data Import/Export

NA

74%Fit

Missing features

Feature ratings

Data Visualization

4.7

Customizable Reports

4.6

Customizable Templates

NA

Dashboard Creation

4.6

Data Import/Export

4.4

User satisfaction

User satisfaction

4.5

User reviews[338](https://www.capterra.com/p/190616/Data-Studio/reviews/)

Ease of use

4.1

Functionality

4.3

Value for money

4.7

Customer support

3.7

User satisfaction

4.6

User reviews[2,362](https://www.capterra.com/p/208764/Tableau/reviews/)

Ease of use

4.1

Functionality

4.5

Value for money

4.2

Customer support

4.2

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Can be used by organizations of any size, from small businesses to large enterprises.

Best for

Organizations of all sizes across healthcare, financial services, sales, marketing, and nonprofit industries.

## User reviews

Pros & cons

Sarah F.

Marketing Technologist

> "I've been working with Data Studio for four years and find it to be one of the best free dashboard and analytics tools for small to medium businesses..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7142349)

Rhys B.

Senior Product Manager

> "Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017)

David V.

Lead Developer

> "It has immense value for report generation, and the data visualization options are great too."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7192909)

RC

Ryan C.

Analytics Manager

> "Performance could be an issue sometimes, loading can be slow when pulling longer date ranges of data or more detailed data."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7036186)

KG

Kelley G.

Data Scientist

> "Drag-and-drop charts, simple layout tools, and quick data connections make it really fast to get a dashboard live."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023)

KG

Kelley G.

Data Scientist

> "Some connectors are slow or limited, and bigger datasets can make reports lag."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023)

VR

Victor R.

Lead PM

> "The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7111034)

Roger A.

Owner

> "Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7069437)

Rhys B.

Senior Product Manager

> "An easy to use, browser based platform for creating dashboards from datasets."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017)

JC

Jim C.

Lead application support analyst

> "Sometime the dashboard is little complicated to manage, I found I lost in different components easily."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7040039)

MH

Matthew H.

Analyst

> "The platform provided a lot of data source connections which helped us to evaluate performance and measure KPIs."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6508159)

YM

Yurii M.

Marketing Director

> "At times, I found the properties confusing and was receiving data from the test set. But that was at the beginning, now most of the reports just come..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190)

KG

Kelley G.

Data Scientist

> "Great for lightweight reporting and sharing visuals with others."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023)

MH

Martin H.

Head of Ecommerce

> "Additionally, it lacks some advanced features that more specialized data visualization tools might offer."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5079038)

AD

Alessia D.

PPC Specialist

> "It allows you to create good and complete reports for free, you can see real-time data, and when you connect it with other feeds you get a full..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874)

WG

Willem G.

Commercial Manager

> "easy to fix but not as easy as some others"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761)

AG

Ann G.

Research Analyst

> "It seamlessly integrates with various data sources and other third-party platforms, which users to pull data from multiple sources into one..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6281626)

BS

Benjamin S.

IT Manager

> "The biggest disadvantage is really the data preparation, sometimes it is not possible to have the data come in in the way you would like to present..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4373503)

Filippo S.

Support Specialist

> "As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6141300)

SP

Shiva P.

marketer

> "Lack of advanced features: Google Data Studio doesn't have as many advanced features as some other business intelligence tools, such as predictive..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904)

Rhys B.

Senior Product Manager

> "Considering how expensive competetive software can be, it's great!"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017)

VR

Verified Reviewer

Associate Data Engineer

> "Sometimes it does wrong aggregation like while calculating distinct users, sometimes it will give distinct in total for which sum of table will by..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4394060)

KG

Kelley G.

Data Scientist

> "It’s simple to use, gets the job done, and makes it easy to show data in a clean way."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023)

BA

Belal A.

Founder

> "Slow, GA4 connector, paid connectors, there's no good user journey visualisation and now there seems to be some limitations of the number of charts..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448)

AM

Aram M.

Owner

> "Over this tool has helped in a lot of way to sort necessary data."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6506767)

SP

Shiva P.

marketer

> "Limited support: While Google Data Studio has a large user community and extensive documentation, it may not offer as much support as some other..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904)

AB

Andrei B.

