Helping businesses choose
better software since 1999
better software since 1999
Guides & Research
Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Capterra carefully verified over 2 million reviews to bring you authentic software and services experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. Learn more.
Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software and service providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. Learn more.
Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.
50+ person B2B SaaS companies that tend to have a longer sales cycle.
I really liked that I learned more about analyzing data with this, it was awesome how everything was so easy to comprehend.
I think that irritates me in adobe analytics is that it is hard to use in the beginning so you have to study it deeply if you want to get more out of it.
Overall I have liked this software program so far- I am big on Customer Service and this would be a great way for us to better understand and serve our Customers.
Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module.
It has a combination of many powerful features like Channel and marketing analytics and Predictive analytics. All of these features are very powerful.
It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics.
It is a great platform to understand your customer's journeys to your website, the platform is one of the best in finding out the revenue metrics as well as the other marketing metrics.
Along with being dev dependent, its extensions building for launch is difficult. It learning curve is steep and pro-level skills are needed to get hands-on on it.
I am enjoying the ease in which you can swap URLs and the team member share feature is also great.
There are no heatmaps and session recordings to understand what is missing from my article. Why are the visitors bouncing.
What is especially good about this tool is that is cookieless and has a good potential in light of the future cookieless tracking that is on the agenda nowadays.
Lack of Custom Alerts in real time to trigger via Webhook/ slack. Lack of Google Analytics Integration (planned).
The ease with which you can install it plus it doesn't need cookies is brilliant in less than 5 minutes you have everything ready to start receiving data.
We are moving from an existing application to a new one build from scratch. But we have poor understanding how the current one is being used.
I love the setup speed of this product. In a matter of minute you begin seeing traffic and you can setup the first goal, like a button click, or the visit of a page.
Some reports are limited (limitation applies) and need a little time to dive in (learning curve).
Andrew B.: Hi, my name is Andrew. I'm an SEO Manager, and I would give Adobe Analytics a four out of five. For more reviews like this, see below. Adobe Analytics really gives us great insight into traffic on the website, and really, what people are doing. What I like most about Adobe Analytics is the detailed segmentation that you can do. You can really drill down and view visitors on a pretty granular level. Adobe Analytics is definitely an advanced platform, and it does take some ramp up time. The learning curve is very steep, and there are a lot of very specific things that anyone needs to learn who's going to use it.
Prioritize real-user-identified key features according to your needs to find your best fit.
Adobe Analytics
HockeyStack
Top FeaturesHockeyStack
--
Products similar to those you're currently comparing: