# Compare Google Data Studio vs Qlik Sense 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Google Data Studio and Qlik Sense based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/190616-209809/Data-Studio-vs-Qlik-Sense

---

# Google Data Studio vs Qlik Sense Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Google Data StudioQlik Sense2/4 selected

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

[Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/)[4.5 (261)](https://www.capterra.com/p/209809/Qlik-Sense/reviews/)

[## Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.3

Ease of Use

4.1

Customer Service

3.7

Reviews Sentiment

Based on [337 reviews](#user-reviews)

Positive

313

Neutral

23

Negative

1

[## Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/)[4.5 (261)](https://www.capterra.com/p/209809/Qlik-Sense/reviews/)

Starting Price

$30.00/month

Value-for-Money

4.2

Functionality

4.3

Ease of Use

4.3

Customer Service

4.2

Reviews Sentiment

Based on [261 reviews](#user-reviews)

Positive

244

Neutral

13

Negative

4

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### Sisense

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 4,512 reviews from data visualization software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

80%Fit

High performer

Feature ratings

Data Visualization

4.6

Customizable Reports

4.5

Customizable Templates

4.0

Reporting/Analytics

4.6

Real-Time Reporting

4.4

69%Fit

Not enough reviews

Feature ratings

Data Visualization

4.4

Customizable Reports

\--

Customizable Templates

5.0

Reporting/Analytics

4.6

Real-Time Reporting

3.0

User satisfaction

User satisfaction

4.5

User reviews[337](https://www.capterra.com/p/190616/Data-Studio/reviews/)

Ease of use

4.1

Functionality

4.3

Value for money

4.7

Customer support

3.7

User satisfaction

4.5

User reviews[261](https://www.capterra.com/p/209809/Qlik-Sense/reviews/)

Ease of use

4.3

Functionality

4.3

Value for money

4.2

Customer support

4.2

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$30Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Can be used by organizations of any size, from small businesses to large enterprises.

Best for

Qlik helps companies lead with data to see more deeply into customer behavior, reinvent business processes, discover new revenue streams, and balance risk and reward.

## User reviews

Pros & cons

KG

Kelley G.

Data Scientist

> "Drag-and-drop charts, simple layout tools, and quick data connections make it really fast to get a dashboard live."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023)

KG

Kelley G.

Data Scientist

> "Some connectors are slow or limited, and bigger datasets can make reports lag."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023)

Sarah F.

Marketing Technologist

> "I've been working with Data Studio for four years and find it to be one of the best free dashboard and analytics tools for small to medium businesses situated..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7142349)

Rhys B.

Senior Product Manager

> "Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017)

VR

Victor R.

Lead PM

> "The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7111034)

RC

Ryan C.

Analytics Manager

> "Performance could be an issue sometimes, loading can be slow when pulling longer date ranges of data or more detailed data."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7036186)

KG

Kelley G.

Data Scientist

> "Great for lightweight reporting and sharing visuals with others."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023)

Roger A.

Owner

> "Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7069437)

Rhys B.

Senior Product Manager

> "An easy to use, browser based platform for creating dashboards from datasets."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017)

JC

Jim C.

Lead application support analyst

> "Sometime the dashboard is little complicated to manage, I found I lost in different components easily."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7040039)

MH

Matthew H.

Analyst

> "The platform provided a lot of data source connections which helped us to evaluate performance and measure KPIs."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6508159)

WG

Willem G.

Commercial Manager

> "easy to fix but not as easy as some others"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761)

KG

Kelley G.

Data Scientist

> "It’s simple to use, gets the job done, and makes it easy to show data in a clean way."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023)

BA

Belal A.

Founder

> "Slow, GA4 connector, paid connectors, there's no good user journey visualisation and now there seems to be some limitations of the number of charts I can add."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448)

AD

Alessia D.

PPC Specialist

> "It allows you to create good and complete reports for free, you can see real-time data, and when you connect it with other feeds you get a full overview."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874)

VS

Victor S.

Accountant

> "The lack of proper costumer support, and the data management being quite hard to setup are the things I hated the most about this software."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4970471)

AG

Ann G.

Research Analyst

> "It seamlessly integrates with various data sources and other third-party platforms, which users to pull data from multiple sources into one centralized..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6281626)

JH

John H.

Lead Analytics Engineer

> "We ran into multiple issues with ownership (granted, our own fault) that we wouldn't have encountered with, e.g., Power BI or Tableau."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848637)

Filippo S.