Branch Manager

> "Seamless integration with more data sources makes Google Data Studio my favorite reporting software."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6274255)

TB

Tirth B.

youtube

> "Reporting is more laborious and time-consuming than it should be because it can be difficult to establish up connections to refresh data sources and..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377)

SP

Shiva P.

marketer

> "Integrations: Google Data Studio integrates seamlessly with other Google products, such as Google Sheets, Google Analytics, and Google Ads, making it..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904)

VS

Victor S.

Accountant

> "The lack of proper costumer support, and the data management being quite hard to setup are the things I hated the most about this software."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4970471)

LS

Llana S.

Online Instructor

> "What I like most about this software is I can connect it to my Google Sheets and my Dashboard automatically updates with each new data activity in my..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4626497)

KV

Kevin V.

Product manager

> "Some report fail and it's not always easy to know what is failing."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159)

RP

Rishikumar P.

Student

> "Its ability to link to a number of data sources, such as Google Sheets, Google Analytics, and BigQuery, is among the features I enjoyed most about..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4470401)

HG

Harshit G.

Sr. Digital Marketing Manager

> "I tried using two dimensions in data studio but wasn't able to group one dimension on the same."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4653178)

Josiah W.

Design Director

> "Google Data Studio solves many common problems in data analysis, such as the need to visualize large data sets and the need to collaborate..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4784564)

JH

John H.

Lead Analytics Engineer

> "We ran into multiple issues with ownership (granted, our own fault) that we wouldn't have encountered with, e.g., Power BI or Tableau."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848637)

YM

Yurii M.

Marketing Director

> "Having different services in one report is now easier with the new free Google Ads + Google Analytics report."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190)

Kelly W.

Full-funnel Marketing Specialist

> "I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4641997)

WG

Willem G.

Commercial Manager

> "The results were what we expected in a very short time."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761)

Andrea S.

Digital Advertising Team Leader

> "Data Studio is not the best overall product in the space, because it lacks the capabilities of more advanced business intelligence tools, it's fairly..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3540325)

JK

Julie K.

Customer Relation

> "A team can work simultaneously on the same dashboard, so I can collaborate with my co-workers in same workFree of cost so it reduce my business..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4717687)

VR

Verified Reviewer

Sr. Business System Analyst

> "The integration cannot work with your Google account if you have Advanced Protection."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4622989)

TL

Tina L.

SEO Executive

> "Google Data Studio gives me great flexibility to analyse data , and the function to automate reports saves me a lot of time."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5005873)

TB

Tirth B.

youtube

> "The unfavourable aspect of Data Studio is how frequently I have to stop working to address the software crashes."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377)

MK

Mike K.

Online Marketeer - SEO Specialist

> "I love that it integrates with other data sources like BigQuery, Google Ads, and Google Analytics so I can easily visualize my data in one place."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4377639)

Matthew P.

Marketing Coordinator

> "Sometimes data won't transfer correctly, leading to broken charts."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4768236)

AD

Alessia D.

PPC Specialist

> "You can visualize, merge, and filter your data easily and quickly."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874)

KK

Katherine K.

UI/UX analyst

> "Once you have created the dashboard and you access it in the preview, or when you share it with your team, since its pulling the data from big..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3189654)

NJ

Naween J.

assist. professor

> "its statistical analysis and data visualization tools are very helpful for doing analysis.this operation is very user-friendly , to track KPI and..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4650337)

TB

Tirth B.

youtube

> "The customizations and settings can seem a little overwhelming."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377)

BA

Belal A.

Founder

> "It allows me to easily create dashboard for my stakeholders as well as small business owners who can become data driven."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448)

IJ

Izhar J.

UA Expert

> "Sometimes there are errors for some reason that do not reflect the data as wanted."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4177616)

VR

Verified Reviewer

Seo Manager

> "You can use different charts & graphs that will represent your ideas in the best way. If you do not have a lot of time to prepare a project for..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4309319)

IN

Iulian N.

PM

> "No matter how often I use it, there is a certain barrier to using it for ad-hoc reporting."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4420853)

NL

Nick L.

