# Compare Jira vs Brandfolder 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Jira and Brandfolder based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/19319-133103/JIRA-vs-Brandfolder

---

# Jira vs Brandfolder Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

JiraBrandfolder2/4 selected

[Jira](https://www.capterra.com/p/19319/JIRA/)[4.4 (15,417)](https://www.capterra.com/p/19319/JIRA/reviews/)

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[4.7 (450)](https://www.capterra.com/p/133103/Brandfolder/reviews/)

[## Jira](https://www.capterra.com/p/19319/JIRA/)[4.4 (15,417)](https://www.capterra.com/p/19319/JIRA/reviews/)

Starting Price

$7.91/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.1

Customer Service

4.2

Reviews Sentiment

Based on [15,417 reviews](#user-reviews)

Positive

14,069

Neutral

1,129

Negative

219

[## Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[4.7 (450)](https://www.capterra.com/p/133103/Brandfolder/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.5

Customer Service

4.7

Reviews Sentiment

Based on [450 reviews](#user-reviews)

Positive

442

Neutral

6

Negative

2

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 1,211 reviews from it project management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

86%Fit

High performer

Feature ratings

Task Management

4.6

Workflow Management

4.5

Calendar Management

4.3

Task Scheduling

4.5

Prioritization

4.5

\--%Fit

Missing features

Not enough reviews

Feature ratings

Task Management

\--

Workflow Management

4.1

Calendar Management

NA

Task Scheduling

NA

Prioritization

NA

User satisfaction

User satisfaction

4.4

User reviews[15,417](https://www.capterra.com/p/19319/JIRA/reviews/)

Ease of use

4.1

Functionality

4.4

Value for money

4.3

Customer support

4.2

User satisfaction

4.7

User reviews[450](https://www.capterra.com/p/133103/Brandfolder/reviews/)

Ease of use

4.5

Functionality

4.5

Value for money

4.5

Customer support

4.7

Price starts from

Price starts from

$7.91Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Jira is used by software developers, marketing teams, project managers, IT departments, engineering teams, design teams, operations staff, and enterprise organizations.

Best for

Brandfolder is used by brand managers, CMOs, creatives, creative operations, marketers, agencies, financial services, food & beverage, franchises, manufacturing, and sports businesses.

## User reviews

Pros & cons

YA

Yousef A.

Systems Engineer

> "Once properly configured, it provides unparalleled visibility into project timelines, resource allocation, and issue tracking. While it can feel heavy and a bit rigid for smaller, fast-moving projects,..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7172147)

NY

Nathan Y.

Business Analyst

> "I had a Jira ticket opened few years already, however still no respond received, no feedback whatsoever, even I responded another follow up note with same ticket, however no luck hear anything from..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7167736)

SL

Sai L.

Software Engineer

> "Powerful workflow automation (especially for ticket lifecycles and SLA monitoring), robust dashboard reporting capabilities for operational visibility, and seamless integration with tools like Confluence."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7170063)

BE

Basel E.

IT Manager

> "There are a lot of menus, settings, boards, fields, and workflow options, so it takes time to learn where everything is. If it is not set up properly, it can also become cluttered pretty quickly."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7172389)

CR

Carmine R.

Software developer

> "Jira is especially valuable for project and team collaboration because it allows different teams to work on the same workflow, share updates, leave comments, and keep everyone aligned on deadlines and..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7166466)

AR

Agnes R.

Chief Executive Officer

> "Everyone creates brand new, completely separate Ad-Hoc Columns for small workflow pieces rather than checking if someone else already created it (and made everyone's brain hurt), and makes it painful to..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7173589)

DC

Deepak C.

Mechanical design Engineer

> "Most like about Jira is its robust collaboration capabilites, allowing teams to manage tasks,track progess,assign responsibilities and maintain transparency across projects."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7163285)

NP

Neha P.

Application support analyst

> "Additionally, heavy customization can make workflows harder to manage, and performance may slow down when dealing with large volumes of tickets or data"

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7135591)

AS

ANNPURNA S.

