# Compare Avid CRM vs Close 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Avid CRM and Close based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/20743-132667/Avidian-vs-Close-io

---

# Avid CRM vs Close Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Avid CRMClose2/4 selected

[Avid CRM](https://www.capterra.com/p/20743/Avidian/)[4.1 (138)](https://www.capterra.com/p/20743/Avidian/reviews/)

[Close](https://www.capterra.com/p/132667/Close-io/)[4.7 (164)](https://www.capterra.com/p/132667/Close-io/reviews/)

[## Avid CRM](https://www.capterra.com/p/20743/Avidian/)[4.1 (138)](https://www.capterra.com/p/20743/Avidian/reviews/)

Starting Price

$25.00/month

Value-for-Money

4.2

Functionality

3.9

Ease of Use

3.9

Customer Service

4.4

Reviews Sentiment

KH

HL

LC

Based on [138 reviews](#user-reviews)

Positive

118

Neutral

11

Negative

9

[## Close](https://www.capterra.com/p/132667/Close-io/)[4.7 (164)](https://www.capterra.com/p/132667/Close-io/reviews/)

Starting Price

$35.00/month

Value-for-Money

4.4

Functionality

4.3

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [164 reviews](#user-reviews)

Positive

158

Neutral

3

Negative

3

## Not a match? Find software alternatives tailored to your priorities.

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### Pipedrive

4.5 (3,042)

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Starting Price

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Per User,Per Month

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Free Version

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User rating

93%

of reviewers  
rated it above 4 stars

* * *

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 17,267 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

58%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.0

Lead Management

3.5

Sales Pipeline Management

3.7

Activity Dashboard

NA

69%Fit

Not enough reviews

Feature ratings

Data Security

\--

Contact Management

4.3

Lead Management

4.3

Sales Pipeline Management

4.2

Activity Dashboard

4.0

User satisfaction

User satisfaction

4.1

User reviews[138](https://www.capterra.com/p/20743/Avidian/reviews/)

Ease of use

3.9

Functionality

3.9

Value for money

4.2

Customer support

4.4

User satisfaction

4.7

User reviews[164](https://www.capterra.com/p/132667/Close-io/reviews/)

Ease of use

4.6

Functionality

4.3

Value for money

4.4

Customer support

4.5

Price starts from

Price starts from

$25Per User, Per Month

-   Free version
-   Free trial

Price starts from

$35Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Small businesses with a need to license 2 or more users up to mid-market companies with 100+ users.

Best for

Close is used by small to mid-sized sales teams — particularly by founders and sales managers running relationship-driven sales at companies that prioritize speed and follow-up discipline.

## User reviews

Pros & cons

KH

Krista H.

Director of Operations

> "Given the fact that it is integrated into Outlook, something everyone already knows how to use, it has the..."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4514350)

EB

Emily B.

Sales Associate

> "It can be a bit clunky and you cannot track/time stamp the initial notes when creating the contact without exiting..."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4492174)

HL

Haba L.

Content Manager

> "The integration with Outlook make Prophet CRM a useful tool in our business."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___6197113)

CG

Christine G.

Southeast Territory Sales Manager

> "There are delays in searching up opportunities ( example: when you delete a prior search term, the system has to then..."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4526850)

LC

Lorenzo C.

ICT Manager

> "The software gives the right lead management, which increases business sales."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___6223491)

PM

Peter M.

Client Services Manager

> "Often glitches and creates duplicate Company and Contact entries."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4514176)

RW

Ryan W.

Associate Broker

> "The ability to track sales and possible new business throughout our company makes it easy to stay up to date with..."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4540086)

PV

Pete V.

Commercial Accounts Manager

> "Unable to search content of the documents attached to the contact records"

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4491015)

BF

Ben F.

case manager

> "I think it is very useful to our organization, but could also benefit from a few updates (loading/searching speed,..."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4526502)

BF

Brian F.

President

> "We have 12,000 cases active in the system and it takes a while to load."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4529553)

RH

Robert H.

Director of Business Development

> "Integration with Outlook 363 / very seamless interface with outlook. As a longtime MS 365 user not to have to..."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4518661)

EB

Emily B.

