# Compare BigSpy vs Brandwatch 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Brandwatch and BigSpy based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/203036-277011/BigSpy-vs-Brandwatch

---

# Brandwatch vs BigSpy Features and Cost Comparison

Last updated April 29th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrandwatchBigSpy2/4 selected

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

[BigSpy](https://www.capterra.com/p/203036/BigSpy/)[4.8 (2,485)](https://www.capterra.com/p/203036/BigSpy/reviews/)

[## Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.8

Functionality

3.9

Ease of Use

4.1

Customer Service

4.4

Reviews Sentiment

Based on [255 reviews](#user-reviews)

Positive

216

Neutral

32

Negative

7

[## BigSpy](https://www.capterra.com/p/203036/BigSpy/)[4.8 (2,485)](https://www.capterra.com/p/203036/BigSpy/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.6

Functionality

4.8

Ease of Use

4.7

Customer Service

4.7

Reviews Sentiment

Based on [2,485 reviews](#user-reviews)

Positive

2,419

Neutral

58

Negative

8

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 2,110 reviews from social media monitoring software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

69%Fit

Not enough reviews

Feature ratings

Automated Publishing

4.4

Social Media Integration

3.8

Multi-Channel Data Collection

3.9

Activity Tracking

4.7

Content Library

\--

\--%Fit

Missing features

Feature ratings

Automated Publishing

NA

Social Media Integration

NA

Multi-Channel Data Collection

NA

Activity Tracking

4.7

Content Library

4.7

User satisfaction

User satisfaction

4.2

User reviews[255](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Ease of use

4.1

Functionality

3.9

Value for money

3.8

Customer support

4.4

User satisfaction

4.8

User reviews[2,485](https://www.capterra.com/p/203036/BigSpy/reviews/)

Ease of use

4.7

Functionality

4.8

Value for money

4.6

Customer support

4.7

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$9Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies.

Best for

adspy, free adspy tool, tiktok adspy, ad spy, ads spy, facebook ads examples, facebook ad spy, facebook ads library,turbo ad finder

## User reviews

Pros & cons

FM

Flynn M.

Social Media and Marketing Coordinator

> "The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

AD

Aneri D.

Student

> "At the same time, the limitations around demographic coverage, map customization, and mention-level usability are genuine gaps that affect..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

MM

Monica M.

Social Media and Design Producer

> "It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799)

FM

Flynn M.

Social Media and Marketing Coordinator

> "It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

RT

Ruth T.

Social Media Coordinator

> "Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144591)

MM

Monica M.

Social Media and Design Producer

> "Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799)

JH

Jordan H.

Social Media Coordinator

> "The process of connecting channels and having to refresh and stabilise the connection was not user friendly."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

AD

Aneri D.

Student

> "We had to build this visualization externally, which added unnecessary work."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

AD

Aneri D.

Student

> "For a project dealing with five distinct conversation topic areas across three species, this feature alone saved significant time and..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

TS

Tanya S.

Digital marketing and Conversion specalist

> "Sentiment analysis can also be inconsistent, especially for non-English content."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021)

JH

Jordan H.

Social Media Coordinator

> "I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

VR

Verified Reviewer

Communications officer

> "Linked In sentiment not being included when exporting engage reports."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144607)

AD

Aneri D.

Student

> "Brandwatch offers a wide range of pre-built components that made it relatively fast to set up a functional dashboard and start visualizing..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

AH

Antonia H.

Social Media and Reputation Manager

> "Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

MD

Matisse D.

Comms

> "Fantastic, I am able to easily create reports, manage all social media platforms and simply copy social content onto other platforms."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146711)

CH

Chris H.

Marketing Manager

> "Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800)

GL

George L.

Data and Insights Manager

> "However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220)

QK

Quinlyn K.

Client Executive

> "Customization comes at the cost of complexity."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

AD

Aneri D.

Student

> "The sheer variety of chart types and layouts available meant that for most of our research questions, there was a component that could do..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

JA

Joseph A.

