# Compare Instagram vs Promo.com 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Instagram and Promo.com based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/210721-223748/Instagram-vs-Promocom

---

# Instagram vs Promo.com Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

InstagramPromo.com2/4 selected

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.7 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

[Promo.com](https://www.capterra.com/p/223748/Promocom/)[4.3 (212)](https://www.capterra.com/p/223748/Promocom/reviews/)

[## Instagram](https://www.capterra.com/p/210721/Instagram/)[4.7 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.6

Functionality

4.6

Ease of Use

4.7

Customer Service

4.1

Reviews Sentiment

Based on [5,143 reviews](#user-reviews)

Positive

4,918

Neutral

186

Negative

39

[## Promo.com](https://www.capterra.com/p/223748/Promocom/)[4.3 (212)](https://www.capterra.com/p/223748/Promocom/reviews/)

Starting Price

$199.00/month

Value-for-Money

3.9

Functionality

4

Ease of Use

4.3

Customer Service

4.2

Reviews Sentiment

Based on [212 reviews](#user-reviews)

Positive

178

Neutral

14

Negative

20

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## Summary

* * *

Key features rated by users

Features selected based on 6,206 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

68%Fit

Missing features

Feature ratings

Social Media Integration

4.6

Email Marketing

NA

Post Scheduling

4.3

Campaign Planning

NA

Engagement Tracking

4.5

\--%Fit

Missing features

Not enough reviews

Feature ratings

Social Media Integration

5.0

Email Marketing

NA

Post Scheduling

NA

Campaign Planning

NA

Engagement Tracking

NA

User satisfaction

User satisfaction

4.7

User reviews[5,143](https://www.capterra.com/p/210721/Instagram/reviews/)

Ease of use

4.7

Functionality

4.6

Value for money

4.6

Customer support

4.1

User satisfaction

4.3

User reviews[212](https://www.capterra.com/p/223748/Promocom/reviews/)

Ease of use

4.3

Functionality

4.0

Value for money

3.9

Customer support

4.2

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$199Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices.

Best for

We serve a variety of industries, including: - Real Estate - Digital Marketing - Professional Services - Health & Fitness - Retail & Ecommerce - Beauty & Care - Food - Education - Travel

## User reviews

Pros & cons

Adarsh D.

Lawyer

> "The huge userbase of Instagram and certain features like public stories make it much easier to get views from a variety of audience. When it comes to messaging, the..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052889)

SA

Shaikh A.

Freelancer

> "First it about the login system which i like to be more convenient for the user, second the watch history and saved options of this app is not good even my saved..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7090799)

DN

Dalton N.

Artist

> "Also having the helpful tabs where I can go and view and managing my profile performance and seeing what kinda of people are liking and view my content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054066)

Adarsh D.

Lawyer

> "The messaging feature have much to improve in Instagram, it focus too much on restrictions. Despite having filtering and request, it gives further restrictions based..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052889)

DN

Dalton N.

Artist

> "Been using Instagram for a very long time for my personal profile page only recently have I switched over to making content on my own, but so far my past experience..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054066)

VR

Verified Reviewer

Tier III Technician

> "The algorithm for Instagram is a little unpredictable and is harder to reach the intended audience compared to alternatives like TikTok."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888)

Sasha B.

For family and friends

> "I have several family members that are small business owners that use Instagram and I am able to keep current with everything that is going on and also share my life..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7000602)

Ben K.

managing director

> "Limited organic reach,organic visibility has decreased over time, often pushing users toward paid promotions."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7106103)

VC

Vicente C.

Quality Technician

> "It lets you quickly post photos, videos, and stories, while also exploring contents from friends, influencers and brands."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7099747)

DM

Demi M.

Community Manager

> "Growing on Instagram without paying is getting harder and harder, even with SEO and analytics work, you need clean content that people like, that stirs up debate to..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865572)

MB

Manpreet B.

Council Liaision

> "A powerful social media tool that gives you access to information, tricks, tips, as well as a way of connection to family/friends and influencers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7003551)

Hannah K.

