# Compare Jira vs AppsFlyer 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Jira and AppsFlyer based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/19319-156811/JIRA-vs-AppsFlyer

---

# Jira vs AppsFlyer Features and Cost Comparison

Last updated April 21st, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

JiraAppsFlyer2/4 selected

[Jira](https://www.capterra.com/p/19319/JIRA/)[4.4 (15,367)](https://www.capterra.com/p/19319/JIRA/reviews/)

[AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

[## Jira](https://www.capterra.com/p/19319/JIRA/)[4.4 (15,367)](https://www.capterra.com/p/19319/JIRA/reviews/)

Starting Price

$7.91/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.1

Customer Service

4.2

Reviews Sentiment

Based on [15,367 reviews](#user-reviews)

Positive

14,020

Neutral

1,128

Negative

219

[## AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [138 reviews](#user-reviews)

Positive

135

Neutral

3

Negative

0

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## Summary

* * *

Key features rated by users

Features selected based on 759 reviews from okr software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

64%Fit

Missing features

Not enough reviews

Feature ratings

Goal Setting/Tracking

4.5

Task Progress Tracking

4.6

Progress Tracking

4.5

Strategic Planning

NA

Goal Management

\--

\--%Fit

Missing features

Feature ratings

Goal Setting/Tracking

NA

Task Progress Tracking

NA

Progress Tracking

NA

Strategic Planning

NA

Goal Management

NA

User satisfaction

User satisfaction

4.4

User reviews[15,367](https://www.capterra.com/p/19319/JIRA/reviews/)

Ease of use

4.1

Functionality

4.4

Value for money

4.3

Customer support

4.2

User satisfaction

4.5

User reviews[138](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

Ease of use

4.5

Functionality

4.4

Value for money

4.3

Customer support

4.3

Price starts from

Price starts from

$7.91Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Jira is used by software developers, marketing teams, project managers, IT departments, engineering teams, design teams, operations staff, and enterprise organizations.

Best for

App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem.

## User reviews

Pros & cons

Kevin P.

Products infrastructure Specialist

> "big capabilities provided for my team to receive and manage all requests, tasks and minimize efforts on ordering all, has a lot of connections and integrations, confluence is the..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7066574)

Suresh K.

Senior Executive at Adecco

> "Setting up complex permissions and automation rules often requires a dedicated administrator, and the software can feel quite slow to load when you have a large number of active..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7067284)

WH

William H.

Mobile Marketing Account Executive

> "Jira has provided me with a better insight into how all the moving components in our mobile campaigns, such as copy requests and tech changes and approvals, are tracked."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7066046)

NP

Neha P.

Application support analyst

> "Additionally, heavy customization can make workflows harder to manage, and performance may slow down when dealing with large volumes of tickets or data"

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7135591)

VR

Verified Reviewer

Tech support engineer

> "What I like most about Jira is that it has strong agile support, built specifically for native concepts that I use for my day to day, such as epics, stories, sprints, backlogs to..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7087083)

SB

Shubam B.

Software Developer

> "The large number of configuration options, workflows, and permissions can make onboarding slower and sometimes create unnecessary process overhead for simple tasks."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7148814)

VR

Verified Reviewer

Product Manager

> "Multiple projects you can create and link to create dependencies, multiple boards in a single project, easily customisable Kanban boards that can do what you need."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7106712)

RV

Rakhi V.

QA Lead

> "It can get noisy and cluttered, especially on larger projects—important updates sometimes get buried in comments, notifications, and long ticket histories."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7120022)

Hadi B.

Product Coordinator

> "It allows me to manage customer issues efficiently, collaborate with developers, and maintain clear audit trails for every task."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7136860)

SR

Sandra R.

Program Manager

> "sometimes new responses dont show up as an email notification which creates delays as I have to look directly in Jira if there's any update on my request"

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7075347)

JT

Jarvis T.

Support Coach

> "It serves as a vital shared platform between the Support team and IT, allowing us to track issues from the moment a student reports them through to final resolution."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7136306)

VR

Verified Reviewer

Product Manager

> "The system feels slow when you have a large number of tickets loaded, and setting up permissions or automation rules properly often requires a dedicated administrator."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7078294)

NP

Neha P.

Application support analyst

> "I found its ticketing system and customizable workflows especially useful for maintaining organization and visibility in day-to-day operations. While there is a bit of a learning..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7135591)

Matt B.

