# Compare Pictory vs HeyGen 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Pictory and HeyGen based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/229347-10015133/Pictory-vs-HeyGen --- # Pictory vs HeyGen Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: PictoryHeyGen2/4 selected [Pictory](https://www.capterra.com/p/229347/Pictory/)[4.8 (163)](https://www.capterra.com/p/229347/Pictory/reviews/) [HeyGen](https://www.capterra.com/p/10015133/HeyGen/)[4.7 (312)](https://www.capterra.com/p/10015133/HeyGen/reviews/) [## Pictory](https://www.capterra.com/p/229347/Pictory/)[4.8 (163)](https://www.capterra.com/p/229347/Pictory/reviews/) Starting Price $25.00/year Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.8 Customer Service 4.7 Reviews Sentiment Based on [163 reviews](#user-reviews) Positive 158 Neutral 1 Negative 4 [## HeyGen](https://www.capterra.com/p/10015133/HeyGen/)[4.7 (312)](https://www.capterra.com/p/10015133/HeyGen/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.7 Ease of Use 4.7 Customer Service 4.6 Reviews Sentiment Based on [312 reviews](#user-reviews) Positive 301 Neutral 1 Negative 10 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 73%Fit Missing features Feature ratings Video Creation 4.8 Generative AI NA Text to Video 4.7 Voice-Over/Audio 4.6 Video Editing 4.5 \--%Fit Missing features Feature ratings Video Creation 4.7 Generative AI NA Text to Video NA Voice-Over/Audio NA Video Editing 4.5 User satisfaction User satisfaction 4.8 User reviews[163](https://www.capterra.com/p/229347/Pictory/reviews/) Ease of use 4.8 Functionality 4.6 Value for money 4.7 Customer support 4.7 User satisfaction 4.7 User reviews[312](https://www.capterra.com/p/10015133/HeyGen/reviews/) Ease of use 4.7 Functionality 4.7 Value for money 4.4 Customer support 4.6 Price starts from Price starts from $25Per User, Per Year - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for For B2B (API/MPC), agencies (Team Plan) Educators/creators, instructional designers, L&D (Pro Plan). Pictory offers scalable, collaborative, AI-powered video creation, with no editing skills needed. Best for Not provided by vendor ## User reviews Pros & cons Svetla M. Marketing manager > "Very easy interface, automatically turned blog posts into nice videos that you can easily adjust, tons of free videos and..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___7130320) JCC José Cruz C. Director > "In the audio or voiceover, it's difficult to edit my own voiceover when I record it completely outside pictory, so when I..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6340139) MH Max H. Director of Marketing > "This software is best to easily create videos from their huge database of relevant b-rolls and the ability to write and..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6304751) PDJ Pastor Deidre J. Co-Owner > "Some limitations in the story add feature and not being able to go back to the story builder portion of the platform." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6667589) KP Kevin P. Owner > "Pictory is a unique and easy to use tool that parsed my script into scenes and allowed me to search and select from a near..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6378058) SG Steve G. Managing Member > "There are some issues with visual selection in the initial draft of a video that require some editing." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6323937) KP Kevin P. Owner > "Then I selected one of the premium voices available with my subscription, and with no experience I had created a compelling..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6378058) Tom B. Director of Operations > "I ran out of enhanced voice credits and the only upgrade was for a year when I had a temporary one month shortage." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6636559) BB Bruce B. Owner-Operator > "It handles information well and puts out just how I need the video to end up. And it's not nickel & diming me for stock image..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6512316) BB Bruce B. Owner-Operator > "Unfortunately, the available voiceover time doesn't match the available video time." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6512316) David E. G. Owner > "I enjoy the product to create professionally looking and sounding sales videos for my books and podcasts." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6306994) CE Christian E. Pastor > "Not being able to download my videos when I want it is actually too bad." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6710319) KS Kristin S. Owner and creator > "The best feature is the generation of the videos and the automatic closed captioning." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6452580) CE Christian E. Pastor > "I’m actually unhappy due to the error message I get when downloading videos sometimes." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6710319) JCC José Cruz C. Director > "I simply love it, I subscribed to the trial, tried making my first text-to-video, and once I saw the result, I didn't have to..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6340139) Clyde R. President, CEO > "Some of the images Pictory uses as defaults in a video do not fit the subject, even though they do fit the title of the..