# Compare Coupler.io vs Power My Analytics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Coupler.io and Power My Analytics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/202311-214290/Coupler-io-vs-Power-My-Analytics

---

# Coupler.io vs Power My Analytics Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Coupler.ioPower My Analytics2/4 selected

[Coupler.io](https://www.capterra.com/p/202311/Coupler-io/)[4.9 (108)](https://www.capterra.com/p/202311/Coupler-io/reviews/)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

[## Coupler.io](https://www.capterra.com/p/202311/Coupler-io/)[4.9 (108)](https://www.capterra.com/p/202311/Coupler-io/reviews/)

Starting Price

$24.00/month

Value-for-Money

4.7

Functionality

4.7

Ease of Use

4.8

Customer Service

4.9

Reviews Sentiment

Based on [108 reviews](#user-reviews)

Positive

108

Neutral

0

Negative

0

[## Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

Starting Price

$14.95/month

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [182 reviews](#user-reviews)

Positive

175

Neutral

4

Negative

3

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,552 reviews from data extraction software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Web Data Extraction

NA

API

NA

Data Import/Export

4.8

IP Rotation

NA

Document Extraction

NA

\--%Fit

Missing features

Feature ratings

Web Data Extraction

NA

API

4.6

Data Import/Export

4.8

IP Rotation

NA

Document Extraction

NA

User satisfaction

User satisfaction

4.9

User reviews[108](https://www.capterra.com/p/202311/Coupler-io/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.7

Customer support

4.9

User satisfaction

4.7

User reviews[182](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

Ease of use

4.6

Functionality

4.6

Value for money

4.7

Customer support

4.6

Price starts from

Price starts from

$24Per Month

-   Free version
-   Free trial

Price starts from

$14.95Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Marketing experts, Product Managers, SMB Owners, Accountants, Financial Specialists, Data Analysts, Management & Tech Consultants, HR Managers, eCommerce Specialists, Enterprise Teams, and others.

Best for

Digital marketing agencies and in-house marketing professionals looking to save time through reporting automation, consolidate metrics across platforms, and retain valuable marketing data over time.

## User reviews

Pros & cons

Cole P.

Executive Director

> "Coupler.io supports a wide range of sources and destinations, with enough customization options—filters, transformations, and incremental updates—to handle..."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___7070638)

JC

Jonathan C.

IT Operations Lead

> "It does a good job with spreadsheet destinations, but it lacks the ability to detect already imported rows for database destinations, which can lead to duplicates."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___7089248)

VR

Verified Reviewer

Social Media Coordinator

> "Coupler.io has provided us with the ability to analyze increases content interactions year over year, our unique reach, and overall reactions (clicks, shares,..."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___7089888)

VR

Verified Reviewer

Social Media Coordinator

> "The native reporting provided by Meta (even in exported data) could not provide the level of detail that I needed to report back to our parish leadership..."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___7089888)

VR

Verified Reviewer

Social Media Coordinator

> "I was able to get it configured in under 20 minutes, and was able to setup the automation to extract the user activity that I needed to create reports that..."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___7089888)

VR

Verified Reviewer

Video Production

> "It can really get pricey when adding multiple data connections, for example a Youtube channel needs 6 data connections each, so if you want to blend data from 10..."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___6872017)

Helen N.

Business Development Manager

> "Coupler has enabled us to automate data transfers from our social media platforms directly into Looker Studio reports, helping us clearly understand and visualise..."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___7097807)

BZ

Brian Z.

Marketing Director

> "The only negative aspect, that has nothing to do with Coupler, are the API limits that some data sources have."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___6623199)

VR

Verified Reviewer

Online marketing consultant

> "The platform is reliable, flexible, and well suited for multi-channel marketing reporting. Once the data structure is properly set up, the automation runs..."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___7094127)

DV

Daniel V.

CX Manager

> "interface is a little messy at first glance"

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___6382137)

AS

Anand S.