Director of Products

> "I'm unable to use the mobile app's push/badge notifications because there's no way of marking one as unread after opening it."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7081631)

VR

Verified Reviewer

Software Developer

> "It has allowed us to deliver software for our client seamlessly, and gives them some transparency into our progress on the software we're creating."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7053286)

VR

Verified Reviewer

QA Engineer

> "Diagram creation is very limited natively and you need third party plugins for anything visual which adds to the cost."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7138606)

JL

Joe L.

IT Administrator

> "it is a very good tool at keeping the team on task, tracking metrics, issues, and allowing us to visualize common issues and ways to solve them."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7111766)

AS

Adam S.

Head of Transformation Planning

> "Too many people try to pitch Jira as a portfolio tool or use it for non-software deliverables and it just doesn't work from my point of view."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7143134)

VR

Verified Reviewer

Operations manager

> "The platform delivers strong Value for Money, as it combines robust features like Task Management and Team Collaboration into a single, scalable solution."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7119760)

VR

Verified Reviewer

App Developer

> "Powerful for tracking work, but clunky UI, heavy setup, and slow workflows make daily use frustrating."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7086388)

Sumedh V.

Software Engineer

> "I liked the highly customisable workflows, powerful Agile tools, strong scalability for large teams, and the wide range of integrations available."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7125801)

VR

Verified Reviewer

Product Manager

> "There's a steep learning curve, and even small changes in configuration can trigger notification emails to everyone involved, which gets annoying."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7078294)

VR

Verified Reviewer

Support engineer

> "In general, it is a very good tool for monitoring and documenting development tasks with integrated AI and the possibility of following the time spent on each task."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7052177)

Luis D.

project product manager

> "For a small start-up or an agile environment, the tool and the setup overall is just too heavy and locks you into too much structure too early, so didn't find it suitable"

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7075900)

LD

Leo D.

eMBEDDED SOFTWARE TESTER

> "It helps break big pieces of work into manageable tasks, keeps conversations and updates in one place, and reduces the need for constant follow-ups."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7079375)

LD

Leo D.

eMBEDDED SOFTWARE TESTER

> "The interface can be cluttered, and a lot of time can end up going into managing tickets rather than actually getting work done."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7079375)

JH

Jennifer H.

Managing Paralegal

> "Jira has highly customizable workflows, which is useful for compliance driven teams and is real time visibility into progress."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7073252)

IP

Ilya P.

SRE

> "The stages of tasks and epics are different from each other, and in order to solve them there are too many stages to pass, not very intuitive as well"

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7143489)

JL

Joe L.

IT Administrator

> "Love the visualization it offers and how it allows the team to collaborate on issues easier and categorizing our issues as well as keeping us on task."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7111766)

BY

Brian Y.

Visa Consulting Specialist

> "I do not like that Jira may be too large to be felt as heavy by small teams, and some of the setups still need time to be configured in the correct way."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7067436)

VR

Verified Reviewer

IT Project Manager

> "Also the integrations with other tools we use and the reporting dashboards are pretty useful, especially for tracking team performance and deadlines."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7097397)

VR

Verified Reviewer

DATA ENGINEER

> "You need a dedicated admin to setup the workflows and manage the panel , else it will be messy. "

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7148975)

Manoj H.

Senior Analyst

> "It significantly improves collaboration, task tracking, and reporting. While it requires some initial effort to learn and configure, the flexibility and scalability make it an..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7062266)

VR

Verified Reviewer

App Developer

> "Cluttered UI, steep learning curve, and too many settings made simple tasks feel heavier and slower than necessary."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7086388)

Enguerran M.

Fullstack web developer

> "The system needs enhancements because its user interface operates at slow speeds although it successfully handles our daily standup meetings and sprint planning activities."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7131714)

CH

Carl H.

L and D Consultant

> "not the simplest layout when first accessing the system and setting up tasks etc is extremely clunky until you get used to the system logic- even slight changes can cause..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7040224)

VR

Verified Reviewer

Managing Director

> "It’s a robust platform that brings structure and accountability to project delivery. While it benefits from a good initial setup, once in place it becomes a central part of how..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7087242)

Denis M.

Recruiter

> "Taking seconds just to load a single ticket or update a status gets annoying when you are in a rush."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7140510)

SB

Shubam B.

