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Adobe Analytics vs Ibotta: Which is a better fit?

Updated on November 21st, 2024
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Summary
Key features rated by users
Features selected based on 2,478 reviews from Marketing Analytics users.
% Fit
Missing features
Feature ratings
Performance Metrics
4.3
Reporting & Statistics
4.6
Conversion Tracking
4.6
SEO Management
NA
Data Visualization
4.6
% Fit
Missing features
Not enough reviews
Feature ratings
Performance Metrics
4.3
Reporting & Statistics
NA
Conversion Tracking
NA
SEO Management
NA
Data Visualization
NA
User satisfaction
4.5
User reviews227
Ease of use
3.9
Functionality
4.4
Value for money
4.1
Customer support
4.2
4.6
User reviews12
Ease of use
4.3
Functionality
4.0
Value for money
5.0
Customer support
4.8
Price starts from
--
Not provided by vendor
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

Not provided by vendor

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-2a2c8bbb-c625-4aca-c98a-08d9a8940f9c
Andrew B
Adtech and SEO Manager
4.0

Andrew B.: Hi, my name is Andrew. I'm an SEO Manager, and I would give Adobe Analytics a four out of five. For more reviews like this, see below. Adobe Analytics really gives us great insight into traffic on the website, and really, what people are doing. What I like most about Adobe Analytics is the detailed segmentation that you can do. You can really drill down and view visitors on a pretty granular level. Adobe Analytics is definitely an advanced platform, and it does take some ramp up time. The learning curve is very steep, and there are a lot of very specific things that anyone needs to learn who's going to use it.

How Capterra sources reviews
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User interface
202871 video thumbnail}
1 Video
No videos provided by vendor
202871
3 screenshots
No screenshots provided by vendor
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Ad hoc Reporting
388
Important

Adobe Analytics

Top Features
21/32
  • Cohort Analysis
  • Customer Segmentation
  • Customizable Fields
  • Data Source Connectors
  • Engagement Tracking
  • Keyword Tracking
  • KPI Monitoring
  • Multi-Campaign
  • SEO Management
  • Social Media Integration
  • Tag Management
  • A/B Testing
  • Ad hoc Reporting
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Tracking
  • Conversion Tracking
  • Customer Journey Mapping
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Performance Metrics
  • Predictive Analytics
  • Reporting & Statistics
  • ROI Tracking
  • Search/Filter
  • Third-Party Integrations
  • Website Analytics
See All features
Hide Marketing Analytics Software Features -

Ibotta

3/32
Show Marketing Analytics Software Features +
Adobe Analytics
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Ibotta
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Adobe Analytics
  • By Adobe
  • Located in United States
  • Founded in 1967
Ibotta
  • By Ibotta
  • Located in United States
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