Support Specialist

> "As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a visually..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6141300)

YM

Yurii M.

Marketing Director

> "At times, I found the properties confusing and was receiving data from the test set. But that was at the beginning, now most of the reports just come to my..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190)

TL

Tina L.

SEO Executive

> "Google Data Studio gives me great flexibility to analyse data , and the function to automate reports saves me a lot of time."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5005873)

MH

Martin H.

Head of Ecommerce

> "Additionally, it lacks some advanced features that more specialized data visualization tools might offer."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5079038)

BA

Belal A.

Founder

> "It allows me to easily create dashboard for my stakeholders as well as small business owners who can become data driven."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448)

Andrea S.

Digital Advertising Team Leader

> "Data Studio is not the best overall product in the space, because it lacks the capabilities of more advanced business intelligence tools, it's fairly slow at..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3540325)

Rhys B.

Senior Product Manager

> "Considering how expensive competetive software can be, it's great!"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017)

BS

Benjamin S.

IT Manager

> "The biggest disadvantage is really the data preparation, sometimes it is not possible to have the data come in in the way you would like to present it,..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4373503)

Ambar Y.

SEO Team Lead

> "It integrates seamlessly with other Google products, including Google Sheets, Cloud MySQL, and others. Since it is a web application, there is no need to..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4800110)

SP

Shiva P.

marketer

> "Lack of advanced features: Google Data Studio doesn't have as many advanced features as some other business intelligence tools, such as predictive analytics..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904)

VR

Verified Reviewer

Director of Digital Marketing

> "The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293)

JH

Jakub H.

Founder

> "Sometimes you need a special data from an exotic service which means either going back to basics and side-loading some exported data or writing own connector..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3675032)

AM

Aram M.

Owner

> "Over this tool has helped in a lot of way to sort necessary data."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6506767)

JG

Julian G.

Analytics Engineer

> "The connectors are also much less stable than other tools with frequent I/O problems or times when things are inexplicably broken for hours or days, and you..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3603261)

BA

Belal A.

Founder

> "Most other data visualisation tools are very structured while data Studio is flexible which makes it great for aesthetically designing the dashboard."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448)

VR

Verified Reviewer

Associate Data Engineer

> "Sometimes it does wrong aggregation like while calculating distinct users, sometimes it will give distinct in total for which sum of table will by greater..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4394060)

WG

Willem G.

Commercial Manager

> "The results were what we expected in a very short time."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761)

Shahzad M.

Lead Digital Marketing Analytics

> "Their UI/UX is not that responsive and users faces issues when using Data Studio which sometime leads to unwanted changes in the Reporting."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3568080)

James R.

Marketing Specialist

> "Google Data Studio has enabled my team to innovate and discover most beneficial analytics for managing data."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4961781)

VR

Verified Reviewer

Director of Digital Marketing

> "Recently Google Data Studio seems to be having a lot of glitches."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293)

AB

Andrei B.

Branch Manager

> "Seamless integration with more data sources makes Google Data Studio my favorite reporting software."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6274255)

Matthew B.

Director Of Marketing And Advertising

> "As a result of Data Studio's extensive reporting capabilities, the program itself can be difficult for new users to grasp, and the learning curve for..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3523932)

SP

Shiva P.

marketer

> "Integrations: Google Data Studio integrates seamlessly with other Google products, such as Google Sheets, Google Analytics, and Google Ads, making it easy to..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904)

SP

Shiva P.

marketer

> "Limited support: While Google Data Studio has a large user community and extensive documentation, it may not offer as much support as some other business..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904)

LS

Llana S.

Online Instructor

> "What I like most about this software is I can connect it to my Google Sheets and my Dashboard automatically updates with each new data activity in my sheets."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4626497)

TB

Tirth B.

youtube

> "Reporting is more laborious and time-consuming than it should be because it can be difficult to establish up connections to refresh data sources and import..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377)

RP

Rishikumar P.

Student

> "Its ability to link to a number of data sources, such as Google Sheets, Google Analytics, and BigQuery, is among the features I enjoyed most about it. Because..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4470401)

SP

Siim P.

CMO

> "Initial deployment requires some googling or otherwise you wont figure it out."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4827984)

Josiah W.

Design Director

> "Google Data Studio solves many common problems in data analysis, such as the need to visualize large data sets and the need to collaborate effectively on..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4784564)

KV

Kevin V.