Vice President

> "I dislike that you are at times battling an algorithm that favours consistent quantity of posts rather than quality."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076882)

RP

RITIK P.

Researcher

> "Good, i love the light theme of instagram , app is so smooth and fast ,it help me to connect with my loveones and i spent more then 3 hours daily on instagram"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7057870)

Bryan J.

Democratic Presidential Candidate

> "The main reason why I didn't like Instagram that much was the fact that is had so much spam on it , I could not tell if some profiles were real or not."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7079031)

VR

Verified Reviewer

Tier III Technician

> "They have features like stories, reels and direct message which is very versatile for both personal use and content creation/marketing."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888)

FB

Felix B.

CEO

> "Messaging is another issue — it’s basic and unorganized, especially if you manage more than one account. And every time I get used to the layout, they randomly..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

SS

Samin S.

Support Services Specialist

> "The algorithm does a great job recommending content I actually enjoy, and the ability to follow creators, brands, and interests makes the app feel very personalized."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

VR

Verified Reviewer

Digital Philanthropy Officer

> "It would constantly rearrange the formatting of the app and would be tedious to get used to it when you least expect it."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052991)

RJB

Rigo Jean B.

Digital Marketing Associate

> "The platform makes it easy to publish content, analyze engagement, and build brand awareness for our retail business."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7069227)

KP

Kennedy P.

Master Esthetician

> "I do not like the search engine, I feel it could be more effective when it comes to searching for accounts or just overall searching, and i feel as though it is hard..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6827840)

LD

Laura D.

Client Success Specialist

> "Instagram is a great social media tool to share photos and videos about your passions, creations, and interests, and collaborate and share with other like-minded..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6774177)

MaD

Marceli aparecida D.

Design

> "The Instagram algorithm can be frustrating, as it doesn't always show posts in chronological order, which can cause users to miss important updates from their..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6391209)

DM

Dennis M.

Senior Frontend Engineer

> "Short videos are entertaining and engaging and i can add effects, such as music and filters to make my video more appealing."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6825288)

MW

Mauricio W.

Senior Sales Executive at WhiteWater, Inc.

> "Over time, it can be difficult to keep conversations structured and to find important information again."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7078936)

DM

Daniel M.

Owner

> "It offers intuitive tools for content creation—like Stories, Reels, and carousels—that make it easy to share both personal moments and professional work."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6823955)

NS

Nathan S.

freelancer

> "What I don´t like about Instagram is that sometimes if you have a draft of a large post with a lot of photos and writing, it will fail to post and it will continue..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6369455)

Hannah K.

Vice President

> "Love the app not just for personal social media connections, but also for business marketing, networking, advertising, and collaboration."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076882)

EP

Eduardo P.

Trainer

> "Is not as free as it may sound, there are a lot of bans and censorship if you do not agree with globalist and colevtivist ideas. Plus I have the feeling that my..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6766642)

VR

Verified Reviewer

Manager

> "overall experience was better than tiktok and this is best for businessses to increase the brand reach and also i have connect with multiple people and acocunts over..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6630796)

DC

Dan C.

Health and Life Coach

> "You can get caught in a rabbit hole by letting your mind keep taking in the dopamine hits."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7105537)

AA

Abby A.

Fitness Coach

> "The meta-data analytics feature helps me to understand what's happening and take better decisions."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7064089)

JB

Joshua B.

Lead Carpenter

> "Im not the type to post pictures of my everyday life and let people speak on me and my life experiences."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7045692)

KN

Kyle N.

Owner

> "I like that I can use this platform as a way to share valuable and entertaining videos and images to my target my customers who are using the app for consuming..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6408427)

JB

Joshua B.

Lead Carpenter

> "Some users like to belittle, downgrade or outright disrespect peoples posts or pictures."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7045692)

SY

Shivani Y.

Social media

> "It's really user-friendly and comes with a ton of features and tools, like the ability to send direct messages to someone, utilize hashtags to increase the number of..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6417873)

JU

Juliet U.

