# Compare iMovie vs Pictory 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare iMovie and Pictory based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/207187-229347/iMovie-vs-Pictory

---

# iMovie vs Pictory Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

iMoviePictory2/4 selected

[iMovie](https://www.capterra.com/p/207187/iMovie/)[4.5 (428)](https://www.capterra.com/p/207187/iMovie/reviews/)

[Pictory](https://www.capterra.com/p/229347/Pictory/)[4.8 (163)](https://www.capterra.com/p/229347/Pictory/reviews/)

[## iMovie](https://www.capterra.com/p/207187/iMovie/)[4.5 (428)](https://www.capterra.com/p/207187/iMovie/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.2

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [428 reviews](#user-reviews)

Positive

383

Neutral

41

Negative

4

[## Pictory](https://www.capterra.com/p/229347/Pictory/)[4.8 (163)](https://www.capterra.com/p/229347/Pictory/reviews/)

Starting Price

$25.00/year

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.8

Customer Service

4.7

Reviews Sentiment

Based on [163 reviews](#user-reviews)

Positive

158

Neutral

1

Negative

4

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 18,031 reviews from video making software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Video Creation

4.5

Generative AI

NA

Text to Video

NA

Voice-Over/Audio

NA

Video Editing

4.4

73%Fit

Missing features

Feature ratings

Video Creation

4.8

Generative AI

NA

Text to Video

4.7

Voice-Over/Audio

4.6

Video Editing

4.5

User satisfaction

User satisfaction

4.5

User reviews[428](https://www.capterra.com/p/207187/iMovie/reviews/)

Ease of use

4.5

Functionality

4.2

Value for money

4.7

Customer support

4.3

User satisfaction

4.8

User reviews[163](https://www.capterra.com/p/229347/Pictory/reviews/)

Ease of use

4.8

Functionality

4.6

Value for money

4.7

Customer support

4.7

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$25Per User, Per Year

-   Free version
-   Free trial

Best for

Best for

Designed for corporate businesses and students, it is a video making platform that helps create, edit and share videos across online platforms.

Best for

For B2B (API/MPC), agencies (Team Plan) Educators/creators, instructional designers, L&D (Pro Plan). Pictory offers scalable, collaborative, AI-powered video creation, with no editing skills needed.

## User reviews

Pros & cons

AY

Andrew Y.

Technical Support Manager

> "It also allows for us to move the completed project to final cut to do more enhanced editing like color grading, animations, and more."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6821259)

GM

Galateya M.

Executive Administrative Assistant

> "The least I like about iMovie is that it can be limiting for advanced users due to its lack of more customization options."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6537180)

VR

Verified Reviewer

Editor

> "This is amazing that I can use footage from my camera and make a movie if I would like."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___7077787)

Erika S.

Owner

> "I have found it at times difficult to get help on using certain features and have had to spend time googling outside sources for..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6462391)

SJ

Sheryl J.

FIELD ESTIMATOR

> "The user can easily understand how to use the software, even as a first time user: The integrations are simple to comprehend and doesn’t..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6722358)

Erika S.

Owner

> "I use iMovie weekly for my content editing needs, and have no desire to learn a new editing software!"

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6462391)

PS

Parker S.

CEO

> "It is a great beginning app to get to know and to mess around in before upgrading to a new and improved software."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___7047941)

Joel M.

Quality Coordinator Engineer

> "It has less features and characteristics than other softwares like Final Cut Pro or Adobre Premier which are more professionals and the..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4851118)

AF

Alexia F.

ARTIST

> "From adding transitions and filters to incorporating music, sound effects, and titles, it provides me with the flexibility to customize..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4805242)

RS

Ryan S.

Digital Ministry Pastor

> "Another issue was that it was not always easy to manage video and audio fades."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6460944)

KM

Kortney M.

Owner

> "Great tool that I use to edit longer videos for our social media presence."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6757680)

JD

Jamal D.

Personal Trainer

> "Its inability to compete with other video editing apps available"

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6367530)

RF

Renato F.