Marketing Data Ops Manager

> "In my work with account creation, enrichment, duplicate management, and Salesforce-related tasks, Jira made it easier to track priorities, follow up with stakeholders, and manage dependencies across..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7163175)

SB

Shubam B.

Software Developer

> "The large number of configuration options, workflows, and permissions can make onboarding slower and sometimes create unnecessary process overhead for simple tasks."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7148814)

AB

Andrew B.

Payroll Officer

> "I like how I can customizable workflow which can fit in the different needs and the agile board works great for me as it provides me project progress in visualization."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7166851)

RV

Rakhi V.

QA Lead

> "It can get noisy and cluttered, especially on larger projects—important updates sometimes get buried in comments, notifications, and long ticket histories."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7120022)

VR

Verified Reviewer

Tech support engineer

> "What I like most about Jira is that it has strong agile support, built specifically for native concepts that I use for my day to day, such as epics, stories, sprints, backlogs to track my working items..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7087083)

SR

Sandra R.

Program Manager

> "sometimes new responses dont show up as an email notification which creates delays as I have to look directly in Jira if there's any update on my request"

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7075347)

VR

Verified Reviewer

Product Manager

> "Multiple projects you can create and link to create dependencies, multiple boards in a single project, easily customisable Kanban boards that can do what you need."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7106712)

VR

Verified Reviewer

Product Manager

> "The system feels slow when you have a large number of tickets loaded, and setting up permissions or automation rules properly often requires a dedicated administrator."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7078294)

SL

Sai L.

Software Engineer

> "The platform shines when it comes to cross-functional coordination, ensuring that engineering, support, and product teams remain tightly aligned. While it does require an initial investment in time to..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7170063)

IP

Indra P.

IT Manager

> "The advanced features, such as automation rules, can take a bit of time to master and this might be difficult for smaller teams or if you don't have admin support."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7166634)

CR

Carmine R.

Software developer

> "The boards, filters, dashboards, and reporting features make it easier to follow progress and identify bottlenecks. While it is not mainly a diagram creation tool, its visual boards and integrations can..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7166466)

AR

Agnes R.

Chief Executive Officer

> "Hate their licensing structure, EVERY employee needs to have a paid subscription just to be able to see a ticket, which costs way too much."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7173589)

Burri N.

Business Analyst

> "The customization options help adapt workflows based on company needs, and the platform supports better organization, transparency, and productivity across projects and teams."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7150601)

AC

Alexander C.

It Manager

> "Sometimes I get the problem that when several projects are updated at the same time I get flooded with notifications and important notifications get lost."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7167642)

AS

ANNPURNA S.

Marketing Data Ops Manager

> "It helped our team stay organized, track progress clearly, and maintain accountability across different operational tasks like account requests, enrichment, data cleanup, and Salesforce-related..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7163175)

Matt B.

Director of Products

> "I'm unable to use the mobile app's push/badge notifications because there's no way of marking one as unread after opening it."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7081631)

Hadi B.

Product Coordinator

> "It allows me to manage customer issues efficiently, collaborate with developers, and maintain clear audit trails for every task."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7136860)

Liv P.

Analyst

> "Oftentimes, it is hard for users to get one on one time with support, which creates unnecessary back and forth and creates frustration when it comes to trying to solve issues quickly."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7175352)

JT

Jarvis T.

Support Coach

> "It serves as a vital shared platform between the Support team and IT, allowing us to track issues from the moment a student reports them through to final resolution."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7136306)

VR

Verified Reviewer

QA Engineer

> "Diagram creation is very limited natively and you need third party plugins for anything visual which adds to the cost."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7138606)

NP

Neha P.

Application support analyst

> "I found its ticketing system and customizable workflows especially useful for maintaining organization and visibility in day-to-day operations. While there is a bit of a learning curve initially, once..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7135591)

AS

Adam S.

Head of Transformation Planning

> "Too many people try to pitch Jira as a portfolio tool or use it for non-software deliverables and it just doesn't work from my point of view."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7143134)

IW

Isla W.

