# Compare Dripify vs Salesforce Marketing Cloud 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Dripify and Salesforce Marketing Cloud based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/215082-248536/Dripify-vs-Salesforce-Marketing-Cloud

---

# Dripify vs Salesforce Marketing Cloud Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

DripifySalesforce Marketing Cloud2/4 selected

[Dripify](https://www.capterra.com/p/215082/Dripify/)[4.7 (477)](https://www.capterra.com/p/215082/Dripify/reviews/)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

[## Dripify](https://www.capterra.com/p/215082/Dripify/)[4.7 (477)](https://www.capterra.com/p/215082/Dripify/reviews/)

Starting Price

$39.00/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.7

Customer Service

4.6

Reviews Sentiment

Based on [477 reviews](#user-reviews)

Positive

458

Neutral

13

Negative

6

[## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Starting Price

$25.00/month

Value-for-Money

3.8

Functionality

4.3

Ease of Use

3.8

Customer Service

3.9

Reviews Sentiment

Based on [530 reviews](#user-reviews)

Positive

442

Neutral

65

Negative

23

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 3,749 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

62%Fit

Missing features

Feature ratings

Lead Capture

4.5

Drip Campaigns

4.7

Engagement Tracking

NA

Email Management

3.9

Customizable Branding

NA

79%Fit

High performer

Feature ratings

Lead Capture

4.4

Drip Campaigns

4.5

Engagement Tracking

4.3

Email Management

5.0

Customizable Branding

3.8

User satisfaction

User satisfaction

4.7

User reviews[477](https://www.capterra.com/p/215082/Dripify/reviews/)

Ease of use

4.7

Functionality

4.4

Value for money

4.3

Customer support

4.6

User satisfaction

4.2

User reviews[530](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Ease of use

3.8

Functionality

4.3

Value for money

3.8

Customer support

3.9

Price starts from

Price starts from

$39Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$25Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Business owners, marketers and recruiters

Best for

Designed for small and midsize businesses in various industries.

## User reviews

Pros & cons

CT

Chris T.

Fractional CFO

> "It helps to automate a time-consuming process, which saves me about 2 days per month (12-16 hours), plus enables me do actually do..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6579662)

SR

Salvador R.

Sales Consultant

> "I don't like their email outreach sequences. Although they're not the core of their business, it's a feature that they offer but it..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6508264)

AU

Alina U.

COO

> "Its user-friendly interface and smart automation tools save tons of time, letting you focus on connecting with top leads. Plus, the..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6424925)

Michelle M.

Founder

> "My only hiccup was that the pricing is displayed in usd and charged on the payment screen in local currency without a clear..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6471861)

WB

William B.

Founder

> "Dripify has allowed me to leverage my LinkedIn strategy in a way I didn’t think was possible, enabling me to grow my network more..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6772175)

PK

Padam K.

Business

> "Let's say someone is in my list who's already a contact, then the campaign fails if the first step is send connection request"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6439546)

WB

William B.

Founder

> "The LinkedIn automation allows me to continue to grow my network and warm outreach while I can focus on other areas."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6772175)

SL

Sam L.

Senior Partner

> "I had some issues copy & pasting my URL link from recruiter into making campaigns."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6485991)

Brian L.

CEO

> "The ability to personalize connection requests and follow-ups in a streamlined way has significantly improved my networking..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6656636)

Antonio C.

CEO

> "That it does lie about how it works they have the most premium plan wich helps you with the sending so your linkedin account does not..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___5003164)

VR

Verified Reviewer

Fractional CTO

> "Simple UI, customize funnels and lots of flexibility on building the funnels for my needs"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6536353)

IG

Ignacio G.

Principal consultant

> "I tried several other options and they were too complicated to use, more expensive and didn't have a customer support as great as..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6677481)

EB

Ed B.

Founder

> "I think the best thing about Dripify is that it saves me time in segment my outreach audience value and test what works from a..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6756920)

Laura S.

Senior Recruiter

> "What I also miss is the option to automatically include "Mr." or "Ms." in the messages."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6658854)

DL

Dawn L.

Managing Director

> "Allows me to set things in motion and easily track how successful it is on the dashboard."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6588561)

CD

Craig D.

Fractional Marketing Director

> "Updating text in messages and needing to save twice is fiddly."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6687222)

MZ

Maziar Z.

Sales manager

> "I really liked how Dripify streamlined my LinkedIn outreach, making it easy to manage campaigns and achieve great results with..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6693651)

KE

Karen E.