Mentor

> "Can edit short training vids and fun goofy meme vids quite quickly and easily."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6633550)

RF

Renato F.

Mentor

> "Nothing too bad but the small details that need to be edited can be a bit wonky."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6633550)

CS

Chiara S.

Reviewer

> "It has a variety of tools and functions that helped me put together different images with also special effects. And last but not least..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6001696)

CW

Christopher W.

Creative Director

> "This can really delay our video production as we then need to reformat a video file before we can use in in iMovie."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6028822)

LM

Lorenzo M.

Owner

> "I used this software to edit my first youtube videos, and i was pretty happy with it until I discovered better editors"

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6561775)

VR

Verified Reviewer

Owner

> "It doesn't have all of the professional-level features of some other platforms."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6466221)

SM

Sahar M.

Course author

> "I love the Magic movie tool that uses your video clips and converts them into a beautiful video with transitions and background music."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___5009518)

KK

Kendall K.

Employee

> "It can crop the movie in a weird way sometimes"

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6656820)

CB

Cooper B.

Direector of Media Ministries

> "I love how it is compatible from all major Apple devices, including iPhone, iPad, and Mac."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6681628)

JG

Julia G.

owner

> "Sometimes its difficult to select a section to cut"

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6561671)

CW

Christopher W.

Creative Director

> "We use it everyday to produce professional content for use on broadcasting channels as well as YouTube and other social media channels."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6028822)

AE

Ashlyn E.

Real Estate Agent

> "Unfortunately, once you have finished editing your content, you can expect a long upload time to your social media platforms."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___5071205)

MF

Mike F.

Manager

> "I love the extra detailing we can implement on our videos."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6779490)

AE

Ashlyn E.

Real Estate Agent

> "It also takes a long time to transport finished videos to social media platforms."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___5071205)

VR

Verified Reviewer

Owner

> "I liked the ease of dropping in content to edit by just dragging from my computer."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6466221)

KS

Kim S.

Outreach Coordinator

> "Not easy to share work on a project with someone else via iCloud or other shating platforms (Google Drive, Office36, etc)."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4864057)

AF

Alexia F.

ARTIST

> "I appreciate how iMovie allows me to focus on the creative aspects of video editing without getting overwhelmed by complex technical..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4805242)

VR

Verified Reviewer

Appraiser

> "It did the job but I had trouble using it and had to re do the whole thing multiple times. But it may very well be due to my..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6022618)

Joel M.

Quality Coordinator Engineer

> "My first experience with any video editing software was with iMovie and it was very easy and organic to use, everything was just..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4851118)

JT

Jacob T.

User

> "Sometimes this software is a little bit too simple and you can overlook some of the features of it in the templates and the different..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4337385)

Erika S.

Owner

> "iMovie is a great jumping off point to learn how to edit content."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6462391)

KS

Kim S.

Outreach Coordinator

> "Platform dependent...must have a mac...not compatible with PC. "

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4864057)

KS

Kim S.

Outreach Coordinator

> "Excellent, fast, simple and effective for producing nice short videos or editing Zoom webinar footage to create online programs."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4864057)

JPB

Jean Philippe B.

Consultant

> "It seems to be a very hard thing to make a simple video editing software."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___5100675)

JG

Julia G.

owner

> "It has been great for making simple videos that I need"

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6561671)

SL

Stefan L.

Sales Manager

> "To use iMovie effectively, it takes a lot of effort to learn the application"

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6002511)

KP

Kennedy P.

Licensed Master Esthetician

> "It is very easy to use and very convenient for Macbook users especially."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6815298)

AH

Afnan H.

Interior design

> "so complicated to share I think, or maybe I don't find the easy way to share with my android friends phone, if you want to use your own..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4786351)

AB

Austen B.

Owner

> "I like the visual of the different inputs over lapping"

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6697328)

JH

John H.

owner

> "The biggest con is that when your video is complete it exports as a small square onto other platforms (specifically Instagram)."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___3668835)

MS

Mike S.

