# Compare Metricool vs Instagram 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Metricool and Instagram based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/203702-210721/Metricool-vs-Instagram --- # Metricool vs Instagram Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MetricoolInstagram2/4 selected [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.4 (97)](https://www.capterra.com/p/203702/Metricool/reviews/) [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.7 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/) [## Metricool](https://www.capterra.com/p/203702/Metricool/)[4.4 (97)](https://www.capterra.com/p/203702/Metricool/reviews/) Starting Price $12.00/month Value-for-Money 4.2 Functionality 4.3 Ease of Use 4.5 Customer Service 4 Reviews Sentiment Based on [97 reviews](#user-reviews) Positive 88 Neutral 3 Negative 6 [## Instagram](https://www.capterra.com/p/210721/Instagram/)[4.7 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting Price Contact vendor Value-for-Money 4.6 Functionality 4.6 Ease of Use 4.7 Customer Service 4.1 Reviews Sentiment Based on [5,143 reviews](#user-reviews) Positive 4,918 Neutral 186 Negative 39 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Wrike 4.4 (2,883) * * * Starting Price $10.00 Per User,Per Month Free Trial Free Version * * * User rating 89% of reviewers rated it above 4 stars * * * Highest Rated ### Cloud Campaign 4.9 (158) * * * Starting Price $49.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 99% of reviewers rated it above 4 stars * * * ### Asana 4.5 (13,544) * * * Starting Price $10.99 Per User,Per Month Free Trial Free Version * * * User rating 92% of reviewers rated it above 4 stars * * * ### HubSpot Marketing Hub 4.5 (6,217) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 6,206 reviews from social media marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 62%Fit Missing features Feature ratings Social Media Integration NA Email Marketing NA Post Scheduling 4.4 Campaign Planning 4.7 Engagement Tracking 4.3 68%Fit Missing features Feature ratings Social Media Integration 4.6 Email Marketing NA Post Scheduling 4.3 Campaign Planning NA Engagement Tracking 4.5 User satisfaction User satisfaction 4.4 User reviews[97](https://www.capterra.com/p/203702/Metricool/reviews/) Ease of use 4.5 Functionality 4.3 Value for money 4.2 Customer support 4.0 User satisfaction 4.7 User reviews[5,143](https://www.capterra.com/p/210721/Instagram/reviews/) Ease of use 4.7 Functionality 4.6 Value for money 4.6 Customer support 4.1 Price starts from Price starts from $12Other, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Social media professionals, small business and agencies. Best for Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices. ## User reviews Pros & cons RT Ricki T. Owner > "It's been a great tool for me to use to batch create social media content when I have time." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___7036780) DL Dayna L. Social Media > "Worse, this limitation is not disclosed in any of their help docs, setup guides, or marketing pages." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6819576) Jose C. bachelor > "With this tool, I can schedule my social posts quickly and easily, which saves me a lot of time and allows me to maintain a constant..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4923022) TC Tim C. Marketing > "I reached out to their customer support multiple times to resolve the issue, but the responses were slow, unhelpful, and didn’t address..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684) PG Paula G. Co-founder > "The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6809802) TC Tim C. Marketing > "I’m extremely disappointed with my experience using Metricool. Despite cancelling my subscription well in advance, I was still charged..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684) Kelly M. Social Media Manager and Podcaster > "I have had to use the customer support and they were very helpful. " [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___7119753) TC Tim C. Marketing > "It felt like I was going in circles with no real assistance or resolution." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684) Ronald Abilmar R. Marketing Manager > "This has greatly simplified my work, as I can manage all my accounts in a grouped way and thus I can monitor their performance..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4981568) CC Carol C. CEO > "It also doesn’t have as much convenience features for actual content creation that other tools are starting to bring in." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___3445988) Ronald Abilmar R. Marketing Manager > "I was able to schedule my social media posts quickly and easily which has saved me a lot of time and with the data analytics feature..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4981568) EA Enrique A. Project Manager > "However, it is not highly recommended for reporting with other external tools." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4630650) Ronald Abilmar R. Marketing Manager > "It gives me detailed information about how my posts are performing, how my followers have engaged with them, and the best times to post." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4981568) FS Fathi S. Disappointing tool > "caroussel, stories, reel or any video format are not supported at this point." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2781925) Jeb B. Project Manager > "I'm really excited to see how much time I can save by not having to visit each social media platform to respond to comments." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6467650) Catherine D. Owner > "Somewhat expensive, and doesn't facilitate all platforms (no reddit or pinterest for example)." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___3111070) Liliana A. GED > "The ability to schedule my posts allowed me to save time and maintain a constant presence on my social media." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4864486) AC Andres C. Marketing Specialist > "The tool is expensive and there has not been many feature updates for the last 6 months or so. If your team is into trends and long..