Digital Marketing Specialist

> "I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6864821)

QK

Quinlyn K.

Client Executive

> "Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

MB

Megan B.

Co-founder

> "The coverage of video content is poor."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140207)

Vishakha P.

Social Media Manager

> "It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140214)

MD

Matisse D.

Comms

> "If I had to name one downside, it would be the cost."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146711)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

AH

Antonia H.

Social Media and Reputation Manager

> "Missing calendar overview for clients, with confusing links."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

PW

Poppy W.

Social Media Specialist

> "Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7149436)

MS

Manon S.

Associate software engineer

> "It occasionally took longer than expected to update our social media analytics."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6375889)

FM

Flynn M.

Social Media and Marketing Coordinator

> "It is not the most intuitive tool at first, and getting the most out of it depends heavily on how well queries and dashboards are set up...."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

AH

Antonia H.

Social Media and Reputation Manager

> "Continuous error messages when trying to connect Facebook accounts."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

KL

Kristen L.

Head of Insights

> "Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7141585)

Marina C.

President

> "The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461)

TS

Tanya S.

Digital marketing and Conversion specalist

> "Reporting and export features work well for sharing insights across teams."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021)

Michael S.

Social Media Manager

> "The biggest issue I have is when I publish content natively through a social media site."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624)

AN

Amber N.

Manager, Strategic Insights

> "It's also easy to share dashboards with internal teams and clients, and is the go-to tool to use when sharing these internally as they are..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569)

VR

Verified Reviewer

Growth Manager

> "I have been using the standard package, but it was too expensive"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561)

AZ

Alex Z.

Digital Strategy Consultant

> "It really helps organize the mentions for the period into distinct categories."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144315)

Felix Daniel G.

CEO

> "One of the things I disliked the least was the initial learning curve."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

JH

Jordan H.

Social Media Coordinator

> "I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

NO

Nathan O.

Assistant Director for Digital Marketing

> "Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2514771)

GL

George L.

Data and Insights Manager

> "It's such a simple platform to use, allowing you to breakdown data so much with a few clicks."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220)

RC

Royce C.

Social Media Planner

> "Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2526991)

FM

Flynn M.

Social Media and Marketing Coordinator

> "Overall, it feels like a powerful, all-in-one tool for understanding digital conversations at scale."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

ES

Eilis S.

Head of Marketing

> "Falcon is a great service but falls down on posting stories and 4:5 ratio images on Instagram and doesn't find people on Instagram for..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201)

AD

Aneri D.

Student

> "Brandwatch is a sophisticated and capable tool that meaningfully supported our research."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

EM

Elisa M.

Marketing Manager

> "It has been a little "glitchy" at times also"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3531836)

NG

Nica G.

Student

> "It is a great resource that provides amazing insights to support research."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146457)

ES

Eilis S.

Head of Marketing

> "Not being able to post a 4:5 Instagram photo and not being able to tag people on Instagram"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201)

QK

Quinlyn K.

Client Executive

> "Our customer service rep has always been responsive and willing to help tackle issues."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

HS

Hannah S.

Marketing Generalist

> "The reporting system isn't the best."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3296743)

CH

Chris H.

Marketing Manager

> "It offered valuable insights into brand perception, competitor monitoring, & market trends."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800)

OO

Obinna O.

Internet entrepreneur

> "Brandwatch is expensive for small businesses."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3341487)

NG

Nica G.

Student

> "The easy downloadable graphs made my research very easy."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146457)

DG

Dawn G.

Owner

> "Perhaps it's simply my slow internet- but sometimes I will attempt to schedule a post and it will not save correctly and I'll lose the..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868)

AH

Antonia H.

Social Media and Reputation Manager

> "The tool has great potential, especially with its features that could support social media management and analytics."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

LW

Leslie W.

Senior Communications Associate

> "For example, Twitter began allowing us to caption videos and it's been more than a year and still not offered on Falcon. "

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513820)

JH

Jordan H.

