# Salesforce for Automotive Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Salesforce for Automotive Software - reviews, pricing plans, popular comparisons to other CRM products and more.

Source: https://www.capterra.com/compare/231915-232300/SERTI-vs-Salesforce-Automotive-CRM

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# 

 Salesforce for Automotive Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on January 15, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Salesforce for Automotive

## What is Salesforce for Automotive?

Provide an exceptional dealership experience and win customers for life with Salesforce Automotive CRM. Improve the car-buying experience with a seamless transfer of customer information from the OEM to the dealership to finalize sales. Seamlessly transition customers from sales to service and aftermarket opportunities with automated campaigns. Give customer support agents a 360-degree view of the vehicle and customer engagement history and resolve inquiries quickly across any channel.

## What is Salesforce for Automotive used for?

[Auto Dealer](https://www.capterra.com/auto-dealer-software/)[Auto Body](https://www.capterra.com/auto-body-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/)

Top alternative

Featured

Overall rating

Based on 1 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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Do you work for Salesforce for Automotive?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.salesforce.com&name=Salesforce for Automotive)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Salesforce for Automotive

5.0 (1)

VS.

[4.4 (89)](https://www.capterra.com/p/121909/Shop-Boss-Pro/reviews/)

Starting Price

Contact vendor

Starting Price

$199

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (1)

Ease Of Use

4.5 (62)

Value For Money

5.0 (1)

Value For Money

4.3 (62)

Customer Service

5.0 (1)

Customer Service

4.5 (62)

## Salesforce for Automotive alternatives

[4.7 (35)](https://www.capterra.com/p/151174/Orderry/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

Highest Rated

[4.8 (743)](https://www.capterra.com/p/216500/Autoleap/reviews/)

Starting price

$179.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Autorox](https://www.capterra.com/p/184222/Autrorox/)

[4.8 (62)](https://www.capterra.com/p/184222/Autrorox/reviews/)

Starting price

$899.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/184222/Autrorox/)

[OEC](https://www.capterra.com/p/228125/OEConnection/)

[0.0](https://www.capterra.com/p/228125/OEConnection/#reviews)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

0%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/228125/OEConnection/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Billing & Invoicing

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Create, manage, and send invoices or bills to customers

Contact Database

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

For Automotive Dealerships

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

For automotive/car dealerships

Inventory Management

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Track and manage inventory levels to maintain proper supply

Quotes/Estimates

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Generate quotes or estimates for customers

Service History

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Track work performed and resources used for past customers, sites, or assets

Salesforce for Automotive 66 features

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

Integrate with a third-party accounting system

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Manage various aspects of appointments including booking, rescheduling, canceling

Automatically create schedules based on business needs or employee availability and qualifications

Create, manage, and send invoices or bills to customers

Track and manage schedules and meetings via an integrated calendar

Provides a channel for team members to share media files, communicate, and work together

Manage and track all internal and external communication conducted via calls, email, text, or chat

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A collection of customer information such as contact details, demographics, previous interactions, etc.

Access previous interactions or concerns to maintain customer relationships

Alter the layout and content of reports

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Import and export data to and from software applications

Track products that are for sale at a reduced price or part of coupon promotions

Store, manage, and track all electronic documents in a centralized location

Store and organize documents in a centralized system

Manage, store and organize emails within the system or via third-party apps

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Financing arranged by the dealership

For automotive/car dealerships

Form predictions based on past and present data/trends

Store, manage and track all forms in a centralized location

System to support the positioning, navigation, and timing (PNT) measurements of an object or individual

Track and manage inspections for worksites, vehicles, and/or equipment to remain compliant with industry standards

Track and manage inventory levels to maintain proper supply

Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items

Captures invoice data and maintains comprehensive records for auditing and reporting purposes

Automatically identify and save contact information of potential customers

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Monitor the process of lease agreements

Schedule predetermined or ad hoc maintenance services and labor requests

Collect information from multiple sources

Manage and support multiple locations

For new car dealerships

Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service

Manage and track customer orders for goods, investments, or any other purchases

Web-based portal that helps distributors, partners and other service providers access marketing and sales content

Track parts inventory levels and manage re-stocking

Track and manage the profit margin between the cost of a product and its selling price.

Reporting on how each user, task or process has advanced since its initiation

Create, send, and track purchase orders and their statuses

Integrates with QuickBooks

Generate quotes or estimates for customers

Analyze and gain insights into data in real-time

Active reporting of data and metrics

Receive system updates as soon as any changes are made

Timed notification for any upcoming task, deadline, appointment, or activity

Allows service businesses to track ongoing repairs

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Track and monitor operations on the sales floor

Reports specific to sales analysis for trends and strategies

Manage in-house automobile service department

Track work performed and resources used for past customers, sites, or assets

Manage the buying, selling, and holding of stocks

Set up connections to third-party platforms to improve business processes

For used/pre-owned car dealerships

Seamlessly integrates with 3rd party websites

Built-in website builder or integration with third-party site

Creating, assign, and track jobs and/or tasks for work orders

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

5.0 (1)

5.0

Based on 1 reviews

## Pricing

Value for money

5.0 (1)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

5.0 (1)

5.0

Based on 1 reviews

## Integrations

[

MuleSoft Composer](https://www.capterra.com/p/247651/Mulesoft-Composer/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (1)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (1)

5.0

Based on 1 reviews

## User reviews

Overall rating

5.0

Based on 1 reviews

Filter by rating

5(1)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

JK

Julia K.

Manager

Automotive

### "Great application "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 15, 2023

All of us at the office have a great experience with salesforce

Pros

Salesforce is a great application to use for our workplace and has made our business more organized

Cons

What we like least was at times salesforce can slow down the application

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)