# Compare Bigin by Zoho CRM vs Apptivo 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Apptivo and Bigin by Zoho CRM based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/204998-228915/Bigin-by-Zoho-CRM-vs-Apptivo

---

# Apptivo vs Bigin by Zoho CRM Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ApptivoBigin by Zoho CRM2/4 selected

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.7 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

[## Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.7

Functionality

4.3

Ease of Use

4.2

Customer Service

4.7

Reviews Sentiment

Based on [708 reviews](#user-reviews)

Positive

643

Neutral

51

Negative

14

[## Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.7 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Starting Price

$7.00/year

Value-for-Money

4.7

Functionality

4.5

Ease of Use

4.8

Customer Service

4.5

Reviews Sentiment

Based on [730 reviews](#user-reviews)

Positive

712

Neutral

16

Negative

2

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## Summary

* * *

Key features rated by users

Features selected based on 17,542 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

69%Fit

Not enough reviews

Feature ratings

Data Security

\--

Contact Management

4.6

Lead Management

4.6

Sales Pipeline Management

4.5

Activity Dashboard

3.3

73%Fit

Not enough reviews

Feature ratings

Data Security

\--

Contact Management

4.6

Lead Management

4.5

Sales Pipeline Management

4.7

Activity Dashboard

4.5

User satisfaction

User satisfaction

4.4

User reviews[708](https://www.capterra.com/p/228915/Apptivo/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.7

Customer support

4.7

User satisfaction

4.7

User reviews[730](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Ease of use

4.8

Functionality

4.5

Value for money

4.7

Customer support

4.5

Price starts from

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Price starts from

$7Per User, Per Year

-   Free version
-   Free trial

Best for

Best for

Designed for businesses of all sizes from independent consultants to billion-dollar enterprises. Apptivo offers business different apps that are highly configurable for most types of companies.

Best for

Bigin is used by real estate agents, software consultants, educators, insurance professionals, legal practitioners, e-commerce sellers, solopreneurs, freelancers, agencies, and nonprofits.

## User reviews

Pros & cons

Linda S.

Owner

> "Its integration capabilities allow me to create a tailored tech ecosystem that perfectly suits my unique requirements."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

HO

Herman O.

Business Analyst

> "The receiving email functionality is not great and we will continue using Outlook."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5030807)

TLC

Theresa L C.

Executive Director

> "Customer Service is great. If you have an IT department that can do your troubleshooting you will find a willing and..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4949005)

SKV

Sumit Kumar V.

Tech Lead

> "Little bit costly and performance is average."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5022187)

MZ

Maira Z.

Director of Sales

> "We required significant system customizations and most were successfully implemented. While we have trouble resolving..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813)

VR

Verified Reviewer

sole trader

> "Having paid for a years sub, I tried using Apptivo and just couldn't get on with it. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

Linda S.

Owner

> "It's like a seamless extension of my experience at Google, making my CRM journey that much smoother."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

VR

Verified Reviewer

sole trader

> "I am self employed and was going through a lot of personal strain and worry at the time. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

SK

Sal K.

CEO

> "This program with all its functionalities helps to manage my company."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4950429)

SW

Scott W.

Principal

> "The android app is not ideal."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513)

SS

Sagnik S.

ceo

> "very easy to used"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6385593)

MM

Michael M.

CTO

> "System updates on the hosted version are not communicated so we don't know when updates happen."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3826321)

TM

Tracie M.

Certified Wedding Planner

> "We have been searching for a software to take over bridal lead follow-up and my assistant found this and although it has..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3676993)

ML

Michele L.

Project Manager

> "The inability to report on fields that live in different apps."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4646815)

AM

Anda M.

marketing manager

> "marketing tools, customer help the way the people helped me"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4885592)

KE

Kristin E.

marketing consultant

> "The \[SENSITIVE CONTENT\] of the rescue is not tech savvy and is constantly on the road picking up feral cats, taking cats..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3329032)

Andrei P.

Data Scientist

> "The great thing about Apptivo is that it can scale and reach other areas/departments as your company growths. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3827293)

VR

Verified Reviewer

sole trader

> "I didn't like it at all and wanted a refund. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

VS

Veronica S.