Software Developer

> "At the same time, there’s a learning curve, and the platform can feel overly complex for smaller teams or lightweight projects. Once workflows are properly configured, though, it..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7148814)

VR

Verified Reviewer

QA Engineer

> "Customer support mostly redirects you to documentation which isn't always helpful for specific issues."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7138606)

VR

Verified Reviewer

Operations manager

> "After onboarding, it becomes a highly efficient tool for tracking progress, assigning responsibilities, and maintaining transparency across projects."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7119760)

Aniket K.

Software Engineer

> "Also, performance can sometimes slow down when working on large projects, which can affect productivity."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7143841)

VR

Verified Reviewer

Operations manager

> "Additionally, the built-in Diagram Creation tools and integrations make it easy to visualise workflows and processes, which enhances clarity across projects."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7119760)

MG

Mike G.

Vice president

> "Despite many years of development Atlas sian has never managed to fully decentralise administration so you'll always need a, knowledgeable jira admin team to manage your instance..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___6496039)

RG

Ruby G.

Patient Advocate

> "Very versatile, we use this for all our helptickets, and those are used for IT issues as well as ordering and communicating within the company."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7097553)

AH

Anna H.

litigation consulting

> "It sometimes seems for tickets on some items/topics, you have to scroll maybe more than you should have to scroll."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7104602)

SB

Shubam B.

Software Developer

> "Dashboards, filters, and reporting tools make it easy to see progress, blockers, and team workload at a glance, which is especially useful in collaborative or distributed teams."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7148814)

Debojyoti M.

Software Engineer

> "sometimes it takes forever to load a single page which is annoying when u just wanna check a task."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7119032)

Wren W.

Office Administrator

> "It’s highly customizable, supports complex workflows, and makes it easy to track progress across sprints, epics, and projects."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7059453)

MG

Matt G.

SOX Senior Analyst

> "Additionally, poorly configured notifications can lead to email / notification overload."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7053409)

Prashant M.

Quality Assurance

> "It has helped in managing tasks, reporting bugs, tracking project progress, and improving communication between teams."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7124326)

VR

Verified Reviewer

Talent Aquisition Specialist

> "There are times I wish I had the ability to filter based on different things that are not options."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7144219)

DL

Drew L.

SR SYS Admin

> "The fact that it gives me the ability to manage all of my tickets, and ticketing options from a single pane of glass."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7134529)

VR

Verified Reviewer

Product Manager

> "The interface is slow at times, and admin-level configuration creates dependencies that make even small changes harder than they should be."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7046832)

Prashant M.

Quality Assurance

> "It is especially useful in a work environment where multiple team members are handling different parts of the same project. Although there is a learning curve, once you understand..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7124326)

DV

Dario V.

CTO

> "The learning curve is steep for regular users; for admin users it's really difficult to find their way in the application: the permissions and team creation pages are not..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7016439)

VR

Verified Reviewer

Software Engineer

> "It gives a strong sense of organization and accountability, which becomes incredibly valuable when working on complex projects or tight deadlines. While it may demand some patience..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7139968)

LD

Leo D.

eMBEDDED SOFTWARE TESTER

> "For simple tasks, it often feels like overkill, with too many fields, steps, and settings."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7079375)

Hadi B.

Product Coordinator

> "Its customizable boards, automation features, and integration capabilities make it a great choice for bringing different teams together."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7136860)

SC

Sam C.

Talent Lead

> "The interface can feel overwhelming and bloated, especially for new or non-technical users"

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7049958)

SB

Shubam B.

Software Developer

> "I found it very effective for sprint planning, backlog management, task tracking, and maintaining transparency across teams."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7148814)

Wren W.

Office Administrator

> "The interface can feel cluttered, and simple tasks sometimes take more clicks than they should."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7059453)

Jay G.

SDE

> "It keeps my entire team aligned and makes it easy to track progress, deadlines, and blockers. Once the workflows are set up properly, the productivity boost is huge."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7060456)

Wren W.

Office Administrator

> "It’s not very beginner-friendly, and building or adjusting workflows often requires admin help."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7059453)

Parsa G.

AI Data and Insight Analyst

> "Also, enabled creating a dashboard on different categories of tickets that are created, both internally and externally, which helps with tracking trends and increasing overall..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___6870666)

Debojyoti M.

Software Engineer

> "like ther are so many buttons and settings hideing everywhere... its a bit of a steep lerning curve if u ask me."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7119032)

Enguerran M.