Product manager

> "Some report fail and it's not always easy to know what is failing."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159)

Shubham S.

Associate Digital Marketing

> "Google Data Studio is a powerful and seamless integration with various data sources."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4940801)

HG

Harshit G.

Sr. Digital Marketing Manager

> "I tried using two dimensions in data studio but wasn't able to group one dimension on the same."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4653178)

Neels V.

Owner

> "The most impactful features of DataStudio are the wide range of visualizations you have access to in order to present your data in the most engaging and..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3732922)

Kelly W.

Full-funnel Marketing Specialist

> "I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4641997)

YM

Yurii M.

Marketing Director

> "Having different services in one report is now easier with the new free Google Ads + Google Analytics report."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190)

AC

Anil C.

Marketing Executive

> "Sometimes the connectors stop working, so it might be a problem to understand monthly basis data."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3527757)

DnB

Daïnah B.

Data Engineer

> "Google Data Studio is very easy to use with BigQuery's connection : we can connect directly tables, views or custom query."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4935302)

VR

Verified Reviewer

Data Analytics Manager

> "The error messages are not very helpful at its current state. And sometimes it gives you random errors for no clear reason."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3560270)

JK

Julie K.

Customer Relation

> "A team can work simultaneously on the same dashboard, so I can collaborate with my co-workers in same workFree of cost so it reduce my business expense."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4717687)

VR

Verified Reviewer

Sr. Business System Analyst

> "The integration cannot work with your Google account if you have Advanced Protection."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4622989)

MK

Mike K.

Online Marketeer - SEO Specialist

> "I love that it integrates with other data sources like BigQuery, Google Ads, and Google Analytics so I can easily visualize my data in one place."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4377639)

TB

Tirth B.

youtube

> "The unfavourable aspect of Data Studio is how frequently I have to stop working to address the software crashes."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377)

AD

Alessia D.

PPC Specialist

> "You can visualize, merge, and filter your data easily and quickly."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874)

JN

Jacob N.

Marketing Coordinator

> "It is a little difficult to create your own custom reporting charts."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3769634)

NJ

Naween J.

assist. professor

> "its statistical analysis and data visualization tools are very helpful for doing analysis.this operation is very user-friendly , to track KPI and trends help..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4650337)

Matthew P.

Marketing Coordinator

> "Sometimes data won't transfer correctly, leading to broken charts."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4768236)

Marlyn G.

Marketing Operations Manager

> "The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3573141)

KK

Katherine K.

UI/UX analyst

> "Once you have created the dashboard and you access it in the preview, or when you share it with your team, since its pulling the data from big datasources,..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3189654)

Joseph M.

Senior Developer

> "I value how flexible and user-friendly it is, enabling me to tailor the reports to meet my particular requirements."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4795411)

MM

Michelle M.

Producer

> "I had to find a cheap way to provide reporting for a client that would pull in data from a lot of different sources but the client didn't want to pay for a..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2981322)

VR

Verified Reviewer

Seo Manager

> "You can use different charts & graphs that will represent your ideas in the best way. If you do not have a lot of time to prepare a project for management,..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4309319)

TB

Tirth B.

youtube

> "The customizations and settings can seem a little overwhelming."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377)

Kevin M.

Director of Business Development & Partnerships

> "There is a growth path for data platform connectivity should your needs expand over time."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4946721)

IJ

Izhar J.

UA Expert

> "Sometimes there are errors for some reason that do not reflect the data as wanted."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4177616)

NL

Nick L.

Director

> "The ability to customise reports has been a great tool for us."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6057853)

VR

Verified Reviewer

Product manager

> "It uses the google user interface which may not be the best for this type of software."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3789203)

KV

Kevin V.

Product manager

> "Easy to connect spreadsheets to do quick data analysis if you are a beginner in data analysis."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159)

IN

Iulian N.

PM

> "No matter how often I use it, there is a certain barrier to using it for ad-hoc reporting."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4420853)

VR

Verified Reviewer

Product manager

> "It’s ability to link into other software so that data reporting can use multiple softwares to provide best visualization for audience"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3789203)

Sarah F.

Chief Marketing Officer

> "You may have to use third party connectors which are not free to use"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4399949)

BR

Brent R.

Owner

> "Being able to integrate both, and other integrations into the same dashboard is a big plus. And the depth of features has really gotten pretty large over the..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3562238)

MP

Marcos P.