Founder, CEO

> "I'm also struggling to make the Zap connection work between Dripify and Pipedrive."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6398777)

YM

Yassine M.

CEO

> "The ability to create customized, multi-step LinkedIn outreach campaigns is incredibly efficient"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6650361)

CY

Christine Y.

Global Executive and Leadership Coach

> "The inability to fully customize campaigns as desired."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6722320)

DF

Dani F.

Founder

> "It's hard to see the total value after a few weeks but I hope that as I learn more and after I receive support after submitting this..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6485901)

AC

Alicia C.

Owner

> "Not being able to cross-check leads between campaigns."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6799016)

BS

Bhavik S.

Creative Director

> "I love how I can customize sequences and track my results in real-time."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6540043)

LH

Lincoln H.

CEO

> "The free-trial period was short and didn't really give me enough time to do a full evaluation"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6338127)

Syndi N.

CEO

> "This is a wonderful tool to use for lead generation if you already have a solid marketing foundation in order to create quality copy,..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___4834664)

MW

Michael W.

Founder

> "I first knee jerked a bit at the price but I would have gladly paid more than that for advertising that would not have yielded nearly..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6695689)

VR

Verified Reviewer

Partner

> "The integration with LinkedIn is seamless and the templates are highly customizable"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6664122)

JR

Joshua R.

Founder

> "Cannot edit flow sequences easily."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6763099)

DF

Dani F.

Founder

> "I also appreciate the sequence of messages that allows for less effort on the behalf the person managing the campaign."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6485901)

Michelle M.

Founder

> "I have tried other automation platforms and the results are much lower in comparison to dripify."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6471861)

Brian L.

CEO

> "Dripify offers an intuitive interface and excellent automation capabilities for LinkedIn outreach."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6656636)

SP

Svetlana P.

CEO

> "Also, you need to have both services, which is a double expense."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6542456)

LD

Laszlo D.

Managing Director

> "It is a positive experience, simplifies connecting with people on LinkedIn, therefore I'm able to reach many more potential clients."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6766926)

DL

DANNY L.

CEO

> "The app does not support skip logic"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6607091)

MY

Matthew Y.

COO

> "I also really like the dashboards and reporting so I can easily tell me team what is working and what is not."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6710650)

Sajas E.

Founder

> "Nothing much other than the fact that it lacks intelligence which could give more weightage to a certain campaign over the other..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6195288)

MP

Mika P.

CEO

> "Would be nice to send email from my email address to my network if I am creating action to send email to my network"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6571443)

NH

Nicole H.

Founder

> "Sometimes the leads are not exactly what I am looking for and they get messages"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6769718)

SI

Saif I.

CEO

> "Easy setup, complete automation of sending connection requests with granular human-like step workflow."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6758803)

LM

Lee M.

Founder

> "Its hard to see success at each stage in a campaign."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6685988)

AS

Alex S.

Principal

> "There are pre-made drip campaign templates that can be used and changed with ease."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6665302)

NP

Nick P.

SDR

> "I don't like that I can't filter by response. When I have a campaign I want to narrow it down to the people that gave a one word..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6292476)

JR

Johan R.

Marketing Director

> "The automation features are top-notch, enabling me to set up sophisticated sequences that engage my audience without constant manual..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6247201)

HP

Hastomi P.

Director

> "Activity control can really hinder the effort to minimum, therefore prolonging time needed for lead generation."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___4980639)

Sajas E.

Founder

> "I really loved the fact that you can fully automate your lead generation campaigns with custom templates, run A/B tests and grow your..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6195288)

AB

Amir B.

Business Development Executive

> "So the extraction of contacts is not great."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6662788)

VR

Verified Reviewer

Tech Solutions Consultant

> "The user interface is straightforward and user-friendly, making it easy to navigate even for those new to such tools. While there is..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6252312)

Laura J.

Founder

> "Lots of bugs in the platform. If there is a failure in anything you set up it doesn't notify you, you are expected to check in."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___4835855)

SP

Simon P.

CEO and Founder

> "It is effective and created hundreds of connections and communications for me in a few days."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6715974)

Antonio C.

CEO

> "Horrible, they don't tell you it might take several months to get to the sending limits they advertise, they say 75 per day, the..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___5003164)

DT

David T.

CEO

> "Dripify.io offers a comprehensive set of tools to automate interactions betweenmy LinkedIn account and prospects databases."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___4880722)

JN

Jack N.

