# Compare Instagram vs Facebook Business Suite 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Instagram and Facebook Business Suite based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/210721-235972/Instagram-vs-Facebook-Business-Suite

---

# Instagram vs Facebook Business Suite Features and Cost Comparison

Last updated May 14th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

InstagramFacebook Business Suite2/4 selected

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.7 (5,189)](https://www.capterra.com/p/210721/Instagram/reviews/)

[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[4.3 (187)](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/)

[## Instagram](https://www.capterra.com/p/210721/Instagram/)[4.7 (5,189)](https://www.capterra.com/p/210721/Instagram/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.6

Functionality

4.6

Ease of Use

4.7

Customer Service

4.1

Reviews Sentiment

Based on [5,189 reviews](#user-reviews)

Positive

4,964

Neutral

186

Negative

39

[## Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[4.3 (187)](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.1

Customer Service

3.4

Reviews Sentiment

Based on [187 reviews](#user-reviews)

Positive

153

Neutral

26

Negative

8

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 11,106 reviews from social media management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

86%Fit

Missing features

Feature ratings

Post Scheduling

4.3

Social Media Integration

4.6

Automated Publishing

4.3

Multi-Account Management

4.5

Calendar Management

NA

63%Fit

Missing features

Feature ratings

Post Scheduling

4.5

Social Media Integration

NA

Automated Publishing

4.5

Multi-Account Management

4.5

Calendar Management

NA

User satisfaction

User satisfaction

4.7

User reviews[5,189](https://www.capterra.com/p/210721/Instagram/reviews/)

Ease of use

4.7

Functionality

4.6

Value for money

4.6

Customer support

4.1

User satisfaction

4.3

User reviews[187](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/)

Ease of use

4.1

Functionality

4.3

Value for money

4.3

Customer support

3.4

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices.

Best for

Not provided by vendor

## User reviews

Pros & cons

ET

Eldho T.

battery test technician

> "The app's design features a clean, white background and a signature square grid, prioritising high-quality imagery and video"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7122426)

SA

Shaikh A.

Freelancer

> "First it about the login system which i like to be more convenient for the user, second the watch history and saved options of this app is not good even my saved..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7090799)

JG

Jessica G.

Realtor

> "It’s a powerful tool for building relationships, showcasing listings, and growing my brand in a more personal way. While it takes consistency and effort, it’s been..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7132598)

Adarsh D.

Lawyer

> "The messaging feature have much to improve in Instagram, it focus too much on restrictions. Despite having filtering and request, it gives further restrictions..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052889)

Adarsh D.

Lawyer

> "The huge userbase of Instagram and certain features like public stories make it much easier to get views from a variety of audience. When it comes to messaging,..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052889)

VR

Verified Reviewer

Social Media and Marketing Specialist

> "What I liked least about Instagram is that the algorithm can sometimes make it difficult for content to consistently reach followers organically."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7155154)

Sasha B.

For family and friends

> "I have several family members that are small business owners that use Instagram and I am able to keep current with everything that is going on and also share my..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7000602)

VR

Verified Reviewer

Tier III Technician

> "The algorithm for Instagram is a little unpredictable and is harder to reach the intended audience compared to alternatives like TikTok."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888)

VC

Vicente C.

Quality Technician

> "It lets you quickly post photos, videos, and stories, while also exploring contents from friends, influencers and brands."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7099747)

Ben K.

managing director

> "Limited organic reach,organic visibility has decreased over time, often pushing users toward paid promotions."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7106103)

MB

Manpreet B.

Council Liaision

> "A powerful social media tool that gives you access to information, tricks, tips, as well as a way of connection to family/friends and influencers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7003551)

DM

Demi M.

Community Manager

> "Growing on Instagram without paying is getting harder and harder, even with SEO and analytics work, you need clean content that people like, that stirs up debate..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865572)

DN

Dalton N.

Artist

> "Also having the helpful tabs where I can go and view and managing my profile performance and seeing what kinda of people are liking and view my content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054066)

Hannah K.

Vice President

> "I dislike that you are at times battling an algorithm that favours consistent quantity of posts rather than quality."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076882)

JR

Jessy R.

