# Gravity Forms Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Gravity Forms Software - reviews, pricing plans, popular comparisons to other Form Builder products and more. Source: https://www.capterra.com/compare/206381-235111/Gravity-Forms-vs-JetFormBuilder --- # Gravity Forms Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Gravity Forms ## What is Gravity Forms? Gravity Forms is WordPress form creation software that provides a drag-and-drop builder for customizing online forms and workflows. Users can build forms to capture leads, collect payments, manage subscriptions, run surveys, and more. The software includes features like conditional logic, file uploads, and integrations with services such as Stripe and MailChimp. Gravity Forms offers transparent pricing for individuals and businesses. It provides Basic, Pro, and Elite license plans that include access to different add-ons. ## What is Gravity Forms used for? [Form Builder](https://www.capterra.com/form-builder-software/)[Forms Automation](https://www.capterra.com/forms-automation-software/) Overall rating Based on 90 user reviews Reviews sentiment Positive 92% Neutral 8% Negative 0% Starting price $59 Flat Rate, Per Year Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Gravity Forms?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.gravityforms.com&name=Gravity Forms) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Gravity Forms 4.6 (90) VS. [4.7 (2,782)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting Price $59 Flat Rate, Per Year Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (86) Ease Of Use 4.7 (2,758) Value For Money 4.3 (70) Value For Money 4.5 (2,200) Customer Service 4.3 (56) Customer Service 4.5 (2,031) ## Gravity Forms alternatives [4.7 (944)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (5,044)](https://www.capterra.com/p/153140/Connecteam/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars Highest Rated [4.7 (4,165)](https://www.capterra.com/p/251329/Adobe-Acrobat-DC/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (139)](https://www.capterra.com/p/138990/Cognito-Forms/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/206381/Gravity-Forms/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Customizable Forms 4.5 (46) 63.04% of 46 reviewers that rated this feature as important or highly important Customize contracts and forms to collect specific information Third-Party Integrations 4.5 (46) 63.04% of 46 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Conditional Logic 4.5 (43) 65.12% of 43 reviewers that rated this feature as important or highly important Capability of a software or system to make decisions and perform actions based on specified conditions Forms Management 4.6 (43) 58.14% of 43 reviewers that rated this feature as important or highly important Store, manage and track all forms in a centralized location Customizable Fields 4.5 (42) 59.52% of 42 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Data Capture and Transfer 4.7 (42) 57.14% of 42 reviewers that rated this feature as important or highly important Import, collect, and capture data from multiple sources Gravity Forms 9 features Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Capability of a software or system to make decisions and perform actions based on specified conditions Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Import, collect, and capture data from multiple sources Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system Store, manage and track all forms in a centralized location Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Features 4.6 (85) 4.6 Based on 85 reviews ## Pricing Value for money 4.3 (70) [View pricing plan details](https://www.capterra.com/p/206381/Gravity-Forms/pricing/) Basic License $59.00 Flat Rate,Per Year It includes: - 1 Site - Active Campaign Add-on - Campaign Monitor Add-on - Hubspot Add-on - Mailchimp Add-on - Standard Support Elite License $259.00 Flat Rate,Per Year It includes: - Active Campaign Add-on - Authorize.Net - Campaign Monitor Add-on - Coupons Add-on - Hubspot Add-on - Mailchimp Add-on - Partial Entries Add-on - Priority Support - Signature and Polls Add-on - Stripe and Dropbox Add-on - Trello Add-on - Unlimited Sites - User Registration - Wordpress Multisite - Zapier Add-on Pro License $159.00 Flat Rate,Per Year It includes: - 3 Sites - Active Campaign Add-on - Campaign Monitor Add-on - Hubspot Add-on - Mailchimp Add-on - Standard Support - Stripe and Dropbox Add-on - Trello Add-on - Wordpress Multisite - Zapier Add-on Value for money 4.3 (70) 4.3 Based on 70 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ FreshBooks](https://www.capterra.com/p/142390/FreshBooks/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) ## Support, customer service and training options Customer Service 4.3 (56) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (56) 4.3 Based on 56 reviews ## User reviews Overall rating 4.6 Based on 90 reviews Filter by rating 5(62) 4(21) 3(7) 2(0) 1(0) Mentioned topic Sorted by most recent JT Joe