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6087537) ME Mohamed E. Video Creator > "The software saves me a lot of time and effort, with advanced editing tools that perfectly meet my needs." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6446009) SS Sakshi S. Director Product > "I am facing issue for more than 24 hours no revert or help provided on the same" [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6580116) RR Richard R. CEO > "I find it really interesting solution to creating videos quickly and easily, as opposed to software like Adobe or Camtasia. " [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6362224) AZ Arpad Z. Senior software consultant > "the changing of the order of the scenes is sometimes a real pain." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6536225) KP Kevin P. Owner > "I like how Pictory broke down my script into scenes and provided a simple and intuitive layout to work from." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6378058) JW Jan W. Project Manager > "Lack of templates. When I put a logo on a slide, it looks like it has a picture behind it." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6262453) SG Steve G. Managing Member > "The availability of Eleven Labs voice library and Getty images make Pictory hard to beat." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6323937) Geok Kere C. Administrator > "Unless you are on a premium status, I found the visual images can be quite restricted for a standard plan." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6113134) ZR Zara R. Trainer and Assessor > "I’ve also introduced Pictory to them, and they find it to be an enjoyable and engaging tool for both their class..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6687559) VR Verified Reviewer Consultant > "This won't work in my particular environment, so I uploaded my own audio." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4905565) AH Angie H. Founder > "The platform’s user-friendly interface and range of features make it easy to quickly create professional, engaging videos." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6574696) JM Jeff M. owner > "I had a few issues to start with and the response time to my emails was slow. " [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6127558) Patti H. CEO > "The result is HIGH quality videos that I can quickly edit if needed." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6339209) GL Gerardo L. CEO > "One of the biggest challenges I face is the sheer volume of images and videos that I need to sort through and organize, which..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4620429) PW Patrik W. CEO > "Tons of "free" stuff you can use and my son now makes our videos (17 yo)." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6313453) MF Melanie F. Owner > "Preview loads a bit slow while editing. " [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6182729) MM Michael M. CEO > "Being able to cut out text from transcription of my recording and the video deleting that exact scene instantly is so amazing." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4976944) GL Gerardo L. CEO > "For example, sometimes it struggles to accurately identify specific objects or scenes within an image, which can lead to some..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4620429) MM Michael M. CEO > "They have a great Facebook group and they roll new features all the time!I love getting a Pictory update email and seeing..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4976944) DM David M. Partner > "Some of their background music does not pass Youtube copyright claims - meaning you get a strike, not a copyright claim with..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4437879) BB Bruce B. Owner-Operator > "Other than the occasional voiceover upgrade, I can pretty much keep creating without interruption." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6512316) SG Saibal G. Global Tech Lead > "Not all Premium feature is not available in Standard subscriptionThe title text animation is limited" [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4613309) DK David K. President > "I also created a couple of lessons based on my book available on Amazon (called Super Happy by David Kaufman)," [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6664468) RL Robert L. Horrible product and horrible customer service > "Voiceover does not work, customer service is unable to assist and it takes several attempts to get a response." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4615904) VR Verified Reviewer Consultant > "We're using more and more video in my organization, and Pictory is the easiest tool we've found to create short, friendly..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4905565) JN Jim N. Owner > "I've always felt fearful of editing video." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6147338) HD Himadri D. CEO > "This is a package that covers all my needs for producing my content!" [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6435312) EB Elisa B. graphic desinger > "There is no better tool for script-to-video generation (at least I can't find it)" [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4767548) AH Angie H. Founder > "Powerful Tool for Creating Valuable Videos." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6574696) DM David M. Partner > "The site just feels like a project that was not ready to roll out for proper/advertised functionability. " [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4437879) JCC José Cruz C. Director > "I love the speed of the text-to-video feature." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6340139) DM David M. Partner > "I'm currently being ghosted with questions of "when" the site will have full functionality again." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4437879) ME Mohamed E. Video Creator > "The software is easy to use and offers a fantastic range of features that make video production enjoyable and efficient." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6446009) DM David M. Partner > "Not proactive with regards to communication of potential site issues." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4437879) BK Brian K. CEO - Founder > "The developers have been reviewing and applying improvements, keeping us in the loop all the way." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6442630) Subin B. Freelancer > "Sometimes you need to do manual work to make videos suitable for particular scenes. And also, editing takes too long, which..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___3025698) WR WILLIAM R. Supervisor > "Great and awesome I've been able to increase my youtube video uploads" [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6454357) LA Leonardo A. Video Editor > "It is a pity that it is a little expensive for countries abroad." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4477355) DK David K. President > "I really appreciate the images and video clips." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6664468) NT Neal T. Chief Operations Officer > "For example Tic tok videos can only be 180 seconds long therefore I am unable to use the videos on several channels." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___3496790) ILG Iulian Laurentiu G. Owner > "It was very easy to create a video to advertise my online store" [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6566412) SS Sara S. civil engineer > "I haven't found anything I don't like, and they keep adding features." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4731667) MH Max H. Director of Marketing > "I like the ease of use to produce good quality videos quickly and easily. " [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6304751) JL Jim L. CIO > "There are a couple of things about it that are problematic or not as easy." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4756676) CA Carlos A. Not giving my job > "I had to use for a college assignment and was able too." [See full review](https://www.capterra.com/p/229347/Pictory/#SoftwareAdvice___6775867) RS Rajat S. Self > "They are happy to take your money but don't provide any support!" [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4511915) Geok Kere C. Administrator > "Currently, I have published six videos on my new YouTube Travel channels, and thanks to Pictory, made all this happen to me." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6113134) DM Deanna M. Life Coach > "sometimes the images it chose to match the text was not quite ideal." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___2990357) AZ Arpad Z. Senior software consultant > "the user friendly interface, the logical and intuitive functions." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6536225) PC Paul C. CEO > "Not found anything I don't like and their adding features all the time." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___2981864) GL Gerardo L. CEO > "AI's image recognition technology, I can quickly and easily tag and categorize my visual content, making it much easier to..." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___4620429) VR Verified Reviewer Ad operations by day , Marketer 24/7 > "Filler word cut out is abrupt" [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___2984149) DK David K. President > "I created a conference presentation and it was a huge success!" [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___6664468) Terry S. Problem Solver > "It wasn't easy to use and did nothing "spectacular" to speak of." [See full review](https://www.capterra.com/p/229347/Pictory/#Capterra___3193443) [View Reviews](https://www.capterra.com/p/229347/Pictory/reviews/) Matthew F. C. President > "You can quickly create multiple versions of videos for different audiences or languages which is a huge benefit for growing..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___7145245) Matthew F. C. President > "One of the main downsides is that while the avatars are impressive they can still feel slightly unnatural at times especially in..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___7145245) Matthew F. C. President > "The built in writing workflow is also helpful for drafting and refining scripts directly inside the platform." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___7145245) KP Kuppam P. Business Analyst > "also, the free plan only lets you make three short movies a month, which isn't enough to really test it." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6828965) Matthew F. C. President > "From a value for money perspective HeyGen can replace a lot of traditional video production costs which makes it a very cost..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___7145245) SG Sean G. CEO > "The processing time on 30 videos is instantaneous, then it moves to 5-6 hours (which is completely unusable). " [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6661139) Matthew F. C. President > "Customer support has been responsive in my experience which adds confidence when using the platform." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___7145245) DI Dmitry I. Freelancer > "They would constantly reject your videos for false reasons even if the video consists of ONE word (legal one)" [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6800428) Matthew F. C. President > "Everything from script input to scene building feels streamlined and easy to navigate." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___7145245) MC MAZA C. Consulting > "Some of the Avatar voices sound a little bit robotic." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6825260) CR Cesar R. Real Estate Agent > "I like that they keep on innovating and adding features that make it easy to produce content." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___7124089) KP Kuppam P. Business Analyst > "when they say strange words, the lip sync can look a little off." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6828965) VR Verified Reviewer University professor > "The app is frequently updated, with high production quality and good support for problems or questions." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6868373) LR Luca R. IT Manager > "I’m a paying Hygen subscriber and have faced nothing but problems since day one." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___7124002) CR Cesar R. Real Estate Agent > "Heygen has been a great product to get content out without having to shoot myself. " [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___7124089) ID Ian D. CEO > "The lack of detailed, written FAQs - this can make it time consuming to find answers to some basic questions e.g. (a) how do you..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6140371) YB Ygor B. Editor > "HeyGen has the ability to turn any photo into an animated character, offering various options for customization according to the..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6236936) LR Luca R. IT Manager > "Unacceptable for a paid service." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___7124002) BT Bermet T. Director > "The potential for automating repetitive tasks, improving precision, and introducing novel effects has the potential to redefine..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6144785) DC David C. Freelance Content Creator > "Oh, and it locks your video file after submitting for animation, so you're f'd if there's an error that needs to be fixed." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6248094) OH Olha H. Customer Support manager > "HeyGen features not only increases the relevance and quality of the content but also provides a more interactive and user-centric..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6211167) SB Sophiane B. Visual Creator > "it must be said that the instant avatar validation system is hard but essential, because people with bad intentions could deceive..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6159837) MR Mayerlin R. ENG-SPA translator > "One of the things I liked the most is the fact of having several options to create a super realistic video, one in which it was..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6162484) Andrea P. Sales Manager > "I do not appreciate the current policy: if you don't have a monthly subscription active, yr avatar can't works into the platform." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6281903) VR Verified Reviewer Founder > "I have an instant play/replay functionality to test out the changes right there in the browser window. And I don't need to have a..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6147279) AV Angel V. Support Manager > "I know people who were allowed to create a free Avatar when they started, but in my case, they did not allow me to, I guess it is..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6176727) LP Luiz P. CEO > "The lip synchronization feature, although not perfect, is impressively effective, showcasing its capabilities even in the Instant..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6165525) MM Marnie M. Technical Trainer > "I wish the audio had more control over inflection. or I have not yet discovered how to control the tone of the audio generation." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6153834) DD Daria D. Video Producer > "I'm really impressed with HeyGen, especially how it automatically adjusts avatar hand movements and emotions to match the..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6209598) VR Verified Reviewer Project Leader > "I'm really speechless—I've never experienced such poor treatment of customers anywhere else." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6871035) Sergii K. Project Manager, AI Trainer > "The video editing suite impresses with its array of advanced tools that are both powerful and user-friendly, catering to a wide..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6221529) PM Patrick M. ceo > "Videos being rejected because of a possible statement about political parties is discriminatory and seems to violate the first..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6147016) YH Yi H. Director > "I think the most significant aspect for me to use HeyGen is that we don't have to set up a special scene for video making, we..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6146134) RG Ramil G. CEO > "Sometimes there are errors in voice reproduction that interfere with performance." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6166056) DD Daria D. Video Producer > "The ability to customize clothes and facial features enriches this experience, allowing for a deep level of personalization." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6209598) MF Marius F. casnic > "it doesn t have a menu in my native language (romanian) and for someone who doesn t know english ist n harder to use" [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6202551) NA Nur A. senior > "I'm using HeyGen to develop my slide presentation and I'm using the AI avatar generator, very easy to create my content, and..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6179350) LM Lhea M. Owner > "Could not able to edit the created video without spending another credits." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6134682) AR Anthony R. Design Creator > "It's a good avatar tool for product videos." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6851005) VR Verified Reviewer Founder > "I have struggled to use my own avatar to creat a video and I gave up in the end" [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6138639) Jade M. Digital Marketing Specialist > "For faceless channels this can be a game changer." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___7003635) MC Matt C. Technical Training Specialist > "The video rendering time is a bit slow. " [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6181828) VR Verified Reviewer Project Leader > "I had been very happy with HeyGen up until now and had signed up for an annual subscription for translation services" [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6871035) VR Verified Reviewer VP Global Marketing > "If this software is misused by bad people it can create a lot of damage." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6161420) JE John E. Training and Safety Steward > "In the brief time I have played with it, with the functionality it would have for me as a user, I can absolutely see the..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6169679) SG Sean G. CEO > "The pricing is a scam. " [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6661139) YB Ygor B. Editor > "The HeyGen artificial intelligence tool is an excellent solution for those who need a spokesperson to convey information to the..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6236936) PM Philip M. Director > "HeyGen is also a bit pricy and the pricing levels are rather rigid." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6188875) AR Anthony R. Design Creator > "Hey gen has some very realistic avatars." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6851005) PK Ped K. mr > "Pricing is a big minus from the perspective of a solo creator from a not-so-developed country." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6207847) Matthew F. C. President > "Another big advantage is how easy it is to scale content." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___7145245) ZG Zlatin G. CEO > "One of the notable cons of Hey Gen is that it can be considered a bit on the expensive side." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6153822) Prof. Dr. Dr. Roman E. Prof. > "Awesome tool, I use for presentations atm as I have no voice to talk" [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6331844) GM Gianni M. CTO > "Costs becouse for intensive use can be too expensive" [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6193042) SF Serena F. Language teacher > "The result in making human images speak is very natural, not having the typical awkward movement and feature that many other AI..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6191752) AA Aarthi A. Technical Manager > "nothing good quality videos generated in 5 mins." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6224977) CT Chumrit T. Computer Graphic > "Easy to use even with their Avatars or my own Avatar." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___7010263) JY Jonathan Y. CEO > "I am not sure that long online course is affordable under the current cost." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6141832) TB Teal B. Content Strategist > "I like how I can create and personalize avatars. When content becomes outdated I can simply edit the script." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6145418) JM Joel M. Retail architect > "Is not possible see the final result before use credits. " [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6153077) DA Dora A. Project manager > "I have just tested it and I am satisfied because I could create my clone avatar and create a short video within an hour..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6134881) FZ Felicita Z. Chief Marketing Officer > "As always with any small business, pricing is one of those things that quickly hits the bottom line. " [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6147282) AL Alexandre L. Sales Manager > "Time Efficiency: It can generate videos quickly, saving users time compared to manual video creation." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6206564) JRP Jose Ramon P. Designer > "the cost is a little bit too high for me" [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6214239) Edgar F. Principal > "Has increased my productivity significantly, doing mock-ups for characters and also for delivering educational content." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6226984) MM Marcelo M. CEO > "Still have some little bugs on voice." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6141437) BT Bill T. CEO > "Excellent program for text-to-speech, with the addition of the Avatars, to make the experience more welcoming ( naturally more..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6188482) Víctor J. CEO > "I find difficult to customize a template" [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6146067) SH Samuel H. engineer > "Very intuitive tool, easy tool management, high quality and integration of facial gestures and voice, very dynamic." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6208229) Thiago L. Owner > "For me, they are scammers. If I could, I would give a 0 star rating..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6195371) DI Dmitry I. Freelancer > "They provide access to a very Interesting technology, but..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6800428) YB Ygor B. Editor > "Another negative aspect is the pricing." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6236936) JD Julia D. Founder > "If you need to make videos all the time, but don't want to bother with setting the studio and yourself up every single time, this..." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6160196) VR Verified Reviewer BD Manager > "A bit expensive compared to some other products of the same kind" [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6155138) ZG Zak G. Musician > "With only 2 minutes of video and audio it has created a full avatar of myself and it really acts and sounds like me :)" [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6145901) SF Serena F. Language teacher > "My experience so far has been short as I am right now testing the results of the trial." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6191752) SH Susan H. Nurse educator > "Voice clone was 80% accurate, slightly computer sounding voice, but correct inflections and pronounciations." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6144695) Luc D. WyneLover > "We as a non profit organisation cannot afford this kind of pricing." [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6177458) LN Linh N. Lead Team > "I was quite surprised with the ability to generate good and smooth videos, without errors like many other AI tools" [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6175752) DM Danilo M. CEO > "the free plan process, I\`ve get lost sometimes" [See full review](https://www.capterra.com/p/10015133/HeyGen/#Capterra___6222196) [View Reviews](https://www.capterra.com/p/10015133/HeyGen/reviews/) ## User interface [Pictory](https://www.capterra.com/p/229347/Pictory/) 4.76 (163) [HeyGen](https://www.capterra.com/p/10015133/HeyGen/) 4.72 (312) ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Pictory Top features 26/50 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Animation - API - Categorization/Grouping - Collaboration Tools - Communication Management - Content Library - Content Management - Custom Development - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Engagement Tracking - File Transfer - Filtering - Generative AI - Image Editing - Image Library - Labeling - Media Library - Multi-Channel Distribution - Multi-Channel Marketing - Multi-Language - Multimedia Support - Multiple Format Support - Presentation Streaming - Preview Functionality - Privacy Options - Reporting & Statistics - Single Sign On - Social Media Integration - Social Promotion - Social Sharing - Template Management - Templates - Text Editing - Text Overlay - Text to Video - Third-Party Integrations - Video Capture - Video Creation - Video Editing - Video Management - Video Streaming - Video Support - Voice-Over/Audio - Watermarking [See all features](https://www.capterra.com/p/229347/Pictory/#features) HeyGen 4/50 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Animation - API - Categorization/Grouping - Collaboration Tools - Communication Management - Content Library - Content Management - Custom Development - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Engagement Tracking - File Transfer - Filtering - Generative AI - Image Editing - Image Library - Labeling - Media Library - Multi-Channel Distribution - Multi-Channel Marketing - Multi-Language - Multimedia Support - Multiple Format Support - Presentation Streaming - Preview Functionality - Privacy Options - Reporting & Statistics - Single Sign On - Social Media Integration - Social Promotion - Social Sharing - Template Management - Templates - Text Editing - Text Overlay - Text to Video - Third-Party Integrations - Video Capture - Video Creation - Video Editing - Video Management - Video Streaming - Video Support - Voice-Over/Audio - Watermarking [See all features](https://www.capterra.com/p/10015133/HeyGen/#features) ### Recognition Pictory is recognized as a top-rated tool in 3 Capterra Shortlist reports Best Value Video MakingSoftware (2025)  Best Value Video MakingSoftware (2024)  Best Value Video MakingSoftware (2022)  HeyGen is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Pictory Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos HeyGen Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Pictory - By Pictory - Located in United States - Founded in HeyGen - By HeyGen - Located in United States - Founded in ## Popular Comparisons [Pictory](https://www.capterra.com/p/229347/Pictory/)[4.76 (163)](https://www.capterra.com/p/229347/Pictory/reviews/) vs [TalkingPhotos](https://www.capterra.com/p/10025052/TalkingPhotos/)[4.77 (2,086)](https://www.capterra.com/p/10025052/TalkingPhotos/reviews/) $25/year Price Contact vendor for pricing 4.6 Features 4.6 4.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/229347-10025052/Pictory-vs-TalkingPhotos) [HeyGen](https://www.capterra.com/p/10015133/HeyGen/)[4.72 (312)](https://www.capterra.com/p/10015133/HeyGen/reviews/) vs [VideoExpress](https://www.capterra.com/p/10019949/VideoExpress/)[4.68 (6,502)](https://www.capterra.com/p/10019949/VideoExpress/reviews/) $0 Price $49one time 4.7 Features 4.5 4.7 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/10015133-10019949/HeyGen-vs-VideoExpress) [Pictory](https://www.capterra.com/p/229347/Pictory/)[4.76 (163)](https://www.capterra.com/p/229347/Pictory/reviews/) vs [HumanPal](https://www.capterra.com/p/275427/HumanPal/)[4.69 (3,440)](https://www.capterra.com/p/275427/HumanPal/reviews/) $25/year Price $199one time 4.6 Features 4.6 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/229347-275427/Pictory-vs-HumanPal) [HeyGen](https://www.capterra.com/p/10015133/HeyGen/)[4.72 (312)](https://www.capterra.com/p/10015133/HeyGen/reviews/) vs [Synthesia](https://www.capterra.com/p/198045/Enact/)[4.59 (313)](https://www.capterra.com/p/198045/Enact/reviews/) $0 Price $29/month 4.7 Features 4.5 4.7 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/198045-10015133/Enact-vs-HeyGen) [Pictory](https://www.capterra.com/p/229347/Pictory/)[4.76 (163)](https://www.capterra.com/p/229347/Pictory/reviews/) vs [invideo](https://www.capterra.com/p/180680/InVideo/)[4.55 (409)](https://www.capterra.com/p/180680/InVideo/reviews/) $25/year Price $100/month 4.6 Features 4.5 4.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/180680-229347/InVideo-vs-Pictory) [HeyGen](https://www.capterra.com/p/10015133/HeyGen/)[4.72 (312)](https://www.capterra.com/p/10015133/HeyGen/reviews/) vs [invideo](https://www.capterra.com/p/180680/InVideo/)[4.55 (409)](https://www.capterra.com/p/180680/InVideo/reviews/) $0 Price $100/month 4.7 Features 4.5 4.7 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/180680-10015133/InVideo-vs-HeyGen) [Pictory](https://www.capterra.com/p/229347/Pictory/)[4.76 (163)](https://www.capterra.com/p/229347/Pictory/reviews/) vs [Synthesia](https://www.capterra.com/p/198045/Enact/)[4.59 (313)](https://www.capterra.com/p/198045/Enact/reviews/) $25/year Price $29/month 4.6 Features 4.5 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/198045-229347/Enact-vs-Pictory) [HeyGen](https://www.capterra.com/p/10015133/HeyGen/)[4.72 (312)](https://www.capterra.com/p/10015133/HeyGen/reviews/) vs [Fliki](https://www.capterra.com/p/246351/Fliki/)[4.72 (345)](https://www.capterra.com/p/246351/Fliki/reviews/) $0 Price $8/month 4.7 Features 4.6 4.7 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/246351-10015133/Fliki-vs-HeyGen) [Pictory](https://www.capterra.com/p/229347/Pictory/)[4.76 (163)](https://www.capterra.com/p/229347/Pictory/reviews/) vs [Fliki](https://www.capterra.com/p/246351/Fliki/)[4.72 (345)](https://www.capterra.com/p/246351/Fliki/reviews/) $25/year Price $8/month 4.6 Features 4.6 4.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/229347-246351/Pictory-vs-Fliki) [Pictory](https://www.capterra.com/p/229347/Pictory/)[4.76 (163)](https://www.capterra.com/p/229347/Pictory/reviews/) vs [FlexClip](https://www.capterra.com/p/234132/FlexClip/)[4.55 (133)](https://www.capterra.com/p/234132/FlexClip/reviews/) $25/year Price $0/month 4.6 Features 4.5 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/229347-234132/Pictory-vs-FlexClip) [Pictory](https://www.capterra.com/p/229347/Pictory/)[4.76 (163)](https://www.capterra.com/p/229347/Pictory/reviews/) vs [VEED](https://www.capterra.com/p/193780/VEED/)[3.25 (60)](https://www.capterra.com/p/193780/VEED/reviews/) $25/year Price $12/month 4.6 Features 3.5 4.8 Ease of Use 3.5 [View full comparison](https://www.capterra.com/compare/193780-229347/VEED-vs-Pictory)