Patient Care Coordinaton

> "I also enjoy having a personalized feed that shows content tailored to my interests, making the app feel unique to each user."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7161494)

VR

Verified Reviewer

Social Media and Marketing Specialist

> "Frequent updates to features and trends can also make it challenging to keep up with what performs best."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7155154)

LT

Layla T.

Content Creator

> "Free platform where you can quickly build a brand presence by posting video and carousel content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7133182)

KM

Kim M.

Financial Manager

> "I receive recommendations for content that I'm not particularly interested in, and posts from people I follow don't always appear in my feed."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7152212)

VR

Verified Reviewer

Tier III Technician

> "They have features like stories, reels and direct message which is very versatile for both personal use and content creation/marketing."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888)

Bryan J.

Democratic Presidential Candidate

> "The main reason why I didn't like Instagram that much was the fact that is had so much spam on it , I could not tell if some profiles were real or not."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7079031)

Manpreet K.

Physiotherapist

> "I found school friends, reconnected with an extended cousin after many years, and even rebuilt my contact list after I lost my phone because many of my friends..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7176529)

FB

Felix B.

CEO

> "Messaging is another issue — it’s basic and unorganized, especially if you manage more than one account. And every time I get used to the layout, they randomly..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

Krista G.

VP

> "You can share your product, share about your company, and also learn the currently problems that need to be solved with your product in the industry."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7149296)

MaD

Marceli aparecida D.

Design

> "The Instagram algorithm can be frustrating, as it doesn't always show posts in chronological order, which can cause users to miss important updates from their..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6391209)

RJ

Rashaad J.

Junior A and R Associate

> "It’s a platform that helps you stay constantly connected with your audience and quickly see what works and what doesn’t in terms of content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7149423)

SV

Stephen V.

Artist

> "There is really nothing that I don’t like about instagram except that some of the videos and reels could be longer."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7131937)

JH

Jamie H.

Executive Vice President at FEVO

> "It’s effective for showcasing products, running campaigns, and maintaining continuous interaction with customers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7145315)

MW

Mauricio W.

Senior Sales Executive at WhiteWater, Inc.

> "Over time, it can be difficult to keep conversations structured and to find important information again."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7078936)

VT

Victoria T.

Self-Employed

> "Can add music, captions, provides light editing tools you can use."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7173078)

Krista G.

VP

> "I also get very frustrated with the number of profiles that are spam in nature - specifically adult-film profiles."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7149296)

VT

Victoria T.

Self-Employed

> "Great for marketing, posting to reach worldwide audiences and useful for providing updates also on products or events."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7173078)

DC

Dan C.

Health and Life Coach

> "You can get caught in a rabbit hole by letting your mind keep taking in the dopamine hits."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7105537)

DN

Dalton N.

Artist

> "Been using Instagram for a very long time for my personal profile page only recently have I switched over to making content on my own, but so far my past..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054066)

RG

Ravina G.

Farmer

> "I also feel a little worried about my own photos because with AI these days, photos can be manipulated in any way."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7011274)

Hannah K.

Vice President

> "Love the app not just for personal social media connections, but also for business marketing, networking, advertising, and collaboration."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076882)

Eric S.

CEO

> "I started many years ago and didn’t really understand why people would only want to see photos instead of writing a message."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7149434)

VR

Verified Reviewer

Manager

> "overall experience was better than tiktok and this is best for businessses to increase the brand reach and also i have connect with multiple people and acocunts..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6630796)

FB

Felix B.

CEO

> "The app feels cluttered lately — like they’re cramming in way too many features: Reels, Shopping, Threads… it’s just overwhelming."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

KN

Kyle N.

Owner

> "I like that I can use this platform as a way to share valuable and entertaining videos and images to my target my customers who are using the app for consuming..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6408427)

Iman G.

Student

> "One thing that bugs me out is ability to get blue tick (which tells if an account is official one or not) just by paying monthly charges."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6683908)

SD

Shelby D.

Digital Marketing Specialist

> "I also like that it supports both photos and videos, making it versatile for sharing content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7134479)

MY

Mackenzie Y.

Siding and Admin Coordinator

> "Seems harder to share an item from someone else. Or the navigation is different then my personal one."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7180049)

Saloni G.