T. Head of Marketing Information Technology and Services ### "Reliable, complex options - great forms for your website. " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 March 26, 2026 A great experience, we have had gravity forms on our website for over 8 years now, no need to change. Works absolutely fine, reliability is key for a contact form on a website, especially in B2B SaaS like ours. Pros Lots of different editing options, allows us to not only have forms on our website, it sends emails to both us and the person filling out the form, automatically which really helps. Cons It's fine now, but it is a little tricky to set up. The initial set up is relatively straight forward, but getting all the automated emails etc set up was a little tricky. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User President Marketing and Advertising ### "Incredibly Flexible" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 18, 2025 It's been consistently excellent. It's always our go-to solution for form building whenever we're dealing with WordPress websites. Pros Gravity Forms is easy to use, incredibly flexible, affordable, and consistently reliable. It makes building everything from super simple to complex-multi page forms easy. Cons I do wish that they had some more built in styling issues, but that's a minor issue since everything is customizable with a bit of css. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RO Rick O. Marketing Manager Retail ### "The Best of Them All" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 9, 2025 We have been using it for years and it serves our business perfectly well. We have added a third party PDF plugin to get the results of our forms. Pros It’s Quick and easy to get setup and going with the plugin. Creating the fields that are needed is pretty much just drag and drop. Cons Customization is rather limited without a third party plugin. That may not be an issue for most users. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PT Paul T. Managing Director Marketing and Advertising ### "The best Wordpress form builder that I've personally worked with" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 7, 2025 My go to form builder for Wordpress installations. Easy to work with during the build phases. Harder to share customisation with clients, who tend to be a bit freaked out by the Wordpress range of options and the way they're presented, which the Gravity Forms plugin utilises. Pros Incredibly powerful form builder to host within the Wordpress environment. Allows for lots of customisation and workflow adjustments over other form solutions which you'd typically embed, rather than host within your site. Cons As it relies heavily on the Wordpress UI, it doesn't look as pretty or intuitive as some other tools and the settings area can be a little hard to follow for novices. Switched from [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) Wanted to be able to build forms within the Wordpress environment and not embed from a 3rd party. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MS Melissa S. Marketing Director Construction ### "Good form builder - but not sure it's worth the cost." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 June 25, 2025 Gravity Forms works well! It is not significantly different than the competition, but it's a lovely and easy to use products. Pros Gravity Forms is easy to use, is beautifully styled, and it works well. There are loads of options and it's easy to make a custom form for any application. Cons Gravity Forms is more expensive than some of its freemium competitors. It is a better product - but it doesn't always make sense to use a paid form. Switched from [Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/) Gravity is more robust than Ninja Forms, and some aspects of the interface are easier to use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AS Adam S. Web DEveloper Marketing and Advertising ### "Poor Add-on Function" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 June 20, 2025 I recommended Gravity Forms to a client that accepts subscription payments online. After purchasing the plugin and the PayPal Checkout add-on, I spent hours and hours trying to get it to sync correctly with PayPal. It never did, so I ended up using PayPal's built-in buttons. Which defeated the whole purpose of purchasing GF and the add-on. Gravity Form's support tried to help, but had no explanation as to why the PayPal checkout add-on wasn't working. Pros Drag & Drop Builder is fairly easy to use. The options for formatting and message delivery are adequately clear to understand and use. Cons PayPal Checkout Add-on does not function as advertised. I recommended and purchased GF and the PayPal Checkout Add-on for a client. Even after several rounds of contacting support, we never could get the Add-on to communicate accurately with PayPal, which ended up with client subscribers not having a clearly associated Subscription tied to them. After wasting hours of time, I gave up and used PayPal's subscription buttons instead of GF PayPal Checkout. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BV Brian V. Owner Information Technology and Services ### "Gravity Forms is a simple way to provide a backbone for basic data driven services on Wordpress sites." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 3, 2025 Extremely positive - very stable plugin and good support. Tons of extensions and add-ons that make it powerful. Pros Gravity forms has been great for me as a developer and my clients for easy, data driven websites. The forms are easy to put together for my clients and I can use it with a number of extensions and plugins to display the data collected. I've been able to develop data driven sites for a variety of industries, from real estate to educational sites, and it has been the backbone for things like directories, to surveys and more. Cons There are a couple of challenges with Gravity Forms - one obvious one is having the ability to undo changes. Like say you accidentally delete a form input, you can't undo. I'd also like to see better ability to customize the layout - given the cost for Elite. Alternatives considered [Formidable Forms](https://www.capterra.com/p/175482/Formidable-Forms/) [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Reasons for choosing Gravity Forms Cost, flexibility and integration were the biggest things. The ability to tie into other add-ons was superior. Formstack I used for a long time but the cost was prohibitive, especially with a limit on forms. Jotform used to be open source, but didn't work out with support. I think we opted for Gravity Forms over Formidable because of the ease of use and add-on capabilities. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KN Kelsey N. Marketing Manager Health, Wellness and Fitness ### "Very good for basic form submission & lead collections needs" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 March 24, 2025 It worked fine for basic needs. We have since changed to use forms that flow direct into our CRM systems. Pros It was fairly simple to use & integrate. Reporting was easy to access as well. Cons I dont know if there was a paid version that would have been better but we were using a free version and the customizability of the forms wasnt great as far as I could see. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BB Bonnie B. Lead Systems Analyst Non-Profit Organization Management ### "he Limitless, User-Friendly Solution for ‘Impossible’ Business Problems" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 12, 2025 Gravity Forms has an amazing backend and frontend ui. It makes building forms and notifications simple as can be. It's easy for our users to navigate on the frontend. There's so many customizable options that what you can do with this feels limitless. Pros Gravity forms powers all of our external forms, screening, intake, etc. It's simple to use, powerful, captures all the data we need, and is attractive to boot. What once felt like impossible business problems, we've tackled solving them with Gravity Forms. Cons There is literally nothing I don't like about Gravity Forms. Switched from [GetFeedback](https://www.capterra.com/p/133180/GetFeedback/) [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Gravity Forms was simple, built into our website, and affordable. It was significantly easier to use as well. Alternatives considered [GetFeedback](https://www.capterra.com/p/133180/GetFeedback/) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reasons for choosing Gravity Forms Far more affordable for more customization options. We were also able to lock it down more easily. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Business Intelligence Analyst Higher Education ### "Gravity Forms: Seamless Integration and Powerful Form Logic" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 20, 2025 Overall, Gravity Forms is an excellent tool integrated into our web-based platforms to meet internal and external stakeholders where they are and modernize our intake process. Pros While there are other platforms I can use with Google Sheets, Gravity Form does a fantastic job of integrating with our WordPress site. Additionally, the form logic and integration with our authentication process have been easy to navigate. Cons If I had to choose one thing, I would wish for more preset forms or for the platform to use AI to help me build out logic. The process can take a bit of time to manually populate forms with multiple logic paths. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/206381/Gravity-Forms/reviews/) Popular comparisons [Jotform vs Gravity Forms](https://www.capterra.com/compare/158456-206381/JotForm-4-0-vs-Gravity-Forms)[Google Workspace vs Gravity Forms](https://www.capterra.com/compare/206381-247901/Gravity-Forms-vs-Google-Workspace) [Formidable Forms vs Gravity Forms](https://www.capterra.com/compare/175482-206381/Formidable-Forms-vs-Gravity-Forms)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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