Director

> "The ability to customise reports has been a great tool for us."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6057853)

JH

Jakub H.

Founder

> "Sometimes you need a special data from an exotic service which means either going back to basics and side-loading some exported data or writing own..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3675032)

Ambar Y.

SEO Team Lead

> "It integrates seamlessly with other Google products, including Google Sheets, Cloud MySQL, and others. Since it is a web application, there is no..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4800110)

JG

Julian G.

Analytics Engineer

> "The connectors are also much less stable than other tools with frequent I/O problems or times when things are inexplicably broken for hours or days,..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3603261)

KV

Kevin V.

Product manager

> "Easy to connect spreadsheets to do quick data analysis if you are a beginner in data analysis."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159)

Sarah F.

Chief Marketing Officer

> "You may have to use third party connectors which are not free to use"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4399949)

VR

Verified Reviewer

Director of Digital Marketing

> "The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293)

Shahzad M.

Lead Digital Marketing Analytics

> "Their UI/UX is not that responsive and users faces issues when using Data Studio which sometime leads to unwanted changes in the Reporting."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3568080)

SP

Shiva P.

marketer

> "I can tell you that Google Data Studio is a popular business intelligence tool that is widely used by organizations of all sizes to create..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904)

VR

Verified Reviewer

Director of Digital Marketing

> "Recently Google Data Studio seems to be having a lot of glitches."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293)

Sarah F.

Chief Marketing Officer

> "Be it monthly or weekly reports, we use the chart visualisations of this tool to get better insights and enhance the presentation of the data."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4399949)

Matthew B.

Director Of Marketing And Advertising

> "As a result of Data Studio's extensive reporting capabilities, the program itself can be difficult for new users to grasp, and the learning curve for..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3523932)

JK

Julie K.

Customer Relation

> "I can collaborate with my co-workers and work on same dashboard, which help us to complete our tasks effectively. But in some case customization is..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4717687)

SP

Siim P.

CMO

> "Initial deployment requires some googling or otherwise you wont figure it out."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4827984)

MH

Martin H.

Head of Ecommerce

> "Used it for so many years which makes it invaluable for us to share reports with."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5079038)

SF

Stephen F.

Senior Digital Communications Spoecialist

> "When using an external API, sometimes it isn't very clear what each field represents or which I should choose as the field names aren't too clear"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3401642)

BA

Belal A.

Founder

> "Most other data visualisation tools are very structured while data Studio is flexible which makes it great for aesthetically designing the dashboard."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448)

SP

Santosh P.

Head of Search Marketing

> "Sometimes third part integration with Supermetrics etc. can cause connectors to break randomly."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3359282)

James R.

Marketing Specialist

> "Google Data Studio has enabled my team to innovate and discover most beneficial analytics for managing data."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4961781)

SP

Santosh P.

Head of Search Marketing

> "Data fields being deprecated without notice also causes reports to break which is less than ideal."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3359282)

Nathan B.

Product Manager

> "I loved that this used the existing Google UI we know and love to pull data from many sources, but build using similar tools to Google Sheets etc"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4196772)

AC

Anil C.

Marketing Executive

> "Sometimes the connectors stop working, so it might be a problem to understand monthly basis data."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3527757)

LB

Lucia B.

HR Manager

> "It makes data visualization easy and is affordable too."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6225814)

VR

Verified Reviewer

Data Analytics Manager

> "The error messages are not very helpful at its current state. And sometimes it gives you random errors for no clear reason."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3560270)

Jeevesh N.

Graphic Designer

> "The google data studio interface is very simple and customizable especially with regard to visualization tools and dashboards."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4610117)

VR

Verified Reviewer

Senior BI Data Engineer

> "There seems to be some bugs for example when switching from two similar datasets (same dataset names, same field ids and same field types), the..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2416111)

David V.

Lead Developer

> "It has immense value for report generation, and the data visualization options are great too."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7192909)

Rhys B.

Senior Product Manager

> "Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017)

VR

Victor R.

Lead PM

> "The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7111034)

MH

Martin H.

Head of Ecommerce

> "Additionally, it lacks some advanced features that more specialized data visualization tools might offer."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5079038)

KG

Kelley G.

