# Compare Google Search Console vs Surfer 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Google Search Console and Surfer based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/210297-218703/Google-Search-Console-vs-Surfer

---

# Google Search Console vs Surfer Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Google Search ConsoleSurfer2/4 selected

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.8 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

[## Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.8 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.6

Customer Service

4.1

Reviews Sentiment

Based on [217 reviews](#user-reviews)

Positive

212

Neutral

5

Negative

0

[## Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

Starting Price

$182.00

Value-for-Money

4.6

Functionality

4.8

Ease of Use

4.8

Customer Service

4.8

Reviews Sentiment

Based on [421 reviews](#user-reviews)

Positive

416

Neutral

3

Negative

2

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 6,862 reviews from seo software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

63%Fit

Missing features

Feature ratings

SEO Management

NA

Keyword Rank Tracking

4.5

Keyword Tracking

4.5

Keyword Research Tools

4.4

Competitive Analysis

NA

83%Fit

High performer

Feature ratings

SEO Management

4.8

Keyword Rank Tracking

4.7

Keyword Tracking

4.6

Keyword Research Tools

4.7

Competitive Analysis

4.4

User satisfaction

User satisfaction

4.8

User reviews[217](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

Ease of use

4.6

Functionality

4.7

Value for money

4.8

Customer support

4.1

User satisfaction

4.9

User reviews[421](https://www.capterra.com/p/218703/Surfer/reviews/)

Ease of use

4.8

Functionality

4.8

Value for money

4.6

Customer support

4.8

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$182Other, Not provided by vendor

-   Free version
-   Free trial

Best for

Best for

SEO tool that helps users measure their website's search traffic and performance, resolve issues, and improve ranking in Google Search results.

Best for

CMOs, Marketers, Creators, Copywriters, SEOs, teams, agencies, and enterprises looking to grow organic traffic and build brands.

## User reviews

Pros & cons

CS

Chelsea S.

Sales

> "It provides valuable insights into search traffic, indexing issues, and keyword rankings, allowing you to improve visibility and fix problems..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7118789)

JC

Josh C.

Co-Owner

> "The thing that annoys me most is there are many times that it fails verifications for certain links, but really those pages should not be indexed..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7125822)

CS

Chelsea S.

Sales

> "Google Search Console is an easy-to-use and powerful tool that helps monitor your website’s performance in Google search results."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7118789)

CS

Chelsea S.

Sales

> "Google Search Console can be confusing for beginners and has a steep learning curve, with limited customer support and occasional delays in data..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7118789)

KV

Kevin V.

Senior Product Manager - SEO

> "This is a great tool to measure what is happening in the Search results of Google without having to look manually for every keywords we target."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7047492)

MSR

Muhammad Suffian R.

System engineer

> "Data latency, limited historical data, interface complexity, sampled data, incomplete keyword data, slow issue resolution, and limited third-party..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6349425)

AK

Avash K.

RA

> "I can see the querries, country, pages, devices and a lot of information without sacrificing performance which degrades while using other analytic..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6547989)

VR

Verified Reviewer

Project Manager

> "One negative function of the Google Search Console, is the occasional delay in data reporting and indexing updates. While Google strives to provide..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6206976)

Roger A.

Owner.

> "Very well most of the time, I like for being free and for provide so much valuable info, but the information that provides most of the time is not..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7070834)

AK

Amanda K.

Owner

> "I find it hard to reconcile results with my website stats and also Google Analytics."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6104809)

JC

Josh C.

Co-Owner

> "Being able to submit sitemaps and resubmit pages is extremely helpful."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7125822)

AC

Abby C.

Digital Marketing Manager

> "Additionally, it would be useful to be able to dismiss notifications about on-page issues since the same ones tend to come up over and over and it..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3932163)

KV

Kevin V.

Senior Product Manager - SEO

> "This is definitely helping us monitor our SEO positions, and it gives a good report that is actionable."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7047492)

Manish Singh B.

Digital Marketer

> "It does not provide real-time data, so I can only see updates to your website's performance a few days after they occur."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___4566629)

VR

Verified Reviewer

Marketing Manager

> "It helps you to know on what searches/keywords your business is showing up which can help you to optimize your website."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6419685)

CC

Chris C.

SEO Specialist

> "There are times when I feel the website could be more visually appealing, it looks quite drab and this can lead to the key details not standing out..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___4692365)

RS

RICARDO S.

Sales Representative

> "All the tools provided to monitor and improve the performance of your web site and achieve better search results."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6719008)

VR

Verified Reviewer

SEO

> "rank positions are average positions which do not give a very accurate picture"

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___4015687)

AZ

Andrew Z.