Case manager

> "Too much updates on the app now makes it confusing cause you have to figure out what new features are."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7042030)

CF

Colin F.

Physical therapist

> "Has allowed me to look for content and utilize algorithm to find content automatically"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7102488)

SS

Samin S.

Support Services Specialist

> "There are quite a few ads, and sometimes the algorithm can feel repetitive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

MG

Milagros G.

Content creator

> "It is an application that allows me to stay in touch with what is currently happening in the world and share my life through the networks with those who are far from..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6659365)

RG

Ravina G.

Farmer

> "I also feel a little worried about my own photos because with AI these days, photos can be manipulated in any way."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7011274)

RA

Rama A.

Freelance Graphic Designer

> "I’ve adjusted my content strategy a lot, and Instagram always adapts well to how I present my design work."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054586)

FB

Felix B.

CEO

> "The app feels cluttered lately — like they’re cramming in way too many features: Reels, Shopping, Threads… it’s just overwhelming."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

DS

Denisa S.

Doctor

> "That it has visual storytelling, where people express themselves creatively through photos and videos, even reels, making it fun, fresh and interactive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6725304)

AA

Abby A.

Fitness Coach

> "Quality content is now being neglected in favor of shorts and brain-rot content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7064089)

MB

Marcela B.

Empreendedora

> "It's an application that allows us to follow the lives of people we like and follow in some way and also allows us to learn about products through influencers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6441940)

KG

Karen G.

Account Manager

> "One thing that is dislike is that i cant create collages in the app itself from my story."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6826635)

VR

Verified Reviewer

Senior Sales Development Representative

> "With high user engagement and robust ad targeting, Instagram is a top platform for building brand awareness and driving sales."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7003143)

Iman G.

Student

> "One thing that bugs me out is ability to get blue tick (which tells if an account is official one or not) just by paying monthly charges."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6683908)

Kassidy K.

Chiropractor

> "There are some nuances to figure out (such as views and making sure we reach our target market) but overall great product"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7098682)

ES

Emilee S.

Program Manager

> "I feel like more and more I keep seeing ads or suggestions for things I do not like or feel are appropriate on my timeline."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6800546)

SA

Saniya A.

Life coach

> "You get to meet so many people from different walks of life and learn from them as well as give out to the community yourself."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7085991)

LL

Lindsay L.

Social Media Manager

> "Algorithm sometimes shows too much random stuff and not enoughs from peoples you actuallys follows ."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6823275)

VR

Verified Reviewer

Author

> "I also love the function of posting in general, including the different ways you are able to frame your photos."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6875550)

LC

Laura C.

Office Manager

> "I feel like it can be a little bit finicky to add stickers, music, etc."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6806156)

RC

Rutherford C.

Graphics designer

> "Instagram has been helping me a lot in terms of watching reels,skits,live stream etc."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6818791)

DM

Daniel M.

Owner

> "Trends can lead to a lot of similar or recycled content, reducing originality"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6823955)

Winjoy N.

IT

> "I love how easy it is to use especially for beginners and also the fact that it suggests to you accounts of people you might know which helps to find your friends"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7098274)

JD

Jerry D.

CEO

> "The monetizing aspect are not consistent for smaller creators and businesses."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6773726)

SS

Samin S.

Support Services Specialist

> "Instagram is an easy and fun platform to use for connecting with friends, sharing photos, and discovering new content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

VR

Verified Reviewer

Self-Employed

> "The app has had me addicted with short form content and low-brow media which is not conducive to a healthy lifestyle."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6699495)

DA

Darisa A.

creator

> "The platform is visually appealing and user-friendly, making it great for sharing life moments, creative work, and business promotions."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6829618)

SK

Sanaa K.

Chief Clinic Manager

> "The algorithm can make it hard to see posts from friends, and ads/sponsored content feel increasingly intrusive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6682127)

JU

Juliet U.

Case manager

> "I like how engaging Instagram is with features like reels, live etc."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7042030)

RG

Ravina G.

Farmer

> "Some fake ads also appear, which can lead to scams—something I have experienced myself."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7011274)

FM

Fadhel M.

