# Compare Google Ads vs Salesforce Marketing Cloud 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Google Ads and Salesforce Marketing Cloud based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/213339-248536/Google-Ads-vs-Salesforce-Marketing-Cloud

---

# Google Ads vs Salesforce Marketing Cloud Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Google AdsSalesforce Marketing Cloud2/4 selected

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,010)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

[## Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,010)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.1

Customer Service

3.9

Reviews Sentiment

Based on [1,010 reviews](#user-reviews)

Positive

907

Neutral

59

Negative

44

[## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Starting Price

$25.00/month

Value-for-Money

3.8

Functionality

4.3

Ease of Use

3.8

Customer Service

3.9

Reviews Sentiment

Based on [530 reviews](#user-reviews)

Positive

442

Neutral

65

Negative

23

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 3,651 reviews from campaign management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Email Management

NA

Contact Management

NA

Contact Database

NA

Data Import/Export

NA

Campaign Analytics

4.4

72%Fit

Missing features

Feature ratings

Email Management

5.0

Contact Management

4.5

Contact Database

NA

Data Import/Export

4.6

Campaign Analytics

4.2

User satisfaction

User satisfaction

4.4

User reviews[1,010](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Ease of use

4.1

Functionality

4.4

Value for money

4.2

Customer support

3.9

User satisfaction

4.2

User reviews[530](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Ease of use

3.8

Functionality

4.3

Value for money

3.8

Customer support

3.9

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$25Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Businesses of any size & type who are looking to advertise online.

Best for

Designed for small and midsize businesses in various industries.

## User reviews

Pros & cons

Zach P.

Marketing Coordinator

> "The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

Michael Z.

Owner

> "For a small or growing music business, it can feel complex and time-consuming to manage effectively without experience."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

NR

Nuria R.

Community Manager

> "Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7062904)

KN

Kyle N.

Owner

> "The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6408324)

Zach P.

Marketing Coordinator

> "Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

AW

Adrian W.

Fleet Operative

> "It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

BH

Brian H.

Owner

> "The ability to advertise and customize ads all from the app is is amazing."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7155427)

VR

Verified Reviewer

Digital operations executive

> "The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

Michael Z.

Owner

> "It provides strong intent-based traffic, which makes it easier to attract potential students who are already interested."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

MG

Matyas G.

Head of digital

> "It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of dedication..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6612248)

NP

Nolan P.

Account Manager

> "The platform offers robust security features and open subscription billing that helps control the budget."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6886653)

HK

Heather K.

Massage therapist

> "They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you to..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6144725)

Zach P.

Marketing Coordinator

> "For any digital marketer having Google Ads as part of your advertising strategy is a must."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

Allen C.

Broker

> "I was charged for the calls and then told I would get a credit back to my credit card as all of these calls were recorded. "

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

VR

Verified Reviewer

Digital operations executive

> "How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

RJ

Royce J.

Technology and Process Manager

> "Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6508371)

Michael Z.

Owner

> "Overall, it’s effective but best suited for a structured, actively managed marketing strategy rather than a passive channel."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

VR

Verified Reviewer

Marketing Director

> "Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

KC

Kyle C.

CMO

> "They make it easy to analyze and process the data from my ads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

CM

Carlos M.

Junior Marketing Officer

> "Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

AT

Alex T.

User Acquisition Analyst

> "Google is one of the top performing ad networks so it should be one of the first ad networks to be tested."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

VR

Verified Reviewer

Marketing Director

> "I dislike how they got a rid of the monthly trending data in the keyword planner."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

AM

Advaldo M.

Director

> "Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of videos,..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

VR

Verified Reviewer

Marketing Director

> "The YouTube side especially, is annoying since you can't target specific channels anymore."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

LE

Lucie E.

Customer Service Consultant

> "It offers many fine tune settings for campaigns witch can increase the results and make every campaign more cost effective."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6598839)

Allen C.

Broker

> "I received countless sales calls from vendors trying to sell me something rather than customer contacting me for my services."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

LW

Lee W.

Manager

> "The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6366172)

LA

Lee A.

Photographer

> "There seem to be so many tricks to optimizing ads, it’s a bit overwhelming at first."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6391084)

BH

Brian H.