Operations Manager

> "The security that Google provides is still top-notch."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7109430)

Atif M.

Software Developer

> "Since google updated from google webmaster console to google search console, it became a bit difficult to find XML sitemaps and robots.txt testing..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2933545)

MC

Marian C.

IT Technician

> "The most important features for me are Sitemap submit, Page experience and Pages."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6327995)

VR

Verified Reviewer

Data Scientist

> "The new version of Search console is a bit harder than the old one, there are differences between Console data and Google analytics, which is..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2870979)

RH

Rob H.

Web strategist

> "Moreover, the capability to integrate with other analytics tools like Ahrefs and WordPress enhances my website's analytics and performance, making..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6166555)

MB

Mark B.

online marketeer

> "The data is sometimes inaccurate, which makes it hard to take action on"

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___4115261)

RH

Rob H.

Web strategist

> "It helps me pinpoint and fix technical issues, refine my SEO strategies, and optimize content based on real data."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6166555)

Priya T.

Content Writing

> "In the beginning difficult to understand."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6049163)

MD

Michele D.

SysAdmin

> "Different dashboards are available out-of-the-box and provide helpful insights, measuring different metrics (e.g. clicks, keywords ranking, views)."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6094918)

CW

Cj W.

Director of Marketing and E-Commerce

> "Some of the verbiage and prompts are difficult to interpret"

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3982007)

JH

Josh H.

Marketing Manager

> "an absolute must for any digital marketer, whether you're acquiring links to building content, it's a must-have tool."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6785399)

Juan-Claude P.

Head Developer and SEO Expert

> "Google is not indexing my links to any of the new websites I'm submitting or even updating old links."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3272536)

RC

Ryan C.

Analytics Manager

> "Good for SEO research and analysis."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7036212)

RW

Robert W.

Producer

> "It's pretty limited in terms of performance insights giving the top line results but not always providing much by way of insight into how to..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3118450)

MD

Michele D.

SysAdmin

> "It's a free and useful tool that Google gives to web developers in order to better understand and monitor your website's Google Search results."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6094918)

TT

Tamara T.

Assistant manager

> "Interact complicated and confusing sometimes"

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3776502)

CM

Conor M.

Principal

> "This is an essential piece of the modern work space. "

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7034370)

NK

Naresh K.

SEO Manager

> "No proper help to tackle the errors"

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3854133)

Marco Genaro P.

Founder

> "Makes it easy to request for indexation, submit sitemaps to Google and analyze performance, among many other features."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6079243)

VR

Verified Reviewer

VP Online Marketing

> "The other significant problem is sampling - if you try to look at brand / non-brand queries in search console, the data becomes so heavily sampled..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2635149)

Arika N.

Manager

> "It helps you with four key metric - clicks, impressions, ranks, and CTR for each of the webpage that you have on your website."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___4463751)

DT

Dinesh T.

CEO

> "Little confusing for beginners while adding their website for the first time."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3407602)

Pawe J.

SEO Expert

> "I am very satisfied about using GSC, it's not perfect, but it's the tool which you have to use, if you want to work with SEO or make your website..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___5058030)

Omer S.

SEO Content Writer

> "The software does not keep a record for every search query used by the user to go to the website."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2470116)

WA

Wasim A.

Director

> "Google search console is amazing tool, that helps me to finds crawl erros of the website, bascially it provide all the information how bots are..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3555014)

VR

Verified Reviewer

Software Development Manager

> "The delay in data collection and unstable/beta like sub features."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2660063)

DK

Dip K.

CEO

> "Google Search Console is a free tool that allows us to monitor our website's performance in the search results and manage the crawl of our website..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3719180)

VR

Verified Reviewer

Graphic designer

> "After fixing the website glitch , it does not remove the previous error..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2590981)

Manish Singh B.

Digital Marketer

> "This allows me to track how my website performs in Google search results and get insights on the number of clicks, impressions, and keywords..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___4566629)

Omer S.

SEO Content Writer

> "Filters could also be improved and are not so easy to use to filter out data."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2470116)

[View Reviews](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

ID

Istiaque D.

Content Writer

> "Its top-notch content optimization tools, detailed SERP analysis, and user-friendly interface are game-changers for content writers."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6444933)

AN

Amin N.

CMO

> "At nearly five times the cost of comparable tools, Surfer AI simply doesn't deliver enough unique value to justify the premium. While the..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836)

SO

Samuel O.

Marketer

> "I really appreciate the keyword optimization features, in Surfer SEO the "insert term" tool that speeds up content creation by suggesting..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085)

AN

Amin N.