Curriculum writer

> "Overall, the experience is good if I am trying to make a quick movie that is not necessarily professional. "

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6463675)

AR

Ari R.

CEO

> "Not many templates;Animations are very bad to work with;Lack of features;Limitations in terms of editing;Only possible to use on a Mac"

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4151240)

HW

HsiangHua W.

artist

> "I like how convenient it is because it is in your phone and if your are a grandmother who wants to create a hip video of your grandkid's..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___5062981)

FR

Fakhira R.

freelancer

> "This app is also not user-friendly as it can only be accessed by Apple product users only. Although neat, I find that the iMovie app is..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___3663330)

PQ

Pablo Q.

Insurance Agent

> "The platform allows you to create movies from scratch , storyboards, and it also gives you the option to choose media and they can..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___3799449)

DM

Daniel M.

Administrator

> "On the other hand, I found iMovie to be too limited in terms of features and functionality, especially for more complex video projects."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4554446)

JG

Julia G.

owner

> "very easy to see separate clips and audio."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6561671)

VR

Verified Reviewer

College Professor

> "There are limits to the number of features available, but most of the time I'm not trying to make a high level professional complex..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4003556)

JG

Julia G.

owner

> "The videos download in great quality."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6561671)

GR

Goda R.

YouTuber

> "I don't like the space that it takes in your smartphone cuz when you don't have a lot of storage like me."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___3647652)

Zafar A.

HSE Manager

> "This tool helps me to create a required length video clip with visual and sound effects without requirements of a very complicated..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4774625)

VR

Verified Reviewer

Appraiser

> "Honestly I am no professional in movie making and I felt like it was not very intuitive to use."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6022618)

VR

Verified Reviewer

Appraiser

> "I feel like iMovie is a professional and comprehensive tool for making films or short films."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6022618)

VR

Verified Reviewer

Founder

> "I just wish there were more text options that included highlighted text or ability to change text outline thickness and shadow. When..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___3430442)

DS

Daisy S.

Front Office Manager

> "The best part of iMovie is the accessibility whether if you are on a laptop or iPhone, I can easily edit a video for the team."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___3960871)

SO

Stephanie O.

Restaurant worker

> "I don’t like that there are no much transition features on iMovie it feels like a very simple editing app"

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4522737)

AF

Alexia F.

ARTIST

> "An advantage of iMovie is its seamless integration with other Apple devices and software."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4805242)

SC

Sam C.

Graphic Designer

> "It lacks motion integration, detailed colorization and timeline size/format setup and exporting, for example."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___3129470)

RB

Rilwan B.

Product Designer

> "The platform is straight to the point and the fact that it is free makes it a great entry level video editing platform."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6028974)

Alessio T.

Digital Marketing Specialist

> "Being designed for a user who has no knowledge of the tools, I cannot report shortcomings in this sense."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4756479)

SL

Sakke L.

Freelance Translator

> "I've personally used iMovie for my drum and guitar covers and it suits my needs very well."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4804976)

AS

Amy S.

Principal | Brand Director

> "Much of the video editing work I do these days calls for exports for Instagram and Facebook, so editing a project in iMovie is a real..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___3504417)

CS

Chiara S.

Reviewer

> "I recommend this video maker because it’s free and it can help you in creating beautiful videos."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___6001696)

ND

Nicola D.

student

> "It does not have the functionality for a professional editing"

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4696437)

DM

Daniel M.

Administrator

> "iMovie includes a variety of built-in themes and templates that help me quickly create polished-looking videos."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4554446)

MS

Manette S.

Copywriter

> "My least favorite thing about iMovie is the design features, including visual and audio, are too minimal and basic for the most part for..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___3019244)

SL

Sakke L.

Freelance Translator

> "For a free app iMovie brings you a lot of tools to help you create whatever you want!"

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4804976)

HN

Houston N.

Teacher

> "Just a few awkward issues here and there because of my clumsy thumbs which others may sympathize with."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___3789923)

SN

Steven N.