Editor chief

> "The tables require continuous maintenance to avoid failures that cause loss of information that is often related to the payments of the platform"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2944970)

[View Reviews](https://www.capterra.com/p/190616/Data-Studio/reviews/)

MB

Marcus B.

Quality Engineer

> "We use the app with a limitless number of external systems. "

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___7133995)

DC

Diogo C.

IT Specialist

> "The tool can be challenging for new users to navigate and requires a significant learning curve."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4797430)

WG

Willem G.

Commercial Manager

> "Business can easily create custom reports"

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___7069932)

BA

Bouhmame A.

Freelancer

> "Furthermore, when working with large data sets, the software's performance may slow down, which may be an issue for some..."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4536391)

KG

Kawa G.

Project Management Specialist

> "The platform offers a distinctive approach to associative data exploration, which equips the users with the ability to ask..."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___6283797)

DC

Diogo C.

IT Specialist

> "However, one aspect where it falls short is its user-friendliness."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4797430)

IZ

Ivan Z.

Hotmark

> "Qlik Sense is a powerful tool that allows you to monitor the evolution of your management indicators, it has interactive..."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___6079639)

BA

Bouhmame A.

Freelancer

> "When working with very large data sets, the software can be slow."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4536391)

DC

Diogo C.

IT Specialist

> "This feature enables users to quickly build and modify visualizations, making it a highly flexible and efficient tool."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4797430)

CW

Christian W.

News Editor/Journalist

> "One potential downside of Qlik Sense is its pricing structure, which can be quite expensive."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4493807)

WG

Willem G.

Commercial Manager

> "in general very easy to use."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___7069932)

MF

Muhammad F.

Chief Internal Auditor

> "Syntax of expression is different from other languages makes it inconvenience. "

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___3773133)

VR

Verified Reviewer

Data Engg Mgmt and governance analyst

> "It benefits by improving decision-making and providing insights quickly."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___6670657)

BA

Bouhmame A.

Freelancer

> "The software can be expensive, especially for enterprise-level users."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4536391)

SA

Samuel A.

Software

> "Qlik Sense's ability to handle diverse data sources is a game-changer in my analytics workflow."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4805793)

CC

Chris C.

Marketing Excecutive

> "I've had experiences of sheets and dashboards taking up to an hour to load - if they load at all."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___2855804)

SA

Samuel A.

Software

> "Its highly interactive and customizable visualizations bring life to my data."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4805793)

CC

Chris C.

Marketing Excecutive

> "Script loading can be a nightmare if built in a sub-optimal way."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___2855804)

NK

Nadezhda K.

Report Developer

> "The drag-and-drop nature of creating visualizations makes it simple to quickly understand and analyze your data, and the data..."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4628193)

DW

DAVID W.

ANALYST

> "Expressions and the expression builder are not the best for creating more complex calculations and metrics"

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___2568788)

Anoop K.

Senior Analyst

> "It also provides story telling features that enables us to create compelling narratives around the data and this helps us to..."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4630851)

Derek Isaac B.

Marketing Data Analyst

> "It does not allow the production of pdf files and standardized reporting."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___2814188)

Anoop K.

Senior Analyst

> "The important and most interesting feature of Qlik Sense is the interactive visualization with customizable dashboards that..."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4630851)

RC

Ricardo C.

Broker Manager

> "It won't save any of your preference."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___3341332)

Michael M.

Data Engineer

> "This integration has resulted in a reduction of cognitive biases in my analyses and visualizations, while also streamlining..."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4747329)

ML

Michel L.

BI Dev

> "Set analysis are hard for non-it users to use in a self service environment."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#SoftwareAdvice___2235551)

VR

Verified Reviewer

COO

> "A great mix of UI and Data management makes this software one of the top in the market, especially because of the BI power..."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4168976)

ML

Michel L.

BI Dev

> "The pop-up menus are too small."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#SoftwareAdvice___2235551)

Michael M.

Data Engineer

> "By merging all of our data sources and creating a real-time data pipeline, Qlik Sense provides us with access to..."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4747329)

Nadeemur R.

Tier 2 Lead

> "I struggle a lot with customization."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___2417054)

Rahul P.

AVP

> "Qliksense has a wide range of features that include interactive data visualisation, advanced analytics, data integration etc."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___4610083)

Derek Isaac B.

Marketing Data Analyst

> "The navigation handling is very tough."