Sales Associate

> "You can't log time stamped notes from your phone"

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4492174)

EB

Emily B.

Sales Associate

> "So far it's a great follow up tool and it's great that the contacts merge directly to your phone with all logged notes"

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4492174)

SS

Steve S.

President

> "the app is not good, not useful at all does not mirror the desktop, I deleted it off my phone"

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4500668)

KB

Kyle B.

Vice President

> "I appreciated how nimble the product is and allowed for us to customize it for our specific usage."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4490632)

AE

Alana E.

Area Manager Western Canada

> "It's back-end system is finicky and errors out... can be unstable."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4490769)

MH

Michael H.

Sales Manager

> "Works well when updated, relatively intuitive, many updates, excellent CS and training."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4527365)

AW

Ann W.

Owner

> "Some line items could not be customized. "

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4514113)

LC

Liesl C.

Sales Rep

> "I prefer to use the Prophet Mobile App - i personally feel that it is a lot more user friendly than the desktop."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4514955)

NM

Nick M.

General Manager

> "I have not had the time to set up the advanced reporting capabilities."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4542501)

KC

Katie C.

Realtor

> "This product was very easy to use with my current programs"

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4950558)

KH

Krista H.

Director of Operations

> "Prophet tends to crash my Outlook on a regular basis."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4514350)

IS

Isaac S.

Outside Sales

> "I like how your files are easy to find and keep sorted with the CRM. And the customer support is phenomenal!"

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4540041)

PM

Peter M.

Client Services Manager

> "Creating reports is not easy."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4514176)

TS

Thomas S.

Sales Manager

> "Much more effective user interface than other CRMs."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4490765)

SS

Steve S.

President

> "I have suggested ideas , was told they were good but they were never implemented."

[See full review](https://www.capterra.com/p/20743/Avidian/#Capterra___4500668)

[View Reviews](https://www.capterra.com/p/20743/Avidian/reviews/)

MAT

Mehmet Ali T.

Business Development Manager

> "It gives a clear, real-time overview of all sales activities, making it easy to prioritize follow-ups and track progress at a glance."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___6851755)

VR

Verified Reviewer

Sales Team Lead

> "Many of the reports they do have around things like Opportunity pipelines aren't customizable enough to be useful (for example, you can only..."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___7118937)

VR

Verified Reviewer

Sales Team Lead

> "Its UI is user-friendly and easy to learn compared to many other CRMs, with colored icons and buttons generally in obvious places."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___7118937)

VR

Verified Reviewer

Sales Team Lead

> "The reporting functionality leaves a lot to be desired."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___7118937)

JL

Jonathan L.

Insurance Agent

> "Being able to create tasks, notes while in a call, messages, and emails all being automatically logged in a particular lead's profile was..."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___6136841)

Charles J W.

Account Manager

> "I don't like how Close retrieves my planned send emails before they send; if I modify the email I'm scheduling, Close logs all versions."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4963141)

JS

Justin S.

Insurance Broker

> "Close CRM offers a seamless platform for communication through various channels, including email, calls, and SMS."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___5002239)

JL

Jayne L.

CSM

> "You can too easily create multiple entries because of how the integrations are set up, so it's not always clear what the "right" profile is."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4907212)

JL

Jonathan L.

Insurance Agent

> "All in all, incredibly useful focus on the outbound sales aspect, if your business model fits or if you want a dedicated sales CRM for a sales..."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___6136841)

JL

Jonathan L.

Insurance Agent

> "This is just one example, there's also not really much functionality for MAINTAINING/RETENTION of clients after the sales aspect."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___6136841)

Charles J W.

Account Manager

> "I enjoy the Smart Views in Close function and the inbox tool, and I like the fluidity of the email follow-up."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4963141)

JL

Jayne L.

CSM

> "Similarly, there's very little tracking of progression, it's quite rudimentary in that sense."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4907212)

SM

Scott M.

Business Development

> "We also use JustCall and the integration is super clean, making it easy to work from a single CRM with a phone plug-in"

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4968556)

LJ

Lamar J.

Executive Assistant

> "Notification system is genuinely trash. If I have the software on my laptop, there should be some way their API talks with MacOS notifications..."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___3593369)

MAT

Mehmet Ali T.

Business Development Manager

> "Very useful and easy to use."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___6851755)

VR

Verified Reviewer

Customer Success

> "It does the jib for very basic pipeline management, but definitely not goos for reporting due to the lack of customization."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___3812036)

MAT

Mehmet Ali T.

Business Development Manager

> "The dashboard is very useful and practical."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___6851755)

VR

Verified Reviewer

Customer Success

> "Your tasks do not have a specific section or dashboard and you can easily lose track of the daily pending tasks."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___3812036)

JS

Justin S.

Insurance Broker

> "Navigating through the platform is effortless, enabling sales teams to focus on what truly matters"

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___5002239)

SK

Shadab K.

Business Development Executive

> "Close is very expensive so it was very hard to pay for small startups."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___3818917)

JL

Jayne L.

CSM

> "Very clean UX/UI and easy to use and navigate, everything is sort of "on one page" so you don't really need to scour around or click on..."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4907212)

NB

Nadav B.

CEO

> "We spend those months we worked with Close.com HUGE amount of development and employee resources to fit our system to Close's while planning to..."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___2920525)

JS

Justin S.

Insurance Broker

> "Close CRM's user interface is a testament to user-centric design."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___5002239)

TC

Tony C.

CEO

> "We had another CRM system that was a lot more expensive and not very easy to use."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___3493834)

SM

Scott M.

Business Development

> "Overall, I really enjoy using close -- it's a great fit for a new, smaller org like OF. "

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4968556)

Pruthvi K.

Sales Lead

> "Not so user-friendly."

[See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4452054)

[View Reviews](https://www.capterra.com/p/132667/Close-io/reviews/)

## User interface

No images or videos  
provided by vendor

[Close](https://www.capterra.com/p/132667/Close-io/)

4.66 (164)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Avid CRM

15/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/20743/Avidian/#features)

Close

Top features

35/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/132667/Close-io/#features)

### Recognition

No recognitions have been awarded to Avid CRM

No recognitions have been awarded to Close

### Deployment & support

Avid CRM

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Close

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Avid CRM

-   By Avidian Technologies
-   Located in United States
-   Founded in 2002

Close

-   By Elastic
-   Located in United States
-   Founded in 2013

## Popular Comparisons

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4.6

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Ease of Use

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Ease of Use

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[Close](https://www.capterra.com/p/132667/Close-io/)[4.66 (164)](https://www.capterra.com/p/132667/Close-io/reviews/)

vs

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[Avid CRM](https://www.capterra.com/p/20743/Avidian/)[4.08 (138)](https://www.capterra.com/p/20743/Avidian/reviews/)

vs

[SysAid](https://www.capterra.com/p/107225/SysAid/)[4.54 (511)](https://www.capterra.com/p/107225/SysAid/reviews/)

$25/month

Price

Contact vendor for pricing

3.9

Features

4.5

3.9

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/20743-107225/Avidian-vs-SysAid)

[Close](https://www.capterra.com/p/132667/Close-io/)[4.66 (164)](https://www.capterra.com/p/132667/Close-io/reviews/)

vs

[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)[4.54 (497)](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/)

$35/month

Price

$15/month

4.3

Features

4.4

4.6

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/132667-214215/Close-io-vs-HubSpot-SalesHub)

[Avid CRM](https://www.capterra.com/p/20743/Avidian/)[4.08 (138)](https://www.capterra.com/p/20743/Avidian/reviews/)

vs

[monday.com](https://www.capterra.com/p/147657/monday-com/)[4.57 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

$25/month

Price

$9/month

3.9

Features

4.4

3.9

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/20743-147657/Avidian-vs-monday-com)

[Close](https://www.capterra.com/p/132667/Close-io/)[4.66 (164)](https://www.capterra.com/p/132667/Close-io/reviews/)

vs

[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)[4.19 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

$35/month

Price

€61/month

4.3

Features

4.3

4.6

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/113540-132667/Bitrix24-vs-Close-io)