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2722948) SB Sotiris B. Digital Marketing Consultant > "Being able to schedule my posts and content on social media so my business can work even while I sleep" [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4894971) Carlos Felipe V. Office Manager > "This should work with Instagram too, because sometimes is annoying just to get a reminder than the auto post." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2303924) PP Prerna P. Social Media Marketing Specialist > "I love the approval and analytics w feature of this software!" [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6731746) Rafael del Valle A. coo > "it looks old, and something the free trial does not give you some insights from your accounts." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2365780) Jose C. bachelor > "One of the things that has impressed me the most is the amount of functionality it offers." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4923022) Richard D. Automation Leader > "It's not to hard to use, but, if you don't have any experiencie and don't get well done the first onboarding, maybe you will get lose..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2547914) [View Reviews](https://www.capterra.com/p/203702/Metricool/reviews/) Adarsh D. Lawyer > "The huge userbase of Instagram and certain features like public stories make it much easier to get views from a variety of audience. When it comes to messaging, the..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052889) SA Shaikh A. Freelancer > "First it about the login system which i like to be more convenient for the user, second the watch history and saved options of this app is not good even my saved..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7090799) DN Dalton N. Artist > "Also having the helpful tabs where I can go and view and managing my profile performance and seeing what kinda of people are liking and view my content." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054066) Adarsh D. Lawyer > "The messaging feature have much to improve in Instagram, it focus too much on restrictions. Despite having filtering and request, it gives further restrictions based..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052889) DN Dalton N. Artist > "Been using Instagram for a very long time for my personal profile page only recently have I switched over to making content on my own, but so far my past experience..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054066) VR Verified Reviewer Tier III Technician > "The algorithm for Instagram is a little unpredictable and is harder to reach the intended audience compared to alternatives like TikTok." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888) Sasha B. For family and friends > "I have several family members that are small business owners that use Instagram and I am able to keep current with everything that is going on and also share my life..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7000602) Ben K. managing director > "Limited organic reach,organic visibility has decreased over time, often pushing users toward paid promotions." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7106103) VC Vicente C. Quality Technician > "It lets you quickly post photos, videos, and stories, while also exploring contents from friends, influencers and brands." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7099747) DM Demi M. Community Manager > "Growing on Instagram without paying is getting harder and harder, even with SEO and analytics work, you need clean content that people like, that stirs up debate to..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865572) MB Manpreet B. Council Liaision > "A powerful social media tool that gives you access to information, tricks, tips, as well as a way of connection to family/friends and influencers." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7003551) Hannah K. Vice President > "I dislike that you are at times battling an algorithm that favours consistent quantity of posts rather than quality." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076882) RP RITIK P. Researcher > "Good, i love the light theme of instagram , app is so smooth and fast ,it help me to connect with my loveones and i spent more then 3 hours daily on instagram" [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7057870) Bryan J. Democratic Presidential Candidate > "The main reason why I didn't like Instagram that much was the fact that is had so much spam on it , I could not tell if some profiles were real or not." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7079031) VR Verified Reviewer Tier III Technician > "They have features like stories, reels and direct message which is very versatile for both personal use and content creation/marketing." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888) FB Felix B. CEO > "Messaging is another issue — it’s basic and unorganized, especially if you manage more than one account. And every time I get used to the layout, they randomly..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211) SS Samin S. Support Services Specialist > "The algorithm does a great job recommending content I actually enjoy, and the ability to follow creators, brands, and interests makes the app feel very personalized." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527) VR Verified Reviewer Digital Philanthropy Officer > "It would constantly rearrange the formatting of the app and would be tedious to get used to it when you least expect it." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052991) RJB Rigo Jean B. Digital Marketing Associate > "The platform makes it easy to publish content, analyze engagement, and build brand awareness for our retail business." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7069227) KP Kennedy P. Master Esthetician > "I do not like the search engine, I feel it could be more effective when it comes to searching for accounts or just overall searching, and i feel as though it is hard..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6827840) LD Laura D. Client Success Specialist > "Instagram is a great social media tool to share photos and videos about your passions, creations, and interests, and collaborate and share with other like-minded..