# Compare Adobe Analytics vs Better Reports 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Adobe Analytics and Better Reports based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/202871-228181/Adobe-Analytics-vs-Better-Reports

---

# Adobe Analytics vs Better Reports Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Adobe AnalyticsBetter Reports2/4 selected

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.9 (173)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

[## Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4

Functionality

4.4

Ease of Use

3.9

Customer Service

4.1

Reviews Sentiment

Based on [237 reviews](#user-reviews)

Positive

217

Neutral

14

Negative

6

[## Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.9 (173)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

Starting Price

$19.90/month

Value-for-Money

4.8

Functionality

4.8

Ease of Use

4.5

Customer Service

5

Reviews Sentiment

Based on [173 reviews](#user-reviews)

Positive

173

Neutral

0

Negative

0

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,842 reviews from reporting software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Reporting/Analytics

4.7

Customizable Reports

\--

Workflow Management

NA

Real-Time Data

\--

Customizable Templates

\--

65%Fit

Missing features

Feature ratings

Reporting/Analytics

4.9

Customizable Reports

4.9

Workflow Management

NA

Real-Time Data

4.9

Customizable Templates

NA

User satisfaction

User satisfaction

4.5

User reviews[237](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Ease of use

3.9

Functionality

4.4

Value for money

4.0

Customer support

4.1

User satisfaction

4.9

User reviews[173](https://www.capterra.com/p/228181/Better-Reports/reviews/)

Ease of use

4.5

Functionality

4.8

Value for money

4.8

Customer support

5.0

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$19.90Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

Best for

Better Reports is targeted at small and medium businesses that need to analyze the data locked in their apps (Shopify, Stripe, QuickBooks Online, etc...).

## User reviews

Pros & cons

VR

Verified Reviewer

Accounts Receivable Supervisor

> "Segmentation and tracking features are amazing"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7075215)

RI

Roberto I.

Traffic Manager Specialist

> "However, the tool's initial setup can be challenging without the support of an Analytics specialist."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6630448)

MTBN

Md. Tanvir Bin N.

IT officer

> "I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool...."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6019858)

SH

Shannel H.

Dispatcher

> "Learning how to understanding the data can be hard at 1st"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7010938)

VR

Verified Reviewer

Accounts Receivable Supervisor

> "I'm blown away by Adobe Analytics!"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7075215)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's buggy, slow, and too complex for the average employee to use."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6779777)

AS

Amit S.

Director

> "I like data insights and cross-channel tracking"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6686776)

DC

Duncan C.

Digital Solutions Lead

> "Overall, I find Adobe Analytics a frustrating tool."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6853121)

RK

Rajat K.

AVP - Bi

> "Amazing product, ease of use and great visuals and data formats"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6412768)

GH

Gary H.

Manager

> "Its a very Costly tool as compare to other tools."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6652103)

VR

Verified Reviewer

Product Manager

> "Adobe Analytics has a robust report building tool directly within the tool’s UI, but you also can opt for an Excel plug-in to..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

VR

Verified Reviewer

Digital Marekting technology manager

> "hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4300768)

VR

Verified Reviewer

Product Manager

> "There are many things I like about Adobe Analytics; these are the top items:\* Endless ways to organize and report on data,..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

RK

Ravi K.

Sr. Product Manager

> "Breakdown of a dimension row happens as a step down UI which is, at times, not very useful. If there could have been an option..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3129035)

SL

Santy L.

Support Specialist

> "This application provides guided workflows to help users set up and configure their analytics, making it more accessible for..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4763078)

RJ

Rehan J.

Software engineer

> "The cost of this tool is not affordable for small companies."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4817553)

VR

Verified Reviewer

Product Manager

> "In all of the jobs, I used the tool for data analysis/reporting, and in two of them I had a much richer experience with the..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

BR

Benjamin R.

Marketing Analyst

> "Adobe Target does not communicate automatically with Adobe Analytics, even after paying $100k+ per year for these tools."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2955278)

GH

Gary H.

Manager

> "Overall its a very good tool but very costly."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6652103)

VR

Verified Reviewer

Product Manager

> "I can see how perhaps an "entry level" analyst may find it intimidating."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

Matthew B.

Director Of Marketing

> "As a result, we've been able to better utilize our existing resources while also tailoring our websites to the needs of our..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3702153)

Simon S.

Director Of Technology

> "The inability to track content beyond one link at a time."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3012491)

SV

Shubham V.

