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Folio vs iContact: Which is a better fit?

Updated on January 5th, 2025
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Summary
Key features rated by users
Features selected based on 1,890 reviews from Email Tracking users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
NA
Email Distribution
NA
Engagement Tracking
NA
Email Management
5.0
Reporting/Analytics
NA
% Fit
High performer
Feature ratings
Email Marketing
4.9
Email Distribution
4.8
Engagement Tracking
4.7
Email Management
4.5
Reporting/Analytics
4.6
User satisfaction
4.5
User reviews73
Ease of use
4.5
Functionality
4.4
Value for money
4.3
Customer support
4.3
4.5
User reviews605
Ease of use
4.4
Functionality
4.3
Value for money
4.4
Customer support
4.6
Price starts from
/user
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Folio is made for real estate professionals who manage multiple deals, need to impress their clients, look like pros and get more referrals.

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
video-8404347c-f54b-4749-7e88-08d9e6a828c2
Mary G
Director of Education
5.0

Mary G.: Hi, my name's Mary. I'm a Director of Education. I am giving a five star review for iContact and for more details, click below. Our past product was Mailchimp and it just wasn't customizable enough for what we needed. It didn't give us as many options to change the layout, or make columns, or individualize the emails as much as we really wanted for our brand. We chose iContact primarily because of how customizable it is. You have the option to change, not only fonts and colors, but the actual layout of the emails. You can make columns, you can put in blocks and dividers, and it's very customizable to match your brand. The other reason we chose it was we were looking for a platform that would have minimal junk pickup, I guess I would call it. Our members from some of our platforms we have tried in the past, our emails ended up in junk automatically, just because they were coming from that brand and iContact seems to have a better reputation with the junk sorters in emails. iContact was super are easy to get started with. Implementation was a breeze. We didn't even need their customer support to get going, really. It's very user intuitive. Non-designers can make emails look beautiful in iContact and uploading a member list is literally at a of a button. I highly recommend pursuing iContact. I haven't found a single fault with their program. It's user-friendly. It makes beautiful emails and honestly the price point is pretty fair as well.

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4 screenshots

Folio

7/33
  • Activity Tracking
  • API
  • Audience Targeting
  • Autoresponders
  • Campaign Management
  • Click Tracking
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Distribution
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Geolocation
  • Location Tracking
  • Monitoring
  • Real-Time Notifications
  • Reporting/Analytics
  • Scheduling
  • Subscription Management
  • Activity Dashboard
  • Contact Management
  • Email Management
  • Mailing List Management
  • Team Management
  • Third-Party Integrations
  • Workflow Management
See All features
Hide Email Tracking Software Features -

iContact

Top Features
25/33
Show Email Tracking Software Features +
Folio
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
iContact
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Folio
  • By Amitree
  • Located in United States
  • Founded in 2013
iContact
  • By iContact
  • Located in United States
  • Founded in 2003
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