# Compare HubSpot Sales Hub vs Apptivo 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Apptivo and HubSpot Sales Hub based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/214215-228915/HubSpot-SalesHub-vs-Apptivo

---

# Apptivo vs HubSpot Sales Hub Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ApptivoHubSpot Sales Hub2/4 selected

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)[4.5 (502)](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/)

[## Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.7

Functionality

4.3

Ease of Use

4.2

Customer Service

4.7

Reviews Sentiment

Based on [708 reviews](#user-reviews)

Positive

643

Neutral

51

Negative

14

[## HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)[4.5 (502)](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [502 reviews](#user-reviews)

Positive

465

Neutral

35

Negative

2

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## Summary

* * *

Key features rated by users

Features selected based on 17,855 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

69%Fit

Not enough reviews

Feature ratings

Data Security

\--

Contact Management

4.6

Lead Management

4.6

Sales Pipeline Management

4.5

Activity Dashboard

3.3

73%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.6

Lead Management

4.6

Sales Pipeline Management

4.6

Activity Dashboard

4.6

User satisfaction

User satisfaction

4.4

User reviews[708](https://www.capterra.com/p/228915/Apptivo/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.7

Customer support

4.7

User satisfaction

4.5

User reviews[502](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.2

Customer support

4.4

Price starts from

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Designed for businesses of all sizes from independent consultants to billion-dollar enterprises. Apptivo offers business different apps that are highly configurable for most types of companies.

Best for

HubSpot Sales Hub is used by sales professionals, business development teams, sales managers, revenue operations teams, and startups.

## User reviews

Pros & cons

Linda S.

Owner

> "Its integration capabilities allow me to create a tailored tech ecosystem that perfectly suits my unique requirements."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

HO

Herman O.

Business Analyst

> "The receiving email functionality is not great and we will continue using Outlook."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5030807)

TLC

Theresa L C.

Executive Director

> "Customer Service is great. If you have an IT department that can do your troubleshooting you will find a willing and..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4949005)

SKV

Sumit Kumar V.

Tech Lead

> "Little bit costly and performance is average."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5022187)

MZ

Maira Z.

Director of Sales

> "We required significant system customizations and most were successfully implemented. While we have trouble resolving..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813)

VR

Verified Reviewer

sole trader

> "Having paid for a years sub, I tried using Apptivo and just couldn't get on with it. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

Linda S.

Owner

> "It's like a seamless extension of my experience at Google, making my CRM journey that much smoother."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

VR

Verified Reviewer

sole trader

> "I am self employed and was going through a lot of personal strain and worry at the time. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

SK

Sal K.

CEO

> "This program with all its functionalities helps to manage my company."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4950429)

SW

Scott W.

Principal

> "The android app is not ideal."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513)

SS

Sagnik S.

ceo

> "very easy to used"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6385593)

MM

Michael M.

CTO

> "System updates on the hosted version are not communicated so we don't know when updates happen."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3826321)

TM

Tracie M.

Certified Wedding Planner

> "We have been searching for a software to take over bridal lead follow-up and my assistant found this and although it..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3676993)

ML

Michele L.

Project Manager

> "The inability to report on fields that live in different apps."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4646815)

Andrei P.

Data Scientist

> "The great thing about Apptivo is that it can scale and reach other areas/departments as your company growths. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3827293)

KE

Kristin E.

marketing consultant

> "The \[SENSITIVE CONTENT\] of the rescue is not tech savvy and is constantly on the road picking up feral cats, taking..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3329032)

VS

Veronica S.

Consultant

> "The settings interface within each app makes it very easy to learn how to customize basic field, views, and list..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

VR

Verified Reviewer

sole trader

> "I didn't like it at all and wanted a refund. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

VS

Veronica S.

Consultant

> "Apptivo allows for a broad range of customization possibilities, making it an excellent out-of-the box option for..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

AB

Amy B.

Marketing Manager

> "A little clunky at times, desktop app doesn't have full functionality."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4380911)

DR

Daniel R.

Head of Regional Development

> "It is an easy to use product and has the flexibility to customise"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4898292)

RI

Robert I.

Energy Reporting Team Lead / Software Support

> "Custom reporting capabilities are limited."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4779434)

MR

Masud R.

Human Resource Manager

> "It is a great help desk solution and makes customer success easy"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6129273)

AO

Amanda O.

CEO

> "sometimes it gives some errors and hangs and it is not possible to support it at the time"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4428247)

DB

Dawn B.

