# Compare Google Ads vs Quartile 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Google Ads and Quartile based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/213339-231674/Google-Ads-vs-Quartile

---

# Google Ads vs Quartile Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Google AdsQuartile2/4 selected

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,006)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

[Quartile](https://www.capterra.com/p/231674/Quartile/)[4.5 (93)](https://www.capterra.com/p/231674/Quartile/reviews/)

[## Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,006)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4

Customer Service

3.9

Reviews Sentiment

Based on [1,006 reviews](#user-reviews)

Positive

903

Neutral

59

Negative

44

[## Quartile](https://www.capterra.com/p/231674/Quartile/)[4.5 (93)](https://www.capterra.com/p/231674/Quartile/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.5

Customer Service

4.6

Reviews Sentiment

Based on [93 reviews](#user-reviews)

Positive

82

Neutral

0

Negative

11

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## Summary

* * *

Key features rated by users

Features selected based on 3,852 reviews from campaign management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Email Management

NA

Contact Management

NA

Contact Database

NA

Campaign Planning

4.3

Campaign Analytics

4.4

\--%Fit

Missing features

Feature ratings

Email Management

NA

Contact Management

NA

Contact Database

NA

Campaign Planning

4.4

Campaign Analytics

4.7

User satisfaction

User satisfaction

4.4

User reviews[1,006](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Ease of use

4.0

Functionality

4.4

Value for money

4.3

Customer support

3.9

User satisfaction

4.5

User reviews[93](https://www.capterra.com/p/231674/Quartile/reviews/)

Ease of use

4.5

Functionality

4.4

Value for money

4.4

Customer support

4.6

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Businesses of any size & type who are looking to advertise online.

Best for

E-Commerce Sellers, Amazon Sellers, Marketplace Sellers, Agencies, D2C Brands, D2C Aggregators

## User reviews

Pros & cons

Zach P.

Marketing Coordinator

> "The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

KN

Kyle N.

Owner

> "The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6408324)

NR

Nuria R.

Community Manager

> "Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7062904)

AW

Adrian W.

Fleet Operative

> "It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

Zach P.

Marketing Coordinator

> "Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we see."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

VR

Verified Reviewer

Marketing Director

> "Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

NP

Nolan P.

Account Manager

> "The platform offers robust security features and open subscription billing that helps control the budget."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6886653)

VR

Verified Reviewer

Marketing Director

> "I dislike how they got a rid of the monthly trending data in the keyword planner."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

LAO

Leslie Anne O.

Sales Account Manager

> "Of course in promoting your business you have to gamble through paying Ads tool just like Google Ads but one thing I like the most about..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774)

VR

Verified Reviewer

Marketing Director

> "The YouTube side especially, is annoying since you can't target specific channels anymore."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

Zach P.

Marketing Coordinator

> "For any digital marketer having Google Ads as part of your advertising strategy is a must."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

VR

Verified Reviewer

Digital operations executive

> "The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

VR

Verified Reviewer

Digital operations executive

> "How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

MG

Matyas G.

Head of digital

> "It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of dedication to..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6612248)

KC

Kyle C.

CMO

> "They make it easy to analyze and process the data from my ads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

HK

Heather K.

Massage therapist

> "They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you to..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6144725)

AT

Alex T.

User Acquisition Analyst

> "Google is one of the top performing ad networks so it should be one of the first ad networks to be tested."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

Allen C.

Broker

> "I was charged for the calls and then told I would get a credit back to my credit card as all of these calls were recorded. "

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

HK

Hamza K.

Marketing Digital

> "I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6263680)

RJ

Royce J.

Technology and Process Manager

> "Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6508371)

AM

Advaldo M.

Director

> "Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of videos,..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

VR

Verified Reviewer

Marketing Director

> "Your ads can show up in places you really don't want."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

LE

Lucie E.

Customer Service Consultant

> "It offers many fine tune settings for campaigns witch can increase the results and make every campaign more cost effective."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6598839)

CM

Carlos M.

Junior Marketing Officer

> "Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

LW

Lee W.

Manager

> "The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6366172)

Allen C.

Broker

> "I received countless sales calls from vendors trying to sell me something rather than customer contacting me for my services."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

LAO

Leslie Anne O.

Sales Account Manager

> "Before, I usually promote my business through posting on different social media platforms but I find it difficult to get clients because..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774)

LA

Lee A.

Photographer

> "There seem to be so many tricks to optimizing ads, it’s a bit overwhelming at first."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6391084)

FO

Feraud O.

Owner

> "The best way to get your local business in front our people searching for what they have to offer."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6859789)

JK

Jatin K.

Marketing Manager

> "It can become expensive very quickly if not managed properly."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

CM

Carlos M.

