# Compare Tableau vs Power My Analytics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Tableau and Power My Analytics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/208764-214290/Tableau-vs-Power-My-Analytics

---

# Tableau vs Power My Analytics Features and Cost Comparison

Last updated May 10th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

TableauPower My Analytics2/4 selected

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

[## Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.5

Ease of Use

4.1

Customer Service

4.2

Reviews Sentiment

Based on [2,351 reviews](#user-reviews)

Positive

2,235

Neutral

90

Negative

26

[## Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [182 reviews](#user-reviews)

Positive

175

Neutral

4

Negative

3

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 4,512 reviews from data visualization software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

65%Fit

Missing features

Feature ratings

Data Visualization

4.7

Customizable Reports

4.6

Customizable Templates

NA

Reporting/Analytics

4.5

Real-Time Reporting

NA

73%Fit

Missing features

Not enough reviews

Feature ratings

Data Visualization

4.7

Customizable Reports

4.4

Customizable Templates

5.0

Reporting/Analytics

4.8

Real-Time Reporting

NA

User satisfaction

User satisfaction

4.6

User reviews[2,351](https://www.capterra.com/p/208764/Tableau/reviews/)

Ease of use

4.1

Functionality

4.5

Value for money

4.2

Customer support

4.2

User satisfaction

4.7

User reviews[182](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

Ease of use

4.6

Functionality

4.6

Value for money

4.7

Customer support

4.6

Price starts from

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Tableau is used by analysts, data and IT leaders, business leaders, developers, marketing departments, finance departments, sales teams, and support and service teams.

Best for

Digital marketing agencies and in-house marketing professionals looking to save time through reporting automation, consolidate metrics across platforms, and retain valuable marketing data over time.

## User reviews

Pros & cons

VR

Verified Reviewer

Associate Director, Evaluation

> "It integrates will with Python and R, and even many of its native features provide clean, highly useful dashboards for communicating both..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7095796)

AH

Amir H.

E-Commerce Manager

> "The usability among non-technical marketing personnel is appalling and the customer service is virtually useless when it comes to having..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7103120)

BM

Brian M.

Data Analyst

> "Tableau excels at visual storytelling, helping teams uncover insights, track performance, and make data-driven decisions efficiently."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7079680)

VR

Verified Reviewer

Senior Product Manager

> "Given that the licences are expensive, this makes the cost of entry to use Tableau in a company quite high, especially for small companies."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7138950)

AC

Alexandru C.

General Manager

> "I enjoyed how Tableau was able to turn raw data into clear charts and interactive dashboards, which tell trends at a glance."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6837120)

AA

Akeem A.

Managing Partner

> "Tableau highly depends on data quality by collecting data from external sources which sometimes can offer inaccurate results if data is..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6872043)

VR

Verified Reviewer

Associate Director, Evaluation

> "Its integrations with Python and R have been particularly useful and unlock a whole other level of data manipulation and visualization..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7095796)

JR

Janessa R.

Product Marketing Manger

> "Slow platform, not a high uptime, boxy look and feel from a visual design standpoint, and rarely works on screenshare."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6842703)

Iddy H.

Solution Architect

> "Tableau connects seamlessly with a variety of data sources, such as Excel, SQL databases, and cloud-based platforms like AWS and Google..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669990)

VR

Verified Reviewer

Data Science Analyst

> "Tableau Interface I didn't like because It's having some issues sometime you know power bi have attractive UI to use and some time I faced..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6865766)

Angelina O.

Senior Data Manager

> "Tableau has fantastic reporting function that allows us to easily present insights from our data."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065)

CC

Chris C.

Manager, Business Development

> "It can be a little slow in loading reports depending on the size and range of the reporting."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7027868)

RM

Reed M.

Account Executive

> "Friendly user interface makes it easy to compare accounts and know that I have the correct information/reporting in front of me."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938)

KC

Krrish C.

Data Analyst and Visualization Consultant

> "Complex dashboards or large datasets may cause performance to lag."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578)

PW

Patrick W.

Project Manager

> "We are satisfied with the various data points integrated via Tableau for use with creating graphs that look better than our previous graphs..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6731516)

MK

Mehakpreet K.

Human Resource Intern

> "There is nothing negative about Tableau, precisely, but the setup can be a bit difficult at times, as it took me some time to get started."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194)

VR

Verified Reviewer

Regional Manager

> "The ability to sort data easily, selecting multiple time frames allowed for robust functionality"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7001320)

MR

Maria R.