Senior Project Manager

> "Its flexibility is a major strength, allowing us to customize workflows to fit our team's needs. While there's a learning curve, it ultimately boosts our productivity and keeps everyone on the same page."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7179809)

VR

Verified Reviewer

App Developer

> "Powerful for tracking work, but clunky UI, heavy setup, and slow workflows make daily use frustrating."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7086388)

EA

Estrela A.

Software AI Engineer

> "Jira gives room for a lot of customization when working: swim lanes, filters, projects, workflows,... its nice to know that depending on the project you're in you can have it configured the way it fits..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7164387)

Suresh K.

Senior Executive at Adecco

> "Setting up complex permissions and automation rules often requires a dedicated administrator, and the software can feel quite slow to load when you have a large number of active tickets on a single board."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7067284)

JL

Joe L.

IT Administrator

> "it is a very good tool at keeping the team on task, tracking metrics, issues, and allowing us to visualize common issues and ways to solve them."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7111766)

BR

Brendan R.

ICQ MANAGER

> "Out of the box, the user interface can feel cluttered and overwhelmingly complex, often requiring a dedicated administrator to set up and maintain properly."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7163793)

VR

Verified Reviewer

Operations manager

> "The platform delivers strong Value for Money, as it combines robust features like Task Management and Team Collaboration into a single, scalable solution."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7119760)

DC

Deepak C.

Mechanical design Engineer

> "The software has steep learning curve and setting up workflows,permission, and configuration can require significant time and expertise."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7163285)

YA

Yousef A.

Systems Engineer

> "The deep level of customization for workflows, fields, and permissions allows it to adapt perfectly to enterprise IT environments."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7172147)

VR

Verified Reviewer

Product Manager

> "There's a steep learning curve, and even small changes in configuration can trigger notification emails to everyone involved, which gets annoying."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7078294)

Sumedh V.

Software Engineer

> "I liked the highly customisable workflows, powerful Agile tools, strong scalability for large teams, and the wide range of integrations available."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7125801)

Luis D.

project product manager

> "For a small start-up or an agile environment, the tool and the setup overall is just too heavy and locks you into too much structure too early, so didn't find it suitable"

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7075900)

AD

Arnold D.

Senior excutive

> "In a fast-paced environment like iQor, having a tool that keeps teams aligned, tracks progress in real time, and provides clear accountability is incredibly valuable."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7165411)

LD

Leo D.

eMBEDDED SOFTWARE TESTER

> "The interface can be cluttered, and a lot of time can end up going into managing tickets rather than actually getting work done."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7079375)

LD

Leo D.

eMBEDDED SOFTWARE TESTER

> "It helps break big pieces of work into manageable tasks, keeps conversations and updates in one place, and reduces the need for constant follow-ups."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7079375)

SM

Sean M.

Chief Editor at deBanked

> "Furthermore, the notification management is extremely aggressive by default, and I have often found myself flooded with emails for the slightest minor change in a project."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7166292)

Liv P.

Analyst

> "Jira is a valuable project management tool that helps teams track progress, manage priorities, and stay aligned on key deliverables."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7175352)

IP

Ilya P.

SRE

> "The stages of tasks and epics are different from each other, and in order to solve them there are too many stages to pass, not very intuitive as well"

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7143489)

JL

Joe L.

IT Administrator

> "Love the visualization it offers and how it allows the team to collaborate on issues easier and categorizing our issues as well as keeping us on task."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7111766)

VR

Verified Reviewer

DATA ENGINEER

> "You need a dedicated admin to setup the workflows and manage the panel , else it will be messy. "

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7148975)

VR

Verified Reviewer

IT Project Manager

> "Also the integrations with other tools we use and the reporting dashboards are pretty useful, especially for tracking team performance and deadlines."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7097397)

VR

Verified Reviewer

App Developer

> "Cluttered UI, steep learning curve, and too many settings made simple tasks feel heavier and slower than necessary."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7086388)

Enguerran M.