Data Scientist

> "Great for lightweight reporting and sharing visuals with others."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023)

BA

Belal A.

Founder

> "Slow, GA4 connector, paid connectors, there's no good user journey visualisation and now there seems to be some limitations of the number of charts..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448)

Filippo S.

Support Specialist

> "As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6141300)

TB

Tirth B.

youtube

> "The customizations and settings can seem a little overwhelming."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377)

Ambar Y.

SEO Team Lead

> "It integrates seamlessly with other Google products, including Google Sheets, Cloud MySQL, and others. Since it is a web application, there is no..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4800110)

VR

Verified Reviewer

Sr. Business System Analyst

> "The integration cannot work with your Google account if you have Advanced Protection."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4622989)

VR

Verified Reviewer

Senior Product Manager

> "It provides easy and native integration with all the Google products and also a host of third party tools."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3855033)

BR

Brent R.

Owner

> "It's a bit of a pain to get set up, and to fully integrate."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3562238)

VR

Verified Reviewer

Sr. Business System Analyst

> "The integration that can be obtained with various google products such as your email and sheets is great."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4622989)

WG

Willem G.

Commercial Manager

> "easy to fix but not as easy as some others"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761)

Marlyn G.

Marketing Operations Manager

> "The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3573141)

VR

Verified Reviewer

Product manager

> "It uses the google user interface which may not be the best for this type of software."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3789203)

WG

Willem G.

Commercial Manager

> "The results were what we expected in a very short time."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761)

KS

Kimber S.

Copywriter

> "Otherwise it's kind of really difficult to figure out."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2520338)

RP

Rishikumar P.

Student

> "Additionally, it takes relatively little effort to generate professional-looking visualizations because of the drag-and-drop feature of the interface."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4470401)

SP

Shiva P.

marketer

> "Limited support: While Google Data Studio has a large user community and extensive documentation, it may not offer as much support as some other..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904)

VR

Verified Reviewer

Manager

> "The drag-and-drop interface is intuitive and user-friendly, making it easy to create visually appealing reports with minimal effort."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4610132)

Anand J.

Program Manager

> "Customer support is not available."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3490659)

AS

Anamta S.

Sr. Business Analyst

> "The thing I like is that It is free and easy to connect easily to make visualization just by doing drag and drop"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4652007)

Bart M.

Founder / CEO

> "Lack of roadmap impact & customer support"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2403758)

[View Reviews](https://www.capterra.com/p/190616/Data-Studio/reviews/)

VR

Verified Reviewer

Associate Director, Evaluation

> "It integrates will with Python and R, and even many of its native features provide clean, highly useful dashboards for..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7095796)

VR

Verified Reviewer

Senior Product Manager

> "Given that the licences are expensive, this makes the cost of entry to use Tableau in a company quite high, especially for small..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7138950)

IW

Isla W.

Senior IT Analyst

> "The variety of built-in visualisations is strong too; things like heat maps, scatter plots with trend lines, and geographic maps..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7167714)

AH

Amir H.

E-Commerce Manager

> "The usability among non-technical marketing personnel is appalling and the customer service is virtually useless when it comes..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7103120)

BM

Brian M.

Data Analyst

> "Tableau excels at visual storytelling, helping teams uncover insights, track performance, and make data-driven decisions..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7079680)

Brian K.

Senior Director

> "Building is a skill that anyone can learn but unless you use that skill often you will forget how to do things and be pretty..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7175700)

Iddy H.

Solution Architect

> "Tableau connects seamlessly with a variety of data sources, such as Excel, SQL databases, and cloud-based platforms like AWS and..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669990)

KC

Kaycee C.

Founder

> "Can be a bit complicated if you are not familiar with the data in the tool."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7186787)

PW

Patrick W.

Project Manager

> "We are satisfied with the various data points integrated via Tableau for use with creating graphs that look better than our..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6731516)

CC

Chris C.

Manager, Business Development

> "It can be a little slow in loading reports depending on the size and range of the reporting."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7027868)

AC

Alexandru C.

General Manager

> "I enjoyed how Tableau was able to turn raw data into clear charts and interactive dashboards, which tell trends at a glance."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6837120)

AA

Akeem A.