Freelancer

> "The overall experience is amazing as it provides so many informative video content and development capabilities to the user."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7174839)

LT

Layla T.

Content Creator

> "As with any social media platform, it can become toxic and time consuming."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7133182)

LV

Luis V.

Account Executive

> "The simplicity of the platform enables our sales team to get in touch directly with potential advertisers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7165676)

VR

Verified Reviewer

psychologist

> "The continuous algorithmic volatility is incredibly frustrating."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7152210)

SY

Shivani Y.

Social media

> "It's really user-friendly and comes with a ton of features and tools, like the ability to send direct messages to someone, utilize hashtags to increase the number..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6417873)

VR

Verified Reviewer

Digital Philanthropy Officer

> "It would constantly rearrange the formatting of the app and would be tedious to get used to it when you least expect it."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052991)

CF

Colin F.

Physical therapist

> "Has allowed me to look for content and utilize algorithm to find content automatically"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7102488)

KP

Kennedy P.

Master Esthetician

> "I do not like the search engine, I feel it could be more effective when it comes to searching for accounts or just overall searching, and i feel as though it is..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6827840)

MG

Milagros G.

Content creator

> "It is an application that allows me to stay in touch with what is currently happening in the world and share my life through the networks with those who are far..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6659365)

MG

Megan G.

Cosmetologist

> "There is no customer support with Instagram."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7145466)

DS

Denisa S.

Doctor

> "That it has visual storytelling, where people express themselves creatively through photos and videos, even reels, making it fun, fresh and interactive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6725304)

EP

Eduardo P.

Trainer

> "Is not as free as it may sound, there are a lot of bans and censorship if you do not agree with globalist and colevtivist ideas. Plus I have the feeling that my..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6766642)

MB

Marcela B.

Empreendedora

> "It's an application that allows us to follow the lives of people we like and follow in some way and also allows us to learn about products through influencers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6441940)

VR

Verified Reviewer

Self-Employed

> "The app has had me addicted with short form content and low-brow media which is not conducive to a healthy lifestyle."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6699495)

RP

RITIK P.

Researcher

> "Good, i love the light theme of instagram , app is so smooth and fast ,it help me to connect with my loveones and i spent more then 3 hours daily on instagram"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7057870)

JB

Joshua B.

Lead Carpenter

> "Im not the type to post pictures of my everyday life and let people speak on me and my life experiences."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7045692)

VR

Verified Reviewer

Senior Sales Development Representative

> "With high user engagement and robust ad targeting, Instagram is a top platform for building brand awareness and driving sales."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7003143)

SK

Sanaa K.

Chief Clinic Manager

> "The algorithm can make it hard to see posts from friends, and ads/sponsored content feel increasingly intrusive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6682127)

Manpreet K.

Physiotherapist

> "I also appreciate the calling feature, messaging, content sharing, and privacy controls."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7176529)

JB

Joshua B.

Lead Carpenter

> "Some users like to belittle, downgrade or outright disrespect peoples posts or pictures."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7045692)

ST

Sean T.

Content Creator

> "With intuitive and flexible image options, it makes sharing content easy and beautiful. "

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7134629)

JU

Juliet U.

Case manager

> "Too much updates on the app now makes it confusing cause you have to figure out what new features are."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7042030)

SS

Samin S.

Support Services Specialist

> "The algorithm does a great job recommending content I actually enjoy, and the ability to follow creators, brands, and interests makes the app feel very..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

RG

Ravina G.

Farmer

> "Some fake ads also appear, which can lead to scams—something I have experienced myself."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7011274)

JH

Jamie H.

Executive Vice President at FEVO

> "Instagram remains a relevant platform for maintaining visibility and building stronger audience engagement."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7145315)

SS

Samin S.

Support Services Specialist

> "There are quite a few ads, and sometimes the algorithm can feel repetitive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

RJ

Rashaad J.

Junior A and R Associate

> "For promoting a single, an event, or a launch, it has become an almost essential tool."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7149423)

KH

Kaitlyn H.

Baker

> "I don't like how content isn't reviewed as much as it should be, and comments aren't being reviewed as much as they should be."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6852325)

RJB

Rigo Jean B.