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6774177) MaD Marceli aparecida D. Design > "The Instagram algorithm can be frustrating, as it doesn't always show posts in chronological order, which can cause users to miss important updates from their..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6391209) DM Dennis M. Senior Frontend Engineer > "Short videos are entertaining and engaging and i can add effects, such as music and filters to make my video more appealing." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6825288) MW Mauricio W. Senior Sales Executive at WhiteWater, Inc. > "Over time, it can be difficult to keep conversations structured and to find important information again." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7078936) DM Daniel M. Owner > "It offers intuitive tools for content creation—like Stories, Reels, and carousels—that make it easy to share both personal moments and professional work." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6823955) NS Nathan S. freelancer > "What I don´t like about Instagram is that sometimes if you have a draft of a large post with a lot of photos and writing, it will fail to post and it will continue..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6369455) Hannah K. Vice President > "Love the app not just for personal social media connections, but also for business marketing, networking, advertising, and collaboration." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076882) EP Eduardo P. Trainer > "Is not as free as it may sound, there are a lot of bans and censorship if you do not agree with globalist and colevtivist ideas. Plus I have the feeling that my..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6766642) VR Verified Reviewer Manager > "overall experience was better than tiktok and this is best for businessses to increase the brand reach and also i have connect with multiple people and acocunts over..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6630796) DC Dan C. Health and Life Coach > "You can get caught in a rabbit hole by letting your mind keep taking in the dopamine hits." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7105537) AA Abby A. Fitness Coach > "The meta-data analytics feature helps me to understand what's happening and take better decisions." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7064089) JB Joshua B. Lead Carpenter > "Im not the type to post pictures of my everyday life and let people speak on me and my life experiences." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7045692) KN Kyle N. Owner > "I like that I can use this platform as a way to share valuable and entertaining videos and images to my target my customers who are using the app for consuming..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6408427) JB Joshua B. Lead Carpenter > "Some users like to belittle, downgrade or outright disrespect peoples posts or pictures." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7045692) SY Shivani Y. Social media > "It's really user-friendly and comes with a ton of features and tools, like the ability to send direct messages to someone, utilize hashtags to increase the number of..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6417873) JU Juliet U. Case manager > "Too much updates on the app now makes it confusing cause you have to figure out what new features are." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7042030) CF Colin F. Physical therapist > "Has allowed me to look for content and utilize algorithm to find content automatically" [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7102488) SS Samin S. Support Services Specialist > "There are quite a few ads, and sometimes the algorithm can feel repetitive." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527) MG Milagros G. Content creator > "It is an application that allows me to stay in touch with what is currently happening in the world and share my life through the networks with those who are far from..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6659365) RG Ravina G. Farmer > "I also feel a little worried about my own photos because with AI these days, photos can be manipulated in any way." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7011274) RA Rama A. Freelance Graphic Designer > "I’ve adjusted my content strategy a lot, and Instagram always adapts well to how I present my design work." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054586) FB Felix B. CEO > "The app feels cluttered lately — like they’re cramming in way too many features: Reels, Shopping, Threads… it’s just overwhelming." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211) DS Denisa S. Doctor > "That it has visual storytelling, where people express themselves creatively through photos and videos, even reels, making it fun, fresh and interactive." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6725304) AA Abby A. Fitness Coach > "Quality content is now being neglected in favor of shorts and brain-rot content." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7064089) MB Marcela B. Empreendedora > "It's an application that allows us to follow the lives of people we like and follow in some way and also allows us to learn about products through influencers." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6441940) KG Karen G. Account Manager > "One thing that is dislike is that i cant create collages in the app itself from my story." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6826635) VR Verified Reviewer Senior Sales Development Representative > "With high user engagement and robust ad targeting, Instagram is a top platform for building brand awareness and driving sales." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7003143) Iman G. Student > "One thing that bugs me out is ability to get blue tick (which tells if an account is official one or not) just by paying monthly charges." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6683908) Kassidy K. Chiropractor > "There are some nuances to figure out (such as views and making sure we reach our target market) but overall great product" [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7098682) ES Emilee S. Program Manager > "I feel like more and more I keep seeing ads or suggestions for things I do not like or feel are appropriate on my timeline." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6800546) SA Saniya A. Life coach > "You get to meet so many people from different walks of life and learn from them as well as give out to the community yourself." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7085991) LL Lindsay L. Social Media Manager > "Algorithm sometimes shows too much random stuff and not enoughs from peoples you actuallys follows ." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6823275) VR Verified Reviewer Author > "I also love the function of posting in general, including the different ways you are able to frame your photos." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6875550) LC Laura C. Office Manager > "I feel like it can be a little bit finicky to add stickers, music, etc." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6806156) RC Rutherford C. Graphics designer > "Instagram has been helping me a lot in terms of watching reels,skits,live stream etc." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6818791) DM Daniel M. Owner > "Trends can lead to a lot of similar or recycled content, reducing originality" [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6823955) Winjoy N. IT > "I love how easy it is to use especially for beginners and also the fact that it suggests to you accounts of people you might know which helps to find your friends" [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7098274) JD Jerry D. CEO > "The monetizing aspect are not consistent for smaller creators and businesses." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6773726) SS Samin S. Support Services Specialist > "Instagram is an easy and fun platform to use for connecting with friends, sharing photos, and discovering new content." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527) VR Verified Reviewer Self-Employed > "The app has had me addicted with short form content and low-brow media which is not conducive to a healthy lifestyle." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6699495) DA Darisa A. creator > "The platform is visually appealing and user-friendly, making it great for sharing life moments, creative work, and business promotions." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6829618) SK Sanaa K. Chief Clinic Manager > "The algorithm can make it hard to see posts from friends, and ads/sponsored content feel increasingly intrusive." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6682127) JU Juliet U. Case manager > "I like how engaging Instagram is with features like reels, live etc." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7042030) RG Ravina G. Farmer > "Some fake ads also appear, which can lead to scams—something I have experienced myself." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7011274) FM Fadhel M. Supervisor > "Instagram allows us to connect with our friends easily, and can share stories that we are going through or even what we have gone through." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6346551) NS NOAH S. Landscape Business Owner > "I have a hard time finding any customization for a recently viewed option..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6849723) SS Samin S. Support Services Specialist > "Messaging and sharing posts with friends is also super convenient." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527) LD Laura D. Client Success Specialist > "I do not like the fact that, unlike Facebook, you cannot really access or view on desktop." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6774177) VR Verified Reviewer Tier III Technician > "Instagram is very easy to use and visually engaging, the interface is vey simple and its easy to post content interact with others and discover new content." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888) Olivia G. Owner > "The constant change of how well content will reach followers can also be frustrating." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6772626) AB Amahle B. Chef > "It’s a fun place to share pictures, find inspiration, and keep up with trends, but it can also be addictive and overwhelming at times." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6880569) KH Kaitlyn H. Baker > "I don't like how content isn't reviewed as much as it should be, and comments aren't being reviewed as much as they should be." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6852325) SK Sanaa K. Chief Clinic Manager > "Great for sharing photos and videos with creative tools, and the Stories/Reels features keep content fresh and engaging." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6682127) FB Felix B. CEO > "I also hate that I barely see posts from people I actually follow because of the algorithm." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211) KW Keely W. Photographer > "Instagram is my favorite social media for presenting my work and finding more clients. " [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6770020) RS Ryan S. Director > "Lots of spam accounts private messaging offering fake promotions and promotions to buy followers." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6536875) DL David L. Music producer > "Overall, Instagram is a fun and creative platform for sharing content and staying connected with the worls, though the heavy presence of ads and unpredictable..." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6597239) NW Nathaniel W. Ceo > "That a common instance that instagram chooses to show things that I’m not interested in or advertising" [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6881075) MD Mwangi D. Senior UX Engineer > "Using Instagram i can connect with friends, Fashion Icons in an aesthetic way." [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7002434) TC Torey C. Junior Golf Tournament Manager > "Instagram can become repetitive. " [See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7058342) [View Reviews](https://www.capterra.com/p/210721/Instagram/reviews/) ## User interface [Metricool](https://www.capterra.com/p/203702/Metricool/) 4.39 (97) [Instagram](https://www.capterra.com/p/210721/Instagram/) 4.68 (5,143) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Metricool Top features 20/42 - A/B Testing - Activity Dashboard - AI Copilot - Automated Publishing - Automated Scheduling - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Click Tracking - Commenting/Notes - Contact Management - Content Library - Content Management - Conversion Tracking - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Drag & Drop - Email Marketing - Engagement Tracking - Generative AI - Image Library - Keyword Filtering - Multi-Account Management - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Performance Metrics - Post Scheduling - Real-Time Data - Reporting/Analytics - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging - Third-Party Integrations - Trend Analysis - Workflow Management [See all features](https://www.capterra.com/p/203702/Metricool/#features) Instagram 17/42 - A/B Testing - Activity Dashboard - AI Copilot - Automated Publishing - Automated Scheduling - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Click Tracking - Commenting/Notes - Contact Management - Content Library - Content Management - Conversion Tracking - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Drag & Drop - Email Marketing - Engagement Tracking - Generative AI - Image Library - Keyword Filtering - Multi-Account Management - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Performance Metrics - Post Scheduling - Real-Time Data - Reporting/Analytics - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging - Third-Party Integrations - Trend Analysis - Workflow Management [See all features](https://www.capterra.com/p/210721/Instagram/#features) ### Recognition No recognitions have been awarded to Metricool No recognitions have been awarded to Instagram ### Deployment & support Metricool Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Instagram Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Metricool - By Metricool - Located in Spain - Founded in 2015 Instagram - By Meta - Located in United States - Founded in 2018 ## Popular Comparisons [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.39 (97)](https://www.capterra.com/p/203702/Metricool/reviews/) vs [Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,133)](https://www.capterra.com/p/210733/Snapchat/reviews/) $12/month Price $5 4.3 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/203702-210733/Metricool-vs-Snapchat) [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/) vs [Twitter/X](https://www.capterra.com/p/214056/Twitter/)[4.52 (1,793)](https://www.capterra.com/p/214056/Twitter/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/210721-214056/Instagram-vs-Twitter) [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.39 (97)](https://www.capterra.com/p/203702/Metricool/reviews/) vs [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,372)](https://www.capterra.com/p/213257/Facebook/reviews/) $12/month Price Contact vendor for pricing 4.3 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/203702-213257/Metricool-vs-Facebook) [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/) vs [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,372)](https://www.capterra.com/p/213257/Facebook/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.7 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/210721-213257/Instagram-vs-Facebook) [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.39 (97)](https://www.capterra.com/p/203702/Metricool/reviews/) vs [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.68 (3,382)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) $12/month Price $15/month 4.3 Features 4.5 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/159351-203702/Zoho-Social-vs-Metricool) [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/) vs [monday.com](https://www.capterra.com/p/147657/monday-com/)[4.57 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Contact vendor for pricing Price $9/month 4.6 Features 4.4 4.7 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/147657-210721/monday-com-vs-Instagram) [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.39 (97)](https://www.capterra.com/p/203702/Metricool/reviews/) vs [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,794)](https://www.capterra.com/p/121701/HootSuite/reviews/) $12/month Price $399/month 4.3 Features 4.3 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/121701-203702/HootSuite-vs-Metricool) [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/) vs [NiceJob](https://www.capterra.com/p/142037/NiceJob/)[4.86 (202)](https://www.capterra.com/p/142037/NiceJob/reviews/) Contact vendor for pricing Price $75/month 4.6 Features 4.8 4.7 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/142037-210721/NiceJob-vs-Instagram) [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.39 (97)](https://www.capterra.com/p/203702/Metricool/reviews/) vs [Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/) $12/month Price $6/month 4.3 Features 4.3 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/143492-203702/Buffer-vs-Metricool) [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/) vs [Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,133)](https://www.capterra.com/p/210733/Snapchat/reviews/) Contact vendor for pricing Price $5 4.6 Features 4.5 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/210721-210733/Instagram-vs-Snapchat) [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.39 (97)](https://www.capterra.com/p/203702/Metricool/reviews/) vs [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)[4.87 (158)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) $12/month Price $49/month 4.3 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/166130-203702/Cloud-Campaign-vs-Metricool) [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/) vs [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,794)](https://www.capterra.com/p/121701/HootSuite/reviews/) Contact vendor for pricing Price $399/month 4.6 Features 4.3 4.7 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/121701-210721/HootSuite-vs-Instagram)