Church School Teacher and UFC Fit Kids Attendant

> "My experience with iMovie is pleasant and I love using it to make and edit movies."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___5087834)

RB

Rita B.

Teacher

> "One of the things that I dislike about iMovie is the limited options."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4788410)

AK

Aidan K.

Game dev

> "iMovie is easy to use and to get started with, it has many good features such as easy video editing tools and nice templates."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___5077164)

FR

Fakhira R.

freelancer

> "There are a few drawbacks of the iMovie app."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___3663330)

AK

Aaron K.

Associate Pastor

> "It helps take the beginner and makes them appear as a professional."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___5013199)

LE

Lily E.

designer

> "You only have so many options to customize your editing and the templates are super outdated and amateur looking."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___3397463)

AC

Anthony C.

University Intern

> "The tool includes a wide variety of templates and effects to enhance video quality and make it more attractive to viewers."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___4773036)

EM

Emily M.

Office Administrator

> "I don't like how it seems that the audio files will automatically go into separate line of the working area, even if they're not..."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___2904963)

KM

Kris M.

Freelance Writer

> "I love how streamlined the video creation process is in iMovie."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___5085476)

JB

Joshua B.

Worship Leader

> "It sometimes has very slow rendering and exporting times which leads to choppy video previews."

[See full review](https://www.capterra.com/p/207187/iMovie/#Capterra___3204699)

[View Reviews](https://www.capterra.com/p/207187/iMovie/reviews/)

Svetla M.

Marketing manager

> "Very easy interface, automatically turned blog posts into nice videos that you can easily adjust, tons of free videos and..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___7130320)

JCC

José Cruz C.

Director

> "In the audio or voiceover, it's difficult to edit my own voiceover when I record it completely outside pictory, so when I..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6340139)

KP

Kevin P.

Owner

> "Pictory is a unique and easy to use tool that parsed my script into scenes and allowed me to search and select from a near..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6378058)

PDJ

Pastor Deidre J.

Co-Owner

> "Some limitations in the story add feature and not being able to go back to the story builder portion of the platform."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6667589)

KP

Kevin P.

Owner

> "Then I selected one of the premium voices available with my subscription, and with no experience I had created a compelling..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6378058)

SG

Steve G.

Managing Member

> "There are some issues with visual selection in the initial draft of a video that require some editing."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6323937)

BB

Bruce B.

Owner-Operator

> "It handles information well and puts out just how I need the video to end up. And it's not nickel & diming me for stock image..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6512316)

Tom B.

Director of Operations

> "I ran out of enhanced voice credits and the only upgrade was for a year when I had a temporary one month shortage."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6636559)

KS

Kristin S.

Owner and creator

> "The best feature is the generation of the videos and the automatic closed captioning."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6452580)

BB

Bruce B.

Owner-Operator

> "Unfortunately, the available voiceover time doesn't match the available video time."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6512316)

JCC

José Cruz C.

Director

> "I simply love it, I subscribed to the trial, tried making my first text-to-video, and once I saw the result, I didn't have to..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6340139)

CE

Christian E.

Pastor

> "Not being able to download my videos when I want it is actually too bad."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6710319)

ME

Mohamed E.

Video Creator

> "The software saves me a lot of time and effort, with advanced editing tools that perfectly meet my needs."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6446009)

CE

Christian E.

Pastor

> "I’m actually unhappy due to the error message I get when downloading videos sometimes."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6710319)

RR

Richard R.

CEO

> "I find it really interesting solution to creating videos quickly and easily, as opposed to software like Adobe or Camtasia. "

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6362224)

Clyde R.

President, CEO

> "Some of the images Pictory uses as defaults in a video do not fit the subject, even though they do fit the title of the..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6087537)

KP

Kevin P.

Owner

> "I like how Pictory broke down my script into scenes and provided a simple and intuitive layout to work from."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6378058)

SS

Sakshi S.

Director Product

> "I am facing issue for more than 24 hours no revert or help provided on the same"

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6580116)

SG

Steve G.