Board Member

> "Easy, no-coding setup, multi-platform reporting support, and automated data refresh make Coupler.io a seamless and efficient tool for managing data."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___7050693)

ES

Elliott S.

Chief of Staff

> "The pricing model requires you to staircase as your data set grows, which is understandable albeit quite frustrating."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___6072140)

AS

Anand S.

Board Member

> "With smooth data connections and zero technical complexity, it’s a dependable, user-friendly tool for NGOs that need efficient, accurate, and streamlined..."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___7050693)

AlP

Aurélien P.

Product Builder

> "What a pain to do it on Make."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___6235780)

SC

Smrity C.

Finance and Accounting Manager

> "With their assistance, we were able to complete a smooth transition, and our Power BI dashboards are now running efficiently with data extracted via Coupler.io."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___7022367)

AF

Aurelio F.

Production Manager

> "The change was very big and they even had some automatic updates and as my limit is 100 I only realized later that I needed to do a manual synchronization and it..."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___4260452)

Jonathan D.

Treasurer

> "The ability to choose your data source, define your destination sheet, and automate refresh frequency is incredibly powerful."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___7093983)

DV

David V.

Program Director

> "People think I have to go in and update data all of the time not really understanding that it is more 'set it and forget it'."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___4284500)

DC

Drew C.

Director

> "The UI is intuitive, clean, and modern, as are the prebuilt dashboards they provide for platforms like Looker and PowerBI."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___7095697)

AF

Aurelio F.

Production Manager

> "It wasn't clear to me that my plan would reduce several functions."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___4260452)

AH

Annie H.

Accountant

> "Automated schedules, clean data stitching, and formula columns made it easy to keep dashboards accurate and up to date."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___7050937)

LR

Lindsey R.

Founder

> "A bit expensive for what I needed it for."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___4313826)

MHN

Mai-Han N.

Special Projects Manager

> "The ability to schedule automatic data refreshes has been a game-changer - our dashboards and reports are always up-to-date with the latest information."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___6809809)

AF

Aurelio F.

Production Manager

> "I think the price increase was too high."

[See full review](https://www.capterra.com/p/202311/Coupler-io/#Capterra___4260452)

[View Reviews](https://www.capterra.com/p/202311/Coupler-io/reviews/)

Olle A.

Founder

> "Simple and cost-effective solution to get necessary advertising and analytics data displayed on a dashboard."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___7038357)

LF

Lorenzo F.

Marketing and Sales Manager

> "The only downside I noticed was that some of the more advanced LinkedIn metrics required a higher-tier plan."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852)

AS

Anastasia S.

SEO Strategist

> "I was looking for a reasonably priced platform that integrates with Data Studio and can pull information from..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6619671)

IG

Ilaria G.

head of performance

> "Missing dimensions and the connection is not always updated so I missed some data"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823)

IG

Ilaria G.

head of performance

> "We had a lot of Connectors and the pricing is gorgeous and so competitive with others"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823)

NS

Nitsan S.

CEO

> "The connectors are constantly failing, rendering the service completely unreliable."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

LF

Lorenzo F.

Marketing and Sales Manager

> "I liked how easy it was to connect my LinkedIn Pages and Business Manager accounts to Looker Studio."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852)

NS

Nitsan S.

CEO

> "I paid for an Enterprise yearly plan expecting a professional experience, but instead, I’ve been drowning in..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

SK

Sap K.

Marketing Manager

> "It got api connection with different platform, I can easily connect ad platform like linkedin to Google data..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010386)

VR

Verified Reviewer

Marketing Executive

> "Trial/evaluation period is too short, considering the testing phase for larger organization adoption takes a..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4738963)

PG

Paul G.

support

> "So far so good, we just used the free trial and we have automated creating all reports unlike before when our..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6137373)

ZC

Zachary C.

Director

> "The Shopify connector doesn't work, and I'm sure they know this because its taken them 6 weeks since I flagged..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194)

FG

Fabrice G.