Fullstack web developer

> "The system needs enhancements because its user interface operates at slow speeds although it successfully handles our daily standup meetings and sprint planning activities."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7131714)

CH

Carl H.

L and D Consultant

> "not the simplest layout when first accessing the system and setting up tasks etc is extremely clunky until you get used to the system logic- even slight changes can cause notification emails to be sent..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7040224)

VR

Verified Reviewer

Managing Director

> "It’s a robust platform that brings structure and accountability to project delivery. While it benefits from a good initial setup, once in place it becomes a central part of how teams plan, track, and..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7087242)

IW

Isla W.

Senior Project Manager

> "The interface can feel a bit cluttered sometimes, and finding specific settings can take a bit to figure out."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7179809)

SB

Shubam B.

Software Developer

> "At the same time, there’s a learning curve, and the platform can feel overly complex for smaller teams or lightweight projects. Once workflows are properly configured, though, it becomes a reliable..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7148814)

SL

Sai L.

Software Engineer

> "Steep learning curve for new users and that the extensive configuration options can sometimes feel overwhelming or complex to set up initially."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7170063)

SL

Sai L.

Software Engineer

> "It serves as an incredibly reliable and scalable foundation for managing ticket lifecycles, monitoring SLAs, and enforcing team accountability."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7170063)

HV

Hrithik V.

Software Engineer - Trading Systems

> "Large projects can also become noisy if teams don't stay disciplined about statuses and ticket hygiene."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7159215)

VR

Verified Reviewer

Operations manager

> "After onboarding, it becomes a highly efficient tool for tracking progress, assigning responsibilities, and maintaining transparency across projects."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7119760)

EA

Estrela A.

Software AI Engineer

> "When you tag someone in a comment they don't receive an email or any kid of nudge, so they actually might miss the tag."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7164387)

VR

Verified Reviewer

Operations manager

> "Additionally, the built-in Diagram Creation tools and integrations make it easy to visualise workflows and processes, which enhances clarity across projects."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7119760)

AS

ANNPURNA S.

Marketing Data Ops Manager

> "At times, some workflows also felt more manual than needed, especially for repetitive follow-ups or status updates."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7163175)

RG

Ruby G.

Patient Advocate

> "Very versatile, we use this for all our helptickets, and those are used for IT issues as well as ordering and communicating within the company."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7097553)

Denis M.

Recruiter

> "Taking seconds just to load a single ticket or update a status gets annoying when you are in a rush."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7140510)

SB

Shubam B.

Software Developer

> "Dashboards, filters, and reporting tools make it easy to see progress, blockers, and team workload at a glance, which is especially useful in collaborative or distributed teams."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7148814)

VR

Verified Reviewer

QA Engineer

> "Customer support mostly redirects you to documentation which isn't always helpful for specific issues."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7138606)

Prashant M.

Quality Assurance

> "It has helped in managing tasks, reporting bugs, tracking project progress, and improving communication between teams."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7124326)

Aniket K.

Software Engineer

> "Also, performance can sometimes slow down when working on large projects, which can affect productivity."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7143841)

Vinit C.

Trainee

> "It helps maintain transparency, assign ownership, monitor progress, and manage timelines effectively."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7155810)

MG

Mike G.

Vice president

> "Despite many years of development Atlas sian has never managed to fully decentralise administration so you'll always need a, knowledgeable jira admin team to manage your instance and set up things like..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___6496039)

DL

Drew L.

SR SYS Admin

> "The fact that it gives me the ability to manage all of my tickets, and ticketing options from a single pane of glass."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7134529)

AH

Anna H.

litigation consulting

> "It sometimes seems for tickets on some items/topics, you have to scroll maybe more than you should have to scroll."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7104602)

CR

Carmine R.

Software developer

> "I also appreciate its flexibility: it can be adapted to different types of projects, from simple task management to more complex workflows involving multiple teams."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7166466)

Debojyoti M.