Managing Member

> "The availability of Eleven Labs voice library and Getty images make Pictory hard to beat."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6323937)

AZ

Arpad Z.

Senior software consultant

> "the changing of the order of the scenes is sometimes a real pain."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6536225)

ZR

Zara R.

Trainer and Assessor

> "I’ve also introduced Pictory to them, and they find it to be an enjoyable and engaging tool for both their class..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6687559)

JW

Jan W.

Project Manager

> "Lack of templates. When I put a logo on a slide, it looks like it has a picture behind it."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6262453)

MH

Max H.

Director of Marketing

> "This software is best to easily create videos from their huge database of relevant b-rolls and the ability to write and..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6304751)

Geok Kere C.

Administrator

> "Unless you are on a premium status, I found the visual images can be quite restricted for a standard plan."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6113134)

AH

Angie H.

Founder

> "The platform’s user-friendly interface and range of features make it easy to quickly create professional, engaging videos."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6574696)

VR

Verified Reviewer

Consultant

> "This won't work in my particular environment, so I uploaded my own audio."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4905565)

Patti H.

CEO

> "The result is HIGH quality videos that I can quickly edit if needed."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6339209)

JM

Jeff M.

owner

> "I had a few issues to start with and the response time to my emails was slow. "

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6127558)

PW

Patrik W.

CEO

> "Tons of "free" stuff you can use and my son now makes our videos (17 yo)."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6313453)

GL

Gerardo L.

CEO

> "One of the biggest challenges I face is the sheer volume of images and videos that I need to sort through and organize, which..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4620429)

MM

Michael M.

CEO

> "Being able to cut out text from transcription of my recording and the video deleting that exact scene instantly is so amazing."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4976944)

MF

Melanie F.

Owner

> "Preview loads a bit slow while editing. "

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6182729)

MM

Michael M.

CEO

> "They have a great Facebook group and they roll new features all the time!I love getting a Pictory update email and seeing..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4976944)

GL

Gerardo L.

CEO

> "For example, sometimes it struggles to accurately identify specific objects or scenes within an image, which can lead to some..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4620429)

BB

Bruce B.

Owner-Operator

> "Other than the occasional voiceover upgrade, I can pretty much keep creating without interruption."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6512316)

DM

David M.

Partner

> "Some of their background music does not pass Youtube copyright claims - meaning you get a strike, not a copyright claim with..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4437879)

DK

David K.

President

> "I also created a couple of lessons based on my book available on Amazon (called Super Happy by David Kaufman),"

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6664468)

SG

Saibal G.

Global Tech Lead

> "Not all Premium feature is not available in Standard subscriptionThe title text animation is limited"

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4613309)

VR

Verified Reviewer

Consultant

> "We're using more and more video in my organization, and Pictory is the easiest tool we've found to create short, friendly..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4905565)

RL

Robert L.

Horrible product and horrible customer service

> "Voiceover does not work, customer service is unable to assist and it takes several attempts to get a response."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4615904)

HD

Himadri D.

CEO

> "This is a package that covers all my needs for producing my content!"

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6435312)

JN

Jim N.

Owner

> "I've always felt fearful of editing video."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6147338)

AH

Angie H.

Founder

> "Powerful Tool for Creating Valuable Videos."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6574696)

EB

Elisa B.

graphic desinger

> "There is no better tool for script-to-video generation (at least I can't find it)"

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4767548)

JCC

José Cruz C.

Director

> "I love the speed of the text-to-video feature."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6340139)

DM

David M.

Partner

> "The site just feels like a project that was not ready to roll out for proper/advertised functionability. "

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4437879)

ME

Mohamed E.

Video Creator

> "The software is easy to use and offers a fantastic range of features that make video production enjoyable and efficient."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6446009)

DM

David M.

Partner

> "I'm currently being ghosted with questions of "when" the site will have full functionality again."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4437879)

David E. G.

Owner

> "I enjoy the product to create professionally looking and sounding sales videos for my books and podcasts."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6306994)

DM

David M.