Consultant

> "The settings interface within each app makes it very easy to learn how to customize basic field, views, and list options..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

AB

Amy B.

Marketing Manager

> "A little clunky at times, desktop app doesn't have full functionality."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4380911)

VS

Veronica S.

Consultant

> "Apptivo allows for a broad range of customization possibilities, making it an excellent out-of-the box option for..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

RI

Robert I.

Energy Reporting Team Lead / Software Support

> "Custom reporting capabilities are limited."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4779434)

DR

Daniel R.

Head of Regional Development

> "It is an easy to use product and has the flexibility to customise"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4898292)

AO

Amanda O.

CEO

> "sometimes it gives some errors and hangs and it is not possible to support it at the time"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4428247)

AT

Alan T.

Director

> "Any CRM has its glitches, The customer service from Apptivo is always a click away, professional courteous and efficient..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3605869)

SG

Suzie G.

Associate

> "I would find it hard to rely on it if it were solely for accounts purposes and not targets."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3619466)

MR

Masud R.

Human Resource Manager

> "It is a great help desk solution and makes customer success easy"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6129273)

VR

Verified Reviewer

sole trader

> "Not pleasant to interact with. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

DB

Dawn B.

Marketing Manager

> "It has moved on from being a simple contact and email marketing system to a business tool that helps our internal..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3237277)

SP

Saijal P.

CEO

> "I was charged and then harassed for more money and when I didn't pay they locked me out of my account."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262)

MS

Marc S.

Director

> "My configuration support rep ("\[sensitive content hidden\]") has been a tremendous help in custom configuration..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4573743)

VR

Verified Reviewer

sole trader

> "Buying it was a mistake."

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

Linda S.

Owner

> "One of the key selling points is its ease of use."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

Minsu K.

CEO

> "Importing new addresses is difficult."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129)

MG

Mitch G.

Director

> "Apptivo is a fantastic system which incorporates many areas of our business in to one system."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4626592)

JF

Jack F.

President

> "Sometimes support doesn't know how to fix things and they have to get others involved."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3569448)

MO

Mallard O.

COO

> "Selected this software based on flexibility to use modules and customize to enable the creation of an entire workflow..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781)

SP

Saijal P.

CEO

> "I've asked repeatedly to be refunded for the several months I couldn't use the program but I've received no response."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262)

SW

Scott W.

Principal

> "Very customizable."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513)

MZ

Maira Z.

Director of Sales

> "Outlook integration is less user-friendly / flexible than ideal."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813)

JN

James N.

Owner

> "The simplicity and robust features let alone value make it impossible to consider switching to another CRM platform."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3764060)

SW

Steve W.

Managing Director

> "Has also been difficult training some of staff on the system."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3836563)

DS

Daniel S.

Developer

> "Integration with existing business functions was seamless with the help of customer support."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4787145)

LS

Liam S.

Vehicle adaptation engineer

> "The work orders and how everything is long winded and just backwards."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3704767)

PY

Puja Y.

Sales Coordinator

> "Apptivo makes the tedious task easier, that saves lot of time and paper work."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4611269)

RB

Richard B.

Director

> "Some documentation is out of date, eg."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351492)

AT

Andy T.

Owner. Impact Speaker

> "Improved the professionalism of my email campaigns while saving me time."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

MH

Michele H.

Accountant

> "Customer help kept repeating the same thing which didn't help."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950)

PT

Paula T.

Director Client Services

> "Really helpful and fast responsive chat and support."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4849554)

Don L.

Chief Revenue Officer

> "The other "top CRM Solutions" have forgotten what salespeople are REALLy looking for in their CRM tool and as a result,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2913691)

AT

Andy T.

Owner. Impact Speaker

> "Video library is impressive for teaching the software."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

FG

Fabricio G.

Delegate Sales Manager

> "Please, any time you finalize a task, log a call, send an email you need to wait several seconds, a lot until the..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2239124)

PT

Paula T.

Director Client Services

> "So glad to have the feature"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4849554)

TP

Tiphanie P.

Marketing Manager

> "For now, I would say the layering is a little strange."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3786889)

ML

Matthew L.

Business Development Manager Fire Training Solutions

> "I can customize any app the way I want to."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4312551)

AJ

Al J.