Marketing Manager

> "It has moved on from being a simple contact and email marketing system to a business tool that helps our internal..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3237277)

VR

Verified Reviewer

sole trader

> "Not pleasant to interact with. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

MS

Marc S.

Director

> "My configuration support rep ("\[sensitive content hidden\]") has been a tremendous help in custom configuration..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4573743)

SP

Saijal P.

CEO

> "I was charged and then harassed for more money and when I didn't pay they locked me out of my account."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262)

Linda S.

Owner

> "One of the key selling points is its ease of use."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

VR

Verified Reviewer

sole trader

> "Buying it was a mistake."

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

MG

Mitch G.

Director

> "Apptivo is a fantastic system which incorporates many areas of our business in to one system."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4626592)

Minsu K.

CEO

> "Importing new addresses is difficult."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129)

MO

Mallard O.

COO

> "Selected this software based on flexibility to use modules and customize to enable the creation of an entire workflow..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781)

SP

Saijal P.

CEO

> "I've asked repeatedly to be refunded for the several months I couldn't use the program but I've received no response."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262)

SW

Scott W.

Principal

> "Very customizable."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513)

MZ

Maira Z.

Director of Sales

> "Outlook integration is less user-friendly / flexible than ideal."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813)

JN

James N.

Owner

> "The simplicity and robust features let alone value make it impossible to consider switching to another CRM platform."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3764060)

SW

Steve W.

Managing Director

> "Has also been difficult training some of staff on the system."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3836563)

DS

Daniel S.

Developer

> "Integration with existing business functions was seamless with the help of customer support."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4787145)

LS

Liam S.

Vehicle adaptation engineer

> "The work orders and how everything is long winded and just backwards."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3704767)

PY

Puja Y.

Sales Coordinator

> "Apptivo makes the tedious task easier, that saves lot of time and paper work."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4611269)

RB

Richard B.

Director

> "Some documentation is out of date, eg."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351492)

AT

Andy T.

Owner. Impact Speaker

> "Improved the professionalism of my email campaigns while saving me time."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

MH

Michele H.

Accountant

> "Customer help kept repeating the same thing which didn't help."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950)

AT

Andy T.

Owner. Impact Speaker

> "Video library is impressive for teaching the software."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

TP

Tiphanie P.

Marketing Manager

> "For now, I would say the layering is a little strange."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3786889)

ML

Matthew L.

Business Development Manager Fire Training Solutions

> "I can customize any app the way I want to."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4312551)

AJ

Al J.

VP

> "Just a lot to learn in the beginning as with any CRM. While it may be intuitive for some for those who are not CRM..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424)

Minsu K.

CEO

> "It is useful for keeping connections up to date and relevant."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129)

BG

Becki G.

Sales assistant

> "Slow to load screens"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3687254)

CF

Clare F.

Director/Consultant

> "Apptivo's team we feel that we now have a simple and detailed way to manage our clients projects and keep up to date..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3117244)

MH

Michele H.

Accountant

> "Gave up on the connection."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950)

GK

GILLIAN K.

FINANVCE & OFFICE MANAGER

> "I also love the sales ledger side, with the email templates for sending out invoices to customers."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927)

JD

Jason D.

Software Architect

> "Import functionality for Orders is not available yet."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3136585)

AJ

Al J.

VP

> "I like that once you become familiar with the various CRM features it is very customizable to the way you business..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424)

PL

Paula L.

Owner

> "You can only integrate one mail platform so I cannot pull my mail from my various accounts into the Apptivo Suite. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2857156)

AT

Andy T.

Owner. Impact Speaker

> "Questions are quickly answered by 24/7 customer service."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

SG

Suzie G.

Associate

> "I would find it hard to rely on it if it were solely for accounts purposes and not targets."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3619466)

HB

Heath B.

IT Manager

> "Apptivio was already a full-featured product when we identified it as a suitable replacement for our existing CRM..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2974615)

GK

GILLIAN K.

FINANVCE & OFFICE MANAGER

> "Sometimes we have problems with Xero integrations."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927)

SG

Sai G.

Manager

> "repeating UI patterns is making usability very easy."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3642600)

TP

Tanya P.

IT Director

> "Integration with Calendar has been problematic."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3043561)

AM

Anda M.

marketing manager

> "marketing tools, customer help the way the people helped me"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4885592)

TH

Timothy H.

Member

> "hard to set-up."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3978698)

LS

Lori S.

Senior Project Manager

> "It is also very flexible so it can suit your business the way you do business"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3750103)

CR

Chris R.

Director

> "Not a fault of the software, but our biggest challenge is simply unlearning how the old software worked, along with..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2834661)

JS

Jacquleyn S.

