# Compare Flodesk vs Buttondown 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Flodesk and Buttondown based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/207268-10008721/Flodesk-vs-Buttondown

---

# Flodesk vs Buttondown Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

FlodeskButtondown2/4 selected

[Flodesk](https://www.capterra.com/p/207268/Flodesk/)[4.5 (167)](https://www.capterra.com/p/207268/Flodesk/reviews/)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

[## Flodesk](https://www.capterra.com/p/207268/Flodesk/)[4.5 (167)](https://www.capterra.com/p/207268/Flodesk/reviews/)

Starting Price

$38.00/month

Value-for-Money

4.5

Functionality

4.4

Ease of Use

4.7

Customer Service

4.4

Reviews Sentiment

Based on [167 reviews](#user-reviews)

Positive

147

Neutral

7

Negative

13

[## Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.6

Functionality

4.6

Ease of Use

4.5

Customer Service

4.9

Reviews Sentiment

Based on [114 reviews](#user-reviews)

Positive

108

Neutral

6

Negative

0

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## Summary

* * *

Key features rated by users

Features selected based on 13,971 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

64%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.5

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

4.8

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

\--

User satisfaction

User satisfaction

4.5

User reviews[167](https://www.capterra.com/p/207268/Flodesk/reviews/)

Ease of use

4.7

Functionality

4.4

Value for money

4.5

Customer support

4.4

User satisfaction

4.8

User reviews[114](https://www.capterra.com/p/10008721/Buttondown/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.6

Customer support

4.9

Price starts from

Price starts from

$38Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$9Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Small business owners who want to send beautiful emails with easy to use online marketing tools and great design without hiring help.

Best for

Businesses and organizations who don't want to spend all day dealing with yet another tool. Thousands of businesses trust us because we're easy and reliable.

## User reviews

Pros & cons

Stephanie P.

American Accent Coach

> "Their ecommerce option is also the most intuitive I've encountered online and makes setting up landing pages and checkouts a breeze. And whenever I get stuck..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7093846)

Julia D.

Dr Julia Dalalba

> "It doesn't offer a direct link to Zenler, so I have to use Zapier as a third-party. And, it doesn't provide a section to keep the phone numbers of my e-mail..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7062665)

CW

Candy W.

Founder, Content Creator

> "It helps me to create a seamless relationship between my personal brand and audience that leads to loyalty, added value, sales, and brand awareness."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7028992)

MD

Mieko D.

Marketing Coach for Creative Entrepreneurs

> "I can’t use the Checkout feature because of where I live, and I really wish this function were available anywhere Stripe works."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034397)

KL

Kayla L.

CEO and Creative Director

> "It saves me (and my clients) so much time because the drag-and-drop builder is seamless, the layouts are stunning, and the branding stays consistent without..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7035267)

FM

Faran M.

Life coach

> "When a client unsubscribe and change their mind, it’s not possible to add them manually, unless this has changed"

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7025948)

Natasha W.

Founder, Coach

> "I spent hours comparing all the email service providers and settled on Flodesk because of its ability to design beautiful and elegant emails that really..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7098322)

SI

Samantha I.

Owner

> "Not sure if it's an issue still. When I pause a workflow to update, if I remember correctly, it does something janky to the email people who are in the midst..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7104144)

JS

Jake S.

Founder

> "Pricing based on functionality rather than audience size also felt a lot less punitive than MailChimp (which I used for almost 10 years before finally..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7036717)

MU

Mel U.

Photographer

> "I don’t love all the template options available and sometimes want to do more than simply adding the image as is."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7026259)

MD

Mieko D.

Marketing Coach for Creative Entrepreneurs

> "Being able to upload my own fonts is one of my favorite features because it helps me keep my brand consistent and unique."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034397)

GD

Gloria D.

Owner

> "I don't have anything negative to say, but the only beef I have is that there is no way to find out who the unsent emails are without manually going through..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7082396)

Mona F.

CEO

> "Even my marketing coaching clients, many of whom are new to email marketing, adapt to it quickly and feel confident creating campaigns on their own."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7039081)

Tiziana S.

owner

> "Setting up the workflows can be a bit challenging, and bulk actions are slow."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7101561)

MD

Mieko D.

Marketing Coach for Creative Entrepreneurs

> "I started my business just two months ago and currently have only 27 subscribers, but thanks to Flodesk’s beautiful and intuitive interface, I’ve been able to..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034397)

ER

Ellie R.

Speech Language Pathologist and CEO

> "Sometimes I get a little held up in my creation flow due to those limitations."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7099331)

Sara R.

