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Lusha vs B2B Intent: Which is a better fit?

Updated on January 19th, 2025
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Summary
Features in Account Based Marketing
21
Best performer
31
  • Activity Dashboard
  • Campaign Analytics
  • Campaign Management
11
31
  • AI/Machine Learning
  • Alerts/Notifications
  • Marketing Automation
User satisfaction
4.0
User reviews375
Ease of use
4.6
Functionality
4.1
Value for money
3.7
Customer support
3.9
4.1
User reviews33
Ease of use
4.1
Functionality
4.0
Value for money
3.8
Customer support
4.4
Price starts from
/user
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Lusha is a sales intelligence platform that helps businesses find decision-makers using fresh, dynamic, and accurate data.

B2B software marketing and sales leaders seeking to capture demand, work smarter (not harder), and book more business with their best-fit prospects.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Lucien H
VP of GTM
4.0

Lucien: Hi, my name is Lucien. My role is the VP of Go-to-Market for Liven, which is 220 employees. And my rating for Lusha is four out of five. So prior to Lusha, we actually had a very manual process where our team was actually canvassing on foot in restaurants because that's the business that we run. And it was incredibly time-consuming and we were essentially asking for the details of directors and owners of businesses. And once we implemented Lusha, our team was able to essentially use this with LinkedIn to get direct mobile numbers and emails instantly, which saved an incredible amount of time getting to the right person and closing deals. We primarily chose Lusha because of the quality of the data. We actually looked at a few different tools, and in some cases the detail and the data wasn't as accurate as we would've liked. And in addition to that, we also chose Lusha because of the browser extension, which we found to be really helpful, so automatically popping up when we're in LinkedIn. And lastly, we chose Lusha because of the seamless integration with HubSpot, which is the CRM that we use, which makes it very easy to move contacts from LinkedIn to HubSpot. It was incredibly easy to set Lusha up. In terms of how they've designed the tool, they've made it very user-friendly and intuitive, and our team took to it very, very quickly. And it was really just as simple as using our existing process, which is identifying the decision-maker and Lusha would pull up the contact data very easily. If you are to consider Lusha as a tool, I would highly recommend making sure that Lusha integrates with the CRM that you're working with. Of course, there is the ability to manage contacts within Lusha itself, but I'm assuming in most cases that you're either going to be marketing or selling to the targets, and in which case, being able to seamlessly move data from Lusha to your CRM is going to make a huge difference and save you a lot of time.

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Lusha

Top Features
21/31
  • AI/Machine Learning
  • Alerts/Notifications
  • Campaign Personalization
  • Communication Management
  • Content Creation
  • Content Delivery
  • Marketing Automation
  • Personalization
  • Pipeline Reports
  • Prioritization
  • Activity Dashboard
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Contact Database
  • Contact Management
  • Data Synchronization
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Multi-Channel Communication
  • Performance Metrics
  • Pipeline Management
  • Real-Time Data
  • Reporting/Analytics
  • Search/Filter
  • Segmentation
  • Target Account Identification
  • Third-Party Integrations
  • Trend Analysis
See All features
Hide Account Based Marketing Software Features -

B2B Intent

11/31
Show Account Based Marketing Software Features +
Lusha
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
B2B Intent
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Lusha
  • By Lusha
  • Located in United States
  • Founded in 2016
B2B Intent
  • By Gartner Digital Markets
  • Located in United States
  • Founded in 1999
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