Owner

> "For small business owners seeking to advertise on a budget, it's a plus."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7155427)

JK

Jatin K.

Marketing Manager

> "It can become expensive very quickly if not managed properly."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

FO

Feraud O.

Owner

> "The best way to get your local business in front our people searching for what they have to offer."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6859789)

Allen C.

Broker

> "complete BS and this is a large enough company that My bank would trust a credit from such entity."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

CM

Carlos M.

Junior Marketing Officer

> "I appreciate the ability to budget, monitor results, and optimize campaigns in real-time."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

Samuel I.

Founder and CEO

> "Google may not approve Adsense on your web app due to many reasons."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6355013)

KC

Kyle C.

CMO

> "Google Ads is easy to set up and provides great analytics and reporting."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

VR

Verified Reviewer

Marketing Director

> "Your ads can show up in places you really don't want."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

CM

Carlos M.

Junior Marketing Officer

> "This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

Allen C.

Broker

> "I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone else is experiencing this activity,..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

JK

Jatin K.

Marketing Manager

> "It is a very Good experience with the google ads for the lead generation process in It company."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

HH

Haylie H.

Relationship Director

> "It is a lot of data and hard to analyze without proper training."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251)

AT

Alex T.

User Acquisition Analyst

> "Google ads is great, and Google ads performance is great."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

MB

Morgan B.

Director of Operations

> "Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6221086)

AW

Adrian W.

Fleet Operative

> "Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced features..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

AM

Advaldo M.

Director

> "For small businesses, it can be a little expensive."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

LAO

Leslie Anne O.

Sales Account Manager

> "Of course in promoting your business you have to gamble through paying Ads tool just like Google Ads but one thing I like the most about..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774)

Ninos M.

Creative Director

> "Can be costly if not optimized right."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

CM

Carlos M.

Junior Marketing Officer

> "It has played a huge role in pulling traffic to my website and leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

Ninos M.

Creative Director

> "For beginners , it might be overwhelming to start with."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

Miguel G.

Senior Web Designer

> "With Google Ads, we can gain a lot of traffic and customer conversions."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6377952)

LC

Laura C.

Owner

> "I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6202138)

HH

Haylie H.

Relationship Director

> "Having a google ads account is probably the most important thing for you to have to show an online presence."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "For small operations it is not the best option because it needs more work to find the right audience for advertising."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

BAF

Bogdan Alexandu F.

Stock Manager

> "Overwall, Google Ads is the best place to advertise products and get more leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291)

ClI

Célia I.

performance marketing specialist

> "The downside of Google Ads is the potential for high costs, especially if not managed carefully."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can track..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

LG

Lloyd G.

Marketing Executive

> "Less options for lower spend customers and harder to run awareness and educational ads"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998)

BAF

Bogdan Alexandu F.

Stock Manager

> "Getting leads for your products with Google Ads is simple, and the return on investment is high."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291)

ClI

Célia I.

performance marketing specialist

> "Additionally, the learning curve for beginners can be steep, requiring time and effort to master effectively."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

VR

Verified Reviewer

Digital operations executive

> "It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

VR

Verified Reviewer

Web Developer

> "They change their interface frequently which is confusing for both merchants and marketers."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5022627)

Arjun S.

Founder

> "It is one of the best way to advertise products and services for yourself or your clients."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6463194)

Mark B.

online marketeer

> "Sometimes slow interface, less insights are given over the years"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6242769)

Atalay C.

Senior Manager, SEM and Paid Social

> "I think it is ahead of paid social platforms due to the lack of bugs on the platform, many changes and ease of use."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6813748)

EL

Emil L.

Internet marketing/Graphic Designer

> "The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition, is..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4454804)

MK

Mercy K.

Digital Marketing Manager

> "Its the fastest marketing strategy in place and still very affordable."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833002)

LS

Lucas S.

Owner

> "To create app is costly, the amount that is paid for ads is too much, it should be reduced as it makes my business to run at loss."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4251811)

CK

Carol K.

Web Designer and Content Writer

> "We design websites, create content, and help clients enhance their online presence through marketing campaigns."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5076049)

AM

Angela M.