Operations Manager

> "Planning the extraction updates through Tableau Server was cumbersome."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6840183)

VR

Verified Reviewer

Senior Associate

> "It has a very clear and effective visualization that can provide insights to our business partners on key metrics"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7007809)

LP

Le P.

Project Manager

> "This creates delays during the publishing of the dashboard."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6834881)

RC

Ryan C.

Analytics Manager

> "Nice visualizations and can integrate with all kinds of data for dashboarding and reporting purposes"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7036192)

ZZ

Zoe Z.

Analytics Engineer

> "Due to the lack of a semantic layer, it frequently results in inconsistent data reported and when the business logic changes, it becomes a..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4836366)

SB

Sachita B.

Student

> "It’s intuitive, visually strong, and excellent for building interactive dashboards."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7048417)

MK

Mariia K.

Software Engineer

> "No free desktop version which makes it harder to learn the tool for data engineer."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6569417)

Angelina O.

Senior Data Manager

> "Tableau helps us precise insights that makes it easy to make key decisions based on actual data rather than guess work."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065)

SK

Shreyas K.

Financial Reporting Analyst

> "Also version control is very tricky and complicated so working on multiple versions is not very user friendly."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6803612)

AR

Anilkumar R.

Senior Data Warehouse Consultant

> "Tableau makes it super easy to transform raw data into dashboards and reports which help in visualization and in long run decision making."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6717440)

PW

Patrick W.

Project Manager

> "The graphs look outdated or not as polished as other graph reports"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6731516)

RH

Rezaul H.

Supervisor Field Research

> "It has enabled me to split big data into trends that would otherwise have remained hidden."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6834815)

KC

Krrish C.

Data Analyst and Visualization Consultant

> "Incredibly costly, particularly as the subscriber base increases"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578)

VR

Verified Reviewer

Senior Product Manager

> "Connecting to databases is easy and there are many options e.g. SQL/CSV/Text."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7138950)

SC

Scott C.

Process Improvement Manager

> "Tableau lacks robust version control features"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6647469)

TA

Tim A.

Strategic Operations Director

> "It’s a fantastic way to display trends and KPIs to leadership without inundating them with raw data."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6860559)

JJ

Jeffy J.

Data Consultant

> "It sometimes takes quite a bit of time to load between pages"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6301257)

RM

Reed M.

Account Executive

> "It's very customizable and I appreciate the live data it can report."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938)

JW

James W.

Revenue ops manager

> "Although it integrates with many platforms and getting data into the system is easy, trying to manipulate and display that data compared to..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6019813)

JF

Joe F.

Associate Professor of Law

> "It also has amazing reports visualization options that help us easily read and understand the insights contained in the reports."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045)

AS

Amber S.

Business Administrator

> "It also has a high cost."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7028272)

MK

Mehakpreet K.

Human Resource Intern

> "Overall, I loved working on Tableau, and it was far easier to reflect percentages and explain historical and needed data to the team."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194)

Joel M.

Quality Coordinator Engineer

> "It takes long to manage the information and the dashboards, up to 5-8 seconds so sometime it's difficult to play with filters because it..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4812657)

James K.

Brand Ambassador

> "It uses user-friendly dashboards that give very clear visualizations of our data making it easy for us to read and understand them."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6777560)

Timothy L.

Technical Account Manager

> "Large data sets, especially calculated fields can really slow down the software and make the dashboard feel sluggish."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5092407)

AS

Amber S.

Business Administrator

> "The dashboard is completely customizable, which I find myself using in meetings and presentations."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7028272)

Pawan S.

Senior Executive

> "Performance Issue with very large database"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669313)

JF

Joe F.

Associate Professor of Law

> "It uses high level security features that ensures that our data remains safe and sound when analyzing them."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045)

NR

Nithin R.

Analyst

> "Tableau can be costly for individual users or small enterprises due to the high licensing prices associated with Tableau Desktop."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6106158)

James K.

Brand Ambassador

> "We have been using Tableau to analyze various aspects of our business like marketing and am happy to report that our experience with Tableau..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6777560)

KS

Karthika S.

Senior Data Governance Analyst

> "Hard to connect with power app data."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6643833)

JF

Joe F.

Associate Professor of Law

> "Tableau compatibility with most of our data sources makes it easy to collect data from everywhere in order to achieve more enhanced..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045)

RL

Rebekah L.