Marketing Director

> "SENSITIVE CONTENT\] was wonderful and completed what needed to be done and worked with his programers to resolve it."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3744346)

CV

Carlos V.

Managing Partner

> "Then the Newsletter app for campaigns also has a lot of problems."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3431246)

MO

Mallard O.

COO

> "It took us 11 months (somewhat due to the constraints with the pandemic and some very busy months) to launch the..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781)

CS

Camila S.

Administrative Assistant

> "It is too manual, need more automized features"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3493188)

ER

Elizabeth R.

President

> "My experience with Apptivo is that it has allowed me and my team to become much more efficient in terms of quoting,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2684769)

VS

Veronica S.

Consultant

> "As with any option in this price category, there are occasional bugs."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

LC

Laura C.

Managing Director of Partnerships

> "Having the ability to tie together sales info with project details all in the same system allows us to scale as our..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2698437)

CB

Chip B.

President

> "We spent a significant amount of money on the professional implementation, which ended up being 2 months late."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3392084)

ML

Mark L.

VP Sales

> "I enjoy the flexibility to set up customer contact fields that mirror my customer's data fields-helps me with running..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#SoftwareAdvice___2515215)

NB

Nick B.

Customer Support Manager

> "Can be slow at times and isnt always the easiest to intuitively set things up the way you want."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3294244)

RM

Rafael M.

BDM

> "The easy way to manage the sales forecast."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4169994)

JF

Jack F.

President

> "Sometimes support doesn't know how to fix things and they have to get others involved."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3569448)

BB

Bill B.

Sales Manager

> "I find it very helpful in recording key contacts and and notes on sales visits."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3257251)

MO

Marcel O.

CFO

> "For some applications the missing 5% make it very difficult to use."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3313238)

[View Reviews](https://www.capterra.com/p/228915/Apptivo/reviews/)

Jerguz A.

Project Manager

> "I like HubSpot Sales Hub for its detailed features when it comes to dividing up contacts and seeing the activities done..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___7118731)

VR

Verified Reviewer

Consultant

> "The implementation of workflows is tedious and can necessitate a HubSpot expert to be employed."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___7080293)

VR

Verified Reviewer

Business Development

> "All-in-One Unified CRM Platform that combines marketing, sales, service, chat, and CRM in one hub—no need for shoehorned..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___7046801)

VR

Verified Reviewer

Business Development

> "Advanced forecasting and territory management may not meet needs of large, complex sales teams."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___7046801)

Branko J.

Sales Operations Associate

> "What I liked most about HubSpot Sales Hub was how easy it was to use while still giving our team powerful tools like..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___7129510)

Laurie M.

BDR

> "I am not a big fan of the task manager yet, I am still learning to search and manage tasks but it does not seem that I..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___7001761)

Eric T.

Managing Member

> "We ended up moving the client to a third party provider that had a more feature rich application"

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___7101705)

AG

Ana G.

Business development

> "There are also times when i search a specific person and the search bar results do not match."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6808795)

NW

Nolan W.

Head of Sales

> "Sales Hub replaced the Prospecting Hub on Hubspot, and I love the streamlined nature of keeping up with Tasks due,..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6769814)

Willem G.

Commercial manager

> "The pricing became ridiculously expensive."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___7155807)

JM

Jeff M.

Account Manager

> "It's easy enough to set up automations and tracks a large nmubers of contacts and interactions very well for the price..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6885394)

Himaanshu L.

Team Lead- Customer Success

> "The cost is on higher side, and it takes time to understand functions."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6681832)

Sara Gabriela C.

Outdoor Living Consultant

> "While it is very helpful to receive, track, and organize leads; you can also get live notifications, replies, or changes..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6776137)

FrR

Fka runo R.

Manager

> "The only problem is the price – it can get expensive as the team grows."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6574527)

TR

Tomi R.

Marketing and Sales Advisor

> "The HubSpot Sales Hub is my go-to product for managing my own sales and those of my sales team."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6424583)

MW

Maxi W.

Controller

> "Basically every automation feature comes with high additional costs."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6665091)

LM

Lindsey M.

Director of Marketing Operations

> "The HubSpot Sales Hub has been a good way for us to monitor sales efforts with both employees and contractors"

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6829688)

JW

James W.

Revenue Ops Manager

> "The level of customisation and functionality on the sales side is lacking compared to other providers such as Salesforce."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6299616)

TL

Thomas L.

Marketing Director

> "Broad range of very useful features which combine to offer great sales tools - would say it's almost indispensable to our..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6869289)

Brandon E.