Junior Marketing Officer

> "I appreciate the ability to budget, monitor results, and optimize campaigns in real-time."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

Allen C.

Broker

> "complete BS and this is a large enough company that My bank would trust a credit from such entity."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

KC

Kyle C.

CMO

> "Google Ads is easy to set up and provides great analytics and reporting."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

Samuel I.

Founder and CEO

> "Google may not approve Adsense on your web app due to many reasons."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6355013)

Atalay C.

Senior Manager, SEM and Paid Social

> "I think it is ahead of paid social platforms due to the lack of bugs on the platform, many changes and ease of use."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6813748)

Mark B.

online marketeer

> "Sometimes slow interface, less insights are given over the years"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6242769)

CM

Carlos M.

Junior Marketing Officer

> "This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

Allen C.

Broker

> "I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone else is experiencing this activity, feel..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

LK

Liam K.

Digital Marketing

> "Really smart features to track the features and performance of your ads and website"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6265030)

HH

Haylie H.

Relationship Director

> "It is a lot of data and hard to analyze without proper training."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251)

JK

Jatin K.

Marketing Manager

> "It is a very Good experience with the google ads for the lead generation process in It company."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

Abdelkarim T.

Solar and renewable energy technician

> "Automatic settings aren't as successful in my experience, resulting in a lot of wasted spending on experimental campaignsMoreover, the..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4833663)

ED

Eva D.

Psychotherapist

> "It's not hard to learn and set up, and really boosted my website views, getting me the right targeted customers and many more conversions."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6251452)

GM

George M.

Manager

> "Creating campaigns is not easy on the advanced mode."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6334352)

AT

Alex T.

User Acquisition Analyst

> "Google ads is great, and Google ads performance is great."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

MB

Morgan B.

Director of Operations

> "Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6221086)

AW

Adrian W.

Fleet Operative

> "Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced features..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

BF

Brimman F.

Vice President

> "This might be a useful strategy if you're selling low quality B2C products, but anything that take research or a discerning purchaser the..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4759008)

RP

Rachel P.

Office Manager

> "The process of setting up an ad can seem overwhelming, but Google Ads walks you through the steps so that you don't miss anything."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6313676)

AM

Advaldo M.

Director

> "For small businesses, it can be a little expensive."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

AR

Adam R.

Digital Manager

> "Easy to start using and it provides a simple option for reaching a large audience with relevant needs."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6785730)

Ninos M.

Creative Director

> "Can be costly if not optimized right."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

RP

Rachel P.

Office Manager

> "Google Ads help us reach customers that we wouldn't normally reach on a normal basis."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6313676)

Ninos M.

Creative Director

> "For beginners , it might be overwhelming to start with."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

CM

Carlos M.

Junior Marketing Officer

> "It has played a huge role in pulling traffic to my website and leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

LC

Laura C.

Owner

> "I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6202138)

Miguel G.

Senior Web Designer

> "With Google Ads, we can gain a lot of traffic and customer conversions."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6377952)

Allen E.

President

> "Understanding the analytics can be very complicated"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6253176)

TM

Thamsanqa M.

CEO

> "Google ads gives users the room to focus on the people who are searching for their businesses offers, this can help in product sales so this..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4821578)

BF

Brimman F.

Vice President

> "The advice they give on how to use their platform is not in your best interest, it's in the interest of getting you to compete for bids..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4759008)

HH

Haylie H.

Relationship Director

> "Having a google ads account is probably the most important thing for you to have to show an online presence."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "For small operations it is not the best option because it needs more work to find the right audience for advertising."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

BAF

Bogdan Alexandu F.

Stock Manager

> "Overwall, Google Ads is the best place to advertise products and get more leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291)

TM

Thamsanqa M.

CEO

> "its mostly does not generate more clicks or does not reach out to more clients then other applications."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4821578)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can track our..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

CB

Constanza B.

Owner

> "Google verification process for sole proprietor is excessively cumbersome."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4811144)

BAF

Bogdan Alexandu F.

Stock Manager

> "Getting leads for your products with Google Ads is simple, and the return on investment is high."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291)

ClI

Célia I.

performance marketing specialist

> "The downside of Google Ads is the potential for high costs, especially if not managed carefully."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

VR

Verified Reviewer

Digital operations executive

> "It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

LG

Lloyd G.

Marketing Executive

> "Less options for lower spend customers and harder to run awareness and educational ads"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998)

Arjun S.

Founder

> "It is one of the best way to advertise products and services for yourself or your clients."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6463194)

ClI

Célia I.

performance marketing specialist

> "Additionally, the learning curve for beginners can be steep, requiring time and effort to master effectively."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

AF

Aline F.