VP

> "Just a lot to learn in the beginning as with any CRM. While it may be intuitive for some for those who are not CRM..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424)

Minsu K.

CEO

> "It is useful for keeping connections up to date and relevant."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129)

BG

Becki G.

Sales assistant

> "Slow to load screens"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3687254)

CF

Clare F.

Director/Consultant

> "Apptivo's team we feel that we now have a simple and detailed way to manage our clients projects and keep up to date with..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3117244)

MH

Michele H.

Accountant

> "Gave up on the connection."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950)

GK

GILLIAN K.

FINANVCE & OFFICE MANAGER

> "I also love the sales ledger side, with the email templates for sending out invoices to customers."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927)

JD

Jason D.

Software Architect

> "Import functionality for Orders is not available yet."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3136585)

AJ

Al J.

VP

> "I like that once you become familiar with the various CRM features it is very customizable to the way you business..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424)

TM

Ted M.

Owner

> "All the required fields in that app make the functionality not work for my business, so I create invoices on another..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#SoftwareAdvice___2262359)

AT

Andy T.

Owner. Impact Speaker

> "Questions are quickly answered by 24/7 customer service."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

PL

Paula L.

Owner

> "You can only integrate one mail platform so I cannot pull my mail from my various accounts into the Apptivo Suite. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2857156)

HB

Heath B.

IT Manager

> "Apptivio was already a full-featured product when we identified it as a suitable replacement for our existing CRM system,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2974615)

GK

GILLIAN K.

FINANVCE & OFFICE MANAGER

> "Sometimes we have problems with Xero integrations."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927)

SG

Sai G.

Manager

> "repeating UI patterns is making usability very easy."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3642600)

TP

Tanya P.

IT Director

> "Integration with Calendar has been problematic."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3043561)

LS

Lori S.

Senior Project Manager

> "It is also very flexible so it can suit your business the way you do business"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3750103)

TH

Timothy H.

Member

> "hard to set-up."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3978698)

JS

Jacquleyn S.

Marketing Director

> "SENSITIVE CONTENT\] was wonderful and completed what needed to be done and worked with his programers to resolve it."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3744346)

TM

Ted M.

Owner

> "The import process was time-consuming based on the amount of data I had to bring over and the fact that my old CRM didn't..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#SoftwareAdvice___2262359)

JF

Jack F.

President

> "I it easy to add contacts and it is easy to track activities."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3569448)

CR

Chris R.

Director

> "Not a fault of the software, but our biggest challenge is simply unlearning how the old software worked, along with the..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2834661)

MO

Mallard O.

COO

> "It took us 11 months (somewhat due to the constraints with the pandemic and some very busy months) to launch the product,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781)

CV

Carlos V.

Managing Partner

> "Then the Newsletter app for campaigns also has a lot of problems."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3431246)

ER

Elizabeth R.

President

> "My experience with Apptivo is that it has allowed me and my team to become much more efficient in terms of quoting,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2684769)

CS

Camila S.

Administrative Assistant

> "It is too manual, need more automized features"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3493188)

[View Reviews](https://www.capterra.com/p/228915/Apptivo/reviews/)

NG

Nabil G.

CEO

> "It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7121223)

VR

Verified Reviewer

Co-Founder COO

> "The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7129766)

AK V.

VP - Sales

> "It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7064310)

Clarisa P.

COO

> "This can limit the evaluation during the free trial for teams that need stronger process control"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7074280)

IP

Ibrahim P.

Manager

> "I have searched a lot of simple, sales pipelines tools, with automations, Bigin by Zoho is the easiest and best in terms of value, and..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7126271)

OM

Obed M.

Operations Manager

> "Before Bigin, we struggled to keep track of leads, follow-ups, and deal stages across various spreadsheets, which often led to missed..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6489253)

AB

Alison B.

Co-Founder

> "It was very intuitive and allowed me to set up both my pipelines and contacts in a way that worked for the industry that I'm in."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7070674)

TK

Tigran K.

Owner

> "Need integration with Thumbtack, I’m having some difficulties setting up the ability to send SMS, or maybe I just haven’t figured it out yet."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6510191)

NG

Nabil G.

