# Compare Frase vs Outranking 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Frase and Outranking based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/197955-231656/Frase-vs-Outranking

---

# Frase vs Outranking Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

FraseOutranking2/4 selected

[Frase](https://www.capterra.com/p/197955/Frase/)[4.8 (335)](https://www.capterra.com/p/197955/Frase/reviews/)

[Outranking](https://www.capterra.com/p/231656/Outranking/)[4.4 (16)](https://www.capterra.com/p/231656/Outranking/reviews/)

[## Frase](https://www.capterra.com/p/197955/Frase/)[4.8 (335)](https://www.capterra.com/p/197955/Frase/reviews/)

Starting Price

$45.00/month

Value-for-Money

4.9

Functionality

4.7

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

Based on [335 reviews](#user-reviews)

Positive

332

Neutral

3

Negative

0

[## Outranking](https://www.capterra.com/p/231656/Outranking/)[4.4 (16)](https://www.capterra.com/p/231656/Outranking/reviews/)

Starting Price

$29.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.4

Customer Service

4.3

Reviews Sentiment

Based on [16 reviews](#user-reviews)

Positive

13

Neutral

3

Negative

0

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 6,864 reviews from seo software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

73%Fit

Missing features

Feature ratings

SEO Management

4.4

Keyword Rank Tracking

5.0

Keyword Tracking

NA

Keyword Research Tools

4.8

Competitive Analysis

4.7

\--%Fit

Missing features

Not enough reviews

Feature ratings

SEO Management

NA

Keyword Rank Tracking

1.0

Keyword Tracking

1.0

Keyword Research Tools

1.0

Competitive Analysis

NA

User satisfaction

User satisfaction

4.8

User reviews[335](https://www.capterra.com/p/197955/Frase/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.9

Customer support

4.8

User satisfaction

4.4

User reviews[16](https://www.capterra.com/p/231656/Outranking/reviews/)

Ease of use

4.4

Functionality

4.5

Value for money

4.5

Customer support

4.3

Price starts from

Price starts from

$45Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$29Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Marketing agencies, in-house marketing teams, content marketers, content strategists, SEOs, growth marketers.

Best for

SEO specialists, digital marketers, and content strategists.

## User reviews

Pros & cons

DM

DENISE M.

Director

> "We were able to use most of the features almost immediately."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___6864737)

KK

Kira K.

CEO

> "It felt less intuitive, buggy, and glitchy, especially when compared to its competitors."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___5068477)

MEP

Maria Eleonora P.

Owner

> "The most useful tool is the AI article Wizard."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___6549549)

GF

Glenn F.

Web Designer

> "I purchased the software via Appsumo and when I stopped using it I tried to sell it being totally unaware, they had changed their terms and..."

[See full review](https://www.capterra.com/p/197955/Frase/#GetApp___4611623)

MEP

Maria Eleonora P.

Owner

> "Easy way to draft SEO friendly blog post."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___6549549)

Coën V.

HEAD of KEINBOCK.

> "don't like that when switching simple content tabs, that whole sets of SERP data need to be reloaded again"

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3141147)

Abiliya D.

Global Talent Partner

> "Searching for keywords and comparing content across the top sites ranking is made effortless, while researching topics like education,..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4369855)

RS

Richard S.

Owner

> "There has been a number of excellent new features added in the last few months to the normal plans, but I was disappointed with their paid SEO..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2869013)

Abiliya D.

Global Talent Partner

> "With this intuitive platform, you simply need to input a topic and Frase will do the rest - trawling its database of high ranking websites to..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4369855)

BB

Barbara B.

Content Writer

> "Sometimes Frase does write copy that isn't correct...so you just try again and usually you will get frase to write what you are looking for."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3136254)

Tanvir M.

Marketing Manager

> "They suggest me important keyword and term thats can help to rank on google which is useful to me"

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4910884)

VR

Verified Reviewer

Owner

> "The other important feature it lacks is natural language processing."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3322173)

Teslim A.

Online marketing specialist

> "Also, you can easily find keyword opportunities to help you rank faster."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4965819)

Abdullah S.

Content Manager

> "I'm not a huge fan of the "add links" function update in Frase."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2900432)

VR

Verified Reviewer

Freelance Writer

> "The outline and suggestion feature is particularly useful, saving me a lot of time and allowing me to focus on crafting high-quality content."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4541391)

MY

Miki Y.

Office administration

> "It's been quite difficult to utilise its full function for a beginner like myself."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2960173)

HG

Himanshu G.

SSE MarTech

> "Rarely do we ever have to leave Frase to research for content these days. Plus, their keyword density optimization tool is another cool..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3559096)

Bjoern S.