Sales Specialist

> "In certain cases, Hubspot will mark the email as invalid, causing a bounce."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6238660)

Jerguz A.

Project Manager

> "Easier to flip from one contact card to another would be a good start"

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___7118731)

RC

Rafael C.

ENGINEER

> "It is difficult to use for the post sales teams that need to keep track of each item in the warehouse."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6038593)

KK

Kayla K.

Sales Enablement

> "The integration with our CRM and automation features makes tracking and managing leads super easy."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6681083)

VR

Verified Reviewer

CTO

> "The list building and mailing functions are a little bit tricky."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6150256)

Willem G.

Commercial manager

> "The product is very good.its super easy to use the support is awesome and the system has great integrations"

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___7155807)

Miodrag C.

Enterprise Account Executive

> "Sometimes it is not that easy to catch if it fails to associate an owner for example, sometimes you simply have to dig..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6180629)

SJ

Stefanny J.

Project Manager

> "The mobile app is clean and lets me move deals while standing in airport security."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6847265)

VR

Verified Reviewer

VP of Sales and Marketing

> "There are some nuances that make the solution clunky like the email template builder and the custom analytics dashboard..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4573768)

Babatunde O.

SEO Marketer

> "Hubspot sales hub's prospecting and lead generation features helps our business grow."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6794847)

AS

Anushka S.

Content writer

> "There are occasional bugs and glitches in the platform.2."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4996467)

FrR

Fka runo R.

Manager

> "It helps us keep track of customers, follow up, and organize our work better."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6574527)

VR

Verified Reviewer

Owner

> "Hubspot gets more expensive with the more features that you need."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6238607)

BN

Bolortuya N.

Business Operations Manager

> "It can house thousands of leads and customers allowing us to have all of our customer lists on one place which allows..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6066935)

MB

Michael B.

Director

> "I would say the negative aspects of Hubspot CRM are, the need for paid plugins, and complicated pricing structure."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4541843)

VR

Verified Reviewer

Head of International Division

> "It is a fantastic product that helps our sales team to keep all the opportunities tracked, review the pipeline and..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4996752)

JB

Joel B.

Administrative Secretary

> "The user interface could be better, even after using it for a while, I find it difficult to navigate when I am doing more..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4606991)

Babatunde O.

SEO Marketer

> "Apart from that we are able to add teamates which also makes smart collaboration possible."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6794847)

HG

Haley G.

Sales Admin

> "My only complaint so far has been the transfer of our CRM data over from our previous software to this one."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4517208)

SJ

Stefanny J.

Project Manager

> "Still, we’re watching costs as we scale and hope AI reporting matures, but the ROI so far is a clear win."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6847265)

ML

Mark L.

VP, Sales

> "Too many sales and marketing emails until I turned that off in my preference center."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4289288)

DH

Daniel H.

Community Marketing Specialist

> "Sales Hub integrates effortlessly with our outbound enablement tech."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6690615)

Nicole J.

Co-Founder

> "The automatic contact log through Gmail integration can be overwhelming - it captures everything and adds a lot of noise..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___3114435)

TS

Theresa S.

Senior Account Executive

> "Best are the functions Sequences, Snippets and Task Management"

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6789660)

JM

Jordano M.

Técnico telecom

> "I didn't like the phone call, we have to click many times to make just one call"

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4525234)

AG

Ana G.

Business development

> "Overall it helped me track my deals and emails well."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6808795)

JB

Joel B.

Administrative Secretary

> "A couple of things make it difficult for me to use HubSpot Sales Hub."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4606991)

MP

Mateja P.

Talent Acquisition Manager

> "The biggest advantage is the sequences and collaboration across the entire customer team."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6829277)

VR

Verified Reviewer

Director of Sales and Marketing

> "I have had some issues with how documents are managed and I did have a request for the ability to add customizable task..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#GetApp___3185472)

LB

Lindsey B.

Relationship Director

> "We were mandated to use HubSpot in my previous sales role and I fund it to be pretty useful."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6685682)

SS

Steven S.

Managing Member

> "Barrage of recommendations to upsell can be distracting from actual use of the product."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4362352)

AG

Annie G.

Marketing Manager

> "It has a lot of features and opportunities for both sales and marketing teams"

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6635489)

Juan M.

Growth Marketer

> "Workflow automation faces the same problem. As you start sophisticating your sales and marketing operations Hubspots..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___3057578)

NC

Natalie C.

Business Development Advisor

> "My clients were able to follow along and assess the progress on their end with zero difficulty."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6816342)

VR

Verified Reviewer

Consultant

> "Although calling directly from HubSpot is a great feature, it was not possible to call to some specific countries at all..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___3030907)

WO

William O.