Manager

> "Adobe Analytics has helped us in understanding our customers better, uncovering new insights & instantly act on them."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4857270)

VR

Verified Reviewer

Content & Channel Specialist

> "there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3560982)

Matthew B.

Director Of Marketing

> "It's a fantastic tool for keeping tabs on all of your clients, prospects, and users' activity."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3702153)

KB

Krista B.

Manager

> "Still trying to figure out the predictive analytics but I think that's my error more than Adobe's"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3504078)

SL

Santy L.

Support Specialist

> "Adobe Analytics offers a user-friendly interface that makes it easy for users to navigate and understand the data presented."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4763078)

JB

Jason B.

Marketing Director

> "That creates a lack of trust from our teams in the tool."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3008085)

LK

Liam K.

CMO

> "Adobe Analytics is a easy top use app with a nice and intuitive user interface."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6321900)

VR

Verified Reviewer

Research Assistant

> "Ultra expensive for small to mid size website owners and business."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3502023)

VR

Verified Reviewer

Analista de comunicaciones

> "I really like I can personalize each reporting and it’s easy to use"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6246159)

VR

Verified Reviewer

SEO Manager

> "It is also a painfully slow platform, especially when compared to Google."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___3175010)

SV

Shubham V.

Manager

> "AI based predictions help our leaders in making quarterly business decisions."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4857270)

VR

Verified Reviewer

Research Assistant

> "Not for those who are beginners in web analytics."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3502023)

Gaurav S.

Sytem engineer

> "Easy to use with smooth user InterfaceHas a lot of integration optionsReal time data calculations with mutliple filter and..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4590786)

Shannon O.

Director of SEO

> "This software has a steep learning curve and it's far more complicated to use than competitors."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3437399)

MD

Mert D.

Social Media Specialist

> "Adobe Analytics is wonderful in it's job, you can find proper and true information with it's insights."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3775262)

VR

Verified Reviewer

Demonstrator

> "The software could be expensive for small businesses also for a beginner it could be difficult to learn it since it has a..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2277799)

Ouattara B.

Technician Telecom

> "The insights it provides have allowed me to make better decisions that have positively impacted my bottom line."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4226403)

VR

Verified Reviewer

Business intelligence analyst

> "Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___2489080)

OH

Ovi H.

Network System Administrator

> "In contrast to many other products that compete with this one, I personally really appreciate the user interface since it is..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___3776963)

VR

Verified Reviewer

Founder

> "Its is quite expensive and might not be affordable for small enterprises."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2825362)

VR

Verified Reviewer

Product Manager

> "Me, being a data-minded person, didn't mind the steeper ramp-up to learn this tool, because it is very powerful and useful for..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

VR

Verified Reviewer

Legal Fellow

> "It can be difficult to use in the beginning, especially if you're not familiar with analytics tool."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2388719)

Ouattara B.

Technician Telecom

> "What I appreciate most is how easy the platform is to use; all the information I need is just a few clicks away and..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4226403)

VR

Verified Reviewer

Business intelligence analyst

> "Also segments were a big confusing as well."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___2489080)

[View Reviews](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Becky D.

owner

> "Anytime I am looking to run a specific report and I am unsure where to find the numbers they have been extremely..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7096868)

MV

Michela V.

Owner and Consultant

> "My one wish is for an option to view historical inventory, but that's not a feature Shopify offers."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7170199)

MW

Mitch W.

Senior Director of Ecommerce

> "Better Reports effortlessly addresses any gaps in your Shopify data, providing an extensive catalog of ready-to-use..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6405043)

LC

Libby C.

Customer Service and Marketing Specialist

> "It's difficult to find the correct starting report sometimes, permissions issues may get in the way of the project."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7154805)

MA

Marcela A.

DTC E-commerce Retail Inventory Control Supervisor

> "It has helped me track sales, inventory, and refunds more accurately than Shopify’s native tools."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7017984)

AO

Alan O.

warehouse manager

> "I still struggle to create mine my own reports, not exactly sure if I’m doing it right."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7155357)

DB

Debbie B.

Ecommerce Customer Care Operations Lead

> "I love being able to create my own reports and if I need help, the Better Report team is always there to help me."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7166461)

JS

Jake S.

Technical Operations Manager

> "My finance team relies on it and the only times it lets them down, it's an issue with shopify, not Better Reports."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6803957)

ME

Misuzu E.

Owner

> "I have a hard time customize the report forms however you help me very quick every time."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7167462)

JS

Jake S.