[See full review](https://www.capterra.com/p/209809/Qlik-Sense/#Capterra___2814188)

[View Reviews](https://www.capterra.com/p/209809/Qlik-Sense/reviews/)

## User interface

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)

4.48 (337)

[Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/)

4.48 (261)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Query

120

Important

Google Data Studio

18/37

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Capture and Transfer
-   Data Connectors
-   Data Import/Export
-   Data Management
-   Data Mapping
-   Data Visualization
-   Drag & Drop
-   Generative AI
-   Historical Reporting
-   Multiple Data Sources
-   OLAP
-   Predictive Analytics
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Real-Time Updates
-   Relational Display
-   Reporting/Analytics
-   Reporting & Statistics
-   Scheduled/Automated Reports
-   Search/Filter
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Visual Discovery

[See all features](https://www.capterra.com/p/190616/Data-Studio/#features)

Qlik Sense

Top features

33/37

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Capture and Transfer
-   Data Connectors
-   Data Import/Export
-   Data Management
-   Data Mapping
-   Data Visualization
-   Drag & Drop
-   Generative AI
-   Historical Reporting
-   Multiple Data Sources
-   OLAP
-   Predictive Analytics
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Real-Time Updates
-   Relational Display
-   Reporting/Analytics
-   Reporting & Statistics
-   Scheduled/Automated Reports
-   Search/Filter
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Visual Discovery

[See all features](https://www.capterra.com/p/209809/Qlik-Sense/#features)

### Recognition

Google Data Studio is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Data VisualizationSoftware (2022) 

Qlik Sense is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Google Data Studio

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Qlik Sense

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Google Data Studio

-   By Google
-   Located in United States
-   Founded in

Qlik Sense

-   By Big Squid Interactive
-   Located in United States
-   Founded in

## Popular Comparisons

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/)

Contact vendor for pricing

Price

$10/month

4.3

Features

4.5

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/176586-190616/Power-BI-vs-Data-Studio)

[Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/)[4.48 (261)](https://www.capterra.com/p/209809/Qlik-Sense/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

$30/month

Price

$15/month

4.3

Features

4.5

4.3

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/208764-209809/Tableau-vs-Qlik-Sense)

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

Contact vendor for pricing

Price

$15/month

4.3

Features

4.5

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/190616-208764/Data-Studio-vs-Tableau)

[Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/)[4.48 (261)](https://www.capterra.com/p/209809/Qlik-Sense/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

$30/month

Price

$2000/month

4.3

Features

4.4

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-209809/Looker-vs-Qlik-Sense)

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.3

Features

4.6

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/177042-190616/Google-Analytics-vs-Data-Studio)

[Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/)[4.48 (261)](https://www.capterra.com/p/209809/Qlik-Sense/reviews/)

vs

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (400)](https://www.capterra.com/p/136247/Grow/reviews/)

$30/month

Price

Contact vendor for pricing

4.3

Features

4.2

4.3

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/136247-209809/Grow-vs-Qlik-Sense)

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

vs

[Canva](https://www.capterra.com/p/168956/Canva/)[4.73 (13,300)](https://www.capterra.com/p/168956/Canva/reviews/)

Contact vendor for pricing

Price

$15/month

4.3

Features

4.5

4.1

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/168956-190616/Canva-vs-Data-Studio)

[Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/)[4.48 (261)](https://www.capterra.com/p/209809/Qlik-Sense/reviews/)

vs

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

$30/month

Price

$30/month

4.3

Features

4.3

4.3

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-209809/Zoho-Analytics-vs-Qlik-Sense)

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

Contact vendor for pricing

Price

$2000/month

4.3

Features

4.4

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio)

[Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/)[4.48 (261)](https://www.capterra.com/p/209809/Qlik-Sense/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/)

$30/month

Price

Contact vendor for pricing

4.3

Features

4.3

4.3

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-209809/Domo-vs-Qlik-Sense)

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.3

Features

4.3

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-190616/Domo-vs-Data-Studio)

[Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/)[4.48 (261)](https://www.capterra.com/p/209809/Qlik-Sense/reviews/)

vs

[SAP BusinessObjects Business Intelligence](https://www.capterra.com/p/92075/SAP-BusinessObjects/)[4.32 (244)](https://www.capterra.com/p/92075/SAP-BusinessObjects/reviews/)

$30/month

Price

$14000/year

4.3

Features

4.3

4.3

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/92075-209809/SAP-BusinessObjects-vs-Qlik-Sense)