Digital Marketing Associate

> "The platform makes it easy to publish content, analyze engagement, and build brand awareness for our retail business."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7069227)

FB

Felix B.

CEO

> "I also hate that I barely see posts from people I actually follow because of the algorithm."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

KM

Kim M.

Financial Manager

> "I also value the explore page,which is excellent for finding new content based on my interests."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7152212)

RS

Ryan S.

Director

> "Lots of spam accounts private messaging offering fake promotions and promotions to buy followers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6536875)

SO

Shane O.

Operations

> "I also use this for personal social media and it is great for marketing and engagement"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7164846)

AA

Abby A.

Fitness Coach

> "Quality content is now being neglected in favor of shorts and brain-rot content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7064089)

KZ

Kayla Z.

Social Media Manager - Admin

> "We use Instagram daily in order to try and boost our engagement."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7157594)

KG

Karen G.

Account Manager

> "One thing that is dislike is that i cant create collages in the app itself from my story."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6826635)

Dana P.

CVOM

> "Its super easy to share multiple different formats of content with friends, colleagues, as well as professionally with clients."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7138445)

NW

Nathaniel W.

Ceo

> "That a common instance that instagram chooses to show things that I’m not interested in or advertising"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6881075)

[View Reviews](https://www.capterra.com/p/210721/Instagram/reviews/)

LC

Louise C.

Marketing Director

> "It provides a convenient all-in-one platform for managing social media accounts, scheduling content, communicating with customers, and..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7172780)

VR

Verified Reviewer

Excutive Marketing

> "The interface can sometimes feel cluttered, and certain features are moved or updated frequently, which can make navigation confusing at times."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7159173)

Stephanie W.

Owner

> "It's very good for organizing everything in one place, however I prefer to create my posts on instagram and then share to facebook to ensure..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7116551)

Jessie M.

manager

> "Sometimes the platform also runs slowly or has small glitches, like posts not loading right away or notifications being delayed."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7087516)

Jessie M.

manager

> "Being able to manage Facebook and Instagram messages, comments, posts, and insights from a single dashboard saves a lot of time."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7087516)

Jessie M.

manager

> "Another downside is that some features are limited compared to using separate tools, especially for more detailed ad management."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7087516)

Michael Z.

Owner

> "Facebook Business Suite is a practical tool for managing a music and vocal coaching business across Facebook and Instagram."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7137350)

Jessie M.

manager

> "There are a lot of menus and features, which makes it hard to quickly find certain tools or settings."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7087516)

SD

Shelby D.

Digital Marketing Specialist

> "I appreciate having both Facebook and Instagram accounts connected in one place, with organized inboxes and convenient scheduling tools that..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7009533)

LC

Louise C.

Marketing Director

> "The biggest drawback is that the platform can feel cluttered, especially with frequent changes to the interface."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7172780)

LA

Laura A.

Guest Experience Manager

> "Well, by doing so, I can manage social posts and responses for Guriri Beach Aqua Park quickly and from one place, a big lifeline for..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6868536)

Michael Z.

Owner

> "The interface can also be somewhat clunky and inconsistent, which makes navigation and workflow less efficient."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7137350)

AL

Ann L.

Head of Marketing

> "It streamlines posting, messaging, insights, and ad management across both Facebook and Instagram, which saves time and makes it easier to..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6828187)

TG

Tim G.

Customer Service Executive

> "Some elements do not load properly at all, especially the scheduled posts, they randomly disappear or are delayed. And the mobile app is very..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6855787)

AL

Ann L.

Head of Marketing

> "It’s a convenient tool for managing both Facebook and Instagram in one place, especially for scheduling posts, responding to messages, and..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6828187)

Jessie M.

manager

> "However, it can sometimes feel overwhelming because there are so many options, and the system can be slow or glitchy."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7087516)

Jessie M.

manager

> "The scheduling feature and message inbox are especially useful for staying consistent and responding quickly."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7087516)

SG

Shauntel G.

Operations Coordinator

> "they got rid of the big span of scheduled posts, this used to be the main go to within our company as we needed to do posts up 3-4 months in..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6815271)

LD

Laura D.