Social Media Coordinator

> "The concept of social listening was great, and I'm excited to see how the platform builds this out."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

DG

Dawn G.

Owner

> "This is a common issue I've found across all social media management platforms, and I know that it may be in part to my own internet..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868)

Felix Daniel G.

CEO

> "It has given me complete visibility into my social media presence, allowing me to monitor and analyze conversations relevant to my brand..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

RV

Robin V.

Communication officer

> "There is a big delay from when the first comment is visible within Falcon from when it's done."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2527051)

AN

Amber N.

Manager, Strategic Insights

> "I find Brandwatch fairly easy to use and appreciate its segmentation capabilities."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569)

LK

Lucelia K.

Online Projectmanager

> "Listining is a bit complicated in the beginning, and if you don't use it very often, you have to start from scratch every time"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525195)

Jose C.

bachelor

> "Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4914829)

NE

Nina E.

marketing assistant

> "the mail was scheduled - and i receive an email from falcon that the mail could not be posted."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

JH

Jordan H.

Social Media Coordinator

> "Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

NG

Nicole G.

Social Media Manger

> "The listening tool does not pick up Facebook comments and is often wrong around picking up the sentiment"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2624704)

Felix Daniel G.

CEO

> "With its extensive set of monitoring and analytics tools, I was able to gain a deep understanding of the conversations and trends relevant..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

David S.

Marketing Specialist

> "Also no ability to pull in instagram DMs."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2434728)

JH

Jordan H.

Social Media Coordinator

> "I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

NE

Nina E.

marketing assistant

> "this makes the work with falcon super unreliable and i have no good feeling to rely only on this software"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

Marina C.

President

> "What I liked the most is its ability to gather and analyze large amounts of social media data quickly and efficiently."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461)

DH

Daniela H.

Social Media Manager

> "The community management tool is pretty useless."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2516223)

VR

Verified Reviewer

Growth Manager

> "Also I like the user-friendly interface and the ability to easily generate insightful reports and visualizations."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561)

HV

Haley V.

Marketing & Communications employee

> "I don't like the errors."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513716)

Michael S.

Social Media Manager

> "This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624)

NE

Nina E.

marketing assistant

> "very poor reliability !!!"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

[View Reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/)

KC

Kent C.

Head of tech

> "The keyword search and filtering options make it easy to find advertisers in specific industries, especially for niches like coaching,..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7111227)

Abhishek C.

Media buyer

> "The free plan is very limited, and the $99 Pro plan is expensive with reported billing issues......."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7079655)

Karen J.

GERENTE GENERAL

> "I run a marketing agency and BigSpy has helped me better understand my clients and their competitors, allowing me to create more effective..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7086910)

KO

Kostiantyn O.

Consultant

> "The pricing might be a bit steep for smaller businesses or solo marketers, and sometimes the data isn’t updated quickly enough for new..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6499131)

Pavel S.

CEO

> "It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118199)

MM

Marcio M.

Senior Media Buyer

> "Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6574336)

Gabriela B.

Creatives

> "Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

VR

Verified Reviewer

disenger

> "While BigSpy offers a comprehensive platform for ad intelligence, I found the interface to be somewhat cluttered and overwhelming at times."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6413550)

Gabriela B.

Creatives

> "The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

DI

DENIS I.

Manager

> "Sometimes there are duplicate ads, which slightly slows down the process of finding unique ideas."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6548375)

KC

Kent C.

Head of tech

> "For marketers, agencies, and entrepreneurs looking to study high-performing ads or discover companies actively spending on paid traffic, it is..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7111227)

MM

Marcio M.

Senior Media Buyer

> "Additionally, the platform can be a bit slow to load some data, especially for broader searches."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6574336)

Jeremie C.

