# Compare Gmail vs Zoho Campaigns 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Gmail and Zoho Campaigns based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/202338-253223/Gmail-vs-Zoho-Campaigns

---

# Gmail vs Zoho Campaigns Features and Cost Comparison

Last updated July 9th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

GmailZoho Campaigns2/4 selected

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.8 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/)

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.3 (316)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

[## Gmail](https://www.capterra.com/p/202338/Gmail/)[4.8 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.8

Customer Service

4.4

Reviews Sentiment

Based on [13,477 reviews](#user-reviews)

Positive

13,246

Neutral

199

Negative

32

[## Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.3 (316)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

Starting Price

€4.00/month

Value-for-Money

4.4

Functionality

4.2

Ease of Use

4.2

Customer Service

4.3

Reviews Sentiment

Based on [316 reviews](#user-reviews)

Positive

270

Neutral

32

Negative

14

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 14,491 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Email Campaign Management

4.5

Campaign Scheduling

NA

Newsletter Management

NA

Email Tracking

4.5

Customizable Branding

NA

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

NA

User satisfaction

User satisfaction

4.8

User reviews[13,477](https://www.capterra.com/p/202338/Gmail/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.8

Customer support

4.4

User satisfaction

4.3

User reviews[316](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

Ease of use

4.2

Functionality

4.2

Value for money

4.4

Customer support

4.3

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

€4Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Designed for businesses of all types and sizes, it is a cloud-based email marketing solution that assists with creating custom professional email addresses, sending bulk emails, and more.

Best for

Email and SMS marketing software that is ideal for small, medium, and large business platforms across the world. Manage your leads and contacts with this software to drive sales.

## User reviews

Pros & cons

Sven S.

Director

> "The strong search function, smart inbox organization, and seamless integration with other Google tools like Calendar and Drive are especially helpful in a busy work environment."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

NW

Nadra W.

Administrative Assistant

> "It fills up way faster than you'd expect, especially when you're running a business and dealing with large attachments, invoices, and files daily. Before you know it, you're getting that warning..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7154230)

Taquina D.

Managing Partner

> "Labels, filters, and the powerful search feature save me time, and the integration with Google Drive and Calendar keeps everything connected in one place."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7150017)

Enguerran M.

Fullstack Web Developer

> "The user interface becomes cluttered when users have multiple threads and the 'Labels' system lacks intuitive design for some users because it provides more flexibility than standard folder systems."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7147870)

MG

Milagros G.

Content creator and Social Media Manager

> "I’ve used it for years for personal and work-related tasks, from receiving appointment reminders and bills, read my favorite newsletters to handling documents and communication for work and content..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7155870)

JW

Jeffrey W.

Owner

> "Managing multiple labels and folders can take some time to learn, and the search results occasionally return more emails than expected, making it harder to find a specific message quickly."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7175935)

DH

Daniel H.

Senior Lecturer

> "Gmail offers a secure way to share any type of information from messages to documents and this helps me to securely share lecture updates with my students."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7179187)

AB

Andreja B.

Senior Platform Engineer

> "Additionally, the mobile interface is starting to feel a bit overcrowded with the forced integration of Chat and Meet at the bottom of the screen, reducing the space dedicated to reading emails."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7146677)

MY

Melyssa Y.

Manager

> "Customization options like labels, filters, and priority inbox allow you to tailor your experience to fit your workflow. Whether you’re managing personal emails or handling professional..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562)

AF

Avery F.

Artist and Tour Manager

> "Furthermore, I find that the mobile interface has become a bit cluttered lately with the rather forced integration of chat and video conferencing tabs at the bottom of the screen."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7151703)

RR

Rebecca R.

Production manager

> "The powerful search tools, strong spam filtering, and integration with other Google services like Drive and Calendar add a lot of convenience. While inbox organization can take some effort and..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139330)

BN

Brennan N.

Insurance Agent

> "The web interface can feel a bit cluttered and heavy, especially with the chat, spaces, and meet sidebars constantly competing for screen real estate."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7177493)

VP

Valentin P.

Administration Manager

> "We have also used customisation options such as signatures, forwarding rules, shared mailbox access, and filters, which are very useful in a business environment."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139079)

PC

Patty C.