Global Search Manager

> "It can easily bring in your data sources into Data Studio to help with data visualization"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010200)

TV

Tejas V.

Consultant

> "I clicked dashboards, and all my existing sheets got deleted without any warning message."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4813315)

Abhishek M.

Marketing Manager

> "It significantly reduces the time and effort required to generate comprehensive reports and engaging..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026)

PZ

Peter Z.

Analtics

> "it takes too much steps to optimize and i cant see the data i get from the connectors"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5088346)

JS

Jack S.

Creative Director

> "After trialling multiple competitors PMA stands out as a simple, but robust solution to connect data across..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706)

NS

Nitsan S.

CEO

> "It’s a complete disaster of a service."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

JS

Jack S.

Creative Director

> "In particular it allows those without API or development experience to easily integrate platforms into their..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706)

HN

Harry N.

Media Performance

> "Sometimes it takes so long to access to the data"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4965624)

RK

Rebecca K.

Digital MArketing

> "I had tried a few data connectors for Linkedin ads and found this is the only one that had all the connectors..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5092268)

GG

Gintarė G.

Meta Advertising Specialist

> "That sometimes it's have some errors to connect with account."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5031508)

Derick D.

Growth Marketing

> "The combination of affordability, quick data integration, and ease of use makes it an excellent choice for..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6170726)

NM

Nicolas M.

Head of Digital Consulting

> "Price structure a bit confusing until the last step"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286)

LT

Le T.

Content

> "Very nice utility, helps me a lot in reporting and viewing advanced data. "

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4714196)

SA

Salman A.

Digital Media Performance Assistant Manager

> "The hardship of connecting Amazon ads."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6082922)

RS

Rebecca S.

Web Content Manager

> "We started using Power My Analytics to help us add social metrics to our GDS dashboards, alongside our web..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3510367)

LT

Le T.

Content

> "The price is high compared to me, and developing countries"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4714196)

TM

Terrel M.

Paid Media Manager

> "The easy setup with looker studio and connecting the ad platforms with analytics data is key"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4851541)

PF

Peter F.

Managing Director

> "So far there's nothing specific that we don't like compared to other solutions we trialled."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4980731)

LMD

Liza Mariz D.

Junior Accountant/Analyst

> "Built-in template for Looker Studio is neat and helpful so you won't have to start from scratch."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4833067)

ZC

Zachary C.

Director

> "Don't fall for the cheap pricing."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194)

AC

Antonino C.

Performance Marketing

> "PMA has helped us getting a real help when it came to make decisions data-based in our marketing team."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4949619)

YB

Yann B.

account manager

> "Unfortunately, I didn't have enough time to check if every kpi's were available during the trial."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3481376)

Muhammad Faisal J.

Data Analyst

> "The data extraction into google sheets and the Power My Analytics own template for any data source is..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3719526)

EM

Emily M.

Senior SEO Consultant

> "I don't love how you are charged per location as this is always increasing and so the charge will increase also"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3711423)

ST

Stephen T.

Communication and audiovisual expert

> "I did not use it extensively yet, but my first impression is that it's reliable, easy to set-up, and the data..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6051068)

AK

Akshay K.

Digital Marketing Manager

> "sometimes data is not imported fast in data studio"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3516016)

MA

Michelle A.

Finance and Operations Manager

> "I am trying to get useful yet automated information to quickly and easily understand the effectiveness of our..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3537150)

WC

Werner C.

Digital Lead

> "The naming conventions could be much better - I kept finding myself changing the naming conventions"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3574057)

ZH

Zachariah H.

Head of Marketing

> "Power My Analytics is easy to set-up and connects most of your marketing data needs."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6156876)

DH

David H.

Owner

> "Until now, I did not encounter any issues or anything I wouldn't like with this software."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3704537)

VR

Verified Reviewer

Marketing Executive

> "Large range of platforms to extract data from, and easy to use with the sheets connector."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4738963)

BR

Ben R.