CDD Manager

> "It is very slow to load reports, especially when result is required as matter of urgency, and the lack of live data"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6065000)

MH

Martin H.

Purchasing Analyst

> "I found that Tableau could seamlessly blend data from different sources."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6820439)

VR

Verified Reviewer

Digital Marketing

> "Takes time to load large filesSometimes it will crash and makes inconvenientThere is no auto save function"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4828822)

Hameeda T.

Technical Analyst

> "Strong, clear data visualisations that make insights easy to understand."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7114834)

MK

Matt K.

Sales Operations Specialist

> "The biggest downside with Tableau is that once you create the dashboards and want to make minimal changes, such as add a new user to the..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3590776)

JM

Joao M.

Spinning Instructor

> "Tableau has shown us why it is the greatest tool for analyzing business data by offering us a very solid five star experience."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6576966)

MO

Mohammad O.

Director

> "Limited data preparation tools: While Tableau offers a range of visualization options, it has limited data preparation tools, which can make..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4612684)

RS

Robert S.

Data Analyst

> "I've used Tableau for creating dashboards tailored to the unique needs of different teams within the company."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6603248)

VR

Verified Reviewer

Maintenance trainer

> "What I dislike is the data exploration and analysis, which, in my opinion, are a bit slow and disproportionate."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4973166)

Angelina O.

Senior Data Manager

> "It has helped us to stay informed about our business through accurate data analytics."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065)

VR

Verified Reviewer

Account Executive

> "This platform is not the most intuitive in terms of ease of use."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6806046)

Brian B.

Business administrator

> "Sometimes not all data is understood by everyone and what Tableau does is make its presentation easier to understand with its presentation..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6512990)

Caroline C.

Game Developer

> "Data syncing problems can cause the dashboards to malfunction."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4962185)

VR

Verified Reviewer

Associate technical support engineer

> "The ability to visualize data and maintain the database where it can be filtered in an easy way."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6673207)

MS

Mohamed S.

data analyst

> "It is difficult and sometimes time-consuming to debug and understand how Tableau reached these values and errors."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4982459)

Fohsoh D.

Data analyst

> "Even though it can be a bit slow with big data, the good parts outweigh the bad."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6878331)

AZ

Alex Z.

Strategy and Operations

> "The tool makes it difficult for just anyone to play around with the dashboards created - typically the only thing viewers can do is filter..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4177190)

IN

Irene N.

Business Development Executive

> "With Tableau, it is easy and straightforward to collect, prepare, model and visualize data across multi-cloud and on-premise sources."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6304357)

Craig S.

Senior Platform Operations Specialist

> "For example, we use Tableau to visually demonstrate conversion rates for A/B testing, but there isn't an easy (first-party) way to perform..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3530260)

Steven P.

Vice President, Customer Success

> "Overall I'm impressed with the power of Tableau to analyze massive data sets and present them in a visually appealing manner."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6649833)

JL

Jennifer L.

SAP Configuration Analyst

> "It’s difficult to always use it for reporting since it sometimes doesn’t have the full functionality you want."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4828027)

GF

Gary F.

Owner

> "Its drag-and-drop interface and seamless integration with various data sources have allowed us to extract valuable insights, drive informed..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6282387)

CK

Charles K.

Product Manager

> "Searching for the report I want can be challenging when you have many reports created."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6042742)

Joel Neil W.

Specialist Recruiter

> "Gives real-time data and dashboards, good for team work as the team can access anything that has been building together and by the..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5021429)

AK

Alexis K.

Accounting assitant

> "It might just be our software, but we are unable to change the visuals for our reports."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5023532)

HD

Henrietta D.

Business Analyst

> "Tableau is one of the best data visualization tools out in the market, it allows you to produce highly customizable, appealing..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6192968)

Zsolt M.

Owner

> "The system is a bit slow if you handle a large data set."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6148351)

KC

Krrish C.

Data Analyst and Visualization Consultant

> "Works well for big groups of people with lots of viewers and users."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578)

BNK

B.Naveen K.

Software Engineer

> "Tableau can become very slow when processing heavy tables."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6021630)

IC

Ivo C.

Recruiter

> "Our Data team was able to deliver better and faster dashboards and all units were able to align data visualization and build better reports."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4849594)

MO

Mohammad O.

Director

> "Processing time: Tableau can be slow when working with large data sets, which can be frustrating for users who need to analyze and visualize..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4612684)

[View Reviews](https://www.capterra.com/p/208764/Tableau/reviews/)

Olle A.