Managing Partner

> "Tableau highly depends on data quality by collecting data from external sources which sometimes can offer inaccurate results if..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6872043)

VR

Verified Reviewer

Associate Director, Evaluation

> "Its integrations with Python and R have been particularly useful and unlock a whole other level of data manipulation and..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7095796)

JR

Janessa R.

Product Marketing Manger

> "Slow platform, not a high uptime, boxy look and feel from a visual design standpoint, and rarely works on screenshare."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6842703)

RC

Ryan C.

Analytics Manager

> "Nice visualizations and can integrate with all kinds of data for dashboarding and reporting purposes"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7036192)

VR

Verified Reviewer

Data Science Analyst

> "Tableau Interface I didn't like because It's having some issues sometime you know power bi have attractive UI to use and some..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6865766)

AR

Anilkumar R.

Senior Data Warehouse Consultant

> "Tableau makes it super easy to transform raw data into dashboards and reports which help in visualization and in long run..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6717440)

KC

Krrish C.

Data Analyst and Visualization Consultant

> "Complex dashboards or large datasets may cause performance to lag."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578)

VR

Verified Reviewer

Senior Product Manager

> "Connecting to databases is easy and there are many options e.g. SQL/CSV/Text."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7138950)

MK

Mehakpreet K.

Human Resource Intern

> "There is nothing negative about Tableau, precisely, but the setup can be a bit difficult at times, as it took me some time to..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194)

JF

Joe F.

Associate Professor of Law

> "It also has amazing reports visualization options that help us easily read and understand the insights contained in the reports."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045)

MK

Mariia K.

Software Engineer

> "No free desktop version which makes it harder to learn the tool for data engineer."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6569417)

James K.

Brand Ambassador

> "It uses user-friendly dashboards that give very clear visualizations of our data making it easy for us to read and understand..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6777560)

SK

Shreyas K.

Financial Reporting Analyst

> "Also version control is very tricky and complicated so working on multiple versions is not very user friendly."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6803612)

Angelina O.

Senior Data Manager

> "Tableau has fantastic reporting function that allows us to easily present insights from our data."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065)

MR

Maria R.

Operations Manager

> "Planning the extraction updates through Tableau Server was cumbersome."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6840183)

AS

Amber S.

Business Administrator

> "The dashboard is completely customizable, which I find myself using in meetings and presentations."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7028272)

PW

Patrick W.

Project Manager

> "The graphs look outdated or not as polished as other graph reports"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6731516)

JF

Joe F.

Associate Professor of Law

> "It uses high level security features that ensures that our data remains safe and sound when analyzing them."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045)

SC

Scott C.

Process Improvement Manager

> "Tableau lacks robust version control features"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6647469)

James K.

Brand Ambassador

> "We have been using Tableau to analyze various aspects of our business like marketing and am happy to report that our experience..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6777560)

LP

Le P.

Project Manager

> "This creates delays during the publishing of the dashboard."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6834881)

JF

Joe F.

Associate Professor of Law

> "Tableau compatibility with most of our data sources makes it easy to collect data from everywhere in order to achieve more..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045)

JW

James W.

Revenue ops manager

> "Although it integrates with many platforms and getting data into the system is easy, trying to manipulate and display that data..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6019813)

RM

Reed M.

Account Executive

> "Friendly user interface makes it easy to compare accounts and know that I have the correct information/reporting in front of me."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938)

AS

Amber S.

Business Administrator

> "It also has a high cost."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7028272)

Hameeda T.

Technical Analyst

> "Strong, clear data visualisations that make insights easy to understand."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7114834)

Timothy L.

Technical Account Manager

> "Large data sets, especially calculated fields can really slow down the software and make the dashboard feel sluggish."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5092407)

JM

Joao M.

Spinning Instructor

> "Tableau has shown us why it is the greatest tool for analyzing business data by offering us a very solid five star experience."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6576966)

Pawan S.

Senior Executive

> "Performance Issue with very large database"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669313)

VR

Verified Reviewer

Regional Manager

> "The ability to sort data easily, selecting multiple time frames allowed for robust functionality"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7001320)

NR

Nithin R.