CMO

> "The platform's core functionality also works against itself - while it can generate SEO-optimized content, any attempt to humanize or refine the..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836)

PT

Paul T.

Managing Director

> "These were originally used with freelancer and in-house writers however frequently I can use it with generative AI to create great results mixed..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538)

CE

Chuvic E.

SEO Writer

> "The AI Humanized plan lacks a chat feature for requesting specific edits to refine the human-like quality of the content"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534)

HP

Hrishikesh P.

Founder

> "However, apart from entity optimisation, its keyword research tool, topical map creation & audits are equally robust as well."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206)

AN

Amin N.

CMO

> "I consistently found myself double-checking the statistics and references provided by the AI, only to discover they were either inaccurate or..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836)

IK

Ivelin K.

SEO And Marketing Specialist

> "The Content Editor, now with Topic coverage, is super useful and really makes a difference. As the team lead, I fell in love with the Topical..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670)

FoA

Fran�ois A.

CEO

> "originally the price, sometimes the articles generated by AI in other languages than english are not as good"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6598475)

SO

Samuel O.

Marketer

> "The real time editing tools give me feedback on how I use keywords and structure my articles to be more SEO friendly."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085)

AN

Amin N.

CMO

> "The most glaring issue is the unreliable data quality."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836)

IK

Ivelin K.

SEO And Marketing Specialist

> "Very unique Content Editor that helps you boost both the SEO performance and the user-friendliness of your articles."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670)

AK

Alex K.

Marketing Specialist

> "The limitation on NLP credits is a notable drawback, restricting advanced content analysis for larger projects or multiple sites."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588)

CE

Chuvic E.

SEO Writer

> "SurferSEO helps me boost the ranking of articles with its variety of features."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534)

AC

Ana C.

Marketing

> "I attempt to use Surfer on a daily basis, but occasionally, the demands of my business divert my attention, leaving me with insufficient time to..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6119156)

AP

Aleksandra P.

SEO Specialist

> "What truly sets it apart, in my opinion, is its data-driven approach, providing actionable insights that have significantly improved my..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6103744)

AM

Alex M.

Marketing Manager

> "You can't add tables inside the Content Editor, and this means spending additional time creating them outside the Content Editor."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4800156)

VR

Verified Reviewer

CEO

> "We use this daily with our teams and also has an easy integration with WordPress so we can have our current content analyzed consistently."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851)

DS

Dennis S.

CEO

> "Can't integrate tables in editor, only with WordPress or G Drive connection."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6153545)

LP

Luv P.

SEO

> "It optimizes content effortlessly, refines keywords, and provides valuable competitive insights. While its transparency about content sources is..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081)

AJ

Ajay J.

Growth Marketing Lead

> "It doesn’t do any good to the content."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6847682)

CT

Christa T.

Owner

> "I have used it for many years, and when I started my own agency, it was the first software I subscribed to."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6809870)

SC

Sean C.

Founder

> "Surfer SEO is not inexpensive compared to its peers, so I'd say it's a bit pricey."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4993832)

Mariel Gia G.

Copywriter

> "The ability to analyze top-performing pages and seamlessly integrate those insights into my content strategy is a game-changer."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6095417)

Caroline N.

SEO

> "It can be clunky, and there are times when I can't edit my content properly because I'm unable to click where I need to."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686)

HP

Hrishikesh P.

Founder

> "I am a heavy user of Ahrefs and use it for content & keyword research."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206)

SD

Stephen D.

Principal

> "The only con is Surfer lacks dashboards to allow you to see overall numbers and content but it's not a big deal."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3534767)

AK

Alex K.

Marketing Specialist

> "SurferSEO stands out for its in-depth data analysis, which is highly customizable to fit any project's specific needs."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588)

WB

William B.

Director of Everything

> "It reduces my ability to work in a bulk mode, doing one stage at a time for multiple articles. When you pay a thousand dollars for a service,..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3010469)

HP

Hrishikesh P.

Founder

> "Surfer is my go-to tool for entity optimisation."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206)

BA

Bert A.

CEO

> "In addition, their training videos are not well organized, lots of information is skipped over and too much is assumed that you know. "

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748408)

KU

Kasia U.

Product Marketing Manager

> "Helps to better understand how to use SEO to gain a marketing advantage."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6641395)

AM

Astrid M.

CEO

> "Sometimes I run an audit and it conflicts with the results of the Content Editor, which can be pretty confusing."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3743645)

DR

Donna R.

Editor

> "It really does work with respect to meeting Google's content criteria."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6606032)

TD

Tom D.