Founder

> "The sidebar interface with questions, topics, summaries is not really intuitive - it takes a bit of a learning curve to understand what is..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380688)

Tanvir M.

Marketing Manager

> "I love their NLP term checkers and their audit reports."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4910884)

Sefayet U.

Civil engineer

> "Some times it feels like buggy, due to their continuous update."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3317745)

Abiliya D.

Global Talent Partner

> "During my year-long usage of the platform, Frase has evolved to include a breadth of new features which make creating great content easier..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4369855)

NN

Nisha N.

DP Head

> "It's still a little boring because the Generated articles are a bit generic."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3274585)

Dr Ashish Juneja, P.

Coach

> "This helps me create content."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___6181783)

HA

Hassan A.

Copywriter

> "It's not useable for a multi-topic content."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3382241)

Teslim A.

Online marketing specialist

> "It's been a generally great experience as they are always updating and adding new features to the product."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4965819)

William P.

Lawyer & Marketer

> "After using this for a few weeks, I'd hesitate to use it for research on topics I don't already know - were I to hand one of these briefs to a..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380800)

VR

Verified Reviewer

Seo Optimizer

> "Frase has made it easy for me to maintain multiple writers by providing content requirements almost instantly included with related questions,..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3184914)

MH

Markus H.

Full Stack Developer

> "I think the document view has too many tabs and could need some reworked layout for better UX."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380443)

Abdullah S.

Content Manager

> "Bypassing the research process and gathering all the keywords and key terms, Frase puts all the questions and relevant information at my..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2900432)

Justin H.

President

> "Sometimes the results pulled in aren't perfect.. but again, that is the risk of AI, and why you have humans review things. And, that is..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381081)

VR

Verified Reviewer

Seo Optimizer

> "Frase content analytics gives you a scope to integrate search console with it and you get your growth report, new content opportunity to drive..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3184914)

Justin C.

Executive Business Development Specialist

> "You currently aren't able to click a button to paste questions answered in other articles."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381040)

BU

Berkay U.

Junior Frontend Developer

> "Creating a SEO friendly content in front-end of any website that we develop is quite straightforward with Frase."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4059999)

Myriam J.

SEO consultant

> "If you use it for non-English briefs, it removes accents which is maddening. "

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381051)

VR

Verified Reviewer

Owner

> "It helps me spend less time on writing accurate yet engaging documents."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4511072)

DM

Dave M.

CEO

> "You can do multiple searches on the same document, but it's a little cumbersome."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381328)

Khan Md Mohaiuminul Islam S.

CIvil Engineer

> "Frase provides me a detailed content brief in no time by researching the top 20 results, which is ranked in SERP results. Once you are..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3150228)

M S R.

SEO Specialist

> "Slow processing"

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3035192)

AA

Amarnath A.

Consultant

> "Also, you can optimize the content you have published already by comparing your content with the content on the top 20 search results on..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3266872)

CW

Chris W.

Web Swiss Army Knife

> "We used Frase to complete a content updated for a piece of content that was not performing well. "

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381338)

AK

Abdul K.

Assistant Engineer

> "Frase.io is a complete SEO tool that covers all aspects of optimizing and managing your site."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3060775)

NT

Nathan T.

Founder/CEO

> "The tool is still on the up and up, which means you will occasionally run into a bug or find some aspects of the UX confusing."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380870)

VR

Verified Reviewer

Content Writer

> "I have used Jasper, Frase, Rytr, and closercopy. But, I like the Frase over these tools as my writing assistant. Because, I don't need to..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3508101)

Myriam J.

SEO consultant

> "Honestly, that's the truly maddening because it would really really help out as a basic feature without investing in full multi-lingual..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381051)

Sefayet U.

Civil engineer

> "It helps me to gather all information need to make one SEO friendly content in a minute."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3317745)

EB

Eric B.

Owner

> "Having a limit on how many documents can be created without upgrading can seem like a con."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381896)

NS

Nima S.

Content marketing manager

> "Take advantage of many functional features at an affordable cost."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4189376)

SK

Sean K.

Creative Director

> "It seems to be bit buggy as the browser sometimes refreshes itself during use."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381186)

VR

Verified Reviewer

Owner

> "It is one of the best document automation tools on the market."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4511072)

Joseph K.

CTO, Director of SEO

> "I didn't like that it was limited on how many sites you could attach to the analytics."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381357)

AC

Aaron C.

Chief SEO Strategist

> "This software has helped improve existing content, speed up SEO briefs for my writers, and is helping me improve the standard operating..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380822)

RS

Rishabh S.

Business Owner

> "As an owner of multiple blogs and websites, I know creating briefs for content writers is a big headache."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380259)

Chaitanya B.