Manager

> "Sometimes I have issues with email grouping, which causes a long email string that is hard to navigate. Although, I was able to eventually disable that feature."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7158562)

DH

Daniel H.

Senior Lecturer

> "Gmail has a message scheduling feature which makes it possible to schedule the delivery of a message for a later time and this help me to ensure that i send communications to my students about class..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7179187)

NC

Nikki C.

Permit Technician

> "Additionally, while it offers a lot of features, the settings and customization options can feel overwhelming and not very intuitive if you’re trying to fine-tune your inbox experience."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7136268)

VR

Verified Reviewer

Sr. SDET

> "It works smoothly with tools like Google Drive, Google Calendar, and Google Meet, making it easy to attach files, schedule events, or jump into meetings."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7127095)

VR

Verified Reviewer

VP Marketing

> "Gmail lacks some more in-depth security features and allows for too much spam to pass through into normal inboxes"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7179440)

Sven S.

Director

> "Google Mail offers excellent email organization with labels, filters, categories, and automatic sorting into tabs like Primary, Promotions, and Social, which makes it easy to stay on top of important..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

SB

Scott B.

Electrician

> "If you have multiple emails, the app will make you a collective inbox, which can be annoying, but you can switch to primary at any time."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7177802)

YA

Yasser A.

Graphic Designer

> "I can easily find all of the emails from my clients, inspiration or project approvals without sifting through tons of emails in my inbox. When I share design files, the integration with Google Drive..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7162980)

Sven S.

Director

> "Some users may also find Gmail’s organization system less traditional than classic folder-based email clients, and privacy concerns are sometimes mentioned as a drawback."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

Alejandro A. C.

Postdoctoral Research Associate

> "The app is able to sort my emails depending on their topic, which makes it really convenient because I can avoid updates and notifications when I want to look for my main inbox."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7158387)

TH

Trinity H.

Teacher

> "Additionally, customization options are somewhat limited compared to other email platforms, and the layout can feel cluttered at times."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7143621)

MTM

Mishell Tera M.

Managing DIRECTOR

> "It is fast, dependable, and the mobile app is exceptionally user-friendly. While the storage limits can be a hurdle for long-term users, the sheer convenience of having my email, calendar, and cloud..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7106726)

Gina M.

Online Business Service Provider

> "another thing I don't like about gmail is if you try and send an email with a large attachment, the email does not go through, it does not get saved as a Draft, you do not receive a warning of a 'too..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6867879)

BE

Ben E.

Marketing and Communications Executive

> "Gmail helps to organise all your emails and has a better process for any workspace using an email service that actually filters out the unnecessary emails."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7163705)

RR

Rebecca R.

Production manager

> "It can also be a bit overwhelming to manage a high volume of emails if you don’t stay on top of organization tools like labels and folders."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139330)

PP

Piyusha P.

Customer service

> "The platform makes it easy to manage emails through powerful search functionality, smart categorization, spam filtering, and customizable labels."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7168840)

FGC

Federico Gastaldo C.

Operatore di Patronato e Caf

> "The app has social and promotional tabs that may misclassify our emails and make us miss on some important ones"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7172823)

MK

Manpreet K.

Physiotherapist

> "It is simple, dependable, and works seamlessly across my phone, tablet, and computer. Whether it's important work notifications, exam results, immigration updates, or everyday communication, Gmail..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7174498)

Stephanie W.

Owner

> "I don't like that I couln't find a free app for my Macbook where I can have multiple accounts logged in at once like on my Iphone."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7116547)

AF

Avery F.

Artist and Tour Manager

> "The power of the internal search engine is also a major asset: I just type a keyword or a contact's name, and I can find a message from several months ago in a single second."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7151703)

KB

Katie B.

Business analyst

> "I find when you are searching for an email ,the search functions isnt great and you can be trailing through a lot of emails to find the email you need."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7118620)

AA

Ashley A.

Volunteer

> "It's best from securing my account, help me keeping my records, help me retaining my contacts, helping me to access my documentation"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7100056)

ES

Ehsan S.

Production Manager

> "Syncing hiccups every now and then and insufficient advanced customization can ruin workflow, although coping with massive quantities of emails during ramp-up production necessitates manual..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7012037)

PP

Piyusha P.