Regional Sales Manager

> "Sometimes the workflow engine is a little buggy and may need to refinement (Seems to be a coding issue)"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6203153)

SA

Steve A.

Sales Manager

> "Easy to use and set up my first campaign although I had watched a you tube video that recommended the app with step by step on how to..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6665984)

AN

Areg N.

CEO

> "Not sure how to download CSV in a smart way"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6753187)

CF

Claire F.

CMO

> "The ease of use, the fact that you can edit the campaign while it's active, and the way you can have alternative messages."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6366122)

MP

Mika P.

CEO

> "Not most user friendly tool from sequence modification"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6571443)

VR

Verified Reviewer

Partnerships

> "The best tool for creating scalable Linkedin outreach"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6657319)

RD

Roselle D.

Country Director Australia

> "I was not able to remove certain follow up messages when in a template campaign."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6139535)

ER

Ed R.

Owner ECD

> "I love that it can help me take a search database of areas I would like to grow my connections and business and help me to do the..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6203203)

KD

Kelsey D.

SDR

> "I am still figuring it all out, but so far it looks like you arent immediately notified if someone fails and Id like a pop up or more..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6169552)

JE

Jonathan E.

Sr Account Manager

> "The ease of set up and implementation with LinkedIn makes running personalized connection strategies easy and intuitive."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6559760)

JM

John M.

Managing Director

> "Probably too early to assess properly, maybe a few more options needed when making a custom sequence of actions."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___5079558)

TN

Tom N.

ceo

> "Dripify allows me to automate the process of engaging with, warming up and converting LinkedIn Contacts to Leads"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___4866685)

KJ

Khaleelah J.

marketing

> "Also a bit clunky to manage subscriptions and share information with other users."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6268293)

BS

Bhavik S.

Creative Director

> "The automation features are super intuitive, making it easy to set up campaigns without much hassle."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6540043)

DB

Doug B.

Managing Principal

> "The campaign set-up tool is pretty basic, so don't expect to get a full-fledged marketing campaign tool. "

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6111682)

AJ

Alexander J.

Owner

> "Also, customer service is on point to navigate you through any hiccups."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6413798)

GV

Guy V.

Territory Manager

> "Still does not have AI and Gen AI features built in for personalization."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6320818)

GN

Guy N.

Principle Consultant

> "It saves me hours executing my LinkedIn outreach strategy."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6460954)

LH

Loulya H.

Macom and Sales Manager

> "The basic package is too expensive, it should at least allow export to CSV."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6304024)

JS

Jon S.

VP of BD

> "The workflow building is very intuitive and allows me to add thousands of people into simple, repetitive series."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___4948726)

BV

Bas V.

Owner and Consultant

> "I have encountered limitations with Dripify regarding when and what it can do when active."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6046253)

SS

Simon S.

Board Adviser

> "Interface with LinkedIn appears robust and reliable."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6370713)

KL

Keith L.

Large Commercial

> "The learning curve can be a bit steep initially, and it took me some time to get the hang of all the features."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6313665)

SS

Stewart S.

Principal Growth Strategist

> "It can help scale your outreach efforts."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6616454)

VR

Verified Reviewer

SEO and Sales Specialist

> "Not sure if I need a better tier, but I am in pro and can only contact about 100 ppl per day"

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___5052519)

AC

Alexia C.

Product Growth Manager

> "I've been doing outreach manually for a very long time, and when I stumbled across Dripify I was mesmerized."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6772018)

Marcie V.

TBD

> "Is it because there are some errors (I noticed that there were some failures at the first step and I'm unsure what that means for the..."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___6301321)

DT

David T.

CEO

> "With Dripify.io, I'm able effortlessly streamline your lead generation efforts, saving time and maximizing efficiency."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___4880722)

SS

Syed S.

Recruiter

> "I can't edit a message when the message is sent."

[See full review](https://www.capterra.com/p/215082/Dripify/#Capterra___4910612)

[View Reviews](https://www.capterra.com/p/215082/Dripify/reviews/)

VR

Verified Reviewer

Sales

> "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401)

VR

Verified Reviewer

Sales

> "The steep learning curve makes ease of use a challenge for new users, performance and speed can lag during heavy campaigns, customer support response times..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401)

Taylor O.

Digital Marketing Manager

> "Its send speed is unmatched, even on multi-step automations across different channels."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546)

CK

Christina K.