Founder and CEO

> "One small issue I noticed is that the Chrome extension for Google Docs doesn't play nicely with other sidebars like Grammarly or Docs to..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2889212)

CM

Carolina M.

Content Specialist

> "The customer support is excellente, they always answer fast and help you."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7027238)

Caroline N.

SEO

> "The integration with Google Docs with the software isn't ideal."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686)

PT

Paul T.

Managing Director

> "Also, good training and certification opportunities."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538)

LB

Luca B.

SEO Manager

> "That the keywords cannot be added in the content editor"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4677934)

VR

Verified Reviewer

CEO

> "Surfer SEO gives us an easy-to-follow rubric to optimize our SEO scores on our content to match and exceed what the currently top-ranked..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851)

JF

Jacob F.

Owner

> "It is a little pricey and could be hard to see the ROI if you are just getting started."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065)

VR

Verified Reviewer

Owner

> "I can see the improvement in the performance of my blogs."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6466193)

TH

Tyler H.

SEO

> "Keyword research is not as full-formed as some of the other tools available. "

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4032063)

AC

Alison C.

CEO

> "We use Surfer for our six websites and recommend it to our clients."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363)

Kevin Y.

Owner

> "The NLP feature was a little confusing for a while and you had to spend specific NLP credits to get that info included in your results, BUT they..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3102083)

AC

Alison C.

CEO

> "We've been using it since the beginning, and it continues to improve its services each year."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363)

SL

Sean L.

Blogger

> "Content Planner and Keyword research feature are difficult and confusing to use"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3584165)

SC

Sean C.

Founder

> "Using this platform, I was able to streamline our SEO activities and achieve higher rankings on Google."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4993832)

Charles M.

Business developper

> "The keyword research is not really good, I'm french and the result are not very accurate."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3767843)

RB

Ryan B.

SEO Manager

> "The serp analysis is pretty comprehensive"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6493376)

GS

Gordon S.

Manager

> "Like when I'm writing a particular article, if I switch tabs or sometimes just on its own it reloads (saying that the connection was..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2880861)

PT

Paul T.

Managing Director

> "It's a good tool, quick and easy to use and having compared other similar tools on the market, still the best one that I've found."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538)

MK

Mike K.

Founder/Blogger

> "The cost is a bit high so if you're a casual blogger this might not be the product for you. "

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3735036)

BA

Bert A.

CEO

> "Surfer is allowing me to write review articles that have a high possibility for ranking on the first page of my target keyword within minutes of..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748408)

FM

Fatima M.

Owner

> "The cons is the cost and the help support delay one day to answer."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4609412)

LP

Luv P.

SEO

> "With streamlined content optimization, keyword precision, and competitive insights, it's a game-changer."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081)

VR

Verified Reviewer

Founder

> "For usability, it doesn't support keyboard navigation while selecting words and phrases for the content editor."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3227602)

Josef M.

Content Marketer

> "It offers keyword research, real-time insights into a website's performance, competitor analysis, page speed optimization, and more."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763)

KD

Kasper D.

Co-Founder

> "The pay-pr-article credit-structure is annoying."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4074498)

Josef M.

Content Marketer

> "It provides detailed keyword research, real-time insights into performance, competitor analysis, page speed optimization, and more."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763)

RS

Raghunath S.

Digital Marketing Executive

> "Compare to other website auditor tools, I don't find surfer much useful when it comes to auditing my website. And sometimes the keyword research..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3470581)

MB

Matt B.

Managing Director

> "The gamified element of updating your article and seeing that score update in real-time based on adding keywords to your writing is fun, but..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4136723)

Eric A.

Owner, Head Planner

> "I no longer waste time writing things that don't produce any SEO value."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4219106)

Brett L.

Owner and Founder

> "It offers a wide range of features including:-Improved visibility and increased web traffic-Better search engine rankings-Increased customer..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640)

DB

David B.

Writter

> "When you run out of credits each month it kinda sucks."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4207479)

Brett L.

Owner and Founder

> "When using SurferSEO, you can solve the following problems: - Finding the best keywords for your site- Generating more traffic to your website-..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640)

Mariana K.

Senior Content Marketer

> "Sometimes the content generated is not relevant."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748810)

Andreas B.

Freelancer

> "By using SurferSEO, I can benefit from higher website traffic and increased online visibility, leading to more business opportunities and growth..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4772615)

AS

Anneke S.

Freelance Writer & Researcher

> "I can't think of any cons except for the fact that the price gets a bit steep if you need to create more than 30 SEO optimized articles per..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3352924)

AS

Ankit S.