Software Engineer

> "sometimes it takes forever to load a single page which is annoying when u just wanna check a task."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7119032)

Prashant M.

Quality Assurance

> "It is especially useful in a work environment where multiple team members are handling different parts of the same project. Although there is a learning curve, once you understand the system, it becomes..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7124326)

VR

Verified Reviewer

Talent Aquisition Specialist

> "There are times I wish I had the ability to filter based on different things that are not options."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7144219)

VR

Verified Reviewer

Software Engineer

> "It gives a strong sense of organization and accountability, which becomes incredibly valuable when working on complex projects or tight deadlines. While it may demand some patience to fully get..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7139968)

VR

Verified Reviewer

Product Manager

> "The interface is slow at times, and admin-level configuration creates dependencies that make even small changes harder than they should be."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7046832)

[View Reviews](https://www.capterra.com/p/19319/JIRA/reviews/)

VT

Vani T.

President

> "With Brandfolder we're able to house all of these graphics within a central location so that multiple marketing departments across..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___7151980)

MH

Midori H.

Creative Operations Manager

> "Also, it's easy to mess up BrandFolder tagging - sometimes you accidentally bulk tag the wrong assets, and it can take a while to..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___7134372)

VT

Vani T.

President

> "You are also able to create your own custom portal link and email those links to outside contractors and vendors saving me from having..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___7151980)

JK

Jenna K.

Owner

> "From their patterns, it seems as if they preferred to benefit themselves more than provide a good service."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___6822223)

MH

Midori H.

Creative Operations Manager

> "I love that you can add multiple custom fields to distinguish various types of assets and add multiple attachments to one asset."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___7134372)

SW

Stephen W.

Manager

> "Some of our employees haven't quite gotten accustomed to the "add metadata" feature, and I think there's been a slightly higher..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___5099139)

MH

Midori H.

Creative Operations Manager

> "BrandFolder is great for asset management at a much deeper level than our previous tool, Google Drive."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___7134372)

VR

Verified Reviewer

Director of Video Production

> "No one was using it because it was so hard to use."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___6493826)

MO

Michael O.

Communications Manager

> "Brandfolder makes it easy to organize,and manage digital assets across our team."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___7165821)

DL

Daniel L.

R&D Mechanical Engineer, Snr

> "The previews are a a bit too small for a good gage"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3396396)

CC

Cole C.

Marketing Coordinator

> "Tagging is pretty straightforward and the version control works well for us."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___7130072)

MS

Matt S.

Graphic Designer

> "It can be a little bit slow when editing large amounts of items within a single asset."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2700154)

MO

Michael O.

Communications Manager

> "The search functionality is excellent, assets are easy to find, and the platform provides a clean, intuitive experience"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___7165821)

OA

Oliver A.

Program Manager

> "Confusing use of terminology e. g difference between label and pins and folders and tagging"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2519149)

JK

Jenna K.

Owner

> "I made small payments as a sign of good faith—with their approval—despite not using the service at all."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___6822223)

MS

Megan S.

Communications Associate

> "so then I ended up saving several items to multiple boards and it was a headache to go back in and delete them from the wrong board."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2501388)

Brett R.

Software Engineer

> "It has increased the value of our company by having all the information gathered in one place, using standard workflows for all..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3842932)

Cristóbal G.

Global Marketing Manager

> "Anything that was a little bit less functional or any feedback I ever had was implemented by the Brandfolder production team a short..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2701756)

Prem P.

Freelancer

> "It has a wide range of designs for brands for cards, posts, ilustations prebuild or build by team."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3936243)

KM

Katie M.

Project Manager

> "There has been some frustrations with other users because our Brandfolder isn't organized by asset type."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2269149)

Brett R.

Software Engineer

> "It has a robust security system that keeps the impost and created files protected."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3842932)

KK

Kazuko K.

Graphic Designer

> "There are some glitches within the templating system that could use some improvements"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2700275)

SH

Scott H.