Owner

> "Customer support has fallen by the wayside lately - Numerous calls from "Google Reps" are annoying"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073050)

VM

Vincenzo M.

PPC Specialist

> "Recommendations: Help you to improve the optimisation score."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6654391)

VC

Victor C.

Internet Consultant

> "Support for small clients is almost non existent."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4988565)

HK

Hamza K.

Marketing Digital

> "I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6263680)

Abdelkarim T.

Solar and renewable energy technician

> "Automatic settings aren't as successful in my experience, resulting in a lot of wasted spending on experimental campaignsMoreover, the..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4833663)

AR

Adam R.

Digital Manager

> "Easy to start using and it provides a simple option for reaching a large audience with relevant needs."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6785730)

SS

Sandeep S.

Business Development Associate

> "With fewer alternatives, it's certainly gotten more troublesome for genuine publicizing pros to do successfully."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4849700)

NF

Nicholette F.

Owner

> "It has helped my business move in the right direction by showcasing detailed results of a particular product and whether the market..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6110801)

Ryan M.

Marketing Analytics Engineer

> "As a data analyst, I spend a lot of time doing reports with Google Ads data which shows that the in product reporting isn't great."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4457615)

LAO

Leslie Anne O.

Sales Account Manager

> "Before, I usually promote my business through posting on different social media platforms but I find it difficult to get clients because..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774)

YO

Yasha O.

Attorney

> "There are just so many features with Ads that is very difficult for a layperson to completely understand how to operate every feature..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___3793929)

BAF

Bogdan Alexandu F.

Stock Manager

> "Campaign costs are not high and the reach is incredible."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291)

GM

George M.

Manager

> "Creating campaigns is not easy on the advanced mode."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6334352)

[View Reviews](https://www.capterra.com/p/213339/Google-Ads/reviews/)

VR

Verified Reviewer

Sales

> "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401)

VR

Verified Reviewer

Sales

> "The steep learning curve makes ease of use a challenge for new users, performance and speed can lag during heavy campaigns, customer support response times..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401)

Taylor O.

Digital Marketing Manager

> "Its send speed is unmatched, even on multi-step automations across different channels."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546)

CK

Christina K.

Manager

> "Salesforce Marketing Cloud does have new leads put in their information but sometimes leads put in non valid phone numbers or emails so that makes it hard..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7157065)

JS

John S.

Manager

> "What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589)

AD

Amanda D.

VP - Marketing

> "I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce environment,..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467)

Taylor O.

Digital Marketing Manager

> "Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546)

JC

Jeffrey C.

Enrollment Systems Administrator

> "The Marketing Cloud user interface seems disjointed."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7136105)

Taylor O.

Digital Marketing Manager

> "Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546)

SK

Sarah K.

Content Marketing Manager

> "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423)

IS

Ilayda S.

Marketing Director

> "I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6794413)

MK

Matt K.

Direct Marketing Lead

> "It was clunky like 2003 have just called and ask to return it back."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6556987)

Kenidra S.

Sales Representative

> "What I like most about Salesforce is how the customer's information populates."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7095244)

VR

Verified Reviewer

Marketing Manager

> "The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217)

Rachid K.

Sales Executive

> "Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406)

Jana F.

Senior Director Of Marketing

> "It is always frustrating how long it takes for an email activity to load in Journey Builder."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795)

EC

Ellese C.

Sales Consultant

> "With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6515006)

MR

Maggie R.

Content Manager

> "One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3995927)

JS

John S.

Manager

> "Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we were..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589)

VR

Verified Reviewer

Marketing Manager

> "The speed for SFMC can sometimes be questionable."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217)

SS

Sarah S.

Assistant Head of Company

> "I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6573176)

GL

Gitte L.

Business Owner

> "The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885)

SS

Samantha S.

Program Manager

> "It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286)

RB

Rilwan B.

Product Designer

> "The only con will be the pricing as it is a bit on the hefty side."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5100928)

Jennifer W.

Human Resources Generalist

> "Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS,..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4993968)

Ipek Nil B.

Sales Marketing Specialits

> "This tool unfortunately comes with a huge cost, not only to buy but also to maintain."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6293653)

AD

Amanda D.