Client Success Specialist

> "I use it almost every day for managing client social media pages and accounts and it incorporates all of the necessary functionality for post..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6774193)

ML

Melissa L.

Licensed Esthetician

> "Did not seem to provide any additional information or services for my business than the usual messaging"

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7125927)

MG

Milagros G.

Content creator

> "I organize the content so that it is uploaded at a specific time and that way I can always have my networks organized and up to date for my..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6659351)

ML

Melissa L.

Licensed Esthetician

> "It didn’t add anything to my business on socials any more than my actual accounts."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7125927)

VR

Verified Reviewer

Excutive Marketing

> "The scheduling feature is especially useful for planning content in advance."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7159173)

SC

Sarah C.

Senior Project Manager

> "They is no specific feedback why ads get rejected, so you can spend a lot of time and money with creative and copy to get a broad response."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6408268)

Stephanie W.

Owner

> "The autogoals are also helpful to keep me motivated with promoting my small business."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7116551)

RF

Regina F.

Manager

> "One issue I have is that oftentimes, if I try to comment or like something as my self, I have been changed to the page admin. "

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6431315)

SD

Shelby D.

Digital Marketing Specialist

> "Having access to multiple direct message inboxes in a single view makes communication more organized and simplified."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7009533)

Nath M.

travel consultant

> "Perhaps because it offers a range of options and customizations in advertisements and other functions, the tool has become very complex and..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___5031677)

TG

Tim G.

Customer Service Executive

> "It has helped me plan and set aside time to schedule weekly content so I’m not scrambling every morning."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6855787)

SC

Sarah C.

Senior Project Manager

> "Also, the amount of spam that is on Facebook is crazy and wish Facebook was doing more to prevent that."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6408268)

Stacey S.

Member Services

> "I really like being able to schedule posts ahead of time."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7108516)

LD

Laura D.

Client Success Specialist

> "Sometimes I feel like the engagement data is not always 100% accurate for Facebook."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6774193)

SD

Shelby D.

Digital Marketing Specialist

> "The Ad Manager is also a strong feature that makes running campaigns straightforward."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7009533)

SB

Stephan B.

Digital Marketing Manager

> "The customer service when issues arise is virtually non-existent."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6655168)

Olden F.

Freelancer

> "My overall experience with Facebook Business Suite has been positive as it allow users to manage their businesses presence on Facebook and..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6317707)

Tess M.

Frontend Software Engineer

> "Unfortunately, Meta has a monopoly on the world, so using it is sort of unavoidable."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6821536)

RT

Ricki T.

Owner

> "I like that you can schedule posts ahead of time and not have to worry about it."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7049460)

MB

Morgan B.

Director of Operations

> "Meta customer service, in general, is terrible and difficult to reach."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6549865)

TS

Tenai S.

Meta Ads Specialist

> "I can manage all my campaigns facebook and Instagram with comprehensive analytics"

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6773115)

AB

Andreina B.

Junior

> "At the beginning everything looks the same and it's hard to even try to do something for the first time."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6842779)

Nath M.

travel consultant

> "the tool is great and I use it mainly for scheduling publications and little for making announcements, but I know that there are several..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___5031677)

DS

Desiree S.

Owner

> "In general the whole FB platform is in desperate need of a whole lot of change."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6763846)

MG

Milagros G.

Content creator

> "I like it for the moment, it is a plus for people who want to have their networks active but have little time to publish content constantly."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6659351)

SN

Sarah N.

Digital marketing specialist

> "Facebook business suite has an edit button that is slow to reconsider the edited content."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___4941203)

SB

Sergio B.

Técnico Informática

> "The best thing about Facebook Business Suite is the ability to schedule posts and manage all my pages in one place."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6161510)

RF

Regina F.

Manager

> "Not a big issue, but I have seen other page admins have trouble with this."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6431315)

Muhammad Aamer K.

Full stack developer

> "I mean their is a lot of options which let's you and helps you reach to your targeted audience and then the way you can preview and create the..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6085678)

JB

Joel B.

Pastor

> "It is very slow, and takes a while to learn how to use."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6382069)

AL

Ann L.

Head of Marketing

> "It helps save time and keeps our online presence consistent across platforms."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6828187)

Domingo G.