Journalist

> "The tool is very useful and really helps in creating memorable ads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6303213)

VR

Verified Reviewer

Web Developer

> "They change their interface frequently which is confusing for both merchants and marketers."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5022627)

SA

Samuel A.

Software

> "Google Ads is a robust platform for businesses seeking increased visibility and conversions, but mastering its features and achieving..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4772591)

VR

Verified Reviewer

Head of Performance

> "The biggest con is that when a market is saturated, the price per click can go up to several EUR, making it very hard to maintain a positive..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___3484720)

MK

Mercy K.

Digital Marketing Manager

> "Its the fastest marketing strategy in place and still very affordable."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833002)

JR

Jose R.

Computer

> "Google does not care if it is a fake web, so it could have scum."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4744135)

Allen E.

President

> "The platform works really well once you really understand it and understand the mindset of your consumer and what they are looking for."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6253176)

EL

Emil L.

Internet marketing/Graphic Designer

> "The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition, is one..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4454804)

[View Reviews](https://www.capterra.com/p/213339/Google-Ads/reviews/)

FAS

Faiq Ahmed S.

Digital Marketing Analyst

> "The waterfall campaign structure and bulk campaign management capabilities have allowed us to scale our advertising efforts effectively."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___7027898)

DP

Damian P.

CEO

> "there is NO simple version on the soft to see metrics, all the info is accurate but not easy to handle if u are not familiar with it and in my particular..."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___7035261)

FAS

Faiq Ahmed S.

Digital Marketing Analyst

> "The platform's automation capabilities and AI-driven optimisation have helped us scale our campaigns efficiently whilst maintaining performance targets."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___7027898)

LkG

Larry kail G.

COO

> "What I don’t like is having to keep adding words to meet some arbitrary minimum characters count."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6816394)

FAS

Faiq Ahmed S.

Digital Marketing Analyst

> "The platform's ability to manage multiple campaigns across different marketplaces simultaneously has saved us a considerable amount of time."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___7027898)

SH

Simon H.

CEO

> "The 5th month had ACOS running at 75% I gave them 60 days notice that, if they couldn't bring my ACOS down, I would terminate my contract with them."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6271535)

CB

Chris B.

President

> "Great communication from the strategy and operations team to help get us rolling, and after a few weeks, we really saw conversions and revenue increase from..."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___7048958)

TV

Tanya V.

CEO

> "Much more importantly, their campaign structure and strategy sucks so bad, it pains me to calculate the lost sales and profit over the last 1.5 years from..."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6053997)

TF

Tammy F.

Project Manager

> "We signed on with Quartile because we were looking for a resources that could manage our advertising and also help us learn the best way to strategize..."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6794225)

RM

Ryan M.

Systems Adminstrator

> "I guess the only negative would be towards Google Ads being so confusing to work with, which is why Quartile is so valuable!"

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6814908)

ES

Ethan S.

Marketing

> "His dedication, communication, and eye for detail gave us peace of mind and allowed us to focus on other parts of our business, knowing our ads were in great..."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6864617)

KT

Kyle T.

ceo

> "They took my google ad words from a 10 ROAS to a 1 ROAS without bringing this to my attention. "

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6305877)

TH

Tyler H.

Purchasing Manager

> "The platform itself is robust—offering deep analytics and AI-driven campaign optimization that helped us scale efficiently across Amazon."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6810852)

SH

Simon H.

CEO

> "Their supposed AI algorithm simply doesn't work with the new complexity of Amazon advertising."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6271535)

JM

Justin M.

Ecommerce Business Development Manager

> "Quartile was incredibly easy to set up, is very user friendly, supplies robust dashboards and an analytics suite built on PowerBI, which means you can really..."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___7020846)

TV

Tanya V.

CEO

> "Classic example of a company that grew too fast, hired too many people at once, and created so much middle management bloat and poor internal communication..."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6053997)

JM

Justin M.

Ecommerce Business Development Manager

> "Quartile is exactly as advertised, and that is no small feat considering they promised rapid and significant improvements on our well-established Amazon..."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___7020846)

SH

Simon H.

CEO

> "I was looking to bring down my ACOS and instead it over doubled."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6271535)

CB

Chris B.

President

> "Great communication and clearly experts at finding the best solution to make my company's Google ads as effective as possible."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___7048958)

TV

Tanya V.

CEO

> "Their software essentially makes your business into a pay to play vending machine with slim to non-existent margin."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6053997)

BT

Brian T.

Founder

> "We’ve been working with Quartile for nearly a year to manage our Amazon PPC campaigns, and the results have been consistently positive, including increased..."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6569640)

TV

Tanya V.

CEO

> "They were more interested this last year on selling me new platforms and services, than actually coming to me with solutions on how to fix the existing..."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6053997)

TH

Tyler H.

