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Salesforce Marketing Cloud vs Popconvert: Which is a better fit?

Updated on October 6th, 2024
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Summary
Key features rated by users
Features selected based on 2,836 reviews from Campaign Management users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Management
5.0
Contact Management
4.6
Contact Database
NA
Campaign Planning
4.5
Campaign Analytics
4.3
% Fit
Missing features
Not enough reviews
Feature ratings
Email Management
NA
Contact Management
NA
Contact Database
4.8
Campaign Planning
5.0
Campaign Analytics
NA
User satisfaction
4.2
User reviews510
Ease of use
3.8
Functionality
4.3
Value for money
3.8
Customer support
3.9
4.9
User reviews53
Ease of use
4.8
Functionality
4.9
Value for money
4.6
Customer support
4.8
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Companies with 1-200 employees, in all industries.

Popconvert is the industry's most cost-effective opt-in and conversion-generation tool for agencies, online stores (e-commerce), bloggers, landing pages and all types of websites.

User reviews
pros & cons
1 / 4
View Reviews
Not enough reviews
View Reviews
Video reviews
Rilwan B
Owner and Product Designer
4.0

Rilwan: Hi, my name is Rilwan. I'm a product designer for ATIV Media Ltd. And on a scale of one to five, I give Salesforce Marketing Cloud, I give them a four out of a five times. So before we started using Salesforce, we were using Google Analytics. We still use Google Analytics, but based on the kind of business we do, we needed to add more in-depth analysis of how our customers actually relates with the platform from the moment they sign up to how they consume content. So using Salesforce, we're able to get in-depth analysis. So that was why we actually made a switch. And right now, we focus mainly on using Salesforce. Sometimes we still use Google Analytics, but the bulk of the CRM for the platform is mainly done on Salesforce. So when you're dealing with platform that's got tens and thousands of platform users, the moment there's an issue, even if it's just 1% that affects thousands of people, so you needed something that actually made sure everything was okay. Using Salesforce, we could get in-depth analysis. We could get updated leads. We can actually have an idea, "Okay, this is how these people are actually interacting with the platform. This is how long they're spending time on this section of the platform," because at the end of the day, we just want them to get to the content without adding to waste time on what they don't need to waste time on. So with Salesforce, unlike other platforms that we were using before, we could actually get a more detailed analysis, so we're able to get more detailed analysis compared to other competitions here. The reason why I gave it 4.5 is actually linked to this, one of the reasons why it's a 4.5 is mainly based on the UI and the UX of the websites. It feels a little bit outdated, so trying to integrate it sometimes can be a little bit stressful compared to using Google Analytics where it's well streamlined. That's one of the issues. But apart from the UX, everything else, once you incorporate it into the platform, once you check up your tutorials and everything is in place, the platform functions well. It does everything you need it to do. The one thing with Salesforce is the fact that it's a little bit pricey, so you need to actually figure out, is this something you actually need? Is it something your business actually needs? If you're spending that much money, what would be the return? So that's something if you've actually asked yourself these questions and you feel like, "Okay, we have the funds to actually get this software to implement into our business, and this can actually scale our business from where we're trying to get to." If you can answer these questions, then I would actually recommend using Salesforce because you would not be disappointed. And before you know what's up, your business is actually... You start seeing differences once you integrate the platform into your business.

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Salesforce Marketing Cloud

Top Features
47/50
  • Contact Database
  • Event Marketing
  • Web Forms
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
See All features
Hide Campaign Management Software Features -

Popconvert

20/50
Show Campaign Management Software Features +
Salesforce Marketing Cloud
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Popconvert
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Salesforce Marketing Cloud
  • By Salesforce
  • Located in UNITED STATES OF AMERICA
  • Founded in 2003
Popconvert
  • By Popconvert
  • Located in BRAZIL
  • Founded in 2018
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