Partner

> "Customer support takes so long to respond to you at least a week, that will cause a problem with your client if you are an agency, if you are..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___3658635)

EF

Eviee F.

Handmade Crafts

> "Overall, it’s been a helpful tool for running my small handmade business."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7064209)

KS

Kabba S.

Entrepreneurs

> "Well, it's not easy setting up some details for a newbie"

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6480336)

VR

Verified Reviewer

Manager

> "It offers a unique blend of tools and features that make it stand out from other similar platforms."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6546997)

WD

Wepnyu D.

CEO

> "Sometimes the app is very soul and the time configuration disturbs at time"

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6260740)

EF

Eviee F.

Handmade Crafts

> "It’s not perfect, but it definitely makes social media management more convenient."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7064209)

MK

Marnie K.

Designer - Project Manager

> "It is EXTREMELY hard to navigate unless you look up how to make everything fluid for every little thing."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6283734)

Rita Carla Francesca M.

Independent author

> "What I like most of Business Suite is that I can manage all my Facebook pages and my Instagram profile with a single tool."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6158012)

VR

Verified Reviewer

SMMA AND WEB DEVELOPER

> "face compatibility issues on some devices."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6022041)

Tess M.

Frontend Software Engineer

> "You can post to and connect all of your accounts at once, which is really helpful."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6821536)

Monica M.

Dott.ssa

> "I have to use it for work, but i don't think is simple or manageable as it should be."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6012536)

RS

RICARDO S.

Sales Representative

> "Great for business promoting campaigns and market scope metrics."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6732379)

RB

Rilwan B.

Product Designer

> "The steps involved before a campaign is launched can be overwhelming and sometimes not straightforward."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___5100221)

SJ

Shailyn J.

Pet Groomer

> "Easily connect with people, share photos and videos and engage your followers."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6670147)

Sarah F.

Chief Marketing Officer

> "The platform sometimes lags and works slow on chrome browser if you have a high number of ad accounts and assets."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___4276781)

MT

Mary T.

President

> "Allows you to organized and schedule in a very seamless way."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6620224)

BB

Brian B.

Owner

> "It’s annoying when you have to address the issue or lose your page."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___4920401)

RF

Regina F.

Manager

> "I just recently helped a friend get the business suite app on his phone so that he could better market his own business."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6431315)

Swati R.

Digital Marketing Manager

> "Limit on daily payments has been a blocker, also account gets disabled and this pauses all the active campaigns too."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___4674451)

DG

Dina G.

Digital Marketing Manager

> "It has so many features and things you can do with it with a breadth of options for many different things"

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6776963)

Domingo G.

Partner

> "Audiences" are being reduced by Facebook and your targeting options for niche products or certain groups could be hard to be reached."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___3658635)

Nath M.

travel consultant

> "If you have a business that uses Facebook or Instagram as a page to interact and get closer to your community, Facebook Business Suite is an..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___5031677)

Domingo G.

Partner

> "Customer support is really annoying, concierges never have common sense and do any analysis of what is happening with ads, images or whatever..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___3658635)

Lilibeth B.

data encoder

> "I like that scheduling allows you to monitor your clients' orders and that they can schedule an appointment."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6252812)

JN

Jacob N.

Marketing Coordinator

> "That my leads from my ads do not integrate into the Birdeye system we use."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___4491173)

Stacey S.

Member Services

> "The analytics are a great resource."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___7108516)

VR

Verified Reviewer

Social Media Specialist

> "There is a huge learning curve and not an adequate amount of information on how to use the software as well as a lack of customer support."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___4224342)

JM

Jan M.

Digital Marketing Manager

> "Great scheduling and performance reporting tool."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6667752)

Phil J.

CEO

> "For small businesses or those new to social media marketing, the platform can be intimidating."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___4565315)

GM

Gabriel M.

Owner

> "Im able to full advertise and market my business effectively."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___6825939)

PR

Pavel R.

Marketer

> "Also, as with most marketing tools, the mobile application of Facebook Business Suite is of lesser quality than the one for computers, which..."