Fullstack web developer

> "The system functions as a reliable tool through its basic setup requirements which I use on a daily basis to handle my work and programming tasks."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7131714)

IM

Inga M.

Sales Manager

> "Unavailability of some crucial features such as video conferencing was overwhelming when I was a new user since I hadn’t integrated with external applications."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7022592)

KG

Kregg G.

Agile Team Lead

> "Its strength is on allowing dispersed teams to collaborate on requirements, development, testing, and release of software and product stories (items that define a specific need or..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7047222)

MG

Matt G.

SOX Senior Analyst

> "Performance may degrade with very large projects, and it can be very time consuming to keep it updated."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7053409)

BA

Beth A.

Copywriter and marketing consultant

> "It's so customisable so it can fit to any company, industry or style of projects, it integrates smoothly with other softwares like Slack, Asana, Confluence and Clockify so you can..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7026954)

SS

Shenella S.

Business Development Team Leader

> "Interface involves too many click paths which causes a lag."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7094816)

DV

Dario V.

CTO

> "It's perfectly suited for teams: sends notifications, mails, allows switching from the app to the web site transparently and collaborating with a large team is really good."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7016439)

Chitransh G.

Consultant

> "The abundance of features leads to a cluttered experience, with many menus and settings that can confuse users unfamiliar with the platform."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7039674)

Enguerran M.

Fullstack web developer

> "The best aspect of the software for developers exists in its ability to work together with Git and our CI/CD pipelines."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7131714)

Sachin K.

Project Coordinator or Software Project Associate

> "Reporting is useful, but customizing dashboards sometimes feels more complicated than necessary."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7148713)

VR

Verified Reviewer

Software Engineer

> "The ability to assign tasks, monitor progress, and maintain visibility across projects makes day to day coordination much easier."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7136212)

VR

Victor R.

Product Coach

> "Compared to modern tools like Notion, Jira lacks flexibility and feels stuck in an older paradigm."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7052162)

JK

Jitae K.

Sr.Devops

> "In general, it offers excellent integration with other apps like Github, has an intuitive user interface, and provides a wealth of useful features such as tracking user..."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___7015974)

Fohsoh D.

Data analyst

> "It also seems to use a lot of computer memory, especially when multiple tabs are open, which can slow things down."

[See full review](https://www.capterra.com/p/19319/JIRA/#Capterra___6878270)

[View Reviews](https://www.capterra.com/p/19319/JIRA/reviews/)

AT

Alex T.

User Acquisition Analyst

> "It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___7073712)

PL

Prateek L.

Manager, Performance Marketing

> "Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6428404)

AB

Asli B.

Growth Specialist

> "The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424650)

Rishabh C.

Business Development Manager

> "The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412167)

CL

Chi L.

User Acquisition Specialist

> "Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407119)

ST

Sandro T.

Reporting

> "Occasional delays in data processing and syncing can also hinder real-time analysis."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547)

Rafael G.

Data Insights AdTech Manager

> "Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6421842)

VR

Verified Reviewer

Director of Account Management

> "There were also instances where the customer support response time was slower than expected, which impacted the resolution of..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407131)

ST

Sandro T.

Reporting

> "AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "Sometimes I can't go to certain pages for a long time or I can't go directly to the site itself."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716)

MK

Mikail K.

Media Manager

> "Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414947)

VR

Verified Reviewer

Digital Marketing Specialist

> "It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425115)

RK

Rajat K.

Operations Anayst

> "Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6413009)

JMC

Juan Manuel C.

Head of Growth

> "SKAN metrics cannot be added to the custom dashboard."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407761)

AS

Amanda S.

Senior Media Analyst

> "After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement,..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420931)

AL

Adrianna L.

Digital Media Specialist

> "Can often glitch when trying to save filter templates"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6349026)

LZ

Lena Z.

Growth Marketing Manager

> "The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224)

VR

Verified Reviewer

Director of Account Management

> "Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407131)

DO

Dwight O.

Digital Media Buyer

> "What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base,..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6418717)

AA

Arman A.

SR Growth marketing

> "Its complicated to get daily bases data when you download it"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424676)

CDC

Carla Daniela C.

UA

> "The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards, and..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6416912)

DO

Dwight O.

Digital Media Buyer

> "Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6418717)

AB

Amit B.