Technical Operations Manager

> "Some items could maybe be a bit clearer, but honestly like most people I don't always read things thoroughly and..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6803957)

NC

Nick C.

Director

> "Better Reports enables us to get any data out of Shopify easily, on a schedule if wished. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7006473)

ME

Misuzu E.

Owner

> "It is complicated. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7167462)

ZT

Zach T.

Head of Retail Operations and Tech

> "Platform itself has a slight learning curve but is extremely robust and can be used by both beginners and advanced..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7091067)

DL

Danielle L.

Store Manager and Division Trainer

> "It's difficult to make your own reports, sometimes, not because of anything Better Reports is doing!"

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6827905)

MA

Marcela A.

DTC E-commerce Retail Inventory Control Supervisor

> "I can automate reports to send directly to my inbox or team, which keeps everyone aligned."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7017984)

VR

Verified Reviewer

CIO

> "Shopify's data can be hard to parse sometimes."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6652101)

BA

Bryan A.

Marketing

> "The data we have been able to extract has been critical to making informed decisions."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7107872)

FY

Facil Y.

IT Product Owner

> "Sometimes building a report is very difficult due to differences in the naming or mapping of attributes that Shopify..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6052253)

DL

Danielle L.

Store Manager and Division Trainer

> "It's my go to for so many things that I have to do as a manager. When I help new managers, I make all of their custom..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6827905)

RP

Roberto P.

Head of Operations

> "The interface is clunky and a bit complex."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6796950)

MW

Mitch W.

Senior Director of Ecommerce

> "Custom report creation is also straightforward, and their exceptional support team is always available to assist or..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6405043)

CR

Cody R.

Shopkeeper

> "I am unable to report on an cons at this time. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6830087)

JS

Jake S.

Technical Operations Manager

> "Seriously- the product is great and makes extracting data from shopify much easier, but the support team is the..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6803957)

FY

Facil Y.

IT Product Owner

> "This is mostly my fault for not learning this tool as well as I should and knowing what data sets are in each system..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6052253)

AA

Aaron A.

Director of IT

> "The solution is robust and scalable, as they have price tiers that are dependent on what Shopify license you have. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6827830)

AC

Agathe C.

Senior Merchandising Manager

> "Hiding the pre-set reports if they are not useful."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6191365)

SL

Shane L.

E-Commerce Management

> "It offers far more flexibility than Shopify’s built-in reporting tools, making it easy to pivot and aggregate data."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6707095)

JF

Jack F.

Finance Manager

> "The user interface is fairly basic and lacks features such as a 'refresh', 'undo' button which would be useful when..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3592746)

WB

Will B.

Founder

> "For small business owners who enjoy data analytics but don't have the time and/or resources to set up a proper data..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6773860)

RB

Robert B.

President

> "Our 2nd storefront is too low sales to justify installing the app."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3986528)

VR

Verified Reviewer

Director of Business Transformation

> "I always get the support I need, and they go the extra mile to resolve my requests. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7080443)

JA

Jeannie A.

Chief Operating Officer

> "I often export to excel so that I can pivot and visualize the data the best way (which can be frustrating when I..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3198498)

VR

Verified Reviewer

Director of Business Transformation

> "I always get the support I need, and they go the extra mile to resolve my requests."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7080443)

AF

Annike F.

Finance Planner

> "Naming conventions sometimes confusingLayout of metrics a bit confusing"

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___4126253)

Lisa K.

Accounting

> "All the departments that interact with Shopify use the reports and it has worked very well for the company. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6871013)

CM

Cody M.

Co-Founder

> "The visual reports (bars, graphs, etc.) are lacking and so the vast majority of the reports we use are purely numbers..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2946010)

JR

JOSEPH R.

CFO

> "Very easy, quick and thorough. Whenever we need a new report or a report with new tags, classifications or sorting,..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6531201)

Angie A.

Owner

> "Anyway, their customer service is spot-on."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___4709720)

KG

Kate G.

Director

> "The Better Reports team is incredibly responsive and impressively capable and creative at compiling and creating the..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6819973)

WS

Whitney S.

Owner

> "The only negative I can think of is that if you're not already familiar with PivotTables, Tableau, and other similar..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3504428)

Becky D.

owner

> "Easy to use, helpful if you are not naturally strong at analyzing your numbers."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7096868)

MB

Megan B.

Director of Operations

> "I find building my own reports to not be as straightforward/intuitive as other things about Shopify."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3452466)

NC

Nick C.