Manager

> "Salesforce Marketing Cloud does have new leads put in their information but sometimes leads put in non valid phone numbers or emails so that makes it hard..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7157065)

JS

John S.

Manager

> "What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589)

AD

Amanda D.

VP - Marketing

> "I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467)

Taylor O.

Digital Marketing Manager

> "Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546)

JC

Jeffrey C.

Enrollment Systems Administrator

> "The Marketing Cloud user interface seems disjointed."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7136105)

Taylor O.

Digital Marketing Manager

> "Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546)

SK

Sarah K.

Content Marketing Manager

> "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423)

IS

Ilayda S.

Marketing Director

> "I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6794413)

MK

Matt K.

Direct Marketing Lead

> "It was clunky like 2003 have just called and ask to return it back."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6556987)

Kenidra S.

Sales Representative

> "What I like most about Salesforce is how the customer's information populates."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7095244)

VR

Verified Reviewer

Marketing Manager

> "The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217)

Rachid K.

Sales Executive

> "Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406)

Jana F.

Senior Director Of Marketing

> "It is always frustrating how long it takes for an email activity to load in Journey Builder."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795)

EC

Ellese C.

Sales Consultant

> "With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6515006)

MR

Maggie R.

Content Manager

> "One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3995927)

JS

John S.

Manager

> "Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589)

VR

Verified Reviewer

Marketing Manager

> "The speed for SFMC can sometimes be questionable."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217)

SS

Sarah S.

Assistant Head of Company

> "I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6573176)

GL

Gitte L.

Business Owner

> "The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885)

SS

Samantha S.

Program Manager

> "It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286)

RB

Rilwan B.

Product Designer

> "The only con will be the pricing as it is a bit on the hefty side."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5100928)

Jennifer W.

Human Resources Generalist

> "Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS,..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4993968)

Ipek Nil B.

Sales Marketing Specialits

> "This tool unfortunately comes with a huge cost, not only to buy but also to maintain."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6293653)

AD

Amanda D.

VP - Marketing

> "No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467)

Richard G.

Communication and Media Analyst

> "Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748)

MLV

Maria Lourdes V.

Lead Associate

> "provides different reports in an instant which help analyze team perfomance"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6429481)

NE

Noel E.

Computer Specialist

> "Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

SL

Stephanie L.

Web Manager

> "Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can then..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4884658)

HQ

Hernesto Q.

Mfr systems admin

> "The pricing is a bit costly compared to other companies."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6013200)

KJ

Kurt J.

LNAM-LTC

> "The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc.."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473589)

VR

Verified Reviewer

CEO

> "This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3988386)

RF

Rebecca F.

Customer support

> "I like how you can see the date & time as well as how often someone opens an email."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6774073)

KC

Kyle C.

Manager, Application Support

> "In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. "

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4586280)

Jacob P.

CRM Director

> "If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and analytics..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4872614)

NE

Noel E.

Computer Specialist

> "Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

SB

Sunil B.

Connect Partner

> "Very customisable to businesses of varied needs and requirements fostering a more inclusive environment!"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6822895)

ML

Makayla L.

Sales Manger

> "Some of the key words that are used don't always bring up the right information you're looking for at that exact moment."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4133304)

Rachid K.

Sales Executive

> "The system provide many ways to grow the business you have."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406)

VP

Vishal P.

inside sales evangelist

> "sometimes for new user it is difficult to manage and it takes time to apply the filters"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409)

JM

Jayson M.

Founder

> "I love how many options it provides and how I can use Trailhead to learn. "

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6336190)

AFT

Ali Furkan T.

Junior Software Developer

> "Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005)

Jana F.

Senior Director Of Marketing

> "It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795)

VR

Verified Reviewer

CTO

> "the solution is quite expensive, the reporting is a bit limited"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4282606)

VR

Verified Reviewer

Marketing Manager

> "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217)

NE

Noel E.

Computer Specialist

> "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

Jana F.

Senior Director Of Marketing

> "In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795)

Sullivan B.

Marketing Specialist

> "Requires a dedicated platform expert, and their tech support is lacking; too many tickets need escalation … and there are expensive upgrades and..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2887015)

SS

Samantha S.

Program Manager

> "The cost can be high for small businesses but so far we have made it work"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286)

Mory M.

Business Analyst

> "Sometimes difficult to use on the browser of some of my phones"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4633644)

MB

Mark B.

Founder and CEO

> "Great storage of data."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6467879)

CM

Cat M.