Customer service

> "I also appreciate how well it integrates with Google Drive, Calendar, Meet, and other productivity tools, creating a complete communication ecosystem."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7168840)

SQ

Sara Q.

School Counselor

> "Sometimes it doesn't sort things correctly between spam, priority, social, and other inboxes, so I have to look for emails."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7121644)

SP

Sonu P.

Systems Analyst

> "Features like labels, filters, categories, and customizable inbox settings help improve productivity and email organization."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7152523)

Sven S.

Director

> "On mobile, a few features are not as complete as in the web version, which can occasionally limit flexibility for advanced users."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

RJ

Rashaad J.

Junior A and R Associate

> "The search feature is one of the biggest strengths in my opinion, especially when you need to quickly find an old conversation, a contract, or a shared file from several weeks ago."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7149417)

RJ

Rashaad J.

Junior A and R Associate

> "If the organization is not very structured, notification syncing can sometimes be a bit inconsistent depending on the devices being used."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7149417)

Patricia L.

Operations Manager

> "Gmail is the best account from my account for sharing files and communicating with my colleagues in the organization with google hangouts."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7129378)

VR

Verified Reviewer

Technician

> "I sometimes am unable to find certain email threads even when searching exact names found in the title of threads."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7109633)

VR

Verified Reviewer

CSR

> "Gmail provides excellent value, especially since the standard version is free and includes a large storage allowance shared with Google Drive and other Google services."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7111504)

VR

Verified Reviewer

Head of marketing

> "What I like least is that for some reason it stopped feeding me incoming emails out of the blue, and missed an important meeting because of it. Although I reset my phone, it still not working."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7075000)

Nathaniel C.

Account Executive

> "Features like Smart Compose, powerful search, labels, and filters make managing high email volume simple and efficient."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7085322)

KB

Kim B.

RBT

> "I do not like that I run out of space but don't mind having to pay for additional storage as needed as they have good and fair prices and a variety of options for different needs."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7167482)

Enguerran M.

Fullstack Web Developer

> "The integration with the rest of the Google Workspace (especially Drive and Calendar) is seamless and essential for my daily workflow."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7147870)

MY

Melyssa Y.

Manager

> "Limited Customer Support for Free Users If something goes wrong, it can be hard to get direct help unless you’re using a paid Google Workspace account."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562)

VR

Verified Reviewer

CSR

> "These tools allow users to organize their inbox efficiently and tailor the email workflow to their needs."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7111504)

IP

Indra P.

IT Manager

> "However, it does not have a lot of flexibility when it comes to interface design and could better deal with unique support requests."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7176537)

Sven S.

Director

> "In addition, the close integration with other Google services adds a lot of convenience, especially when switching between email, calendar, files, and meetings."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

MY

Melyssa Y.

Manager

> "Ads in Inbox (especially in the Promotions tab), which can make the inbox feel less clean or more commercial."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562)

Rahul W.

Student

> "the search feature is honestly the best part because i can type one keyword and instantly find an email from five years ago it saves me so much time when i am looking for old receipts or forgotten..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064417)

EK

Ernest K.

Accounting Professional, CPA candidate

> "The automatic sorting isn’t always accurate — some important emails end up in the promotions tab. And the free storage fills up quickly if you receive a lot of attachments."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7031938)

AD

Aaron D.

Tech Specialist

> "The amount of features you get with your gmail account is very good deal especially if you pay for the built in gemini features that helps summarize email threads and can tell you by priority level..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7047935)

Rahul W.

Student

> "i really dont like the new layout with the chat and meet tabs taking up space i never use those features and they just make the screen feel cluttered it was much better when it was just a simple..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064417)

SV

Sammi V.

Senior Client Manager

> "I really like the built-in spam protection, automatic sorting into tabs (Primary, Promotions, Social), and integration with other Google Workspace apps like Drive, Calendar, and Meet."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044781)

CM

Claudio M.

Digital Marketing Manager

> "Gmail has minimal customization options and this makes it rigid and less responsive"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7174859)

ES

Ehsan S.