Analyst

> "Tableau can be costly for individual users or small enterprises due to the high licensing prices associated with Tableau Desktop."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6106158)

RS

Robert S.

Data Analyst

> "I've used Tableau for creating dashboards tailored to the unique needs of different teams within the company."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6603248)

KS

Karthika S.

Senior Data Governance Analyst

> "Hard to connect with power app data."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6643833)

Brian B.

Business administrator

> "Sometimes not all data is understood by everyone and what Tableau does is make its presentation easier to understand with its..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6512990)

KC

Krrish C.

Data Analyst and Visualization Consultant

> "Incredibly costly, particularly as the subscriber base increases"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578)

VR

Verified Reviewer

Associate technical support engineer

> "The ability to visualize data and maintain the database where it can be filtered in an easy way."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6673207)

RL

Rebekah L.

CDD Manager

> "It is very slow to load reports, especially when result is required as matter of urgency, and the lack of live data"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6065000)

VR

Verified Reviewer

Senior Associate

> "It has a very clear and effective visualization that can provide insights to our business partners on key metrics"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7007809)

MO

Mohammad O.

Director

> "Limited data preparation tools: While Tableau offers a range of visualization options, it has limited data preparation tools,..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4612684)

SB

Sachita B.

Student

> "It’s intuitive, visually strong, and excellent for building interactive dashboards."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7048417)

VR

Verified Reviewer

Account Executive

> "This platform is not the most intuitive in terms of ease of use."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6806046)

Steven P.

Vice President, Customer Success

> "Overall I'm impressed with the power of Tableau to analyze massive data sets and present them in a visually appealing manner."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6649833)

ZZ

Zoe Z.

Analytics Engineer

> "Due to the lack of a semantic layer, it frequently results in inconsistent data reported and when the business logic changes, it..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4836366)

Angelina O.

Senior Data Manager

> "Tableau helps us precise insights that makes it easy to make key decisions based on actual data rather than guess work."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065)

AZ

Alex Z.

Strategy and Operations

> "The tool makes it difficult for just anyone to play around with the dashboards created - typically the only thing viewers can do..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4177190)

RH

Rezaul H.

Supervisor Field Research

> "It has enabled me to split big data into trends that would otherwise have remained hidden."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6834815)

CK

Charles K.

Product Manager

> "Searching for the report I want can be challenging when you have many reports created."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6042742)

GF

Gary F.

Owner

> "Its drag-and-drop interface and seamless integration with various data sources have allowed us to extract valuable insights,..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6282387)

Zsolt M.

Owner

> "The system is a bit slow if you handle a large data set."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6148351)

HD

Henrietta D.

Business Analyst

> "Tableau is one of the best data visualization tools out in the market, it allows you to produce highly customizable, appealing..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6192968)

BNK

B.Naveen K.

Software Engineer

> "Tableau can become very slow when processing heavy tables."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6021630)

TA

Tim A.

Strategic Operations Director

> "It’s a fantastic way to display trends and KPIs to leadership without inundating them with raw data."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6860559)

MO

Mohammad O.

Director

> "Processing time: Tableau can be slow when working with large data sets, which can be frustrating for users who need to analyze..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4612684)

RM

Reed M.

Account Executive

> "It's very customizable and I appreciate the live data it can report."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938)

JrmC

Jérôme C.

Data analyst

> "The tool is a bit expensive and for some case complicated to connect to data stream"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6188433)

OF

Osman F.

Marketing Support Manager

> "The capabilities that it offers to connect with systems in order to create reports without any issues and visualization that..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6195216)

JG

Jenelin G.

Product Owner

> "It is not designed to download the data, it works very well when downloading images and filtered data, but when they are large..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3970400)

JF

Joe F.

Associate Professor of Law

> "It has helped us stay informed about our data by analyzing data from our different sources."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045)

VR

Verified Reviewer

Operations Analyst

> "Limited customization: While Tableau offers some customization options, it may not be as customizable as some other data..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4608210)

FT

Figo T.

Security monitor

> "What a wonderful platform that is characterized by the ease of converting and analyzing data in a wonderful and clear manner,..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5039436)

JJ

Jeffy J.