Purchasing Manager

> "The AI optimization and rule-based structure allows for scalable growth without constant micromanagement."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6810852)

SH

Simon H.

CEO

> "They didn't listen to my requests at all."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6271535)

JD

JD D.

Managing Partner

> "Quartile's AI algorithm and the expert hands on help they provide are an integral part of our business, their impact on our revenue was immediate and they..."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6486898)

TV

Tanya V.

CEO

> "Outdated strategy that became obsolete with the algorithm updates in late 2022."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6053997)

CS

Clark S.

Owner

> "They provide us with a human monitored, automated program that helps us have the best of both worlds."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6820211)

VR

Verified Reviewer

Sr Marketplace Manager

> "The company cannot manage a DSP campaign to save their lives."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6067632)

SW

Solomon W.

Manager

> "Quartile’s AI-driven advertising system has worked very well for our business—optimizing our spend and improving performance consistently."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6833747)

VR

Verified Reviewer

CTO

> "Their software just isnt smart enough on its own and doesnt allow you to customize anything."

[See full review](https://www.capterra.com/p/231674/Quartile/#GetApp___4563898)

FAS

Faiq Ahmed S.

Digital Marketing Analyst

> "Overall, Quartile has been a valuable partner in managing our Amazon advertising across multiple European markets."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___7027898)

VR

Verified Reviewer

CTO

> "Horrible workers messed up our setup and didnt let us have access to the system until day 5."

[See full review](https://www.capterra.com/p/231674/Quartile/#GetApp___4563898)

MZ

Meredith Z.

eCommerce Marketing

> "sensitive content hidden\] at Quartile got things moving quickly, took the time to understand our needs, and executed our new campaigns as if he’d been part..."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6875332)

VR

Verified Reviewer

Co-founder

> "The business model is not consistent between the traditional Amazon PPC (based on ad spent) to Google and DSP (fixed cost regardless to the spending)"

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___3159714)

ES

Ethan S.

Marketing

> "He took the time to understand our goals, provided clear insights, and was proactive in making optimizations that improved our performance."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6864617)

JL

Joshua L.

CEO

> "they will charge for one more billing cycle and that "there is not much they can do"."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___3686760)

HL

Hailey L.

Marketing Coordinator

> "They have made my life so much easier when it comes to ads, so I would definitely recommended Quartile for your ad needs."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___7109474)

JL

Joshua L.

CEO

> "It couldn't have been a worse execution."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___3686760)

DE

Denise E.

Growth Marketing Lead

> "Great partnership and true transparency on data and insights, which is not always common when working with agencies."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6822854)

DK

Dmitry K.

CEO

> "We cancelled their service 6 months ago, but are still being charged monthly fee."

[See full review](https://www.capterra.com/p/231674/Quartile/#SoftwareAdvice___3039218)

DR

Daniel R.

CEO and Founder

> "Their software is top-notch and has unlocked a lot of analytics we depend on across our portfolio."

[See full review](https://www.capterra.com/p/231674/Quartile/#Capterra___6803883)

DK

Dmitry K.

CEO

> "I would not call it a scam, but definitely scam-adjacent."

[See full review](https://www.capterra.com/p/231674/Quartile/#SoftwareAdvice___3039218)

[View Reviews](https://www.capterra.com/p/231674/Quartile/reviews/)

## User interface

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

4.44 (1,006)

[Quartile](https://www.capterra.com/p/231674/Quartile/)

4.48 (93)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Google Ads

13/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Scheduling
-   Campaign Segmentation
-   Channel Management
-   Click Tracking
-   Contact Database
-   Contact Management
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Templates
-   Engagement Tracking
-   Event Marketing
-   Event Triggered Actions
-   Generative AI
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Monitoring
-   Multi-Campaign
-   Multi-Channel Marketing
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting & Statistics
-   Social Media Integration
-   Social Promotion
-   Template Management
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/213339/Google-Ads/#features)

Quartile

Top features

15/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Scheduling
-   Campaign Segmentation
-   Channel Management
-   Click Tracking
-   Contact Database
-   Contact Management
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Templates
-   Engagement Tracking
-   Event Marketing
-   Event Triggered Actions
-   Generative AI
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Monitoring
-   Multi-Campaign
-   Multi-Channel Marketing
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting & Statistics
-   Social Media Integration
-   Social Promotion
-   Template Management
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/231674/Quartile/#features)

### Recognition

No recognitions have been awarded to Google Ads

No recognitions have been awarded to Quartile

### Deployment & support

Google Ads

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Quartile

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Google Ads

-   By Google
-   Located in United States
-   Founded in

Quartile

-   By Quartile
-   Located in United States
-   Founded in

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