CEO

> "Bigin is the perfect 'Goldilocks' CRM—not too complex, not too basic, but just right for small teams focused on closing deals rather than..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7121223)

MS

Morgan S.

Marketing and Sales Manager

> "Setting up the automations and workflow can be a little confusing at first when you're looking to create something a little different than their..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6452955)

SM

Sergio M.

CEO

> "Drag-and-drop deal cards simplify daily workflows, and the learning curve for new users is minimal—most team members were up and running within..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6826173)

Eduard X.

Sales and Business Development

> "Syncing with non-Zoho tools sometimes feels a bit limited or requires additional effort to configure"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6662577)

RDM

Rahul Dev M.

CEO

> "Additionally, the seamless integration with Zoho Campaigns allows for effective lead nurturing and email marketing directly linked to CRM data,..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6804232)

MA

Max A.

owner

> "Having ajax in a tool like that does give an excellent impression at first glance, not having to pop-up to a different window each time you do a..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#SoftwareAdvice___5075943)

AG

Amanda G.

Office Manager

> "Also appreciated that there were lots of templates to start from, and the templates are laid out by teams/groups as well as by industry."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7082309)

LT

Laurence T.

Director

> "Some basic feature you would expect, ie native text messaging is not included."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6694387)

Tamalyn J.

Founder

> "Bigin by Zoho CRM has very easy to follow UI for the experienced user and for the inexperienced, the free training sessions and webinars and KBs..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7143213)

HH

Harry H.

Co-Founder

> "It was frustrating that i encountered some bugs with the system but after speaking to support they were quick to fix."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7038132)

HB

Holly B.

Consultant

> "Bigin offers a good level of customization, allowing users to tailor fields, stages, and workflows to fit their specific business needs."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6348883)

HP

Helmut P.

Geschäftsführer

> "When importing companies and contacts using the file structures of the sample files, it is irritating that Bigin does not automatically link..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___4833781)

BL

Brendan L.

Operations Director

> "Where it shines uniquely for me is its ability to be repurposed for any internal process that requires a pipeline - support desk, projects,..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6555330)

LJ

Luiz J.

Diretor

> "The limit of dashboard elements and lack of conversion rate"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6647486)

NV

Natalia V.

BDM

> "The integration with other Zoho tools, such as Zoho Projects and Zoho Desk, helps us streamline communication across teams and track progress..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6586154)

KL

Kathy L.

CEO

> "They also need to have a team in the U.S. as they are very difficult to understand through the thick Indian accent on the phone."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6332761)

VR

Verified Reviewer

CEO

> "The customisation options and pipeline management tools are perfect for small to medium-sized businesses, ensuring efficient tracking of sales..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6657447)

OM

Obed M.

Operations Manager

> "Forms do not allow editing/updating records"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6489253)

SB

Salma B.

Owner

> "I especially appreciate the pipeline view, which gives me a clear visual of all my leads and customer interactions, helping me manage my..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6579506)

MM

Mathew M.

Implementation Consultant

> "The feature set is a little lacking, the UI can be confusing at times"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6715078)

VR

Verified Reviewer

Digital Marketing Specialist

> "It’s simple to use, helps manage leads and sales pipelines efficiently, and is ideal for small teams, though some advanced features are limited."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7113247)

DR

Daniele R.

Administrative Director

> "The platform is a bit cumbersome and requires a bit of a learning curve. But still less than some other platforms."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6789760)

AD

Abhilash D.

Assistant Manager

> "The integration with other Zoho products and third-party apps is also seamless, enabling businesses to manage their customer relationships..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6432671)

AC

Adhith C.

Director

> "Doesnt allow integration with facebook ads forms"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6627121)

AS

Antonio S.

Web Designer, SEO, Marketer

> "It helps keep lead tracking and deal management organized, and connects smoothly with other Zoho apps."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6821914)

Eduard X.

Sales and Business Development

> "Iy may lack some advanced customization options."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6662577)

RDM

Rahul Dev M.

CEO

> "What I liked most about Bigin by Zoho CRM is its simplified pipeline view, which makes tracking deals intuitive and visually clear for teams of..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6804232)

MR

Maksymilian R.

Co-owner

> "What I miss the most is an overview of the entire email inbox (a view of all emails) so that I can quickly see who opened the email and who..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___5080241)

PB

Piotr B.