Supervisor

> "Instagram allows us to connect with our friends easily, and can share stories that we are going through or even what we have gone through."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6346551)

NS

NOAH S.

Landscape Business Owner

> "I have a hard time finding any customization for a recently viewed option..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6849723)

SS

Samin S.

Support Services Specialist

> "Messaging and sharing posts with friends is also super convenient."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

LD

Laura D.

Client Success Specialist

> "I do not like the fact that, unlike Facebook, you cannot really access or view on desktop."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6774177)

VR

Verified Reviewer

Tier III Technician

> "Instagram is very easy to use and visually engaging, the interface is vey simple and its easy to post content interact with others and discover new content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888)

Olivia G.

Owner

> "The constant change of how well content will reach followers can also be frustrating."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6772626)

AB

Amahle B.

Chef

> "It’s a fun place to share pictures, find inspiration, and keep up with trends, but it can also be addictive and overwhelming at times."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6880569)

KH

Kaitlyn H.

Baker

> "I don't like how content isn't reviewed as much as it should be, and comments aren't being reviewed as much as they should be."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6852325)

SK

Sanaa K.

Chief Clinic Manager

> "Great for sharing photos and videos with creative tools, and the Stories/Reels features keep content fresh and engaging."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6682127)

FB

Felix B.

CEO

> "I also hate that I barely see posts from people I actually follow because of the algorithm."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

KW

Keely W.

Photographer

> "Instagram is my favorite social media for presenting my work and finding more clients. "

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6770020)

RS

Ryan S.

Director

> "Lots of spam accounts private messaging offering fake promotions and promotions to buy followers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6536875)

DL

David L.

Music producer

> "Overall, Instagram is a fun and creative platform for sharing content and staying connected with the worls, though the heavy presence of ads and unpredictable..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6597239)

NW

Nathaniel W.

Ceo

> "That a common instance that instagram chooses to show things that I’m not interested in or advertising"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6881075)

MD

Mwangi D.

Senior UX Engineer

> "Using Instagram i can connect with friends, Fashion Icons in an aesthetic way."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7002434)

TC

Torey C.

Junior Golf Tournament Manager

> "Instagram can become repetitive. "

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7058342)

[View Reviews](https://www.capterra.com/p/210721/Instagram/reviews/)

NS

Nirav S.

Manager

> "You can integrate with social media handles and publish videos on social media directly using the tool Since social..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___3550045)

MW

Michael W.

Manager

> "They have been terrible to deal with and I am only left to dispute the charge with my credit card company."

[See full review](https://www.capterra.com/p/223748/Promocom/#SoftwareAdvice___6576622)

Arheer G.

Manager

> "Promo.com can help you create business videos that can be used for social media marketing"

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___3838804)

VR

Verified Reviewer

Director of Digital Communications

> "It's perfectly fine, it just is not the type of software that becomes essential. If you are SOLELY going to make..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___4031359)

Yassine A.

ceo

> "Promo allows me and my team to quickly edit professional videos, I often start from one of their premade templates and..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2894555)

LM

Lucy M.

Creative Consultant

> "Too expensive for what I need - I'm not producing every single week, and you can't opt out of the monthly plan too..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___4323648)

NS

Nirav S.

Manager

> "You can make videos from scratch in less than 15 mins"

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___3550045)

MA

Marina A.

Marketer

> "Frequent technical issues when customizing videos, uploading logos, changing font or text size and then when you're..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___3440527)

NS

Nirav S.

Manager

> "We are one of the most popular automobile brands and have an active social media account with millions of followers."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___3550045)

BP

Bill P.

Content Maker

> "There are many, many other options out there not to have to deal with dishonest/deceptive billing practices. "

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___3486083)

RS

Rafieq S.

Chief Strategist

> "The product is relatively easy to work with and provides a wide variety of templates, which is most useful, especially..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___4309999)

BP

Bill P.

Content Maker

> "THEY'LL RUN YOUR CARD WITHOUT AUTHORIZATION. When done in error, they refuse to give refunds. "

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___3486083)

Arika N.

