Snapchat vs Google Ads: Which is a better fit?

Roger L.: My name is Roger. I'm a consultant. I give Snapchat a four out of five rating, and for more reviews like this, click below. We use Snapchat as a platform to be more engaged with our members and our community. Let them know what events that we're having and things of that nature. What I like most about Snapchat is it not only appeals to the younger generation, it's very, I guess in right now. So we reach a very large amount of people. What I dislike about Snapchat is the fact that it's mostly for personal use, but it has been starting to branch out commercially more recently, so there's hope.

Jennifer D.: Hi, I'm Jennifer. I'm a controller. I give Lightspeed a value of two out of five. For more reviews, hit click below. I'm the financial controller at a power motorsports dealership. I use it every day being the controller, so my method of payments, all the cash and checks that come into the account, making payments out to vendors and invoices, tracking deals, doing major unit inventory, parts and accessories. Lightspeed is really good for the everyday users that don't have an accounting background or a bookkeeping background. My sales staff and service staff just click on icons that are easy to use, on how to add parts to a sale or a major unit inventory. It's easy because it can connect one unit to everything throughout the whole process of the sale. So I can look up a unit or a deal and see what's going on with it and see where everybody stands with it. Lightspeed, on its ongoing maintenance, is expensive. It's a monthly fee, which is not the best thing going, but it does keep you updated with Price Books. The other downside to Lightspeed is getting any help. Yesterday, I spent an hour and 20 minutes on hold. Today, I spent three hours on hold, waiting for one person to ask a question to solve the problem. If you don't get to the right department, they'll transfer you over but you're starting from scratch again, being on hold.