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Google Optimize is for all business users with websites. Suitable for all online businesses, including digital retailers, virtual service providers, marketers, and other traditional web enterprises.
Marketing Managers, Product Managers, UI/UX Specialist, Conversion Rate Optimization (CRO) Specialists
I love how its integrated with Google Analytics and how great stats are exchangeable between those 2 services.
Highly expensive and customer support is relatively poor technically.
The fact that it's free and unlimited is a great advantage compared to the few other options available. I could use it on several websites and have A/B test results.
I don't like limitation of goals. Goals of AB test has to be a goal in google analytics.
It has a free version and a lot of useful features which really help analize and optimize our website.
A real good option for optimizing your website.
I have been extremely satisfied with the tool. I was thrilled to discover it and it improved Conversion Rate on the very first landing page I threw at it significantly.
Miss a heatmap feature to have more context of the performance of each AB test version.
The thing that I most like about Mida is its ease of use when it comes to implementing on Framer using just a single code and its ability to A/B Test for free.
Some of the functionality is very recent and can be limited when compared to established players such as VWO or Convert.com.
My experience with Mida has been great. The platform is lightweight, integrates seamlessly with GA4, and has given me insights I wouldnt have had otherwise.
Ocassionally, I have to refresh the page to get certain functions to work. It's a minor inconvenience but should be mentioned.
The ease of use, how the user experience feels very natural and intuitive. The visual editor is the best part of Mida.
There are no negatives, maybe the trial length only.
Google Optimize
Mida.so
Google Optimize
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Mida.so
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