Marketing Director

> "It helps to track the benchmarks among all channels, providing a better view of the ROI and hence optimize the spends."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412675)

II

Ilko I.

CEO

> "These days clicks/installs are insufficient, which is a report based on 5 Years of experience."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6423803)

SV

Sarah V.

Mobile Marketing Specialist

> "The level of detail about traffic gives us the opportunity to make more strategic decisions, as well as the Protect 360 feature..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412475)

AB

Amit B.

Marketing Director

> "The audiences created stops syncing at times."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412675)

Rafael G.

Data Insights AdTech Manager

> "Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6421842)

VR

Verified Reviewer

Manager

> "back dated reports not available and late response from support"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425711)

WJ

Wu J.

Senior Data Analysis Manager

> "There are many channel connections, and the attribution data is accurate, which can meet most of the channel connection needs."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424271)

AB

Abhay B.

Account Manager

> "Not accessible for all the networks, use access is very riskey, no sampling"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424655)

CG

Crystal G.

Senior Account Manager

> "The OneLinks feature is particularly valuable for us, as it significantly enhances our ability to drive conversions."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6410161)

ST

Sandro T.

Reporting

> "The initial setup and configuration process can be complex and time-consuming."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547)

DIO

Dwight Irvin O.

Business Development Manager

> "I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939)

VR

Verified Reviewer

Digital Marketing Specialist

> "I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425115)

TV

Tanishq V.

Marketing intern

> "Overall, the Appsflyer application is very useful as it releases my stress when it comes to prepare the overall report of the..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414521)

SV

Sarah V.

Mobile Marketing Specialist

> "I think the price ends up being unaffordable for many companies."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412475)

RH

Rehmath H.

Client Solutions Lead - Apps

> "Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6426647)

MP

Mukesh P.

Product Manager

> "There is less clarity on AF rejects the conversations."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420805)

VR

Vikas R.

Manager- Business operations

> "Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424370)

DIO

Dwight Irvin O.

Business Development Manager

> "It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939)

AlL

Angélica L.

Paid Media Analyst

> "to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425690)

KG

Kim G.

Performance Marketing Manager

> "The support doesn't always reply in time."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6349463)

LZ

Lena Z.

Growth Marketing Manager

> "As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224)

YH

Yavor H.

Media buyer

> "The customer support probably needs improving"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407615)

VD

Vikaskumar D.

Deputy Manager

> "Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412485)

HK

Hardik K.

Campaign Manager

> "Data doesn't look boring at all. "

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424549)

HK

Hardik K.

Campaign Manager

> "The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424549)

RK

Rajat K.

Operations Anayst

> "Customer support could have been better."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6413009)

JZ

Jialin Z.

Ads Operations

> "One of the features I appreciate is the ability to customize the dashboard."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407486)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "It's very frustrating during busy hours"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716)

UY

Uday Y.

Data analyst

> "My expericane is Good with apps flyer it has helped me for understanding the Reports better"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412741)

VR

Verified Reviewer

Account Manager

> "Partner onboarding process is hard."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414432)

AS

Amanda S.

Senior Media Analyst

> "We also have ongoing support from the account management team, so all our questions and needs are covered."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420931)

VR

Verified Reviewer

UA team lead

> "The platform is expensive, the dashboards are very slow to load, not very convenient for reporting"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6279434)

VD

Vikaskumar D.

Deputy Manager

> "Data is easily viewable & even setting any campaign with appsflyer is very easy"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412485)

AA

Avner A.

Product manager

> "Xpend and data locker are in reading the payment highly and making it less worth if you need more data then the aggregated one."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3527251)

YH

Yakir H.

Social Acquisition

> "Also their solutions for iOS attribution I believe are above and beyond what competitors offer."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6377303)

IM

Ilan M.

Media Buyer

> "This does not have all export data features we want."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255243)

DIO

Dwight Irvin O.

Business Development Manager

> "I also love their Knowledgebase and the free courses that help users get familiar with the platform."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939)

MB

Mohammad B.

Field and digital marketing manager

> "Another one is having only one admin, which is an issue as sometimes one does need more than one admin due to new people joining the..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3570260)

NH

Nina H.

Head of Performance Marketing

> "Relatively simple user interface with customizable dashboards."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409826)

IM

Ido M.

BDM

> "I find it a little bit difficult to go through the publishers ststistics."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255245)

LZ

Lena Z.