CEO

> "Frase integrates with most popular apps or platforms like WordPress, Mailchimp, Google Drive, Google Search Console and also with Hubspot..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2835797)

VR

Verified Reviewer

CEO & co-founder

> "A tiny annoyance is that it's missing a "keep me logged in" checkbox at log in."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380427)

RB

Roderick B.

CMO

> "What I like most about Frase is the ability to pull content from your competitors, analyze, and give you a roadmap to create better content..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380842)

Chirag K.

Owner

> "I feel like it's not quite there yet as compared to the other competitors such as SurferSEO and missing some essential features."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381287)

RC

Raymond C.

Founder

> "Frase has changed the game of content research, with the AI technology behind, content research are so easy, tropics to cover, content..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380425)

Vincent T.

Advertising Director / Founder

> "Some of the topics from certain sites aren't correctly pulled into the software."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380188)

Walter Adamson B.

Principal

> "I use the Answer Assistant to provide extra and perhaps unexpected value on websites, based upon website data and value-added external data in..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2385427)

SH

Sara H.

Founder

> "I've literally been laying awake at night trying to figure out how I'm going to provide my users with show stopping content on a regular basis."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380486)

NH

Naz H.

Google Consultant

> "The Content analysis tool showing the heatmap of keywords is amazing."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2961052)

EC

Eric C.

CEO

> "No google docs/firefox integration unfortunately."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380933)

Sefayet U.

Civil engineer

> "As a blog owner , i like to write my own article, frase helps me to write it down SEO friendly."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3317745)

VR

Verified Reviewer

Editor In Chief

> "Writing content is a big problem for any business, much more so for small businesses. "

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2382217)

MD Rafiul I.

Affiliate marketer

> "I like this because this is a time-saving feature."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3546155)

Colleen C.

Founder

> "It literally took seconds for the software to produce the information I was looking for."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380813)

DB

Debbie B.

Marketing Consultant

> "Frase helps me streamline the process and then helps me compare my content with the top 20 results in Google to make sure that I'm covering..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380451)

Tony G.

Intelligent Marketer · CEO

> "For those responsible for producing copy briefs it is just a killer application."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380217)

Rohin D.

Lead Consultant

> "This is a great piece of software which can help to optimize our Web pages and help to create content briefs on the fly where we used to spend..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380459)

SG

SHIVBHADRASINH G.

CMO

> "The lack of proper organization of my content can be somewhat disappointing."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380304)

AA

Amarnath A.

Consultant

> "Frase is an all-in-one tool that can help you create content on the fly."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3266872)

SS

Sumit S.

Blogger

> "Google Docs Extension is not available"

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380796)

CW

Chris W.

Web Swiss Army Knife

> "Frase is not only a time saver, but allowed me to communicate with our writer exactly what was needed in our content in order to match the..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381338)

MY

Miki Y.

Office administration

> "It is not the most user-friendly software."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2960173)

GR

Govind R.

Owner

> "This amazing piece of software is helping us bring life to the blog by giving us the suggestion on subtopics that so far we have relevant and..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381367)

Marek M.

Senior SEO Specialist

> "Nevertheless, frase speeds up the creation of this content (it makes no sense to reinvent the wheel)."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380447)

JH

James H.

Marketing Consultant

> "The AI-driven Content planner is a major winner in terms of speeding up the content writing process. Plus the platform is always getting new..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2569783)

Nefer L.

Marketing Consultant

> "Frase doesn't have a simple way of adjusting the results it gives you."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2383983)

KH

Kim H.

Founder

> "It helps me get started on blog articles and and videos by pointing me to where the search engines are sending people now base on various..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2382262)

DJ

David J.

photographer

> "There is not so much info on my nich, but this is not something Frase can do much about."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2382588)

[View Reviews](https://www.capterra.com/p/197955/Frase/reviews/)

Not enough reviews

## User interface

[Frase](https://www.capterra.com/p/197955/Frase/)

4.79 (335)

[Outranking](https://www.capterra.com/p/231656/Outranking/)

4.44 (16)

## Connect with a Capterra advisor for a free 15-minute consultation

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### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

Advertising Management

120

Important

Frase

Top features

23/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/197955/Frase/#features)

Outranking

9/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/231656/Outranking/#features)

### Recognition

Frase is recognized as a top-rated tool in 1 Capterra Shortlist reports

No recognitions have been awarded to Outranking

### Deployment & support

Frase

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Outranking

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Frase

-   By Frase
-   Located in United States
-   Founded in 2016

Outranking

-   By Outranking
-   Located in United States
-   Founded in

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Contact vendor for pricing

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