VP - Marketing

> "No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467)

Richard G.

Communication and Media Analyst

> "Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748)

MLV

Maria Lourdes V.

Lead Associate

> "provides different reports in an instant which help analyze team perfomance"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6429481)

NE

Noel E.

Computer Specialist

> "Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

SL

Stephanie L.

Web Manager

> "Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can then..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4884658)

HQ

Hernesto Q.

Mfr systems admin

> "The pricing is a bit costly compared to other companies."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6013200)

KJ

Kurt J.

LNAM-LTC

> "The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc.."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473589)

VR

Verified Reviewer

CEO

> "This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3988386)

RF

Rebecca F.

Customer support

> "I like how you can see the date & time as well as how often someone opens an email."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6774073)

KC

Kyle C.

Manager, Application Support

> "In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. "

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4586280)

Jacob P.

CRM Director

> "If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and analytics..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4872614)

NE

Noel E.

Computer Specialist

> "Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

SB

Sunil B.

Connect Partner

> "Very customisable to businesses of varied needs and requirements fostering a more inclusive environment!"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6822895)

ML

Makayla L.

Sales Manger

> "Some of the key words that are used don't always bring up the right information you're looking for at that exact moment."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4133304)

Rachid K.

Sales Executive

> "The system provide many ways to grow the business you have."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406)

VP

Vishal P.

inside sales evangelist

> "sometimes for new user it is difficult to manage and it takes time to apply the filters"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409)

Jana F.

Senior Director Of Marketing

> "It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795)

AFT

Ali Furkan T.

Junior Software Developer

> "Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005)

VR

Verified Reviewer

Marketing Manager

> "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217)

VR

Verified Reviewer

CTO

> "the solution is quite expensive, the reporting is a bit limited"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4282606)

Jana F.

Senior Director Of Marketing

> "In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795)

NE

Noel E.

Computer Specialist

> "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

SS

Samantha S.

Program Manager

> "The cost can be high for small businesses but so far we have made it work"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286)

Mory M.

Business Analyst

> "Sometimes difficult to use on the browser of some of my phones"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4633644)

MB

Mark B.

Founder and CEO

> "Great storage of data."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6467879)

CM

Cat M.

VP of Operations

> "Ultimately we are switching from Marketing Cloud because the price is too high for all the headaches and because we use a limited amount of the..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2965622)

MS

Madhusudan S.

Software Engineer

> "With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost marketing..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726)

VR

Verified Reviewer

Marketing Director

> "My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920)

NE

Noel E.

Computer Specialist

> "For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

NE

Noel E.

Computer Specialist

> "For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

Richard G.

Communication and Media Analyst

> "At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748)

Melina S.

Sales Executive

> "Although it is more expensive, onboarding the entire team is a significant cost for us."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631355)

VR

Verified Reviewer

CEO

> "It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3831046)

VR

Verified Reviewer

Marketing Director

> "error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920)

NE

Noel E.

Computer Specialist

> "Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

QW

Quinn W.

Sales and Marketing Specialist

> "Although the platform is quite expensive, I do not believe my company is adequately compensated for it."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4713739)

FZ

Fakhar Z.

HlR Assistant

> "This software is a great tool to publish a newsletter of your company or creating Marketing Emails for your costumers. Once you have you template set then..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4598271)

SrP

Sérgio P.

partner

> "Not that easy to implement, to many customizations required."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4210336)

Ashfaque S.

digital marketer

> "Its personalization and analytics features, integration capabilities, and collaboration tools make it ideal for businesses looking to enhance their..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4619233)

Kelly W.

Account Executive

> "It does a lot of things so if it is not customized properly you likely will struggle with processes and workflows."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2977818)

VP

Vishal P.

inside sales evangelist

> "Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409)

DS

David S.

Sr Manager Marketing

> "It is somewhat challenging to get onboarded to employees."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3750312)

AFT

Ali Furkan T.

Junior Software Developer

> "The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005)

AG

Ahmed G.

Freelancer

> "Sometimes it is slow to use"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3792550)

TO

Tareq O.