Data Consultant

> "It sometimes takes quite a bit of time to load between pages"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6301257)

MK

Mehakpreet K.

Human Resource Intern

> "Overall, I loved working on Tableau, and it was far easier to reflect percentages and explain historical and needed data to the..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194)

GK

Govind K.

Sales

> "Though a tableau is an amazing tool and it tends to show deep concern for information security, still the majority of the times,..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4266452)

LN

Lydiah N.

Student Association Leader

> "It comes with soo many features that I am sure would help any business deeply analyze market data that will help them gain the..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5085946)

BK

Boryana K.

Propositions Manager

> "Connecting the datasets was not very intuitive to me."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6137949)

RA

Rayhanali A.

Master's Student

> "Sleek design, flexible reporting, intuitive UI, great community and library."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6687157)

Joel M.

Quality Coordinator Engineer

> "It takes long to manage the information and the dashboards, up to 5-8 seconds so sometime it's difficult to play with filters..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4812657)

Steven P.

Vice President, Customer Success

> "I like how powerful it is in creating dashboards that leverage very large datasets."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6649833)

JG

JORGE G.

COO

> "The only downside we see is the heavy weight of the documents"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6152432)

RM

Reed M.

Account Executive

> "Easy to navigate."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938)

NK

Nadezhda K.

Report Developer

> "Additionally, the user interface is not as intuitive as some of its competitors, which can make it difficult for new users to..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4613353)

Aj W.

CEO

> "I has a beautiful interface."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6886130)

Ajumon R.

Data Analyst

> "initially, the interfaces are little bit tough to understand."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4333773)

DF

Darren F.

Founder

> "Tableau has a great user interface which is easy to navigate through"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6279698)

VR

Verified Reviewer

Analyst

> "User interface is not good so it confuses you."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4111767)

MR

Mahamood R.

Data Analyst

> "All of this makes it comfortable for anyone without experience with the software/user interface to learn it quickly."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4851167)

AP

Alex P.

Designer

> "Interface and workflow is really awful, click intensive, lacks fundamental and common sense keyboard shortcuts"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3194108)

CD

CRISTIANO D.

CISO

> "It is a fast tool, easy to integrate and with many resources"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6379446)

VB

Vishal B.

Lead Business Intelligence

> "Integration with files stored in AWS S3 is not available right now - direct integration should be available."

[See full review](https://www.capterra.com/p/208764/Tableau/#SoftwareAdvice___3028244)

AS

Amit S.

Marketing Executive

> "It has integration with almost every application we use in our company."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4139574)

MK

Mehakpreet K.

Human Resource Intern

> "There is nothing negative about Tableau, precisely, but the setup can be a bit difficult at times, as it took me some time to..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194)

Dhrumil P.

Data Analyst

> "It just makes it so easy to integrate data within the software."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3653616)

VR

Verified Reviewer

Account Executive

> "This platform is not the most intuitive in terms of ease of use."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6806046)

VR

Verified Reviewer

Data Analyst

> "Overall, Tableau does an incredible job of integrating all the information that your business has to then break down and lead..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___2656958)

JG

JORGE G.

COO

> "The only downside we see is the heavy weight of the documents"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6152432)

Connor M.

Account executive

> "Very user friendly once you get the hang of it."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7176210)

Sharique K.

Software Engineering Manager

> "At times its difficult to customize, also need better support of i18n"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3864724)

VR

Verified Reviewer

Tableau Developer

> "I've been using Tableau for 9 years and I've tested other multiple options and no one like Tableau. If you put all pros and..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6097208)

GC

Graciela C.

Team Manager

> "Customer service was too difficult to work with"

[See full review](https://www.capterra.com/p/208764/Tableau/#SoftwareAdvice___4623296)

Pawan S.

Senior Executive

> "Easy to use and Drag Drop features."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669313)

VR

Verified Reviewer

Digital Marketing Specialist

> "It might be hard to get used to if you never used similar services."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3587677)

AM

Amy M.

Administrator

> "Really good, easy to use, intuitive and well thought out platform."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6650308)

VR

Vadim R.