CEO

> "i like that we're able to see performance of other ads, and track direct performance of the ads and not just see the image like facebook..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7071116)

VR

Verified Reviewer

Strategic Business Consultant

> "The free version is quite limited in features, which can be frustrating if you're just starting out and trying to explore the tool's potential."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6474767)

Gabriela B.

Creatives

> "Overall, the best part is the value—you get access to a wide range of ads and useful insights without paying as much as some of the more..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

QSH

Quang Son H.

Mr

> "The pricing is a bit higher and the interface is rather heavy, so it sometimes experiences lag and stuttering."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6569753)

DW

Didik W.

Head

> "The ability to access a vast database of ads from various platforms, coupled with advanced filtering options, makes it easy to find and..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6463185)

LM

Lorena M.

Campaign Manager

> "There's locked content and Im not sure if it allows to see estimate budgets"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6691656)

AR

Ananda R.

Owner

> "Users can explore ads by category, platform, or specific criteria, making it useful for competitive research. While the tool is powerful, new..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6569812)

MIA

Md Imran A.

administrator

> "this tool is not covering many of the countries and does not support refunds."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6849984)

MB

Milagros B.

Digital Marketer

> "It allowed me to analyze competitors, discover trends, and better understand what types of creatives are currently working."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7050368)

MA

Manuel A.

Ceo

> "Finally, occasional lag in loading times can slow down the research process."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6409778)

MB

Mahesh B.

owner

> "Targeting particular sectors, ad kinds, or geographical areas is made simple by the extensive filtering options, which also provide excellent..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6476755)

Igor G.

CEO

> "If you have broad request, you need to scroll through tons of garbage ads"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6403136)

MM

Marcio M.

Senior Media Buyer

> "The advanced filters make it easy to narrow down results by industry, engagement level, region, and ad type, which helps in finding highly..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6574336)

Elijah W.

manager

> "Lack of timely updating of data and inaccurate data"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6638692)

MM

Marcio M.

Senior Media Buyer

> "The platform’s data-driven insights and transparency into what’s working for competitors really stand out and make it a valuable tool for..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6574336)

AG

Abhay G.

Manager

> "too many filters may deliver different results as it can confuse the user"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6443446)

VR

Verified Reviewer

Operation Manager

> "BigSpy is sufficient for my current needs and has been helpful in supporting my work. If the platform could lower the entry barrier for TikTok..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6876214)

WG

Witoon G.

Branding

> "One aspect that I found slightly challenging is the pricing structure of BigSpy. While the platform offers different subscription plans, the..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4961229)

DW

Didik W.

Head

> "The platform stands out as a comprehensive tool for ad intelligence, offering a wide range of features that are incredibly useful for anyone..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6463185)

YY

Youssef Y.

engineer

> "the free version is too limited and the plans are expensive"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6408354)

KC

Kent C.

Head of tech

> "Overall, BigSpy is a very valuable tool for anyone doing market research, competitor analysis, or ad creative research."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7111227)

MAA

Mohammad Anas A.

Owner

> "it only offers 3 free queries per day and does not allow us to use it with out transacting a dollar."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6097876)

KO

Kostiantyn O.

Consultant

> "The filtering options allow quick access to top-performing ads, and it’s a great tool for finding creative inspiration from successful..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6499131)

RS

Ryan S.

ceo

> "However, the platform's limitation in covering certain social media platforms was a drawback, as it hindered a comprehensive analysis."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4932819)

AM

Anass M.

Manager

> "igSpy’s user-friendly interface and powerful search features make it a valuable tool for anyone looking to gain insights into ad strategies..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6438515)

DJ

Divyanshu J.

Owner

> "Additionally, while BigSpy covers major social media platforms, it lacked coverage for some niche platforms that I use for specific campaigns"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4946445)

KO

Kostiantyn O.

Consultant

> "BigSpy provides a large amount of ad data across major platforms like Facebook and Instagram, making it easy to track competitors."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6499131)

MA

Mohsin A.

Manager

> "slow uploading and lots of options makes it overwhelmed"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6563357)

Gabriela B.