Owner

> "I believe that the expanse of the in depth detail pertaining to all digital assets is invaluable. "

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3951962)

NF

Nick F.

Marketing and Product Development Manager

> "I think most software has this same issue but some of the features i want are not available unless i buy the higher packages. "

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2856091)

Paola A.

Manager

> "Quick and Easy way to to manage all your assets"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___5039262)

VR

Verified Reviewer

Lead CSR

> "Mainly when downloading images, hard to tell sometimes EXACTLY what you are downloading."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2518249)

Brett R.

Software Engineer

> "It generates great efficiency and improves productivity for our company."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3842932)

CR

Casey R.

Manager - Professional Readiness - Sales Enablement

> "I wish there were an area for our admins to say that format is not available for a specific reason"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2843865)

Jessica D.

Game Programmer

> "Using Brandfolder, we were able to give our customers big files quickly and easily."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3558908)

JH

Jordan H.

Graphic Designer

> "The most difficult thing is finding the accurate way to search for assets."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304075)

JH

Jordan H.

Graphic Designer

> "In addition, I have set up the Adobe extensions for Photoshop, Illustrator and InDesign, making it almost seamless to access any..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304075)

KK

Kelsey K.

content marketing manager

> "The manual tagging process and search are a little daunting."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304061)

LR

Loren R.

Marketing Projects Specialist

> "The creative department can set up "macros" for asset export in custom sizes that accommodate specific departments' needs -- making..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304033)

Adam M.

Vice President, eCommerce

> "Not really a weakness of the software, but frustrating when search results return nothing useful."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2920074)

Ali K.

Information Technology Adviser

> "Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools,..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2718077)

KM

Katie M.

Project Manager

> "The Collections, Boards, and Labels all seem to have the same purpose and aren't very intuitive."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2269149)

AP

Addi P.

Social Media Specialist

> "Overall I have had a positive experience using Brandfolder as a social media specialist."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___4124616)

NP

Nikki P.

Editor

> "Sometimes I can't download a file from the site which is strange."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304097)

Adam M.

Vice President, eCommerce

> "As a licensee of a national brand, I would like access to any assets generated by the licensor that include my products, and this..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2920074)

EW

Emily W.

Marketing Advisor

> "The search functionality isn't built out very well."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304155)

JH

Jordan H.

Graphic Designer

> "This software has allowed us to not only have access from anywhere (especially during the current shelter-in-place orders) but more..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304075)

DA

Daniel A.

EADR

> "Still feels a little static and not as fast as the original Salesforce"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2699632)

NF

Nick F.

Marketing and Product Development Manager

> "Brandfolder has been a great addition and has allowed us to easily share files but also allows us to have a one-stop-shop for digital..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2856091)

MR

Mariah R.

Creative Operations Manager

> "Our team also had some concerns and dislikes when it came to Adobe Integration."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2369412)

SR

Sam R.

Project and Brand Coordinator

> "From uploading ease, to the multitude of options to sort our products in a way that best accommodated those who need these files,..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2305239)

JM

James M.

Marketing Coordinator

> "Virtually every near feature is a costly add-on. "

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2269226)

LH

Laurie H.

Board and Executive Support Partner

> "Knowing I have the latest iteration of documents and collateral is absolutely priceless. "

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2959265)

BB

Beccah B.

Shopper Marketing Manager

> "Can get slow with a lot of files uploaded"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2699668)

Adam M.

Vice President, eCommerce

> "It includes a developer API that we have not utilized, but I imagine would provide better access to timely and relevant notifications."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2920074)

LW

Luke W.

Graphic Designer/Sales

> "Basically that it's not free. But, nothing is that's as functional and reliable."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2909342)

VR

Verified Reviewer

Director, Product Design

> "The key reason why we chose Brandfolder above other products was because we were interested in an easy to use solution that would be..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2817964)

MR

Mariah R.

Creative Operations Manager

> "I least liked the tagging system in Brandfolder."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2369412)

JV

Jennifer V.

