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Instagram vs Oktopost: Which is a better fit?

Updated on January 13th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 5,547 reviews from Social Media Marketing users.
% Fit
Missing features
Feature ratings
Social Media Integration
4.6
Email Marketing
NA
Post Scheduling
4.3
Campaign Planning
NA
Data Import/Export
NA
% Fit
Missing features
Not enough reviews
Feature ratings
Social Media Integration
4.6
Email Marketing
NA
Post Scheduling
4.8
Campaign Planning
5.0
Data Import/Export
--
User satisfaction
4.7
User reviews4,944
Ease of use
4.7
Functionality
4.6
Value for money
4.6
Customer support
4.1
4.5
User reviews104
Ease of use
4.5
Functionality
4.2
Value for money
4.4
Customer support
4.6
Price starts from
--
Not provided by vendor
Free version
Free trial
--
Yearly subscription
Free version
Free trial
Best for

Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices.

We support all B2B mid market and enterprise companies across all industries with an emphasis on Technology, Financial Services and Professional Services Businesses.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-7c05926c-f834-4ae1-d6ed-08dc3d706756
Leah T
Research Specialist and Program Manager
4.0

Leah: My name is Leah. I'm a research specialist. In my area... In the department it is about 11 to 50, and I would rate Instagram about a four. I use the Instagram for social media marketing, networking with other people in my area of focus for work, and being able to connect and recruit individuals interested in our programs. I chose Instagram for... Our area of focus is to provide a platform to connect on a more personal level. Working with other businesses and organizations and making it fun for everyone, not just in a serious setting and to also have the more aesthetic side and being able to attract people to our programs and organizations. I think the one thing about Instagram that I would like to improve for work use is being able to connect more with other apps, other social media platforms. I know it's capable, but the accessibility sometimes... And I don't know if it's on Instagram side or not, but we have struggled with the use of connecting with Meta. The admin services, it's old school and we want to have an easier way to provide all of our social media platforms connected with Instagram without having the hassle of stalling with verification or admin, even if we are the admin.

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User interface
210721 video thumbnail}
1 Video
No videos provided by vendor
210721
5 screenshots
247569
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Instagram

17/40
  • A/B Testing
  • Activity Dashboard
  • Calendar Management
  • Campaign Planning
  • Click Tracking
  • Contact Management
  • Content Library
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Email Marketing
  • Keyword Filtering
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Real-Time Data
  • Third-Party Integrations
  • Trend Analysis
  • Workflow Management
  • Automated Publishing
  • Automated Scheduling
  • Campaign Analytics
  • Campaign Management
  • Commenting/Notes
  • Content Management
  • Customizable Branding
  • Drag & Drop
  • Engagement Tracking
  • Image Library
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tagging
See All features
Hide Social Media Marketing Software Features -

Oktopost

Top Features
35/40
Show Social Media Marketing Software Features +
Instagram
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Oktopost
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Instagram
  • By Meta
  • Located in United States
  • Founded in 2018
Oktopost
  • By Oktopost
  • Located in Israel
  • Founded in 2011
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