Large Ensembles Festival Coordinator

> "Importing contacts is easy, duplicates are dealt with and we don't end up with duplicate contact records, and best of all, I don't dread the process of laying..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7096095)

Sue D.

Creative Founder

> "Sometimes have trouble centering my photos."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034013)

Emiko R.

Funder, Busineness and Brand Consultant

> "Creating polls takes seconds, and I can download the results instantly, making communication feel personal and fun."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7041400)

BH

Brienne H.

Founder

> "Sometimes the lead magnet pages are not as optimized on mobile view. "

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___6241836)

Natasha W.

Founder, Coach

> "Flodesk's onboarding is fantastic - webinars, tutorials, a help function that actually helps, meant that I was up and running really quickly."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7098322)

Michelle K.

Founder

> "I used aweber for many years, but it seemed like the software was outdated. "

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034747)

MU

Mel U.

Photographer

> "I love the ability to make everything match my branding and just really customize it to how I want it."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7026259)

JD

Joane D.

CEO and Brand Strategist

> "That is how my whole business is set up as I serve mostly USA/Canada-based clients and so I couldn't use this feature (after spending hours setting up a..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___5013520)

ER

Ellie R.

Speech Language Pathologist and CEO

> "What I love the most about Flodesk is the ability to customize it to your brand and your needs. "

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7099331)

Faisal S.

Project Manager

> "I have tried to contact them through social media, but they don't reply their- If you are running a business through Flodesk, change your software now,..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4871134)

BH

Brienne H.

Founder

> "I can use lead magnets easily and even set up event page automations to enroll people and process payments with a Zapier connection."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___6241836)

Faisal S.

Project Manager

> "They will suspend your account without any notice or warning- After account suspension, they will not initiate a refund for the remaining days- They will not..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4871134)

Tanya B.

Wedding and Event Planner

> "I has allowed me to send email campaigns to potential clients and grow my email list."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7103810)

Faisal S.

Project Manager

> "I have send mails to all employees, CEO, CO, marketing team but did not get any respond from anywhere-"

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4871134)

SP

Shannon P.

Brand Designer and Web Designer

> "I have played with several other ESPs, and Flodesk has them all beat. Besides the beautiful designs, intuitive user interface, and ease of use - the customer..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7029191)

RM

Rebecca M.

Writer and Marketer

> "There's no way to track the revenue generated by an e-mail campaign."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___6180866)

JS

Jake S.

Founder

> "In addition, customer service has been phenomenal from the get-go, which really helped me to quickly get started after migrating from MailChimp."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7036717)

VR

Verified Reviewer

Founder

> "An auto-responder emailed me, "This is our third and final attempt to complete your set-up," threatening to cancel my subscription."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4964633)

HV

Haseeb V.

Lead - Online Ops

> "Simple, super cost effective and allows everything that a small business like mine needs at the fraction of a cost."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7036967)

JD

Judy D.

Director

> "The first week most of the emails were delivered, the second - and for a reason unknown to me - Flodesk suspended my account and demanded we supply them with..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___3486535)

Sue D.

Creative Founder

> "Creatives templates that I can use for my business and keeping in touch with my subscribers."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034013)

RM

Rebecca M.

Writer and Marketer

> "Flodesk is not designed for e-commerce."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___6180866)

AG

Amy G.

Founder

> "It has been such an incredible relief in a sea of programming that we all have to use for our online businesses to find something that is always a burden..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7033674)

KC

Kierra C.

Director of Operations

> "I don't like that I have to create a new segment when starting a new workflow and add people to a new segment for a workflow to work."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4578247)

Emiko R.

Funder, Busineness and Brand Consultant

> "The platform makes it effortless to see who’s engaging and tailor my emails accordingly."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7041400)

VR

Verified Reviewer

CEO

> "Even though you can do it, the workflows can be glitchy and lack some of the options of more robust email platforms."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4551353)

DO

Diego O.

Consultant

> "There’s no need to wrestle with complicated menus or templates; the platform guides you step by step with simplicity and elegance."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7041869)

VR

Verified Reviewer

Founder

> "Not because the product is simple to use but because the setup and service were a complete failure."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4964633)

Stephanie P.

American Accent Coach

> "In the rare event that I can't find what I'm looking for in their help articles, their support team is so quick to reply and incredibly patient in answering..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7093846)

JW

Jade W.

Designer

> "On top of this, I'm running into issues with domain verification with Flodesk, which wasn't an issue with Mailerlite."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4324313)

JV

Jenniffer V.