Production Manager

> "Easy-to-use interface and powerful search in Gmail means working with inbox using filters and labels is easy; customization capabilities align experience to production workflows and monitoring tools..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7012037)

Harshul S.

Senior. Technical Support Specialist for Network Operations

> "There are small annoyances like cluttered threads or limited customization, but nothing major that stops me from using it."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7131802)

JPN

Jean-Pierre N.

Instructional Designer

> "I like the free storage, search, amazing spam filtering, and seamless integration with Google Docs, Drive, accessiblity accros may devices."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7068518)

DC

Daniel C.

Benefits and Compliance Manager

> "I think the layout and ability to compose and edit emails is not quite as good as Outlook. "

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7143211)

BY

Brian Y.

Visa Consulting Specialist

> "Gmail has played the fundamental role in my visa consulting practice, enabling to store client emails, forms, and consular messages in a searchable and well-organized way in a reasonably large number..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064815)

VR

Verified Reviewer

Crisis Intervention Peer Specialist

> "I sometimes have issues with sent emails going to a "queued" folder rather than actually sending but that could be on my side as my son doesnt experience this."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7121502)

DS

Danielli S.

Architect

> "This feature streamlines the process of accessing services, eliminating the need to create and memorize additional passwords, and this integration also gives me greater confidence and security."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6854511)

BY

Brian Y.

Visa Consulting Specialist

> "I hate when my add-ons sometimes malfunction, or even when notifications take a long time on my phone because a client could have lost his or her slot after missing a time-sensitive consular email."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064815)

OP

Olivia P.

Senior Technical Strategist

> "Smooth experience, smart inbox sorting, strong spam protection, reliable syncing across devices, and great integration with other Google products."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7041392)

AM

Anna M.

Customer Service Agent

> "It’s no longer possible to create a new Gmail account without providing a phone number for verification."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7132031)

VR

Verified Reviewer

Accountant

> "It keeps my emails organized, has a powerful search feature, and works seamlessly with other Google tools, which makes managing my communication much easier"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069272)

MK

Mohammed K.

Teacher

> "the attaching big files not supported, and promotion emails are annoying and there no how to stop that."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7103433)

Nathaniel C.

Account Executive

> "Gmail offers unmatched reliability, intuitive design, and seamless integration with the broader Google Workspace ecosystem."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7085322)

Swarnima G.

Software Engineer

> "Most of the time, help comes from articles or community discussions rather than direct assistance, which can be frustrating when dealing with specific issues."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7138198)

Montesan B.

Marketing Consultant

> "Gmail has a schedule send feature which allows me to customize my preferred time when i want my emails to be delivered."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6874651)

Zach P.

Marketing Coordinator

> "This can lead to you missing important emails if you don't pay as close attention to these email subfolders."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7104646)

KS

Katie S.

Operations Manager

> "It keeps my inbox organized, makes searching fast, and works seamlessly with Google Drive and Calendar, which makes daily work much smoother."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6881663)

BE

Ben E.

Marketing and Communications Executive

> "There is not much that I don't like about Gmail; the only thing that could be improved is adding more customisation features."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7163705)

RH

Renee H.

Manager

> "Its one of the main support systems to our business, we have several emails that we use daily and need to toggle between based on needs."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7088539)

Charlie L.

Videographer and Editor

> "Recently, they've added an unsubscribe button up top, but I've found that not to work as well as manually doing it."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7099338)

[View Reviews](https://www.capterra.com/p/202338/Gmail/reviews/)

MM

Michele M.

Team Coordinator

> "Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6878345)

VR

Verified Reviewer

Senior IT Project Manager

> "The email editor also has some limitations and occasionally feels buggy when designing templates."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___7147232)

Anurag S.

administrative assistant

> "zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6698149)

RR

Richard R.

IT Support Manager

> "at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121)

IRA

Imogen R. A.

Digital Marketing Specialist

> "We were able to run multiple client campaigns using one platform instead of different ones, which helped us to keep..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6806800)

AA

Adegboyega A.

Ticketing Agent

> "Unfortunately, Zoho Campaigns doesn’t offer website builder and landing pages creation tools."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6394318)

AB

Amos B.

Principal IT Officer

> "I like the easier integration of the Zoho campaigns with social media tools and the email to ease marketing on social..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6438335)

RR

Richard R.