Sales Engineer

> "The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4751705)

Slavi S.

CRM Campaign Executive

> "Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3175568)

Margareth L.

Capital Market Specialist

> "What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4478263)

Naomi B.

Owner

> "Huge strike against them and their brand if it is a company on a new and strict budget!"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2952553)

RS

Renly S.

Director Marketing

> "It is affordable and makes email automation, campaign tracking and reporting easy"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6160511)

VR

Verified Reviewer

Data Scientist

> "This tool is expensive, so anything extra comes at a huge cost if funding is reduced."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2984090)

Manuel H.

Marketing Publicity Manager S

> "Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3611528)

Sullivan B.

Marketing Specialist

> "Requires a dedicated platform expert, and their tech support is lacking; too many tickets need escalation … and there are expensive upgrades and..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2887015)

EJ

Elli J.

Customer Marketing Manager

> "We use the Marketing cloud every day for our email marketing efforts."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6320004)

FT

Farhan T.

IT Business System Analyst

> "Salesforce customer support also is not ideal"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3076208)

[View Reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

## User interface

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

4.44 (1,010)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

4.20 (530)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Google Ads

13/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Scheduling
-   Campaign Segmentation
-   Channel Management
-   Click Tracking
-   Contact Database
-   Contact Management
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Templates
-   Engagement Tracking
-   Event Marketing
-   Event Triggered Actions
-   Generative AI
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Monitoring
-   Multi-Campaign
-   Multi-Channel Marketing
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting & Statistics
-   Social Media Integration
-   Social Promotion
-   Template Management
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/213339/Google-Ads/#features)

Salesforce Marketing Cloud

Top features

48/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Scheduling
-   Campaign Segmentation
-   Channel Management
-   Click Tracking
-   Contact Database
-   Contact Management
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Templates
-   Engagement Tracking
-   Event Marketing
-   Event Triggered Actions
-   Generative AI
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Monitoring
-   Multi-Campaign
-   Multi-Channel Marketing
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting & Statistics
-   Social Media Integration
-   Social Promotion
-   Template Management
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#features)

### Recognition

No recognitions have been awarded to Google Ads

Salesforce Marketing Cloud is recognized as a top-rated tool in 5 Capterra Shortlist reports

### Deployment & support

Google Ads

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Salesforce Marketing Cloud

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Google Ads

-   By Google
-   Located in United States
-   Founded in

Salesforce Marketing Cloud

-   By Salesforce
-   Located in United States
-   Founded in 2003

## Popular Comparisons

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,010)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,469)](https://www.capterra.com/p/132996/brevo/reviews/)

Contact vendor for pricing

Price

$9/month

4.4

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4.5

4.1

Ease of Use

4.6

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[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

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4.3

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[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,010)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

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[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,277)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Contact vendor for pricing

Price

$10/month

4.4

Features

4.5

4.1

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-213339/MailerLite-vs-Google-Ads)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,624)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$25/month

Price

$13/month

4.3

Features

4.4

3.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-248536/MailChimp-vs-Salesforce-Marketing-Cloud)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,010)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,624)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Contact vendor for pricing

Price

$13/month

4.4

Features

4.4

4.1

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-213339/MailChimp-vs-Google-Ads)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$25/month

Price

$15/month

4.3

Features

4.5

3.8

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-248536/ActiveCampaign-vs-Salesforce-Marketing-Cloud)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,010)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.5

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-213339/ActiveCampaign-vs-Google-Ads)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,277)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$25/month

Price

$10/month

4.3

Features

4.5

3.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-248536/MailerLite-vs-Salesforce-Marketing-Cloud)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,010)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,234)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.4

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-213339/HubSpot-Marketing-vs-Google-Ads)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,925)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$25/month

Price

$12/month

4.3

Features

4.2

3.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-248536/Constant-Contact-vs-Salesforce-Marketing-Cloud)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,010)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Contact vendor for pricing

Price

$9/month

4.4

Features

4.5

4.1

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-213339/EmailOctopus-vs-Google-Ads)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$25/month

Price

$9/month

4.3

Features

4.5

3.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-248536/EmailOctopus-vs-Salesforce-Marketing-Cloud)