Founder and Website Designer

> "You actually get to talk to a real person who takes the time to understand your question, helps you out, and even follows up if you’re still having issues."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7035851)

MH

Marianne H.

photographer

> "There's no public API and your only option for atomization is Zapier, a very pricey software."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___3489303)

DP

Dafhtne P.

Creator

> "I am a creative blogger, which makes some of the "office tasks" pretty boring to me. But email is for sure one of my favorite things to do, and I honestly..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7040728)

VR

Verified Reviewer

Founder

> "my account is STILL under review a month later."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4964633)

MD

Mieko D.

Marketing Coach for Creative Entrepreneurs

> "I really appreciate the unlimited subscribers feature — even though my list is still small, I don’t have to worry about scaling later."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034397)

KC

Kierra C.

Director of Operations

> "There aren't any capabilities that allow you to test subject lines B)"

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4578247)

Michelle K.

Founder

> "I love the visual element of flodesk along with the ease of setting up workflows, lists and audiences."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034747)

LH

Lauren H.

Founder

> "I am not one to write negative reviews about a product or service (I never do) but I am sitting here trying to get help from this company to send a weekly..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___3495393)

Emiko R.

Funder, Busineness and Brand Consultant

> "Managing and segmenting my audience is also incredibly easy, which is especially helpful during launch periods when organization is key."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7041400)

LR

Laura R.

Life Coach- Founder

> "The workflow creation and management is a little tricky and not the easiest to edit once it is already created!"

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4097130)

JV

Jenniffer V.

Founder and Website Designer

> "Most platforms overcomplicate everything and make it overwhelming, but Flodesk stays true to its original idea and keeps things beautifully simple."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7035851)

JW

Jade W.

Designer

> "Significantly fewer subscribers are able to actually see my emails."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4324313)

Aubre W.

Website and brand designer

> "It actually makes email marketing enjoyable. With it being similarly priced to other email marketing platforms, it makes Flodesk an even easier choice!"

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7039220)

VR

Verified Reviewer

Sales Director

> "Occasionally, I have trouble linking websites in my emails."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4153261)

KL

Kayla L.

CEO and Creative Director

> "It is the perfect blend of sophisticated design, user-friendly functionality, and true small-business value."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7035267)

VR

Verified Reviewer

Founder

> "I find Flodesk's forms to be a bit limiting."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4292095)

Emiko R.

Funder, Busineness and Brand Consultant

> "Even when I don’t know how to do certain things, there are always excellent resources available to guide me, and their customer service is fantastic — warm,..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7041400)

KC

Kierra C.

Director of Operations

> "This makes it hard when I'm looking for specific segments C)"

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4578247)

Emiko R.

Funder, Busineness and Brand Consultant

> "It allows me to connect with my audience in a simple, engaging way."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7041400)

AR

Adrienne R.

Owner

> "They will send you canned responses and not help resolve your issues."

[See full review](https://www.capterra.com/p/207268/Flodesk/#SoftwareAdvice___3601910)

MS

Mel S.

Founder and Lead Designer

> "I've been a Flodesk user for years, and have built my entire workflow with their email and checkout products. "

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7096649)

ER

Erin R.

Creator & Host

> "I recently went to customer support with an issue, I had received a coupon code and figured I'd need to create a new account, lose all my data and start over..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___2879211)

JV

Jenniffer V.

Founder and Website Designer

> "I switched to Flodesk about a year ago looking for something long-term, with beautiful and minimalist templates, and it’s been exactly that."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7035851)

Daryle D.

CEO

> "We operate in the Food & Beverage recruiting sector, and once the pandemic hit, a lot of our clients and contracts lost their jobs, thus losing their email..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___2648980)

Mona F.

CEO

> "The interface is clean, logical, and built for people who want results without the tech struggle."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7039081)

SD

Stephanie D.

Operations Director

> "I was unable to upload my subscriber list and could not get anyone to help."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___2812782)

Sara R.

Large Ensembles Festival Coordinator

> "I use it in my own personal business and loved it so much that I suggested it to some of my contracts, and now we have started using it there too."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7096095)

YH

Yadah H.

Educator

> "It can be a bit tricky to integrate with other websites if you aren't tech-savvy (like me)."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___2818790)

MRR

Maria Rosalyn R.

Email Marketing Strategists

> "I also love their onboarding emails, they have great email copy on how to make impactful campaigns, etc."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7039234)

Daryle D.