IT Support Manager

> "Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121)

VR

Verified Reviewer

Senior IT Project Manager

> "Affordable compared to a lot of other email marketing tools, especially for small businesses."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___7147232)

CBK

Charles Boampong K.

Calbert Professional Institute

> "I find the pricing structure of Zoho Campaigns to be complex, and cost can increase based on factors such as the number..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6041130)

MM

Marco M.

IT Manager

> "Zoho campaigns software has enabled us to efficiently handle email marketing automation with alot of ease."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6633394)

RR

Richard R.

IT Support Manager

> "We are alsos suffering with high bounce rates, still looking into this one."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121)

TQ

Tyler Q.

Director of Business Development

> "We switched from Mailchimp to Zoho Campaigns for integration with our Zoho CRM and cost savings, and after a bit of a..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244)

SD

Sharif D.

Inventory analyst

> "Customer support sometimes is too slow to respond to questions on time, and, interface needs s improvement"

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4968545)

OM

Omar M.

Healthcare Recruiter

> "What I liked more about Zoho campaigns was its capability to send out email blasts, and bypass email filters."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6580994)

Edward N.

Affiliate Marketing Specialist

> "Its limited customization and integration options may be a drawback for some businesses, and its pricing structure may..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4595463)

TQ

Tyler Q.

Director of Business Development

> "Once set up the automation and workflow setup has been a huge time saver and has improved our overall engagement with..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244)

NV

Nikita V.

Marketing Manager CRM

> "It is not reliable in formatting, deliverability, reporting."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6038471)

RT

Ronald T.

Transport Manager

> "Zoho campaigns is integrated with many zoho app such as zoho survey which is used to asses businesses productive and this..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5075403)

NP

Natalie P.

Director of Customer Success

> "The system can be a bit slow when editing."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5032043)

SL

Siraj L.

Master Franchisee

> "What I like most about Zoho Campaigns is its comprehensive and user-friendly platform, enabling seamless management of..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6000284)

John S.

Social Media Consultant

> "May not be as feature-rich as some other email marketing solutions on the market. While the platform offers a range of..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4601896)

VR

Verified Reviewer

Lead

> "The live support option makes understanding technical issues, bugs or user error a lot more simple."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6771906)

JS

Jacob S.

BD Director

> "fit for nothing why they are sitting in their table and asking for more salary.."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6321877)

VR

Verified Reviewer

Managing Director

> "The direct integration with Zoho CRM, TrainerCentral and other tools of the Zoho cosmos is great."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6508887)

VR

Verified Reviewer

Co-Founder

> "One time, I had to use Zapier to connect two Zoho products just because the data transfer between the two was not..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4293059)

SD

Sharif D.

Inventory analyst

> "It has templates that we can use to customize and create good looking marketing materials like emails and social media..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4968545)

Mansi M.

Software Engineer

> "I did not like that their customer support was a little slow in responding to my queries. But, they replied and helped me..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4415498)

CBK

Charles Boampong K.

Calbert Professional Institute

> "The integration with Zoho CRM provides cohesive environment for managing customer data and executing targeted campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6041130)

Leonardo M.

CMO

> "UI needs an overhaul, you spend a lot of times trying to navigate the interface - you loose interest to use the program"

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3796164)

AC

Ania C.

Assistant manager and logistics

> "I like the fact that it allowed me to integrate the Zoho software with our Social Media platforms, it is very affordable..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6594503)

VR

Verified Reviewer

Business Operations Analyst

> "That being said, I did find the design options to be limited and the price to be a bit higher than some of its..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4602905)

KE

Kule E.

Mechanical controller and software engineer

> "I use zoho campaigns for Sms marketing and it gives the best outcome because Sms message easily reaches to anyone in the..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5060199)

Prem P.

Freelancer

> "Email template editing with html format is a bit tough"

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4014411)

AA

Adegboyega A.

Ticketing Agent

> "Finally, it has a robust backend integration capability."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6394318)

Reunaldo P.

Senior Data Analyst

> "Furthermore, the analytics and reporting features were not as robust as I would have liked."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4606071)

CD

Chourouk D.