Key Account Manager

> "I started using Bigin when our small business needed a better way to track customer interactions and manage sales leads."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6826297)

AB

Andrea B.

Business and Partnership Associate

> "A lot of features that I don't need/won't use - would be nice to be able to remove them completely from home page or even have very basic option..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6300812)

Wendell N.

Managing Director

> "Bigin by Zoho CRM has been a game-changer for our organization, helping us manage customer relationships, track sales pipelines, and automate..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6455246)

VR

Verified Reviewer

COO

> "I believe the only thing is the billing for US companies is not very intiutive."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6430064)

OD

Olu D.

CEO

> "Streamlining Customer Management: Bigin consolidates all customer information in one place, making it easy to track interactions, manage..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6351309)

TC

Trevor C.

none

> "Short trial time if you not into IT systems can take a while to set up"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6543272)

KvP

Kévin P.

CEO

> "Its integration with other Zoho applications and third-party tools is seamless, providing a cohesive ecosystem for managing various business..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6392455)

TF

Tahli F.

Managing Director

> "Doesn't integrate with Zoho Books on the free version"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6315760)

NV

Natalia V.

BDM

> "Its mobile app allows us to stay updated during client meetings or fieldwork, which is invaluable in our fast-paced industry."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6586154)

MK

Madhvendra K.

Director

> "Some Customisation is not available."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6472422)

VS

Vivan S.

marketing Head

> "For anyone running a small business or freelancing, it removes all the clutter and just helps you focus on closing deals."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6813168)

Sneha Y.

Sales Executive

> "It seems slow to me sometimes and email options seems less."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6343790)

VR

Verified Reviewer

President

> "Bigin has been a great addition to our daily systems as it keeps all the data in one spot for our contacts."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7085230)

PR

Parthiv R.

Founder

> "User access/permissions functionality is not very detailed"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6638775)

RDM

Rahul Dev M.

CEO

> "It does not overwhelm you like other CRM, and gets the work done that is managing your leads and deals, tracking them, and having timely..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6804232)

WM

Wong M.

Property Realtor

> "Onboarding is less than ideal."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7024256)

JT

June T.

owner

> "One of Bigin’s strongest features is its mobile app – it’s responsive, well-designed, and allows you to manage your leads on the go."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6768032)

KL

Kathy L.

CEO

> "It's obvious they put a lot of time and money into their support team, but as hard as they try to get this right, they really need to train them..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6332761)

PK

Peter K.

CEO

> "It has streamlined our lead and sales management, improved team collaboration, and helped us stay more organized and proactive with clients."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7026574)

LV

Laure V.

EI

> "I cannot add my business email - i will try to contact the sales support"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6478255)

VR

Verified Reviewer

web developer

> "Its intuitive interface makes it simple to track leads and deals, while basic automations help save time on daily tasks."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7038999)

TK

Tre K.

Owner

> "It took awhile to get my email configure"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6801622)

WM

Wong M.

Property Realtor

> "Good for tracking leads, contacts, deals, reminders; light automation for repetitive tasks."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7024256)

SS

Stefano S.

Freelance

> "It's designed for freelancers and small agencies, so it lacks small features like a time tracker."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6044422)

MB

Michael B.

Business Dev Manager

> "I liked the modular design of the CRM, which allows you to incrementally add on different modules as you scale as a business."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6718087)

TD

Tribhuvan D.

BDE

> "Too many features are sometimes confusing."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6571231)

BS

Brian S.

Owner

> "Bigin's clean and simple mobile app is also a big win for me when I'm out with clients—highly recommended if you want flexibility without bloat."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7000733)

ND

Nick D.

VP

> "I wasn't able to delete/modify some of the built in pipeline features which meant rebuilding them."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___5048476)

BS

Brian S.

Owner

> "It works exceptionally well on mobile, which is huge for me since I'm often out with clients. If you're a solo service provider or small team,..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7000733)

AC

Alexis C.

Technologist

> "In my case, I use android and I don't have this feature available, I don't know if it's for iOS. How about an integration with LinkedIn?"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___4903284)

SH

Stephen H.

Chief Strategy Officer

> "I like the comprehensive features typically found in more costly software such as Salesforce, but at a very affordable price."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7051387)

Heather N.