Creatives

> "It makes it easier to get a broader view of what’s working across different channels."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

SS

Sanjay S.

Chief executive

> "Has a confusing pricing plan structure."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6776036)

Gabriela B.

Creatives

> "I’ve been using BigSpy for a while now, and overall it’s been a pretty solid tool, especially if you’re looking for a budget-friendly ad spy..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

AD

Alexandru D.

Marketing

> "For newcomers or those not used to data analysis, the sheer volume of ads and information available on BigSpy can be overwhelming."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6185440)

AH

Ansar H.

CEO

> "The user-friendly interface and advanced filtering options make it easy to uncover top-performing ads, boosting overall campaign performance."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6458182)

DtA

Demétrius A.

Manager

> "Ugly layout, remember an early internet site"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6509413)

MB

Milagros B.

Digital Marketer

> "What I liked the most about BigSpy is the huge variety of ads it shows and how easy it is to filter by platform, country, or product type."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7050368)

JB

Jacob B.

None

> "The free trial is just the same ads repeated."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6691131)

VR

Verified Reviewer

Marketing Director

> "The UI feels clean and easy to use, similar to SocialPeta, and I’m planning to explore the features more deeply over time."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7104969)

BA

Bella A.

CSR

> "confusing pages, and high rate pays."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6456071)

SRD

Soumya Ranjan D.

CEO

> "for its competitive ad intelligence features, comprehensive ad tracking capabilities, and user-friendly interface."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6402671)

AZ

Azza Z.

Senior Digital marketing

> "Overwhelming and no tutorial to understand how that works"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6772615)

DI

DENIS I.

Manager

> "The tool helps analyze ad strategies and discover creative ideas for my own campaigns."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6548375)

RH

Robert H.

Owner

> "Very little experience so far, I haven't even watched one ad (because I wasn't able to set all my preferences and search without running into..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6075365)

DW

Didik W.

Head

> "BigSpy excels in providing an intuitive and user-friendly interface that makes ad spying and analysis incredibly straightforward."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6463185)

SK

Shalin K.

Co-founder

> "It's a bit clumsy at the moment."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6472698)

VR

Verified Reviewer

Strategic Business Consultant

> "The ability to see ad creatives and engagement metrics is a huge plus for planning marketing strategies."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6474767)

TT

Tobias T.

Owner

> "One needs to pay, and there is no option to select ads in the Danish language."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4965450)

AK

Ajay K.

Digital Marketing executive

> "The platform provides an impressive array of features that cater to both novice and experienced marketers seeking in-depth ad intelligence and..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6457006)

ES

Eduardo S.

Analyst

> "Additionally, the learning curve for some of the more advanced features was a bit steep, so it might be challenging for beginners."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4963027)

PS

Philipp S.

Senior Growth Consultant

> "Highly relevant to get inspiration for own creative development."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7093342)

SD

Sandip D.

CEO

> "Its quite expensive and has limitations in regards to specific platform which you want to spy for."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6238553)

DI

DENIS I.

Manager

> "This helps me track and analyze current advertising campaigns."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6548375)

OL

Olesia L.

owner

> "I dont see minus in this platform and website"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6476653)

DI

DENIS I.

Manager

> "The Pro version offers even more comprehensive features, and I’m considering purchasing it for more in-depth data analysis."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6548375)

MM

Mercedes M.

copywriter

> "shows too many non-English results, unless you refine the search A LOT"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6090530)

OA

Oluwayomi A.

ceo

> "Perfect for studying how top sellers structure their campaigns."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7033376)

ES

Eduardo S.

Analyst

> "Although BigSpy was mostly exceptional, I did find that the customer support was sometimes slow to respond to queries."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4963027)

WG

Witoon G.

Branding

> "Furthermore, BigSpy offers a wide range of ad intelligence tools that enable me to monitor and analyze the advertising strategies of my..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4961229)

VR

Verified Reviewer

Desenvolvedor de Hardware/Firmware

> "occasional glitches and technical issues with the platform, the limited availability of data for some countries or social media platforms, and..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4773910)

AD

Alexandru D.