Manager

> "Promo is a very good tool to create social media videos."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___4356390)

MA

Marina A.

Marketer

> "I wanted a refund and they only gave me an $80 refund, when those 66 premium videos cost me WAY MORE. "

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___3440527)

Yassine A.

ceo

> "We also use promo to edit videos for our clients and they’re also satisfied with the videos that we deliver for them."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2894555)

PS

Patrick S.

eigenaar

> "NOT FOR FREE = ALSO THE TRY IT FOR FREE IS NOT FREE"

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___3447243)

Arheer G.

Manager

> "Has huge image and music library"

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___3838804)

BP

Bill P.

Content Maker

> "Dishonest billing practices. "

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___3486083)

VR

Verified Reviewer

eCommerce

> "I do like the fact that you can actually customize and reimagine to design your own creative video with existing..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2427022)

Robin H.

Marketing Director

> "I had to trigger a suspension on purpose to get my account finally canaceled."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2947728)

SR

Syed R.

Senior Data Manager

> "I would say promo.com is a great tool and with it you can smoothly customize your content, logo, post, greetings wish,..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2397348)

VR

Verified Reviewer

Digital Designer and Social Media Coordinator

> "Also, it took a long time to save and preview the videos."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2892722)

VR

Verified Reviewer

eCommerce

> "It has an integrated solution where you can publish the video directly into the respective social media platforms..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2427022)

GM

Gina M.

Owner

> "Editting : no hold and drag which made things time consuming."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2801400)

DP

Dan P.

V.P.

> "Promo has a vast library of video clips to use to make a wide range of short commercials and promotional videos for..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2408980)

SC

Sara C.

Marketing Manager

> "I had no way of knowing if the product would meet my expectations until I downloaded the video - so the assurance that..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2557629)

JL

John L.

Social Media Manager

> "The video templates are beautiful, even the free ones, which is a huge upgrade comparing to their competition; as..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2505112)

ECW

Eric C. W.

Co-Founder | Marketing Communications Director

> "Some of the instructions on how to use their products are confusing. Despite repeated requests for the capability of..."

[See full review](https://www.capterra.com/p/223748/Promocom/#GetApp___2452720)

Robin H.

Marketing Director

> "video and music selection was good, ability to publish directly"

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2947728)

SS

Suzanne S.

CEO

> "Do not buy. When you try to cancel, they do not give you your money back!"

[See full review](https://www.capterra.com/p/223748/Promocom/#GetApp___2981981)

SV

Sander V.

teacher

> "Overall, i will recommend this software, because it is a good entry level tool to get started on social media video..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2944857)

DM

Danny M.

Sole Trader

> "Was quit shocked, when they are so deliberate about misleading people into paying a whole year upfront."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2852640)

VR

Verified Reviewer

Digital Designer and Social Media Coordinator

> "I really liked the media libraries and how easy it was to add videos into my project."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2892722)

VR

Verified Reviewer

President

> "They got to keep our money but we are not using their service."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___3296572)

ECW

Eric C. W.

Co-Founder | Marketing Communications Director

> "It enables me to do a custom video of 10 - 30 seconds quickly and easily."

[See full review](https://www.capterra.com/p/223748/Promocom/#GetApp___2452720)

DM

Danny M.

Sole Trader

> "Terrible and rude customer service from \[SENSITIVE CONTENT HIDDEN\], regarding my billing issue."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2852640)

JV

John V.

Principal

> "The software allows us to be creative and quickly bring our messaging vision to life without having to worry about the..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2193344)

KR

Kimberly R.

Ceo

> "It’s difficult to manipulate the text and takes too long to update their template videos."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2212759)

VR

Verified Reviewer

Digital Designer and Social Media Coordinator

> "I think it was good value for the money and to help our social media."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2892722)

GC

Gina C.

Executive Director

> "Customer support sticks to the script and is not available for problem solving , only problem creating."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2307491)

SS

Suzanne S.

CEO

> "Some of the videos are promos website are okay."