CEO

> "The way their email toppers and incoming contacts works is a bit cumbersome"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___4879746)

VR

Verified Reviewer

Ceo

> "You can literally drag-and-drop a deal to the next stage and have the associated automation trigger instantly, which saves significant time."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7046673)

RB

Robert B.

CEO

> "Support is slow to respond."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6650010)

AK

Akash K.

Product Manager

> "However, there are some limitations, such as fewer customization options and limited integration with widely used tools. Despite these..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6479495)

VR

Verified Reviewer

Marketing Manager CRM

> "Limited customizing options, overall not so useful from mobile in our case."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6136387)

NB

Neha B.

BDE

> "The tool offers detailed reporting and analytics features, allowing users to track key metrics,"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6436542)

SN

Sunil N.

Medical Record Review

> "Also, the integrations with other Zoho apps can be a bit tricky to set up."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6248925)

BG

Bhanu G.

Head of Marketing

> "It helped me keep track of all my contacts, follow-ups, and deals in one place."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6863001)

HP

Helmut P.

Geschäftsführer

> "The integration of whatsApp is not offered - at least in the free trial version."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___4833781)

ŁUkasz B.

CEO

> "The interface is clean, the setup is quick, and it’s a very practical solution for small businesses"

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7116133)

AI

Aswadhram I.

Business Development Executive

> "That's the only thing I found difficult."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6594945)

NG

Naveen G.

Operations Manager

> "The simple, intuitive interface makes it easy for any team member to quickly adapt, streamlining our sales workflow and keeping everything..."

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6535551)

JH

Jenn H.

Business Operations

> "The customer support team, while responsive, is not particularly effective at actually resolving issues. "

[See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___4846892)

[View Reviews](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

## User interface

4.43 (708)

4.71 (730)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Apptivo

Top features

35/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/228915/Apptivo/#features)

Bigin by Zoho CRM

34/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#features)

### Recognition

Apptivo is recognized as a top-rated tool in 1 Capterra Shortlist reports

Best Value CRMSoftware (2022) 

Bigin by Zoho CRM is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Apptivo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Bigin by Zoho CRM

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Apptivo

-   By Apptivo
-   Located in United States
-   Founded in 2018

Bigin by Zoho CRM

-   By Zoho
-   Located in United States
-   Founded in 1996

## Popular Comparisons

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

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$15/month

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4.3

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4.4

4.2

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[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

vs

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$7/year

Price

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Features

4.4

4.8

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[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

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[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$15/month

Price

$20/month

4.3

Features

4.4

4.2

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[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,782)](https://www.capterra.com/p/61368/Salesforce/reviews/)

$7/year

Price

$25/month

4.5

Features

4.4

4.8

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/61368-204998/Salesforce-vs-Bigin-by-Zoho-CRM)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,973)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

$15/month

Price

$14/month

4.3

Features

4.3

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/155928-228915/Zoho-CRM-vs-Apptivo)

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,973)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

$7/year

Price

$14/month

4.5

Features

4.3

4.8

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/155928-204998/Zoho-CRM-vs-Bigin-by-Zoho-CRM)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,822)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$15/month

Price

$50/month

4.3

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/157279-228915/Dynamics-365-vs-Apptivo)

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

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$7/year

Price

$250/month

4.5

Features

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4.8

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/204998-210630/Bigin-by-Zoho-CRM-vs-Kylas)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (573)](https://www.capterra.com/p/210630/Kylas/reviews/)

$15/month

Price

$250/month

4.3

Features

4.7

4.2

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/210630-228915/Kylas-vs-Apptivo)

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,822)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$7/year

Price

$50/month

4.5

Features

4.3

4.8

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/157279-204998/Dynamics-365-vs-Bigin-by-Zoho-CRM)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/)[4.47 (822)](https://www.capterra.com/p/152769/eWay-CRM/reviews/)

$15/month

Price

$20/month

4.3

Features

4.3

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152769-228915/eWay-CRM-vs-Apptivo)

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

vs

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

$7/year

Price

$19/month

4.5

Features

4.3

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/132666-204998/Pipedrive-vs-Bigin-by-Zoho-CRM)