CEO

> "Flodesk immediately suspended our account and demanded we supply them with our subscriber's information, date and the exact time they subscribed, and their IP..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___2648980)

HV

Haseeb V.

Lead - Online Ops

> "I looked at a lot of options before signing up with Flodesk, and I cant compliment them enough for the work they have done with the end product."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7036967)

LH

Lauren H.

Founder

> "This is not a simple transition. "

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___3495393)

Ali B.

Owner

> "For female focused brands - Flodesks designs are elegant and you have much better template options than other email platforms."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___6822555)

LB

Logan B.

Marketing Manager

> "Customer support is non existent, they just forward your questions to a blog post or something like that. "

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___2813792)

[View Reviews](https://www.capterra.com/p/207268/Flodesk/reviews/)

KM

Kolawole M.

Engineering Writer

> "The tool job is to help you craft emails and send them, it does it best."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969)

AK

Alexander K.

CEO and Founder

> "So it might be a cookie-setting issue or so, not sure. And there was incidence in August where emails were stuck in the "Draft" status and I didn’t..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___7003084)

SN

Steph N.

Freelance Editor and Writer

> "I've just begun to build my email list, and Buttondown makes it incredibly easy to add subscribers, prepare, and send each "campaign.""

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381)

SN

Steph N.

Freelance Editor and Writer

> "I would like a way to select fonts and a means of centering the text, but, so far, I haven't discovered how to do so."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381)

DR

David R.

Towering Figure

> "The interface is beautiful and IT WORKS, the free analytics provided are just what I want, and the personal service is unmatched."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068)

SK

Scott K.

Owner, Engineer

> "One of the only things I've found missing so far is that I'd like an option to go back and schedule posts that were published before setting up..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5025276)

ES

Ezra S.

Creator

> "The default templates and options are appropriate for most basic newsletters, and I was up and running in no time."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352)

BL

Ben L.

Writer

> "It doesn’t look like I’m able to use any analytics software."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818711)

MC

Mags C.

Writer

> "I’ve been using Buttondown to write and distribute a personal newsletter — I take paid subscriptions, but it’s essentially a small-scale, stand-alone..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080566)

CV

Cristiano V.

Director

> "There are same function that still need to be better implemented, I do not like that I can only dived the list in paid and free, and that on the list..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4934503)

SA

Suzanne A.

founder director

> "I get an almost immediate response from a real person with a name and I can ask for help as often as I need it...as an 80 year old writer who is not..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6243234)

DR

David R.

Towering Figure

> "If a person signs up twice, the sign-up is simply ignored and I don't think the signer-upper gets notice either."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068)

EB

Eivind B.

Consultant

> "For people looking for a straight forward way to communicate with their audience, I think Buttondown gives the most straight forward way of doing so."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6424523)

TH

Thom H.

owner

> "A couple of the create/send interactions have what seem like an extra, confusing step in them."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6320060)

JW

Jenny W.

Writer

> "I feel like this is going to help cultivate a much more genuine connection with people who read my words."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6847345)

VL

Vincent L.

Sommelier

> "I've had to spend a lot of time to understand how to configure the whole thing."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6779012)

DR

David R.

Towering Figure

> "I am not a huge user but I use it to sell artwork and promote shows, and it works."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068)

MS

Maggie S.

Therapist

> "Some of the language is a bit confusing for folks who don't have a coding background."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6673539)

ER

Ed R.

Co-Founder and Principal

> "It was really straightforward to go from "Shall I start a newsletter?" to "Let's hit Send on my first email""

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6776437)

MT

Matt T.

writer

> "the pricing structure meant that I could not create two newsletters without paying a higher payment plan, despite both newsletters having a small..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6155502)

KM

Kolawole M.

Engineering Writer

> "Customization is solid, and the writing experience is smooth."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969)

PI

Paul I.

owner

> "It is a little bit rough around the edges, as you would expect from any small shop with a complex product. But don’t get me wrong, this barely..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4843256)

AW

Aaron W.

NA

> "I love being able to support handmade software that is built by people who care about quality and service."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6408709)

SV

Sylvia V.

Owner

> "A bit slower than our previous newsletter subscription co."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6478184)

WD

William D.

Owner

> "Its focus on simplicity and privacy aligns with my values and allows me to concentrate on writing and sending emails. Whenever I needed help, support..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4862966)

IC

Isabel C.

Author

> "I wish I could look at the list of my sent emails in descending order from email last sent to oldest email, but perhaps I have not figured out how yet."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6158287)

SN

Sophie N.