BDR

> "It's simple and powerful. If you want to use it in a basic CRM way, it can do that."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6626296)

OS

Oliver S.

Commercial Director

> "There is nothing I don't like about the software, the most important thing prior to rolling it out however is to make..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___3166030)

Brandon E.

Sales Specialist

> "Not only does it allow us to monitor all of our potential clients, but it also makes our daily contact much less..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6238660)

SG

Sofia G.

Recruitment consultant

> "for someone who may not be good with systems it could have been quite difficult for someone to use."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4598857)

CI

Christine I.

Business Intelligence Analyst

> "It has extensive lead scoring capabilities that help us to identify and focus on promising leads."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6095597)

AD

Alioune D.

CEO

> "It's a bit expensive for my taste, he thought about reviewing the price"

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4419769)

CI

Christine I.

Business Intelligence Analyst

> "Hubspot sales hub has been a great cornerstone that has enabled us to accelerate sales and effectively track leads."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6095597)

ST

Steve T.

Owner

> "I just had an issue where all my emails were getting sent to spam but only if I sent them from Hubspot."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___3077899)

FrR

Fka runo R.

Manager

> "The reporting is useful too, though there’s a bit of a learning curve."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6574527)

NM

Nessim M.

Head of Marketing

> "Design outdated"

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4323781)

CI

Christine I.

Business Intelligence Analyst

> "The analytics it provides us with, have been valuable in helping us to make data driven sales strategies."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6095597)

ST

Steve T.

Owner

> "So I contacted them about it but kept getting sent to their sales team and all the sales team did was send me links to..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___3077899)

DG

Daniela G.

Founder

> "Very good product that offers interesting features in the free version."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6752384)

KM

Kristen M.

Hubspot Admin

> "Also YOU CAN'T CREATE A CUSTOMISED MEETING BOOKING CONFIRMATION - what...???!!!"

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___3180865)

DMC

Dawn-Marie C.

Tradeshow Sales Management

> "Following the lead progression is simplified and intuitive."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6660706)

ST

Steve T.

Owner

> "For me the customer service and big cost for paid options is a HUGE drawback."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___3077899)

Brittney B.

Account Manager

> "They had some great reporting features too."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6511569)

PM

Patrick M.

Senior Enterprise Account Executive

> "They know this, and it's their way of forcing you to purchase a more expensive version of their software."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___3115984)

Brittney B.

Account Manager

> "There are support tools out there and there is so much you can do."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6511569)

AB

Audrey B.

Marketing strategy manager

> "it is quite expensive."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4373022)

FrR

Fka runo R.

Manager

> "Overall, it’s added real value to our workflow.""

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6574527)

KM

Kristen M.

Hubspot Admin

> "There are some key things that are missing that Hubspot seems completely uninterested in fixing."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___3180865)

Abhishek S.

Associate Consultant

> "Its categorization is really impressive as it allows to classify every stage of the sales process in detail - from lead..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___4350510)

PM

Patrick M.

Senior Enterprise Account Executive

> "Otherwise, it gets lost in the activity feed for that client."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___3115984)

GL

Garlasco L.

Digital Marketer

> "The experience with HubSpot Sales remains helpful, and we increase our sales volume due to the assistance offered by the..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___6209396)

Kristi A.

PR & Marketing Manager

> "The tiered plan system is a bit frustrating when you (understandably) find out that you don’t have access to the most..."

[See full review](https://www.capterra.com/p/214215/HubSpot-SalesHub/#Capterra___2813226)

[View Reviews](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/)

## User interface

4.43 (708)

4.54 (502)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Apptivo

Top features

35/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/228915/Apptivo/#features)

HubSpot Sales Hub

30/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/214215/HubSpot-SalesHub/#features)

### Recognition

Apptivo is recognized as a top-rated tool in 1 Capterra Shortlist reports

Best Value CRMSoftware (2022) 

HubSpot Sales Hub is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Apptivo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

HubSpot Sales Hub

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Apptivo

-   By Apptivo
-   Located in United States
-   Founded in 2018

HubSpot Sales Hub

-   By HubSpot
-   Located in United States
-   Founded in 2012

## Popular Comparisons

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[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)[4.54 (502)](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/)

vs

[Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (607)](https://www.capterra.com/p/210630/Kylas/reviews/)

$15/month

Price

$250/month

4.4

Features

4.7

4.4

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/210630-214215/Kylas-vs-HubSpot-SalesHub)