VP of Operations

> "Ultimately we are switching from Marketing Cloud because the price is too high for all the headaches and because we use a limited amount of the..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2965622)

JM

Jayson M.

Founder

> "I love most of the elements of this product but it can definitely stump me sometimes. "

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6336190)

VR

Verified Reviewer

Marketing Director

> "My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920)

Niel Winston T.

Scale Annotators

> "Discount i like the discount that given to the costumer i really do like this site"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6329519)

NE

Noel E.

Computer Specialist

> "For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

MS

Madhusudan S.

Software Engineer

> "With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost marketing..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726)

Melina S.

Sales Executive

> "Although it is more expensive, onboarding the entire team is a significant cost for us."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631355)

NE

Noel E.

Computer Specialist

> "For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

VR

Verified Reviewer

Marketing Director

> "error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920)

Richard G.

Communication and Media Analyst

> "At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748)

QW

Quinn W.

Sales and Marketing Specialist

> "Although the platform is quite expensive, I do not believe my company is adequately compensated for it."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4713739)

VR

Verified Reviewer

CEO

> "It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3831046)

SrP

Sérgio P.

partner

> "Not that easy to implement, to many customizations required."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4210336)

NE

Noel E.

Computer Specialist

> "Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

Kelly W.

Account Executive

> "It does a lot of things so if it is not customized properly you likely will struggle with processes and workflows."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2977818)

FZ

Fakhar Z.

HlR Assistant

> "This software is a great tool to publish a newsletter of your company or creating Marketing Emails for your costumers. Once you have you template set then..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4598271)

DS

David S.

Sr Manager Marketing

> "It is somewhat challenging to get onboarded to employees."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3750312)

Ashfaque S.

digital marketer

> "Its personalization and analytics features, integration capabilities, and collaboration tools make it ideal for businesses looking to enhance their..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4619233)

AG

Ahmed G.

Freelancer

> "Sometimes it is slow to use"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3792550)

VP

Vishal P.

inside sales evangelist

> "Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409)

Slavi S.

CRM Campaign Executive

> "Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3175568)

AFT

Ali Furkan T.

Junior Software Developer

> "The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005)

Naomi B.

Owner

> "Huge strike against them and their brand if it is a company on a new and strict budget!"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2952553)

TO

Tareq O.

Sales Engineer

> "The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4751705)

VR

Verified Reviewer

Data Scientist

> "This tool is expensive, so anything extra comes at a huge cost if funding is reduced."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2984090)

Margareth L.

Capital Market Specialist

> "What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4478263)

FT

Farhan T.

IT Business System Analyst

> "Salesforce customer support also is not ideal"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3076208)

[View Reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

## User interface

[Dripify](https://www.capterra.com/p/215082/Dripify/)

4.70 (477)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

4.20 (530)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Dripify

17/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/215082/Dripify/#features)

Salesforce Marketing Cloud

Top features

41/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#features)

### Recognition

No recognitions have been awarded to Dripify

Salesforce Marketing Cloud is recognized as a top-rated tool in 5 Capterra Shortlist reports

### Deployment & support

Dripify

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Salesforce Marketing Cloud

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Dripify

-   By Dripify
-   Located in United States
-   Founded in

Salesforce Marketing Cloud

-   By Salesforce
-   Located in United States
-   Founded in 2003

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[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

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$39/month

Price

$15/month

4.4

Features

4.8

4.7

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/215082-230521/Dripify-vs-Linked-Helper-2)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,266)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$25/month

Price

$10/month

4.3

Features

4.5

3.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-248536/MailerLite-vs-Salesforce-Marketing-Cloud)

[Dripify](https://www.capterra.com/p/215082/Dripify/)[4.70 (477)](https://www.capterra.com/p/215082/Dripify/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,924)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$39/month

Price

$12/month

4.4

Features

4.2

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-215082/Constant-Contact-vs-Dripify)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,924)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$25/month

Price

$12/month

4.3

Features

4.2

3.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-248536/Constant-Contact-vs-Salesforce-Marketing-Cloud)

[Dripify](https://www.capterra.com/p/215082/Dripify/)[4.70 (477)](https://www.capterra.com/p/215082/Dripify/reviews/)

vs

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.52 (250)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

$39/month

Price

$0.01/month

4.4

Features

4.3

4.7

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/156889-215082/Lead-Forensics-vs-Dripify)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$25/month

Price

$9/month

4.3

Features

4.5

3.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-248536/EmailOctopus-vs-Salesforce-Marketing-Cloud)