Musician

> "It feels intuitive, and it does everything I need it to do without overcomplicating things."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6768911)

AR

Alis R.

author

> "A lot of this is my own ignorance; some of it might be helped with a little more explanatory text or even "explain it to me like I'm a five year old"..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072)

VR

Verified Reviewer

Owner

> "I like the small personalized feel of the service, the \[sensitive content hidden\] and the communications. "

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6407760)

RM

Rupert M.

CEO

> "I never got a response to my support emails!"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783)

AW

Anne W.

writer

> "I appreciate the amount of control that Buttondown gives me over coding and appearance, while still making it easy to do things like add images and..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837303)

SM

Scott M.

Author

> "I don't really have any bug reports or problems worth mentioning."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6565038)

AD

Anil D.

Publisher

> "Very easy overall, especially compared to the alternatives with less customization."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6762049)

GA

Geoffrey A.

Proprietor

> "it is disappointing that most email clients trash carefully created CSS formatting tweaks."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104650)

SC

Sascha C.

Consultant

> "Buttondown offers the easiest and fastest way to set up a regular newsletter."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6474742)

NR

Noel R.

Software Author

> "I've had some issues with styling of code snippets in different browsers"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080104)

EMA

E M A.

Author

> "I was amazed to even find a page about when and how Buttondown provides information to law enforcement - all platforms have a clause in their privacy..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295)

NS

Nora S.

Artist

> "This seems not good for the potential that people might forward the one they receive to others, and that that might come out hard to read on the next..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837101)

AM

Andrew M.

Owner

> "Clean design, but fully featured for all my email needs."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6485595)

MF

Maria F.

Writer

> "Setting up a newsletter took a little bit of figuring out - but as it's my first newsletter, I can't compare and was on a steep learning curve in any..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5030776)

NH

Nate H.

inapplicable

> "Perfect. Plus the look of the site is super clean and distraction-free, it just says 'this is about the writing.'"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6343499)

JA

Johan A.

Board President

> "It took me a bit to figure out how to setup my custom send domain."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181256)

KH

Kate H.

Productivity Coach

> "I've reached out with questions a few times and \[sensitive content hidden\] has responded promptly and with really clear instructions."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6698722)

RT

Ryan T.

Owner

> "My initial newsletter had a weird mobile formatting issue that I needed help with."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181929)

KC

Kevin C.

Self Employed

> "The editor supports writing in both rich text and Markdown modes, plus comes with a live preview."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6133093)

EMA

E M A.

Author

> "It's not very intuitive, which does create more of a learning curve for me as someone who isn't tech savvy than I might have on other platforms."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295)

MK

Matthew K.

Strategy Partner

> "Simple yet powerful features like automation+ Wide range of subscription methods, including API+ Amazing support from the team"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5056181)

JC

Joe C.

Freelance Copywriter

> "It felt like every provider on the market promised a dozen features, but none cared about providing an easy, efficient, simple product."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837283)

ES

Ezra S.

Creator

> "It is a relatively simple platform, which is a godsend when starting out as an independent creator."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352)

JE

Jesse E.

Owner

> "The UI is buggy enough that it seriously detracts from my overall experience."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837688)

DP

Dusty P.

Author

> "As a developer, I particularly like how easy the subscribe form is to set up and customize."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6668253)

AR

Alis R.

author

> "As well, I don't have the settings fully set up because I don't understand some of them."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072)

AH

Alan H.

Owner

> "Pleasant, easy, and frustration free setup, use, and even upgrades to premium features."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6636757)

AR

Alis R.

author

> "I found it difficult to set up in large part because much of the "language" is foreign to me."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072)

RM

Rupert M.

CEO

> "Independent, simple user interface, RSS connection, relatively affordable."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783)

Cassidy W.

Software Engineer

> "The analytics are not very intensive."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4922644)

[View Reviews](https://www.capterra.com/p/10008721/Buttondown/reviews/)

## User interface

[Flodesk](https://www.capterra.com/p/207268/Flodesk/)

4.53 (167)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)

4.78 (114)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Flodesk

26/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/207268/Flodesk/#features)

Buttondown

Top features

33/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/10008721/Buttondown/#features)

### Recognition

No recognitions have been awarded to Flodesk

No recognitions have been awarded to Buttondown

### Deployment & support

Flodesk

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Buttondown

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Flodesk

-   By Flodesk
-   Located in United States
-   Founded in

Buttondown

-   By Buttondown
-   Located in United States
-   Founded in

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