Owner

> "It also has features like domain comparison, where we can compare our domain with the domain that ranks in the first position of google."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3599891)

Bartosiewicz D.

Content Specialist

> "You can't unpin or hide the guidelines bar in Google Docs or Wordpress, which sometimes drives me crazy."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3107812)

Mariana K.

Senior Content Marketer

> "It allows me to see where my articles are ranking against competitors and helps me quickly identify areas that need improvement."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748810)

Steven C.

student

> "There's nothing specific to Surfer about this, but SEO content software may be difficult, and the keywords may not be relevant to the niche in..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3204266)

NW

Nathan W.

Owner

> "There is also the "optimize" feature which helps in getting a better SEO score. "

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6292432)

Kirsty A.

Head of Marketing

> "The Search Console integration does not seem to be useful for me yet, but this may be due to our own site performance."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2868248)

JF

Jacob F.

Owner

> "I have been utilizing Surfer SEO for a while now and it has proven to be an invaluable tool for gaining insight into the search engine results..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065)

KM

Kelly M.

Holistic Health Coach / Author

> "I feel 10 is low for the price for that tier. "

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3514496)

BH

Brendan H.

Marketing Specialist

> "Surfer has allowed us to really optimize content in a measurable way, we have gained position and ranking on blogs optimized and/or newly..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4550557)

GM

Gautier M.

CEO

> "A little bit expensive compared to what is given"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4572300)

[View Reviews](https://www.capterra.com/p/218703/Surfer/reviews/)

## User interface

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)

4.78 (217)

[Surfer](https://www.capterra.com/p/218703/Surfer/)

4.86 (421)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

Advertising Management

120

Important

Google Search Console

15/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/210297/Google-Search-Console/#features)

Surfer

Top features

24/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/218703/Surfer/#features)

### Recognition

Google Search Console

Best Value SEOSoftware (2025) 

Best Value SEOSoftware (2022) 

Surfer is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Google Search Console

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Surfer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Google Search Console

-   By Google
-   Located in United States
-   Founded in

Surfer

-   By Surfer
-   Located in Poland
-   Founded in

## Popular Comparisons

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Contact vendor for pricing

Price

$139.95/month

4.7

Features

4.6

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-210297/SEMrush-vs-Google-Search-Console)

[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

$182

Price

$139.95/month

4.8

Features

4.6

4.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-218703/SEMrush-vs-Surfer)

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

vs

[SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

Contact vendor for pricing

Price

$349/year

4.7

Features

4.6

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/127616-210297/SEO-PowerSuite-vs-Google-Search-Console)

[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[Sitechecker](https://www.capterra.com/p/166377/Sitechecker/)[4.58 (365)](https://www.capterra.com/p/166377/Sitechecker/reviews/)

$182

Price

$49/month

4.8

Features

4.4

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/166377-218703/Sitechecker-vs-Surfer)

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

vs

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

Contact vendor for pricing

Price

$17/month

4.7

Features

4.3

4.6

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169007-210297/Wix-vs-Google-Search-Console)

[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/)[4.03 (247)](https://www.capterra.com/p/184916/Rank-Tracker/reviews/)

$182

Price

$18/month

4.8

Features

4.0

4.8

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/184916-218703/Rank-Tracker-vs-Surfer)

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

vs

[Sitechecker](https://www.capterra.com/p/166377/Sitechecker/)[4.58 (365)](https://www.capterra.com/p/166377/Sitechecker/reviews/)

Contact vendor for pricing

Price

$49/month

4.7

Features

4.4

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/166377-210297/Sitechecker-vs-Google-Search-Console)

[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

$182

Price

$349/year

4.8

Features

4.6

4.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/127616-218703/SEO-PowerSuite-vs-Surfer)

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

vs

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

Contact vendor for pricing

Price

$0

4.7

Features

4.7

4.6

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/176340-210297/Ahrefs-vs-Google-Search-Console)

[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

$182

Price

$17/month

4.8

Features

4.3

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169007-218703/Wix-vs-Surfer)

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

vs

[Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/)[4.03 (247)](https://www.capterra.com/p/184916/Rank-Tracker/reviews/)

Contact vendor for pricing

Price

$18/month

4.7

Features

4.0

4.6

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/184916-210297/Rank-Tracker-vs-Google-Search-Console)

[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[Seodity](https://www.capterra.com/p/182125/Seodity/)[4.75 (130)](https://www.capterra.com/p/182125/Seodity/reviews/)

$182

Price

$49/month

4.8

Features

4.5

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/182125-218703/Seodity-vs-Surfer)