Partner

> "Not proactive with regards to communication of potential site issues."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4437879)

BK

Brian K.

CEO - Founder

> "The developers have been reviewing and applying improvements, keeping us in the loop all the way."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6442630)

Subin B.

Freelancer

> "Sometimes you need to do manual work to make videos suitable for particular scenes. And also, editing takes too long, which..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___3025698)

WR

WILLIAM R.

Supervisor

> "Great and awesome I've been able to increase my youtube video uploads"

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6454357)

LA

Leonardo A.

Video Editor

> "It is a pity that it is a little expensive for countries abroad."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4477355)

DK

David K.

President

> "I really appreciate the images and video clips."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6664468)

NT

Neal T.

Chief Operations Officer

> "For example Tic tok videos can only be 180 seconds long therefore I am unable to use the videos on several channels."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___3496790)

ILG

Iulian Laurentiu G.

Owner

> "It was very easy to create a video to advertise my online store"

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6566412)

SS

Sara S.

civil engineer

> "I haven't found anything I don't like, and they keep adding features."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4731667)

CA

Carlos A.

Not giving my job

> "I had to use for a college assignment and was able too."

[See full review](https://www.capterra.com/p/229347/Pictory/#SoftwareAdvice___6775867)

JL

Jim L.

CIO

> "There are a couple of things about it that are problematic or not as easy."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4756676)

Geok Kere C.

Administrator

> "Currently, I have published six videos on my new YouTube Travel channels, and thanks to Pictory, made all this happen to me."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6113134)

RS

Rajat S.

Self

> "They are happy to take your money but don't provide any support!"

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4511915)

AZ

Arpad Z.

Senior software consultant

> "the user friendly interface, the logical and intuitive functions."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6536225)

DM

Deanna M.

Life Coach

> "sometimes the images it chose to match the text was not quite ideal."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___2990357)

GL

Gerardo L.

CEO

> "AI's image recognition technology, I can quickly and easily tag and categorize my visual content, making it much easier to..."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4620429)

PC

Paul C.

CEO

> "Not found anything I don't like and their adding features all the time."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___2981864)

DK

David K.

President

> "I created a conference presentation and it was a huge success!"

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6664468)

VR

Verified Reviewer

Ad operations by day , Marketer 24/7

> "Filler word cut out is abrupt"

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___2984149)

RT

Robert T.

Owner

> "Better video scene selections and more options to customize your video."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6286820)

Terry S.

Problem Solver

> "It wasn't easy to use and did nothing "spectacular" to speak of."

[See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___3193443)

[View Reviews](https://www.capterra.com/p/229347/Pictory/reviews/)

## User interface

[iMovie](https://www.capterra.com/p/207187/iMovie/)

4.49 (428)

[Pictory](https://www.capterra.com/p/229347/Pictory/)

4.76 (163)

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

iMovie

19/50

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Animation
-   API
-   Categorization/Grouping
-   Collaboration Tools
-   Communication Management
-   Content Library
-   Content Management
-   Custom Development
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Engagement Tracking
-   File Transfer
-   Filtering
-   Generative AI
-   Image Editing
-   Image Library
-   Labeling
-   Media Library
-   Multi-Channel Distribution
-   Multi-Channel Marketing
-   Multi-Language
-   Multimedia Support
-   Multiple Format Support
-   Presentation Streaming
-   Preview Functionality
-   Privacy Options
-   Reporting & Statistics
-   Single Sign On
-   Social Media Integration
-   Social Promotion
-   Social Sharing
-   Template Management
-   Templates
-   Text Editing
-   Text Overlay
-   Text to Video
-   Third-Party Integrations
-   Video Capture
-   Video Creation
-   Video Editing
-   Video Management
-   Video Streaming
-   Video Support
-   Voice-Over/Audio
-   Watermarking

[See all features](https://www.capterra.com/p/207187/iMovie/#features)