Growth Marketing Manager

> "It has easy API integration with our dashboards."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224)

PH

Paula H.

Paid UA Manager

> "The message we got from their salesperson was basically "pay now or you won't have this back"."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300)

VM

Vivian M.

Growth analyst

> "It is a complete tool, with a good interface and solutions that help us a lot"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6415226)

PH

Paula H.

Paid UA Manager

> "Bad customer service and an attitude that they really don't care for their clients."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300)

GC

Gabriel C.

Assistant Marketing Manager

> "AppsFlyer provides a lot of information to make good choices."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425695)

AJ

Ariel J.

affilete

> "the customer service is is hard to reach sometimes"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6285147)

SM

Sam M.

Performance Marketing Manager

> "Appsflyer is a great MMP for mobile games."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407838)

VR

Verified Reviewer

Digital Marketing Manager

> "Just the fact that the software is super expensive and have to use it properly to justify the ROI."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___4381593)

PB

Piyush B.

Associate Manager

> "My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424751)

MB

Mohammad B.

Field and digital marketing manager

> "The user-interface is a bit difficult for starters to use"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3570260)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "Appsflyer's interface is difficult to understand at first, but then it becomes very easy."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716)

Adir R.

Director of Growth

> "The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___2927655)

[View Reviews](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

## User interface

4.45 (15,367)

[AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)

4.54 (138)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Jira

Top features

30/44

-   360 Degree Feedback
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Commenting/Notes
-   Communication Management
-   Configurable Workflow
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Data Visualization
-   Document Storage
-   Drag & Drop
-   Employee Management
-   Employee Profiles
-   Feedback Management
-   Generative AI
-   Goal Management
-   Goal Setting/Tracking
-   KPI Monitoring
-   Negative Feedback Management
-   Performance Management
-   Performance Metrics
-   Prioritization
-   Progress Reports
-   Progress Tracking
-   Project Management
-   Project Planning
-   Real-Time Data
-   Real-Time Reporting
-   Real-Time Updates
-   Reminders
-   Reporting & Statistics
-   Search/Filter
-   Single Sign On
-   Strategic Planning
-   Surveys & Feedback
-   Task Management
-   Task Progress Tracking
-   Template Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/19319/JIRA/#features)

AppsFlyer

3/44

-   360 Degree Feedback
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Commenting/Notes
-   Communication Management
-   Configurable Workflow
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Data Visualization
-   Document Storage
-   Drag & Drop
-   Employee Management
-   Employee Profiles
-   Feedback Management
-   Generative AI
-   Goal Management
-   Goal Setting/Tracking
-   KPI Monitoring
-   Negative Feedback Management
-   Performance Management
-   Performance Metrics
-   Prioritization
-   Progress Reports
-   Progress Tracking
-   Project Management
-   Project Planning
-   Real-Time Data
-   Real-Time Reporting
-   Real-Time Updates
-   Reminders
-   Reporting & Statistics
-   Search/Filter
-   Single Sign On
-   Strategic Planning
-   Surveys & Feedback
-   Task Management
-   Task Progress Tracking
-   Template Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/156811/AppsFlyer/#features)

### Recognition

Jira is recognized as a top-rated tool in 2 Capterra Shortlist reports

No recognitions have been awarded to AppsFlyer

### Deployment & support

Jira

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

AppsFlyer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Jira

-   By Atlassian
-   Located in United States
-   Founded in 2013

AppsFlyer

-   By AppsFlyer
-   Located in United States
-   Founded in 2011

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Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/156811-169053/AppsFlyer-vs-Looker)

[Jira](https://www.capterra.com/p/19319/JIRA/)[4.45 (15,367)](https://www.capterra.com/p/19319/JIRA/reviews/)

vs

[ClickUp](https://www.capterra.com/p/158833/ClickUp/)[4.63 (4,583)](https://www.capterra.com/p/158833/ClickUp/reviews/)

$7.91/month

Price

$10/month

4.4

Features

4.6

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/19319-158833/JIRA-vs-ClickUp)

[AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.54 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

vs

[Adjust](https://www.capterra.com/p/156559/Adjust/)[4.19 (26)](https://www.capterra.com/p/156559/Adjust/reviews/)

$0

Price

€129/year

4.4

Features

4.1

4.5

Ease of Use

3.7

[View full comparison](https://www.capterra.com/compare/156559-156811/Adjust-vs-AppsFlyer)