Director

> "It finds data I didn't know Shopify contained. But most of all, their support team are exceptional. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7006473)

RT

Robert T.

Accountant

> "Appearance and filtering options are a little clunky."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2991490)

MA

Marcela A.

DTC E-commerce Retail Inventory Control Supervisor

> "Their customer support is fast and super helpful when I need a custom setup."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7017984)

JA

Jeannie A.

Chief Operating Officer

> "Data visualization is a bit lack-luster."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3198498)

DK

Dana K.

Accounting Assistant slash Retail Scheduler

> "She created reports that are easy to read and understand."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7090362)

ED

Ellie D.

Founder

> "I have nothing to add that I don't like."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3773553)

DO

Debbie O.

Finance Manager

> "The agent I worked with cared and took the time to help!"

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7107162)

BG

Brandy G.

CEO

> "Some of the reports aren’t as easy to create on your own."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3123254)

TR

Trevor R.

owner

> "I had specialized reports I was required to provide for my customer and Better Reports provided fast, friendly and..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___4964305)

CM

Cody M.

Co-Founder

> "The reports builder is slightly confusing."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2946010)

SG

Sarah G.

eCommerce Specialist

> "Additional fields can be added (and support is quick to assist with these!)"

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6853582)

SW

Spenser W.

CX Director

> "The lack of flexibility."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2993987)

RP

Roberto P.

Head of Operations

> "It helped me thoroughly comprehend my company data and customize whatever I needed."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6796950)

SW

Spenser W.

CX Director

> "Very difficult to use as a new user."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2993987)

[View Reviews](https://www.capterra.com/p/228181/Better-Reports/reviews/)

## User interface

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)

4.46 (237)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)

4.94 (173)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Query

120

Important

Adobe Analytics

Top features

22/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/202871/Adobe-Analytics/#features)

Better Reports

20/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/228181/Better-Reports/#features)

### Recognition

Adobe Analytics is recognized as a top-rated tool in 3 Capterra Shortlist reports

Better Reports

Best Value ReportingSoftware (2026) 

Best Value ReportingSoftware (2025) 

Best Value ReportingSoftware (2024) 

Best Value ReportingSoftware (2023) 

Best Value ReportingSoftware (2022) 

### Deployment & support

Adobe Analytics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Better Reports

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Adobe Analytics

-   By Adobe
-   Located in United States
-   Founded in 1982

Better Reports

-   By Better Reports
-   Located in Australia
-   Founded in

## Popular Comparisons

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/)

Contact vendor for pricing

Price

$10/month

4.4

Features

4.5

3.9

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/176586-202871/Power-BI-vs-Adobe-Analytics)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.94 (173)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/)

$19.9/month

Price

$10/month

4.8

Features

4.5

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/176586-228181/Power-BI-vs-Better-Reports)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.4

Features

4.6

3.9

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.94 (173)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

$19.9/month

Price

Contact vendor for pricing

4.8

Features

4.6

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/177042-228181/Google-Analytics-vs-Better-Reports)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,356)](https://www.capterra.com/p/208764/Tableau/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.5

3.9

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/202871-208764/Adobe-Analytics-vs-Tableau)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.94 (173)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,356)](https://www.capterra.com/p/208764/Tableau/reviews/)

$19.9/month

Price

$15/month

4.8

Features

4.5

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/208764-228181/Tableau-vs-Better-Reports)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

Contact vendor for pricing

Price

$24/month

4.4

Features

4.5

3.9

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/180418-202871/Reportei-vs-Adobe-Analytics)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.94 (173)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

$19.9/month

Price

$24/month

4.8

Features

4.5

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/180418-228181/Reportei-vs-Better-Reports)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Contact vendor for pricing

Price

$30/month

4.4

Features

4.3

3.9

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-202871/Zoho-Analytics-vs-Adobe-Analytics)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.94 (173)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

$19.9/month

Price

Contact vendor for pricing

4.8

Features

4.3

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/190616-228181/Data-Studio-vs-Better-Reports)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.4

Features

4.3

3.9

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-202871/Domo-vs-Adobe-Analytics)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.94 (173)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Quire](https://www.capterra.com/p/255521/Quire/)[4.84 (137)](https://www.capterra.com/p/255521/Quire/reviews/)

$19.9/month

Price

Contact vendor for pricing

4.8

Features

4.6

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/228181-255521/Better-Reports-vs-Quire)