Marketing Manager

> "Zoho Campaigns is a remarkable tool fir email marketing."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6869138)

DU

Diomedes U.

Fitoterapeuta

> "I really don´t like very mucho the way that youtube videos are showing in the email."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4778501)

VR

Verified Reviewer

Senior IT Project Manager

> "Overall it gives a lot of value for the price"

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___7147232)

TK

Tyag K.

Ceo

> "The content development for email templates is very basic in Zoho campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3510893)

EO

Esther O.

Head Operations and Sales

> "Zoho Campaigns enables me to schedule and send mass messages to customers in real-time."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6281459)

FS

Fernando S.

CMO

> "Is difficult to explain."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4718820)

TQ

Tyler Q.

Director of Business Development

> "Once you get to know how the interface works is very easy to use for creating and managing our email campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244)

MS

Mario S.

Finanzwirt

> "First it’s not easy to get into it."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4756478)

EM

Elia M.

Content marketing intern

> "Zoho campaign is easy to use to generate message and campaigns for clients."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6644146)

Anmol A.

Digital Marketing Manager

> "Contact import in zoho campaigns is a mess."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3574032)

LM

Laura M.

Administrative Manager

> "It was user friendly in terms of setting up and I liked that I could download the campaign to a pdf"

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6629967)

BS

Balaji S.

Associate Manager - Program Management

> "Sometime, the platform runs slow."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3608985)

KV

Kevin V.

Product manager

> "The other good thing is it integrates with our Zoho CRM and we can track a lot of parameters."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6031298)

BS

Balaji S.

Associate Manager - Program Management

> "It's really pain to manage when it perform very slow."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3608985)

VR

Verified Reviewer

Managing Director

> "Especially as it is so tightly integrated with other Zoho apps."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6508887)

JE

JJ E.

Marketing Strategist

> "Changing a font color for an HTML email doesn't work."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2293300)

Delly S.

Telemarketer

> "Getting down to the nitty-gritty of ZohoCampaigns, It's a great tool that provides limitless possibilities for email..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6146150)

JE

JJ E.

Marketing Strategist

> "Their simple condition filter in their workflow component didn't work originally."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2293300)

CS

Connor S.

Brokerage Operations Associate

> "Zoho Campaigns is easy to use for those who are new to building email campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6537748)

DR

Derek R.

Web Developer

> "There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2584905)

AC

Ania C.

Assistant manager and logistics

> "Once I was able to set up the CRM it all worked fine, it's a great price for the value."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6594503)

VR

Verified Reviewer

Digital Marketing Director

> "This isn't helpful at all and is a huge drawback for me while using Zoho Campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#GetApp___2607419)

BB

Bharat B.

CoFounder

> "All features like contact management, campaign management and engagement monitoring all are great."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5067702)

VR

Verified Reviewer

Account Manager

> "Their support was a little slow in replying to queries."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2740394)

[View Reviews](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

## User interface

[Gmail](https://www.capterra.com/p/202338/Gmail/)

4.81 (13,477)

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)

4.29 (316)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Gmail

11/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/202338/Gmail/#features)

Zoho Campaigns

Top features

31/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/253223/Zoho-Campaigns/#features)

### Recognition

Gmail is recognized as a top-rated tool in 3 Capterra Shortlist reports

Best Value Email ManagementSoftware (2026) 

Zoho Campaigns is recognized as a top-rated tool in 4 Capterra Shortlist reports

Best Value Email MarketingSoftware (2024) 

### Deployment & support

Gmail

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Zoho Campaigns

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Gmail

-   By Google
-   Located in United States
-   Founded in

Zoho Campaigns

-   By Zoho
-   Located in United States
-   Founded in 1996

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[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/)

vs

[Yahoo Mail](https://www.capterra.com/p/266980/Yahoo-Mail/)[4.22 (858)](https://www.capterra.com/p/266980/Yahoo-Mail/reviews/)

$0

Price

Contact vendor for pricing

4.7

Features

4.1

4.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/202338-266980/Gmail-vs-Yahoo-Mail)

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (316)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

€4/month

Price

$14.99/month

4.2

Features

4.6

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/178819-253223/EngageBay-Marketing-vs-Zoho-Campaigns)