Liturgy and Stewardship Associate

> "These ease of sorting, tagging and organizing files for keeping ever green content easily accessible are top on my list."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304187)

KK

Kelsey K.

content marketing manager

> "The learning curve is pretty steep on the search"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304061)

TP

Tirso P.

Regional manager

> "It’s like a library in your hands, everything you need it’s easy to find and Well organized, Without brand folder the search for info..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2308573)

VS

Victoria S.

Sales Rep

> "Sometimes I have a hard time finding what I'm looking for."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2844420)

DR

Dakota R.

Brand Manager

> "As Brand Manager, it's an invaluable tool for me and saves myself and the Marketing team so much time and manual effort."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2843953)

RP

Rachna P.

Marketing

> "That is the only drawback"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2303978)

JPW

Jean-Paul W.

Senior Product Marketing Manager

> "Having all types of content that our Sales team can access and locate has improved their productivity as well."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2313356)

MT

Meghan T.

Director of Communications

> "Not much, some difficulties with those not computer savvy"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2699623)

JPW

Jean-Paul W.

Senior Product Marketing Manager

> "We needed a digital asset management tool that was easy to deploy, could be integrated into our workflow with ease, grow with us, and..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2313356)

TO

Trish O.

Creative Director

> "I wish the training was better."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304023)

[View Reviews](https://www.capterra.com/p/133103/Brandfolder/reviews/)

## User interface

[Jira](https://www.capterra.com/p/19319/JIRA/)

4.45 (15,417)

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

4.70 (450)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Jira

Top features

35/40

-   Access Controls/Permissions
-   Activity Dashboard
-   Agile Methodologies
-   AI Copilot
-   Budget Management
-   Calendar Management
-   Change Management
-   Collaboration Tools
-   Commenting/Notes
-   Customizable Templates
-   Document Management
-   Drag & Drop
-   For IT Project Management
-   Gantt/Timeline View
-   Generative AI
-   Issue Management
-   Kanban Board
-   Milestone Tracking
-   Mobile App
-   Percent-Complete Tracking
-   Portfolio Management
-   Prioritization
-   Product Roadmapping
-   Project Planning
-   Project Tracking
-   Real-Time Notifications
-   Real-Time Reporting
-   Release Management
-   Reporting & Statistics
-   Requirements Management
-   Resource Management
-   Search/Filter
-   Status Tracking
-   Supports Scrum
-   Task Management
-   Task Scheduling
-   Testing/QA Management
-   Third-Party Integrations
-   Time & Expense Tracking
-   Workflow Management

[See all features](https://www.capterra.com/p/19319/JIRA/#features)

Brandfolder

11/40

-   Access Controls/Permissions
-   Activity Dashboard
-   Agile Methodologies
-   AI Copilot
-   Budget Management
-   Calendar Management
-   Change Management
-   Collaboration Tools
-   Commenting/Notes
-   Customizable Templates
-   Document Management
-   Drag & Drop
-   For IT Project Management
-   Gantt/Timeline View
-   Generative AI
-   Issue Management
-   Kanban Board
-   Milestone Tracking
-   Mobile App
-   Percent-Complete Tracking
-   Portfolio Management
-   Prioritization
-   Product Roadmapping
-   Project Planning
-   Project Tracking
-   Real-Time Notifications
-   Real-Time Reporting
-   Release Management
-   Reporting & Statistics
-   Requirements Management
-   Resource Management
-   Search/Filter
-   Status Tracking
-   Supports Scrum
-   Task Management
-   Task Scheduling
-   Testing/QA Management
-   Third-Party Integrations
-   Time & Expense Tracking
-   Workflow Management

[See all features](https://www.capterra.com/p/133103/Brandfolder/#features)

### Recognition

Jira is recognized as a top-rated tool in 1 Capterra Shortlist reports

Brandfolder is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Jira

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Brandfolder

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Jira

-   By Atlassian
-   Located in United States
-   Founded in 2013

Brandfolder

-   By Smartsheet
-   Located in United States
-   Founded in 2012

## Popular Comparisons

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