Teacher

> "I felt customer support was not good enough. "

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3431690)

[View Reviews](https://www.capterra.com/p/208764/Tableau/reviews/)

## User interface

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)

4.48 (338)

[Tableau](https://www.capterra.com/p/208764/Tableau/)

4.56 (2,362)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Activity Tracking

120

Important

Google Data Studio

15/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   AI Text Generation
-   AI Text Summarization
-   Alerts/Notifications
-   API
-   Co-Editing
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Dashboard Creation
-   Dashboards
-   Data Aggregation
-   Data Capture and Transfer
-   Data Connectors
-   Data Import/Export
-   Data Management
-   Data Mapping
-   Data Synchronization
-   Data Visualization
-   Devices
-   Drag & Drop
-   Forecasting
-   Formats
-   Functions/Calculations
-   Generative AI
-   Graphs and Charts
-   Historical Reporting
-   Historical Snapshots
-   Interactive Elements
-   Interactive Reports
-   KPI Monitoring
-   Marketing Reports
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   OLAP
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Analytics
-   Real-Time Data

[See all features](https://www.capterra.com/p/190616/Data-Studio/#features)

Tableau

Top features

35/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   AI Text Generation
-   AI Text Summarization
-   Alerts/Notifications
-   API
-   Co-Editing
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Dashboard Creation
-   Dashboards
-   Data Aggregation
-   Data Capture and Transfer
-   Data Connectors
-   Data Import/Export
-   Data Management
-   Data Mapping
-   Data Synchronization
-   Data Visualization
-   Devices
-   Drag & Drop
-   Forecasting
-   Formats
-   Functions/Calculations
-   Generative AI
-   Graphs and Charts
-   Historical Reporting
-   Historical Snapshots
-   Interactive Elements
-   Interactive Reports
-   KPI Monitoring
-   Marketing Reports
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   OLAP
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Analytics
-   Real-Time Data

[See all features](https://www.capterra.com/p/208764/Tableau/#features)

### Recognition

Google Data Studio is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Data Visualization Software (2022) 

Tableau

Best Value Data Preparation Software (2023) 

### Deployment & support

Google Data Studio

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Tableau

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Google Data Studio

-   By Google
-   Located in United States
-   Founded in

Tableau

-   By Salesforce
-   Located in United States
-   Founded in 2003

## Popular Comparisons

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/)

Contact vendor for pricing

Price

$10/month

4.3

Features

4.5

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/176586-190616/Power-BI-vs-Data-Studio)

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/)

$15/month

Price

$10/month

4.5

Features

4.5

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/176586-208764/Power-BI-vs-Tableau)

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

vs

[Canva](https://www.capterra.com/p/168956/Canva/)[4.73 (13,450)](https://www.capterra.com/p/168956/Canva/reviews/)

Contact vendor for pricing

Price

$15/month

4.3

Features

4.5

4.1

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/168956-190616/Canva-vs-Data-Studio)

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

$15/month

Price

Contact vendor for pricing

4.5

Features

4.6

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/177042-208764/Google-Analytics-vs-Tableau)

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.3

Features

4.6

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/177042-190616/Google-Analytics-vs-Data-Studio)

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/)

$15/month

Price

Contact vendor for pricing

4.5

Features

4.4

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-208764/Looker-vs-Tableau)

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.3

Features

4.4

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio)

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

$15/month

Price

Contact vendor for pricing

4.5

Features

4.3

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-208764/Domo-vs-Tableau)

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

vs

[MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,097)](https://www.capterra.com/p/125813/MATLAB/reviews/)

Contact vendor for pricing

Price

$203.63/year

4.3

Features

4.6

4.1

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/125813-190616/MATLAB-vs-Data-Studio)

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/)

vs

[MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,097)](https://www.capterra.com/p/125813/MATLAB/reviews/)

$15/month

Price

$203.63/year

4.5

Features

4.6

4.1

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/125813-208764/MATLAB-vs-Tableau)

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.3

Features

4.3

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-190616/Domo-vs-Data-Studio)

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/)

vs

[Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.64 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/)

$15/month

Price

Contact vendor for pricing

4.5

Features

4.5

4.1

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/176573-208764/Google-Charts-vs-Tableau)