Paid Media Consultant

> "My client reporting was becoming way too expensive with other data connection providers..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3400228)

HN

Heather N.

Senior Performance Marketing Manager

> "I like that there is a hub with all my data connectors"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225)

FD

Filippa D.

Analyst

> "Not being able to include pinterest ads"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3390608)

NM

Nicolas M.

Head of Digital Consulting

> "Good connectors, easy integration for Social Media reporting"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286)

LM

Laura M.

co-founder

> "Only cons of the product is naming conventions aren't exactly the same as other platforms."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3377458)

Zara I.

CEO

> "This software has enabled much better reporting for my client without spending hours of data crunching each..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3441718)

Azril A.

Director, Marketing & Analytics

> "Some features do not work."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2843102)

Abhishek M.

Marketing Manager

> "I highly recommend this tool to anyone looking for a powerful and efficient solution for their reporting and..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026)

JP

Julia P.

Intern

> "I needed to integrate hubspot and power my analytics, but it's not possible to filter the data."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2665567)

AB

Andrew B.

Marketing

> "The easy link in to Google Data Studio has made this a vital tool in setting up data views for the team at..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3769610)

NH

Nicholas H.

Art Director

> "I guess the only downside is that its not free :)"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3303740)

LMD

Liza Mariz D.

Junior Accountant/Analyst

> "Free onboarding sessions are also helpful."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4833067)

BP

Brittany P.

Partnership

> "Well kinda sucks I only have a free trial, unless my online business makes income"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2683404)

[View Reviews](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

## User interface

[Coupler.io](https://www.capterra.com/p/202311/Coupler-io/)

4.91 (108)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)

4.68 (182)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Coupler.io

Top features

10/31

-   Access Controls/Permissions
-   AI Copilot
-   AI/Machine Learning
-   API
-   Auto Extraction
-   Batch Processing
-   Data Aggregation and Publishing
-   Data Connectors
-   Data Import/Export
-   Data Mapping
-   Data Storage Management
-   Data Transformation
-   Data Verification
-   Document Extraction
-   Email Address Extraction
-   Generative AI
-   Image Extraction
-   IP Address Extraction
-   IP Rotation
-   Job Scheduling
-   Metadata Management
-   Multiple Data Sources
-   Optical Character Recognition
-   Phone Number Extraction
-   Pricing Extraction
-   Query Builder
-   Reporting/Analytics
-   Third-Party Integrations
-   Version Control
-   Web Data Extraction
-   Workflow Management

[See all features](https://www.capterra.com/p/202311/Coupler-io/#features)

Power My Analytics

8/31

-   Access Controls/Permissions
-   AI Copilot
-   AI/Machine Learning
-   API
-   Auto Extraction
-   Batch Processing
-   Data Aggregation and Publishing
-   Data Connectors
-   Data Import/Export
-   Data Mapping
-   Data Storage Management
-   Data Transformation
-   Data Verification
-   Document Extraction
-   Email Address Extraction
-   Generative AI
-   Image Extraction
-   IP Address Extraction
-   IP Rotation
-   Job Scheduling
-   Metadata Management
-   Multiple Data Sources
-   Optical Character Recognition
-   Phone Number Extraction
-   Pricing Extraction
-   Query Builder
-   Reporting/Analytics
-   Third-Party Integrations
-   Version Control
-   Web Data Extraction
-   Workflow Management

[See all features](https://www.capterra.com/p/214290/Power-My-Analytics/#features)

### Recognition

No recognitions have been awarded to Coupler.io

No recognitions have been awarded to Power My Analytics

### Deployment & support

Coupler.io

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Power My Analytics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Coupler.io

-   By Railsware Products
-   Located in United States
-   Founded in 2014

Power My Analytics

-   By Power My Analytics
-   Located in United States
-   Founded in

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