[See full review](https://www.capterra.com/p/223748/Promocom/#GetApp___2981981)

VM

Virginia M.

Owner

> "They refuse to refund my money when I told them I was no longer interested due to the financial loss from the pandemic."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2247281)

GM

Gina M.

Owner

> "Easy to login On our computers and laptops."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2801400)

LB

Lonny B.

CEO

> "Cannot upload quality videos without a headache."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2526926)

DM

Danny M.

Sole Trader

> "Easy to use, and the fonts and stuff look good."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2852640)

AV

Andrea V.

President

> "The monthly cost was high for a small agency like mine."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2465685)

MB

Manuela B.

Senior Business Manager

> "This software gives to the user a huge amount of chances to create nice video."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2437495)

ECW

Eric C. W.

Co-Founder | Marketing Communications Director

> "No amount of logic or pleading with their customer service ever made a difference."

[See full review](https://www.capterra.com/p/223748/Promocom/#GetApp___2452720)

KA

Khurram A.

Founder

> "It is amazingly fast to make video on promo.com excellent quality videos and photos to use."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2177302)

BF

Brian F.

Marketing

> "They make it as difficult as possible to cancel."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2292077)

DC

Damien C.

CEO

> "From day one I was able to create some great content. When I log in there is usually already a message I want to..."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2169598)

VM

Victoria M.

Owner

> "It wasn’t easy to get back to the promo video I made"

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2400841)

JL

John L.

Social Media Manager

> "I also love the fact of being able to choose from a large pool of different soundtracks if I so wish."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2505112)

MR

Marisa R.

President

> "bad/ terrible/ inefficient and unprofessional"

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2378967)

JS

James S.

President

> "Engagements on social media accounts went up 60 times norm with first posting. "

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2183918)

LB

Lonny B.

CEO

> "Total waste of years with this group."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2526926)

VR

Verified Reviewer

eCommerce

> "I love the product as it is so easy for beginners to start editing the video content."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2427022)

VH

Vallence H.

Director

> "Difficult to use"

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2492938)

EH

Eija H.

CEO

> "It's really easy to use, the video library is versatile and high quality and 24/7 customer support is top notch."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2444574)

VR

Verified Reviewer

Owner

> "It’s not easy to use."

[See full review](https://www.capterra.com/p/223748/Promocom/#Capterra___2316381)

[View Reviews](https://www.capterra.com/p/223748/Promocom/reviews/)

## User interface

[Instagram](https://www.capterra.com/p/210721/Instagram/)

4.68 (5,143)

[Promo.com](https://www.capterra.com/p/223748/Promocom/)

4.32 (212)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Instagram

Top features

17/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/210721/Instagram/#features)

Promo.com

9/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/223748/Promocom/#features)

### Recognition

No recognitions have been awarded to Instagram

No recognitions have been awarded to Promo.com

### Deployment & support

Instagram

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Promo.com

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Instagram

-   By Meta
-   Located in United States
-   Founded in 2018

Promo.com

-   By Promo
-   Located in Israel
-   Founded in 2012

## Popular Comparisons

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

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4.4

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[Promo.com](https://www.capterra.com/p/223748/Promocom/)[4.32 (212)](https://www.capterra.com/p/223748/Promocom/reviews/)

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[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

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[Promo.com](https://www.capterra.com/p/223748/Promocom/)[4.32 (212)](https://www.capterra.com/p/223748/Promocom/reviews/)

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[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

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Contact vendor for pricing

Price

$9/month

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[Promo.com](https://www.capterra.com/p/223748/Promocom/)[4.32 (212)](https://www.capterra.com/p/223748/Promocom/reviews/)

vs

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$199/month

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$15/month

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Features

4.5

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/159351-223748/Zoho-Social-vs-Promocom)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

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Features

4.8

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Ease of Use

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[Promo.com](https://www.capterra.com/p/223748/Promocom/)[4.32 (212)](https://www.capterra.com/p/223748/Promocom/reviews/)

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4.4

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Ease of Use

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4.7

Ease of Use

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Ease of Use

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