[See full review](https://www.capterra.com/p/235972/Facebook-Business-Suite/#Capterra___3386015)

[View Reviews](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/)

## User interface

[Instagram](https://www.capterra.com/p/210721/Instagram/)

4.68 (5,189)

[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)

4.30 (187)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Instagram

Top features

22/39

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Automated Publishing
-   Brand Tracking
-   Calendar Management
-   Campaign Management
-   Collaboration Tools
-   Commenting/Notes
-   Content Management
-   Customer Engagement
-   Customizable Branding
-   Customizable Reports
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Image Library
-   Keyword Tracking
-   @mentions
-   Multi-Account Management
-   Multi-Campaign
-   Post Scheduling
-   Real-Time Analytics
-   Reporting/Analytics
-   Role-Based Permissions
-   Sentiment Analysis
-   Social Advertising
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Template Management
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/210721/Instagram/#features)

Facebook Business Suite

6/39

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Automated Publishing
-   Brand Tracking
-   Calendar Management
-   Campaign Management
-   Collaboration Tools
-   Commenting/Notes
-   Content Management
-   Customer Engagement
-   Customizable Branding
-   Customizable Reports
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Image Library
-   Keyword Tracking
-   @mentions
-   Multi-Account Management
-   Multi-Campaign
-   Post Scheduling
-   Real-Time Analytics
-   Reporting/Analytics
-   Role-Based Permissions
-   Sentiment Analysis
-   Social Advertising
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Template Management
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/235972/Facebook-Business-Suite/#features)

### Recognition

No recognitions have been awarded to Instagram

No recognitions have been awarded to Facebook Business Suite

### Deployment & support

Instagram

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Facebook Business Suite

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Instagram

-   By Meta
-   Located in United States
-   Founded in 2018

Facebook Business Suite

-   By Meta
-   Located in United States
-   Founded in 2018

## Popular Comparisons

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,189)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

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4.4

4.7

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[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[4.30 (187)](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/)

vs

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$79/month

4.3

Features

4.9

4.1

Ease of Use

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[View full comparison](https://www.capterra.com/compare/235972-239366/Facebook-Business-Suite-vs-Vista-Social)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,189)](https://www.capterra.com/p/210721/Instagram/reviews/)

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Contact vendor for pricing

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4.7

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[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[4.30 (187)](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/)

vs

[Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (949)](https://www.capterra.com/p/177145/Publer/reviews/)

Contact vendor for pricing

Price

$5/month

4.3

Features

4.6

4.1

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/177145-235972/Publer-vs-Facebook-Business-Suite)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,189)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

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Contact vendor for pricing

Price

$9/month

4.6

Features

4.5

4.7

Ease of Use

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[View full comparison](https://www.capterra.com/compare/147657-210721/monday-com-vs-Instagram)

[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[4.30 (187)](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,439)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

Contact vendor for pricing

Price

$15/month

4.3

Features

4.5

4.1

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/159351-235972/Zoho-Social-vs-Facebook-Business-Suite)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,189)](https://www.capterra.com/p/210721/Instagram/reviews/)

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Contact vendor for pricing

Price

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4.6

Features

4.8

4.7

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/142037-210721/NiceJob-vs-Instagram)

[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[4.30 (187)](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Contact vendor for pricing

Price

$249/month

4.3

Features

4.3

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-235972/HootSuite-vs-Facebook-Business-Suite)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,189)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.56 (1,138)](https://www.capterra.com/p/210733/Snapchat/reviews/)

Contact vendor for pricing

Price

$5

4.6

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/210721-210733/Instagram-vs-Snapchat)

[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[4.30 (187)](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/)

vs

[OneUp](https://www.capterra.com/p/179588/OneUp/)[4.82 (406)](https://www.capterra.com/p/179588/OneUp/reviews/)

Contact vendor for pricing

Price

$25/month

4.3

Features

4.7

4.1

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/179588-235972/OneUp-vs-Facebook-Business-Suite)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,189)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Contact vendor for pricing

Price

$249/month

4.6

Features

4.3

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-210721/HootSuite-vs-Instagram)

[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[4.30 (187)](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

Contact vendor for pricing

Price

$6/month

4.3

Features

4.3

4.1

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/143492-235972/Buffer-vs-Facebook-Business-Suite)