Marketing

> "This extensive coverage provides users with unparalleled insights into ad trends, strategies, and performance metrics across different..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6185440)

Murtaza Ali Najmi C.

Owner

> "On the flip side, while BigSpy is chock-full of features, it can feel a bit overwhelming at first."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___5013725)

WG

Witoon G.

Branding

> "The platform provides a wealth of data and analytics, allowing marketers to gain valuable insights into their target audience, competitors,..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4961229)

AQ

Ananda Q.

Myself

> "My local coin isn't strong as dollar, so even the cheapest plan is really expensive for me."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6293760)

WG

Witoon G.

Branding

> "This feature is invaluable as it helps me identify emerging trends, understand what resonates with the target audience, and adapt my own..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4961229)

SK

Saad K.

IT Team Lead

> "Some ads from smaller platforms might be missed."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___5031487)

JP

Josh P.

CEO

> "It's an essential tool for all marketers, especially beginners because it can cut a huge chunk out of the learning curve."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6423919)

VP

Viktor P.

Social Marketing

> "i dont have anything that i dont like or anything to improve."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6493948)

SB

Skylar B.

Freelance

> "First time using it, it was easy to compare myself to competitors base on more than just visuals like something with the Meta Ad Library"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6552972)

JG

Jyri G.

CEO

> "Perhaps their database of scraped ads is not full."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6345371)

[View Reviews](https://www.capterra.com/p/203036/BigSpy/reviews/)

## User interface

4.22 (255)

[BigSpy](https://www.capterra.com/p/203036/BigSpy/)

4.79 (2,485)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Brandwatch

Top features

39/43

-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   API
-   Approval Process Control
-   Audience Targeting
-   Automated Publishing
-   Benchmarking
-   Boolean Search
-   Campaign Analytics
-   Campaign Management
-   Commenting/Notes
-   Competitive Analysis
-   Content Library
-   Content Management
-   Customer Engagement
-   Customizable Reports
-   Dashboard
-   Email Alerts
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Hashtag Tracking
-   Impact Measurement
-   Influencer Tracking
-   Keyword Tracking
-   Mobile Alerts
-   Multi-Channel Data Collection
-   Performance Metrics
-   Real-Time Analytics
-   Real-Time Notifications
-   Reporting & Statistics
-   Reputation Management
-   Sentiment Analysis
-   Social Advertising
-   Social Listening
-   Social Media Integration
-   Social Mentions Tracking
-   Social Promotion
-   Tagging
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/277011/Brandwatch/#features)

BigSpy

7/43

-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   API
-   Approval Process Control
-   Audience Targeting
-   Automated Publishing
-   Benchmarking
-   Boolean Search
-   Campaign Analytics
-   Campaign Management
-   Commenting/Notes
-   Competitive Analysis
-   Content Library
-   Content Management
-   Customer Engagement
-   Customizable Reports
-   Dashboard
-   Email Alerts
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Hashtag Tracking
-   Impact Measurement
-   Influencer Tracking
-   Keyword Tracking
-   Mobile Alerts
-   Multi-Channel Data Collection
-   Performance Metrics
-   Real-Time Analytics
-   Real-Time Notifications
-   Reporting & Statistics
-   Reputation Management
-   Sentiment Analysis
-   Social Advertising
-   Social Listening
-   Social Media Integration
-   Social Mentions Tracking
-   Social Promotion
-   Tagging
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/203036/BigSpy/#features)

### Recognition

No recognitions have been awarded to Brandwatch

No recognitions have been awarded to BigSpy

### Deployment & support

Brandwatch

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

BigSpy

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Brandwatch

-   By Cision
-   Located in United States
-   Founded in 1867

BigSpy

-   By BigSpy
-   Located in United States
-   Founded in

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