Founder

> "Simple and cost-effective solution to get necessary advertising and analytics data displayed on a dashboard."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___7038357)

LF

Lorenzo F.

Marketing and Sales Manager

> "The only downside I noticed was that some of the more advanced LinkedIn metrics required a higher-tier plan."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852)

AS

Anastasia S.

SEO Strategist

> "I was looking for a reasonably priced platform that integrates with Data Studio and can pull information from..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6619671)

IG

Ilaria G.

head of performance

> "Missing dimensions and the connection is not always updated so I missed some data"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823)

IG

Ilaria G.

head of performance

> "We had a lot of Connectors and the pricing is gorgeous and so competitive with others"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823)

NS

Nitsan S.

CEO

> "The connectors are constantly failing, rendering the service completely unreliable."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

LF

Lorenzo F.

Marketing and Sales Manager

> "I liked how easy it was to connect my LinkedIn Pages and Business Manager accounts to Looker Studio."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852)

NS

Nitsan S.

CEO

> "I paid for an Enterprise yearly plan expecting a professional experience, but instead, I’ve been drowning in..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

SK

Sap K.

Marketing Manager

> "It got api connection with different platform, I can easily connect ad platform like linkedin to Google data..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010386)

ZC

Zachary C.

Director

> "The Shopify connector doesn't work, and I'm sure they know this because its taken them 6 weeks since I..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194)

PG

Paul G.

support

> "So far so good, we just used the free trial and we have automated creating all reports unlike before when our..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6137373)

TV

Tejas V.

Consultant

> "I clicked dashboards, and all my existing sheets got deleted without any warning message."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4813315)

FG

Fabrice G.

Global Search Manager

> "It can easily bring in your data sources into Data Studio to help with data visualization"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010200)

PZ

Peter Z.

Analtics

> "it takes too much steps to optimize and i cant see the data i get from the connectors"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5088346)

Abhishek M.

Marketing Manager

> "It significantly reduces the time and effort required to generate comprehensive reports and engaging..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026)

NS

Nitsan S.

CEO

> "It’s a complete disaster of a service."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

JS

Jack S.

Creative Director

> "After trialling multiple competitors PMA stands out as a simple, but robust solution to connect data across..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706)

HN

Harry N.

Media Performance

> "Sometimes it takes so long to access to the data"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4965624)

JS

Jack S.

Creative Director

> "In particular it allows those without API or development experience to easily integrate platforms into their..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706)

GG

Gintarė G.

Meta Advertising Specialist

> "That sometimes it's have some errors to connect with account."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5031508)

RK

Rebecca K.

Digital MArketing

> "I had tried a few data connectors for Linkedin ads and found this is the only one that had all the connectors..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5092268)

NM

Nicolas M.

Head of Digital Consulting

> "Price structure a bit confusing until the last step"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286)

Derick D.

Growth Marketing

> "The combination of affordability, quick data integration, and ease of use makes it an excellent choice for..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6170726)

SA

Salman A.

Digital Media Performance Assistant Manager

> "The hardship of connecting Amazon ads."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6082922)

TM

Terrel M.

Paid Media Manager

> "The easy setup with looker studio and connecting the ad platforms with analytics data is key"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4851541)

VR

Verified Reviewer

Marketing Executive

> "Trial/evaluation period is too short, considering the testing phase for larger organization adoption takes a..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4738963)

LMD

Liza Mariz D.

Junior Accountant/Analyst

> "Built-in template for Looker Studio is neat and helpful so you won't have to start from scratch."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4833067)

PF

Peter F.

Managing Director

> "So far there's nothing specific that we don't like compared to other solutions we trialled."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4980731)

AC

Antonino C.

Performance Marketing

> "PMA has helped us getting a real help when it came to make decisions data-based in our marketing team."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4949619)

ZC

Zachary C.

Director

> "Don't fall for the cheap pricing."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194)

Muhammad Faisal J.

Data Analyst

> "The data extraction into google sheets and the Power My Analytics own template for any data source is..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3719526)

EM

Emily M.

Senior SEO Consultant

> "I don't love how you are charged per location as this is always increasing and so the charge will increase..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3711423)

ST

Stephen T.

Communication and audiovisual expert

> "I did not use it extensively yet, but my first impression is that it's reliable, easy to set-up, and the data..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6051068)

AK

Akshay K.

Digital Marketing Manager

> "sometimes data is not imported fast in data studio"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3516016)

MA

Michelle A.