Pictory

Top features

26/50

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Animation
-   API
-   Categorization/Grouping
-   Collaboration Tools
-   Communication Management
-   Content Library
-   Content Management
-   Custom Development
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Engagement Tracking
-   File Transfer
-   Filtering
-   Generative AI
-   Image Editing
-   Image Library
-   Labeling
-   Media Library
-   Multi-Channel Distribution
-   Multi-Channel Marketing
-   Multi-Language
-   Multimedia Support
-   Multiple Format Support
-   Presentation Streaming
-   Preview Functionality
-   Privacy Options
-   Reporting & Statistics
-   Single Sign On
-   Social Media Integration
-   Social Promotion
-   Social Sharing
-   Template Management
-   Templates
-   Text Editing
-   Text Overlay
-   Text to Video
-   Third-Party Integrations
-   Video Capture
-   Video Creation
-   Video Editing
-   Video Management
-   Video Streaming
-   Video Support
-   Voice-Over/Audio
-   Watermarking

[See all features](https://www.capterra.com/p/229347/Pictory/#features)

### Recognition

iMovie is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Video MakingSoftware (2026) 

Pictory is recognized as a top-rated tool in 3 Capterra Shortlist reports

Best Value Video MakingSoftware (2025) 

Best Value Video MakingSoftware (2024) 

Best Value Video MakingSoftware (2022) 

### Deployment & support

iMovie

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Pictory

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

iMovie

-   By Apple
-   Located in United States
-   Founded in

Pictory

-   By Pictory
-   Located in United States
-   Founded in

## Popular Comparisons

[iMovie](https://www.capterra.com/p/207187/iMovie/)[4.49 (428)](https://www.capterra.com/p/207187/iMovie/reviews/)

vs

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4.6

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[iMovie](https://www.capterra.com/p/207187/iMovie/)[4.49 (428)](https://www.capterra.com/p/207187/iMovie/reviews/)

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4.6

4.5

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[Pictory](https://www.capterra.com/p/229347/Pictory/)[4.76 (163)](https://www.capterra.com/p/229347/Pictory/reviews/)

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4.8

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[View full comparison](https://www.capterra.com/compare/229347-275427/Pictory-vs-HumanPal)

[iMovie](https://www.capterra.com/p/207187/iMovie/)[4.49 (428)](https://www.capterra.com/p/207187/iMovie/reviews/)

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Contact vendor for pricing

Price

$27/month

4.2

Features

4.7

4.5

Ease of Use

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[Pictory](https://www.capterra.com/p/229347/Pictory/)[4.76 (163)](https://www.capterra.com/p/229347/Pictory/reviews/)

vs

[invideo](https://www.capterra.com/p/180680/InVideo/)[4.55 (409)](https://www.capterra.com/p/180680/InVideo/reviews/)

$25/year

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$100/month

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Features

4.5

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/180680-229347/InVideo-vs-Pictory)

[iMovie](https://www.capterra.com/p/207187/iMovie/)[4.49 (428)](https://www.capterra.com/p/207187/iMovie/reviews/)

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Contact vendor for pricing

Price

$54.95/year

4.2

Features

4.7

4.5

Ease of Use

4.8

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[Pictory](https://www.capterra.com/p/229347/Pictory/)[4.76 (163)](https://www.capterra.com/p/229347/Pictory/reviews/)

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[Synthesia](https://www.capterra.com/p/198045/Enact/)[4.59 (313)](https://www.capterra.com/p/198045/Enact/reviews/)

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$29/month

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4.5

4.8

Ease of Use

4.7

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[iMovie](https://www.capterra.com/p/207187/iMovie/)[4.49 (428)](https://www.capterra.com/p/207187/iMovie/reviews/)

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Price

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Features

4.7

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/207187-10013488/iMovie-vs-Toons-ai)

[Pictory](https://www.capterra.com/p/229347/Pictory/)[4.76 (163)](https://www.capterra.com/p/229347/Pictory/reviews/)

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4.6

4.8

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Contact vendor for pricing

Price

£39one time

4.2

Features

4.4

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/190789-207187/AVS-Video-Editor-vs-iMovie)

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4.8

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