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Brandwatch vs Hy.page: Which is a better fit?

Updated on December 22nd, 2024
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Summary
Key features rated by users
Features selected based on 5,603 reviews from Social Media Marketing users.
% Fit
Missing features
Not enough reviews
Feature ratings
Social Media Integration
3.8
Email Marketing
NA
Post Scheduling
4.7
Campaign Planning
--
Data Import/Export
3.3
% Fit
Missing features
Not enough reviews
Feature ratings
Social Media Integration
--
Email Marketing
NA
Post Scheduling
NA
Campaign Planning
NA
Data Import/Export
NA
User satisfaction
4.2
User reviews234
Ease of use
4.2
Functionality
3.9
Value for money
3.8
Customer support
4.5
4.8
User reviews39
Ease of use
4.9
Functionality
4.7
Value for money
4.9
Customer support
4.9
Price starts from
--
Yearly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

SMEs to large enterprises. Clients across all industries: from Unilever to Nestle, from Carlsberg to Greenpeace.

People or brands trying to monatize their social fans and following. Influencers, personal brands etc.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-f2d28df9-322b-4783-6f23-08dc5a838637
Liam K
Digital Marketing Lead
5.0

Liam K.: Hi, everyone. My name's Liam. I work for a company called Sook. It's kind of like the Airbnb of retail. I do product marketing for them. And I rate Brandwatch 5 out of 5. Prior to Brandwatch, we didn't really use any kind of social tools. We used HubSpot as our CRM, and it has some capacity for social sharing and getting data from social platforms, but it was just nothing compared to Brandwatch. Once we got it, we realized we needed something better for our needs and for our growth. The reasons that we chose to use Brandwatch is because we wanted more, I guess, freedom and capacity to customize our data. We wanted to better target our audience with our decision-making and create better social strategies, and Brandwatch seemed to be the best tool for that at the time. It was very easy to onboard Brandwatch into the business. Once we got all stakeholders involved and all the parties involved, Brandwatch were very forthcoming and very helpful with making sure that we can make sure we got the most use out of the tool. For people that are wanting to add Brandwatch into their business, just make sure to have a clear idea of what you want to get out of the tool. There are a variety of different tools out there that provide really good insights and customizable data. But just make sure that it fits the purpose for what you are trying to achieve. Make sure it's easy to use and all team members are going to be able to get the value that you need from it.

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User interface
277011 video thumbnail}
1 Video
No videos provided by vendor
277011
5 screenshots
231338
3 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Brandwatch

Top Features
38/40
  • A/B Testing
  • Email Marketing
  • Activity Dashboard
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Click Tracking
  • Commenting/Notes
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Image Library
  • Keyword Filtering
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real-Time Data
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Third-Party Integrations
  • Trend Analysis
  • Workflow Management
See All features
Hide Social Media Marketing Software Features -

Hy.page

3/40
Show Social Media Marketing Software Features +
Brandwatch
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Hy.page
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Brandwatch
  • By Brandwatch
  • Located in United Kingdom
  • Founded in 2007
Hy.page
  • By Hyax
  • Located in United States
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