Finance and Operations Manager

> "I am trying to get useful yet automated information to quickly and easily understand the effectiveness of our..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3537150)

WC

Werner C.

Digital Lead

> "The naming conventions could be much better - I kept finding myself changing the naming conventions"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3574057)

ZH

Zachariah H.

Head of Marketing

> "Power My Analytics is easy to set-up and connects most of your marketing data needs."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6156876)

LT

Le T.

Content

> "The price is high compared to me, and developing countries"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4714196)

HN

Heather N.

Senior Performance Marketing Manager

> "I like that there is a hub with all my data connectors"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225)

DH

David H.

Owner

> "Until now, I did not encounter any issues or anything I wouldn't like with this software."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3704537)

NM

Nicolas M.

Head of Digital Consulting

> "Good connectors, easy integration for Social Media reporting"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286)

YB

Yann B.

account manager

> "Unfortunately, I didn't have enough time to check if every kpi's were available during the trial."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3481376)

Abhishek M.

Marketing Manager

> "I highly recommend this tool to anyone looking for a powerful and efficient solution for their reporting and..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026)

BR

Ben R.

Paid Media Consultant

> "My client reporting was becoming way too expensive with other data connection providers..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3400228)

AB

Andrew B.

Marketing

> "The easy link in to Google Data Studio has made this a vital tool in setting up data views for the team at..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3769610)

FD

Filippa D.

Analyst

> "Not being able to include pinterest ads"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3390608)

LMD

Liza Mariz D.

Junior Accountant/Analyst

> "Free onboarding sessions are also helpful."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4833067)

LM

Laura M.

co-founder

> "Only cons of the product is naming conventions aren't exactly the same as other platforms."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3377458)

LP

Laura P.

Consultant, Data Strategy

> "It was easy to connect Campaign Monitor to Google Data Studio using Power My Analytics which was my main..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3577268)

JP

Julia P.

Intern

> "I needed to integrate hubspot and power my analytics, but it's not possible to filter the data."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2665567)

HN

Heather N.

Senior Performance Marketing Manager

> "The free dashboard templates are very useful"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225)

NH

Nicholas H.

Art Director

> "I guess the only downside is that its not free :)"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3303740)

SC

Spero C.

Consultant

> "I approached PMA with a need to automate my API connection to Amazon AWS & ADS for client reporting. "

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3740024)

BP

Brittany P.

Partnership

> "Well kinda sucks I only have a free trial, unless my online business makes income"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2683404)

FA

Fabian A.

Data Scientist

> "Easy to use and have an useful metrics in for differents apps."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4817603)

Azril A.

Director, Marketing & Analytics

> "Some features do not work."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2843102)

[View Reviews](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

## User interface

[Tableau](https://www.capterra.com/p/208764/Tableau/)

4.56 (2,351)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)

4.68 (182)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Query

120

Important

Tableau

Top features

32/37

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Capture and Transfer
-   Data Connectors
-   Data Import/Export
-   Data Management
-   Data Mapping
-   Data Visualization
-   Drag & Drop
-   Generative AI
-   Historical Reporting
-   Multiple Data Sources
-   OLAP
-   Predictive Analytics
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Real-Time Updates
-   Relational Display
-   Reporting/Analytics
-   Reporting & Statistics
-   Scheduled/Automated Reports
-   Search/Filter
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Visual Discovery

[See all features](https://www.capterra.com/p/208764/Tableau/#features)

Power My Analytics

18/37

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Capture and Transfer
-   Data Connectors
-   Data Import/Export
-   Data Management
-   Data Mapping
-   Data Visualization
-   Drag & Drop
-   Generative AI
-   Historical Reporting
-   Multiple Data Sources
-   OLAP
-   Predictive Analytics
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Real-Time Updates
-   Relational Display
-   Reporting/Analytics
-   Reporting & Statistics
-   Scheduled/Automated Reports
-   Search/Filter
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Visual Discovery

[See all features](https://www.capterra.com/p/214290/Power-My-Analytics/#features)

### Recognition

Tableau is recognized as a top-rated tool in 4 Capterra Shortlist reports

Power My Analytics is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Marketing AnalyticsSoftware (2022) 

### Deployment & support

Tableau

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Power My Analytics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Tableau

-   By Salesforce
-   Located in United States
-   Founded in 2003

Power My Analytics

-   By Power My Analytics
-   Located in United States
-   Founded in

## Popular Comparisons

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[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

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[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.68 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

vs

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[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

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